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7.5” h x 6” w
ATR7000 RTLS
Reader
Redefine operational efficiency with
affordable real-time locationing
 Agenda

Business Challenge Markets and Applications

The Solution: Why Zebra for RFID?

Real-Time Asset Visibility

ATR7000 Key Innovations

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 The Challenge:
What you can’t see will hurt
your business.

?
? ? ?
? ?

If you don’t know the exact real-time location of your inventory, your workers and the business assets they need
to get the job done …
… you don’t have the information you need to achieve maximum operational efficiency or workforce productivity.

Lower A higher cost of Reduced customer service

The Result? throughput doing business quality
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 The Solution:
See it all in real time with
Zebra’s ATR7000.

Inventory Equipment Workers Forklifts

Get a new layer of asset intelligence with the ATR7000 RTLS Reader.
Identify, locate and track assets in real time. See current location, and if assets are moving—in which direction.
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 How will the
ATR7000
benefit your
business?
With real-time asset visibility, you can automate, analyze and streamline your
operations to boost efficiency and workforce productivity, delivering:

Optimized Optimized Improved Safety Improved Competitive

Operations Maintenance and and Security Decision-Making Advantage
Compliance

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 What can you
do with the
ATR7000?
More effectively allocate Improve workforce utilization,
assets and personnel reducing labor costs

Improve demand planning to Reduce asset loss through better

minimize holding inventory costs loss prevention

Build closer connections to your Streamline operations through

customers to improve loyalty improved decision-making

Maximize asset performance Improve customer satisfaction

with predictive maintenance through faster service

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 ATR7000 RTLS
Reader
Technology Advantages
Superior Performance
Industry leading real-time
location accuracy and
throughput
Simplified Integration and
Deployment
Multiple mounting options, light
weight and powerful RTLS CLAS
software based on docker technology
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Superior Visibility
Advanced wide-angle antenna technology
provides cost-effective coverage with fine
resolution scan steps and polarization diversity
for maximum tag visibility Only
from
Unmatched Value
Cost-effective passive UHF RFID
Zebra
solution with high degree of location
accuracy and excellent coverage
per reader
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 Zebra
ATR7000 RTLS Reader

Track and
locate a
wide range
of assets

Manufacturing Warehousing and Transportation

Supply Chain and Logistics
• Parts and assemblies
• Trolleys • Finished goods • Packages
• Tools • Inventory • Freight
• Machinery • Key personnel • Key personnel
• Key personnel • Forklifts and clamp • Forklifts and clamp
• Forklifts and clamp trucks trucks
trucks
• Other high-value assets

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 Features

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 Powerful advanced technologies
–only from Zebra
Get unsurpassed location accuracy and coverage through
a combination of unique technologies.

Multi Transmit/ Digital Wide-Angle Pinpoint Location Accuracy

Receive Architecture Beam-Forming Array Antenna Provides highly accurate locationing
typically better than 2 feet/0.6 meters

Beam Steering
Electronically steers and Wide-Angle Multi-Polarized Antenna
processes several hundreds
of narrow flashlight-style Dual circular and linear coverage
beams simultaneously patterns provide maximum tag visibility
in virtually any application and any
environment

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 Easy
installation

Flexible Power Options

Power it your way …

Just plug in the standard Utilize 802.3at Power over Ethernet (PoE+) Integrated
+24 VDC power supply to eliminate the need for an outlet and cost Remote Management
to run a power drop
Manage your entire ATR7000 solution
with the integrated management
interface. This powerful management
Multiple Mounting Options
solution automatically discovers and
Mount the ATR7000 wherever you need it … configures ATR7000 readers that are
connected to your local network—
The built-in pole-mounting features The standard VESA mount provides no hands-on required.
make it easy to install overhead additional mounting options

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 Easy application
development and integration
Two ways to utilize the ATR7000:
As a fixed reader or steerable integrated
antenna fixed reader with Zebra RFID API
Get your deployment up and running
quickly
Simplify the creation of RFID
applications that utilize the real-time
tag bearing data from the ATR7000
Enable traditional and dynamic time-
saving workflow applications
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As a passive RFID RTLS system
with Zebra’s CLAS software
Ready-to-use licensable software
Integrated Location Analytics engine
Delivers superior locationing data via
advanced techniques
Allows you to maximize the value of
the ATR7000 data
Minimizes the need for coding
CLAS
RFID API
Integrated interface to remotely
configure, manage and monitor
all of your ATR7000 readers
Streams the real-time locationing
data from your ATR7000s to your
business systems
Cuts out about six to nine months
of app development time
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 Zebra’s CLAS software:
in a class of its own
We’ve done all the work for you with our CLAS Location Engine

