SELECTION

PURCHASE AND
CARE
Principles and Elements of design
Prepared by: John Paul G. Masinna, LPT
Instructor 1
Isabela State University – Cabagan Campus
 DESIGN BY
PRINTING AND
WEAVING
Design by
Printing is the use
of dye or ink on the
surface of the fabric.
They are called
“prints”.
Designs by Weaving are
permanent because of the
“color-fast dyes” as the fabric is
woven. They maybe in solid or in
combination colors, woven to
form special
Designs.
ELEMENTS OF
DESIGN
 1. Line creates a visual
dimension of length and width.
When lines meet, space is
enclosed and a shape is defined
Directional line
such as vertical
horizontal, diagonal,
checkered, broken
and curved.
Structural lines are
found on necklines,
armholes, hemlines, darts,
side seams, sleeves,
collars, tucks and pleats of
garments.
BATEAU
NECKLINE
JEWEL

TURTLE
NECK SCOOP
SQUARE V-NECK

HALTERNECK STRAPLESS
2. COLOR is a radiant
energy loosely turns light
that produces sensation
in our eyes.
 A. HUE – the other
name for color. It is the
particular shade of
color that differentiate
from another.
PRIMARY COLORS - they are
the basic colors where colors
are originated from.
SECONDARY COLORS - are
combinations of primary colors
INTERMEDIATE COLORS
- stem from the
combination of primary
and secondary colors.
TERTIARY COLORS -
are obtained by
mixing two secondary
colors.
NEUTRAL COLORS - are
the white, black and
gray
B. VALUE – is the lightness
or darkness of color. White
added to a color will
produce tints. Black added
to a color will produce
shades.
C. INTENSITY or CHROMA –
the chroma of a color
corresponds to its purity
and saturation in a color
other than black, white
and gray.
 Basic
Psychological
Effects of Colors
on People
White – makes us
feel clean and
fresh.
Red – makes us feel
bold and daring.
Yellow – It connotes
cowardice or a person who
lacks courage to do or
endure unpleasant things
and treachery or betrayal of
trust.
Blue – represents
truth, loyalty,
calmness and
wisdom.
Green – suggests
abundance as this
is the color of
plants,
Purple – is
the color of
royalty,
Orange – is a warm
color but suggests
deliciousness and
ripeness.
Black – suggests
strength and dignity
and is usually worn for
formal evening
affairs.
3. SPACE - is the area inside an
enclosed shape. The use of space
can lead to an Interesting design,
but the overuse of a space could
make the design too “busy”, While
an empty space could be
unattractive and boring.
4. Form or Shape
- It refers to the form
of a person which
shows the curves of
the body.
5. Texture is the
surface quality of an
object, rough,
smooth, silky, etc.
 SHAPES OF FACES
1. Oval- Your face is longer
than it is wide. Typically, you
would have a curved jawline
that’s narrower than your
forehead.
 SHAPES OF FACES
2. Round. This resembles
the shape of the moon
where neckline should be
given more
considerations.
 SHAPES OF FACES
3. Triangle. If you want
to round it out, opt for scoop or
round neckline styles and also
Go for wider necklines to make
your face appear more
balanced.
 SHAPES OF FACES
4. Square. Your face is roughly as
long as it is wide. Your forehead
and jawline are also roughly the
same width. Your chin is less
pointed than other face shapes
and your jawline is squared.
 SHAPES OF FACES
5.Heart shape. The
shape is fitting to
almost all kinds of
necklines.
Tall and slim. Longer
body length with
broad shoulders, small
bust, waist and hip.
Tall and stout. This has
big bust and the waist
and hips are
proportioned to the
height.
Pear-shaped. This
has broad hips and
small shoulders.
Full-busted. This has
inverted triangular
shape, full at the bust.
Short-Waisted
Bodice. This has short
upper bodice in
relation to its lower
part.
 THANK YOU AND
GOD BLESS US ALL!
