1.

1 Strategic Focus

© 2015 The Board of Trustees of the Leland Stanford Junior University

 Objectives
• Understand that innovators must explicitly
choose their strategic focus.
• Appreciate the importance of achieving
alignment between the mission and the
strengths and weaknesses of the individual
and/or team and the strategic focus area that is
chosen.
• Recognize the steps involved in choosing a
strategic focus.

© 2015 The Board of Trustees of the Leland Stanford Junior University

Choosing a Strategic Focus

© 2015 The Board of Trustees of the Leland Stanford Junior University

Acceptance Criteria

© 2015 The Board of Trustees of the Leland Stanford Junior University

US Medical Device Industry

“U.S. Medical Devices Market Outlook,” Frost & Sullivan, 2012.

© 2015 The Board of Trustees of the Leland Stanford Junior University

Global Medical Device Industry

“Global Medical Devices Market Outlook,” Frost & Sullivan, 2013.

© 2015 The Board of Trustees of the Leland Stanford Junior University

Trends in Global Health Spending

“Medical Technology Innovation Scorecard: The Race for Global Leadership,” PricewaterhouseCoopers, January 2011.

© 2015 The Board of Trustees of the Leland Stanford Junior University