BEM3033 Strategic Management

Term 2 2023-2024

Assessment 2 Briefing
Please note…
• BEM3033A students will undertake an in-person invigilated exam.
There are only 22 students registered who are taking this path. They
will gain an ICAEW exemption.

• BEM3033 students will undertake a Case Analysis coursework

assessment.

The name of the Module ELE page causes confusion

BEM3033_A_12_202324
 BEM3033A Students
BEM3033 students need to
seeking Exemption look
look here
here….
Things to do this week on the Module ELE…
• Read Assessment 2 Brief
• Read the Kind case study
• Review the past papers and previous student work
– Read carefully
– Identify which past papers resemble the brief you have been set
– Identify exemplary past papers and learn from how they address
different aspects of the brief.
Some questions to consider….
• What strategic partnerships could provide a strategic advantage?
• What new and upcoming market trends could Kind jump on?
• How could Kind create synergies with Mars?
– How have other merged food companies harnessed synergies – what
can you learn from them?
• What are rivals doing better than Kind right now?
• What vulnerabilities exist in the Kind business model that could
become problematic in the next 5 years?