WE HELP YOU BUY

Presented By:
Arjun Gawas : A-13 Gaurav Kumar : A-14 Pooja Roy : A- 17 Vivek Parmar : A-22 Akshat Arora : 31 Ankur Chauhan : A-32

Brand Philosophy

If service wasnt important, If technology wasnt complex, If variety wasnt confusing, We would have no reason to be in business.

About Croma
Indias first national,large format, specialist retail chain for

consumer durables,and electronics. Croma is owned and run by Infiniti Retail Limited A 100% subsidiary of TATA Sons. Woolworths ltd provides strategic sourcing facilities from its global network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006. Croma has over 180 brands and 6000 products, floor space between 15,000 to 20,000 sq. feet

Why Croma.
Widest range of Products We Help You Buy A Name you can trust upon

Customer Commitment
Great deals and offers A first of its kind

Location Analysis

Location Analysis
Current Location
- Pune Solapur Road, Wanowari, Pune
- It is located in residential area, Wanowari , which is now developing and thriving with commercial activities such as offices, BPOs, shops, restaurants and hotels.

Suitability
- Suitably located as has a wide product mix and range catering to its target
segment comprising of families residing in Wanowari as well as corporates.

Parking Facility
It has its own exclusive free parking of 20 car slots approximately. Efficiently managed parking and the 2 wheeler and 4 wheeler parking are segregated.

Location Analysis
Competition
NEXT Vijay sales Sony World Das electronic

Trading Area
-Located in quite a busy trading area.

-It has Vijay Sales adjacent to it. -There are crossword, Furniture shops, boutiques and well known restaurants

Product Analysis

Product categories

Product Analysis
Product categories
Croma:

-Air conditioners
-Appliance Healthcare -Computers and peripherals -Dryers -Fans -Kitchen appliances -Microwaves -Oven -Mobiles accessories -Refrigerators -Vacuums

Product Analysis
Product categories
Computers:

-Notebooks (APC, Caselogic, HP, Iball,

PAQ,Targus, Sony, Acer, Compaq, HCL, Lenovo, Toshiba, Apple and Benq, Croma)

-Desktop (Compaq, Esys, HCL, Creative,

HP, Lenovo, Zenith, Apple and Benq) -LCD monitors (Samsung, Acer, LG, and Benq) -Printers and office solutions (Canon, Epson, HP, Bilt,) -Networking (Dlink, Linksys, Netgear, TATA Indicom)

Product Analysis
Product categories Computers:
-PC audio (Samsung, Sony, APC, BAFO, Bandridge, HP, Kensington, MX, Altec, Creative, Altec, Intex, Logitech, Genius, Odyssey) -Web cam -Storage media (Caselogic, Iball, Iomega, Seagate, Transcend, Moser Baer, Sandisk, Sony, PNY) -Input devices (Caselogic, Iball, Iomega, Seagate, Transcend, Moser Baer, Sandisk, Sony, PNY) -Software (Allwonders, DK, Expert, Imation, Microsoft, Norton, Pebbles, Reader Rab, TLC, Adobe, Mcafee, CA.)

Product Analysis
Product categories Home Entertainment
-TV plasma (LG, Samsung, Sansui, Sony) -TV LCD (Philips, Samsung, LG, Sony, VU) -Home theatre (Onkyo, Samsung, Sony, LG, Philips, Yamaha S, Denon) -Audio system (LG, Onkyo, Philips, Sony, Denon, Yamaha) -CTV (Samsung, LG, Onida, Moserbaer) -DVD/VCD (Mitashi, Philips, LG, Samsung, Sony) -Speakers (Yamaha S, DSE) Entertainment accessories (Sony, Bandridge, Profigold, Panasonic, Philips, One For All, HCL) -Mp3 players/ I pod docks/accessories (Apple, Apple iPod, Candace, Creative, Philips, Sony, Ibo - Moserbaer, Samsung, Cowan Iaudio, HCL, Gecko, Logitech) -Audio accessories (Philips, Panasonic, Sony, Sennheiser, Mitashi, Ultra Halloa, Croma, Apple)

Product Analysis
Product categories Communications
-PDAs (HP, I-Mate, Blackberry, Dopod) -Mobile phones (I-Mate, Motorola, Nokia, Samsung, Sony, Sony Ericsson) -Phone mobile accessories (I-Mate, Mobo, Scratchgear, Candace) -Fixed phones (MX, GE, Panasonic, Unbidden)

