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What is Globalization?
What is MEDIA according to Jack
Lule?
“channel of communication”
What is MEDIA according to Marshall
McLuhan?
“Media is Technology and not the
message”
 McLuhan declared that
television was turning the
world into a “global village”
- means people tend to use
technology as
communication rather than
face to face contact
He also declare that media
had a tendency to
homogenize culture
- means Cultural
Imperialism
 Cultural Imperialism
- refers most broadly to the exercise
of domination
in cultural relationships in which the
values, practices, and meanings of a
powerful foreign culture are
imposed upon one or more
native cultures.
What are the 3 types of Media?
Printed, Broadcast & Internet Media
To Conclude Jack Lule is the version of Traditional Media
(One to Many)
 To Conclude Marshall McLuhan is the
version of Social Media (Many to Many)
 What is
SOCIAL MEDIA?
websites and applications that enable users to create and
share content or to participate in social networking.
Social Media are interactive computer-mediated
technologies that facilitate the creation or
sharing of information, ideas, career interests
and other forms of expression via virtual
communities and networks.
 As with all new media, social media have both
beneficial and negative effects

Social Media are interactive computer-mediated

technologies that facilitate the creation or
sharing of information, ideas, career interests
and other forms of expression via virtual
communities and networks.
Give 1 positive and 1 negative in using social Media

Social Media are interactive computer-mediated

technologies that facilitate the creation or
sharing of information, ideas, career interests
and other forms of expression via virtual
communities and networks.
 Negative Powers

- These forms of communication

have democratized access.
- These media have enabled
users to be consumers and
producers of information
simultaneously.
 - Media bubbles can use it to
produce “Herd Mentality”
(Scams)
* the tendency for people's
behavior or beliefs to conform to
those of the group to which they
belong.
 Have you experience Herb
Mentality inside social media?
 - It can be use in
democratic force for
government propaganda
- Since it is the cheapest
way
- Russian dictator Vladimir Putin
has hired armies of social media
“trolls” (paid users who harass
political opponents) to
manipulate public opinion
through intimidation and the
spreading of fake news.
- Trolls can be a fake account/
anonymous account
Have you ever witness or ask to
be a troll inside social media?
Do you think how can we avoid
all this Cyber Ghettos?
1. Awareness (double check)
2. Focus on brain nutrition
instead of junk
3. Limit your online access