How it works:

CLAS 1 Collects the tag bearing data from all of your

The painless path to
the real-time location data
you need in order to
create visibility of assets
and personnel, enhancing
productivity across your
process or supply chain.
ATR7000 readers
2 Triangulates the tag data from multiple readers
to calculate the real-time location of all tagged
assets, typically within 2 ft./0.6 m accuracy
3 Streams the real-time location of your tagged
assets into the business system of your choice
— such as your Warehouse Management
System (WMS)

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 Cut hardware costs
up to half with the
extended range 120°

Unbeatable Savings
… when used as a Real-Time
Locationing System (RTLS) …
or as a standard fixed reader
at dock doors/other transition
points Wide-angle antennas provide an Cuts the number and cost of required
unbeatable coverage zone—up to readers in half
double that of competitive readers

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 No-cost tag
maintenance
Save even more with passive UHF RFID tags

Average passive UHF tags

cost just pennies, making it
feasible to tag large volumes
of assets …
unlike other RTLS systems

No battery to
Tags last for years
monitor or change

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 Get the most out of your
ATR7000 with Zebra
Advanced performance RFID tags

Designed specifically for the ATR7000

Extended read range

Get better performance with Orientation insensitivity—omni-directional

Zebra’s own tag technology.
Integrated wideband technology for
outstanding performance on the most
challenging items, including wood, glass, water
and paper
Ultra-sensitive chip for faster response times and
tag capture

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 RTLS tools: demo application

Provides visual representation of tag location Provides standard fixed reader functionality
estimates

Allows viewing of version, status, configuration

of system

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 Why Zebra?

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 Get the most out of your Zebra provides everything you need to deploy RFID
in your business, from well-tested, industry-leading
RFID investment—from infrastructure to the expertise you need to maximize
the leader in RFID the benefits of RFID.

Global market share leader in the passive UHF 579 (and counting) RFID technology patents and industry
handheld RFID reader category firsts

More fixed, handheld and portal RFID systems installed
than any other RFID provider
75% of retail RFID deployments across the globe
incorporate a Zebra RFID product in their system
solution
More than 200 engineers focused full-time on RFID
End-to-end solution simplicity: RFID printers for every
need, fixed and mobile RFID readers and antennas to
maximize RFID performance

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 A commitment to innovation

1969 1979 1991 2004 2014 2015–2016 2017–2018 2019 2020 2021 2022
First Android-powered Acquisition Launched
Acquisition of enterprise wearable machine
of Cortexica,
Motorola computer First data vision, fixed
Profitect and
Solutions’ intelligence industrial Acquisition of
First rugged Temptime
Founded as First First laser- Enterprise platform scanning Matrox
Data handheld scannable RFID Business Imaging
Specialties laser 2D barcode handheld and
by barcode first
Development Acquisition of Acquisition of
Ed Kaplan scanner enterprise
of retail Reflexis Fetch Robotics,
and Gary digital
Introduced Zebra DNA workforce Systems Adaptive
Cless assistant
that embeds intelligence software Vision, and
(EDA)
into mobile computers, Antuit.ai
Becomes the printers and scanners;
official on-field only migration path to Acquisition of
modern OS for legacy Acquisition
player-tracking Xplore
Windows™ applications of Xplore
provider of the Technologies
NFL

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 ZEBRA facts
Channel partners Customers include more
in more than than 95 percent of all
180 countries Fortune 500 companies

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~9,800 employees worldwide 7.5” h x 7.4”w
128+ offices across 55 countries
~$5.6 billion market cap

5,300+ U.S. & international patents

issued and pending

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 Key technology
offerings
Software and services
Location and
Motion
Sensing
Mobile Computing
Solve multiple challenges
simultaneously with a Cloud-based
cohesive, scalable platform. Device Management

Maximize your investment

and optimize workflows.
Data Capture

RFID

Barcode
Printing Card Printing

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 Unmatched
breadth

Industrial printers Mobile computers Interactive kiosks

Everything you need to
simplify your everyday
process, all under one roof—
printers, mobile devices,
scanners, RFID, software
solutions and services.
Desktop printers Handheld barcode scanners Fixed mount scanners
Mobile printers Mobile device management
Handheld RFID readers
Card printers End-to-end services
Fixed RFID readers

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Thank You

Features are subject to availability. Specifications are subject to change without notice.

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp.,
registered in many jurisdictions worldwide. All other trademarks are the property of their
respective owners. ©2023 Zebra Technologies Corp. and/or its affiliates. All rights reserved. 24