Marketing Management 1

Lecture 1
DR: EMAN ELFAR
Summer 2020

1-1
 Course Aims
This course aims to help students to
Understand the general framework of the Marketing
management.
Discussion of product development strategies.
Examine pricing strategies.
Acquire the effective promotional techniques
Study modern distribution and supply chain management
techniques
 Intended Learning Outcomes
- Knowledge &understanding
 Identify framework of the Marketing management

 Describe product and brand management decisions.

 Define effective pricing strategies.

 Recognize the promotional techniques

 Recognize effective distribution strategies and supply

chain management techniques

 Recognize the promotional techniques

 Intended Learning Outcomes
- Intellectual skills
By the end of this course, students should be able to:

 Discuss the Differentiate between various product development

strategies and selecting the most suitable

Differentiate between pricing strategies and determining the most

suitable strategies which Suit market needs.

select the most efficient promotional strategies according to the

market – related context

Determine the most effective distributional plans which match

target market needs.
 Intended Learning Outcomes
- Professional and practical skills

 Analyze marketplace needs.

 Design effective pricing plans.

 Design effective promotion plans

 Design effective distributional plans

© 2012 Pearson Prentice Hall. All rights reserved. 1-5

 Intended Learning Outcomes
- General and transferable skills
 Application Intellectual and knowledge
improvements and continuous self-learning.

 Use information and communication technology

effectively.

 Self-Managing & bear the moral responsibility in

expressing his opinion and what he provides of
recommendations and notices..
Course content