Product Analysis
Product categories Large appliances
-Split air conditioners (Hitachi, LG, Samsung, Voltas, Mitsubishi, Croma) -Window air conditioners (Hitachi, LG, Samsung, Voltas, Mitsubishi) -Washing machine (Samsung, LG, Hailer, IFB, Siemens, Whirlpool) -Refrigerators (Godrej, Haier, LG, Samsung, Whirlpool, Hitachi, Siemens, Toshiba, Croma) -Dishwashers (Siemens, IFB) -Dryers (IFB, Siemens, Croma Cloth Dryer, Croma)

Product Analysis
Product categories
Small appliances

-Microwaves (IFB, LG, Onida, Samsung, Croma) -Kitchen appliances -OTG (Bajaj, Panasonic, Philips, Optima, Inalsa, Morphy Richards, Croma) -Vacuums (Black & Deck, Eureka Forbes, Panasonic, Philips, Optima, Croma) -Personal care (Philips, Panasonic) -Irons (Bajaj, Black & Deck, Morphy Richards, Panasonic, Philips, Usha, Optima ) -Tools (JK, Black & Deck, Dewalt) -Power (Adaptors AC / DC, Door Chimes, Filters / Surge Protectors, Power Board / Double Adaptors, Travel Adaptors) -Lighting (Philips, Anchor, Luminac, GM, Bajaj, Black & Deck, Panasonic, Optima)

Product Analysis
Product categories Gaming
-Gaming hardware (PS3, PS2, PSP, XBOX 360 Pro, XBOX 360 Core, Razer) -Gaming software (Activision, Atari, Code Master, EA Sports, Edios, Empire, , Microsoft, Novalogic, Take 2, THQ, UBI Soft, Valve, Vivendi)

Product Analysis
Product categories Imaging
-Camcorders (Sony, Panasonic, Canon, JVC) -Digital cameras (Canon, Kodak, Nikon, Olympus, Samsung, Sony, Epson, Canon, Kodak, Nikon, Olympus, Samsung, Sony, Epson)

Pricing Analysis

Pricing Analysis
Croma prices its products in such a manner that the customer

feels that the product is cheaper when in reality it actually might not be so. For example instead of pricing the good at 1000 Croma would price the good at 990.
Croma bargains the price of the products it purchases from its

suppliers based on the quantity of products purchased.

Croma offers heavy discounts on its own in- house products.

It ensures the placing of its products such that the medium placed products are centrally placed with high end luxury products being situated at the corners.

Promotion Analysis

Promotion Analysis
Croma has in store and out of store promotion .

-Their out of store promotion (newspapers, hoarding, advertisements etc) is handled by their corporate office. -For their in house promotion they have combination offers, banners promoting different products.
Tie ups with musical concerts and Radio channels. They have brochures for all the displayed products. They have danglers displaying sales hung at different places.

They also have a hot and happening stand outside the store

which gives the best price and the product according to the store

Store Atmosphere

Store Atmospherics
Floor space has been efficiently utilized All products with manuals are displayed and brochures giving

customers information about various options available within that product category are available.

Waist level or eye level display of products. Linear arrangement of products starting from the lower priced

products to higher priced products.

Store is divided in 8 sections based on product category. One billing station with two counters . One dealing with large

appliances and the other with small appliances.

Adequate information about promotional schemes is provided

Employee Analysis

Employee Analysis
Neatly dressed and uniformed employees. They are extremely helpful and courteous, knowledgeable. Employees are trained for 7 days before the job.

Employees Speak

Customer Services Analysis

Croma provides value added services - home delivery and categorized

billing counters .
The customers are satisfied with the handling of complaints and

queries.
Croma has a tie up with Bajaj Finance Ltd. offering easy finance options

to customers interested in purchasing products above a certain limit.

Suggestions for Improvements

For overall development of the store all the employees should be

equally informed about the basic information pertaining to the store. There should be well trained personnel at all levels.
The traffic should be well managed around the store which would

increase the attractiveness of the store.

Individual customer attention should be focussed upon. Croma limits its target market segment by catering to middle to high

end customers.