PRESENTED BY:

Jitendra Virahyas

JVIRAHYAS@GMAIL.COM

CORE PURPOSE
To be a well respected and preferred global financial services organization enabling wealth creation for all our customers.

VALUES
Integrity Teamwork Meritocracy Passion & Attitude Excellence in Execution A company honoring commitment with highest ethical and business practices. Attaining goals collectively and collaboratively. Performance gets differentiated, recognized and rewarded in an apolitical High energy and self motivated with a Do It attitude and entrepreneurial spirit. Time bound results within the framework of the company s value system.

ORGANISATION STRUCTURE

BUSINESSES

MILESTONES

AWARDS & ACCOLADES

INDIA NETWORK

! India network with presence in over 430 cities/ towns comprising 1,430 business locations (own as well as franchisees) ! Network growing at a rapid pace - grown from a single location to a nationwide network in over 430 cities and towns ! Extensive distribution network providing opportunities to cross-sell products and services, particularly as we diversify into new business streams ! Physical distribution supplemented by on line channel ! Recently entered into a strategic alliance with State Bank of India (SBI), the largest bank in India, to offer our online brokerage services to SBIs retail banking clients ! Plans to enter into additional strategic alliances to cater to an even wider customer base

SERVICE OFFERING BY MOFSL

SERVICE OFFERING BY MOSL

(1) PORTFOLIO MANAGEMENT SERVICES (PMS)

PMS is the service under which Portfolio of the client is maintained by the Company. Types Of PMS: (a) Value PMS (b) Bulls Eye PMS Who is it for? Portfolio management service is well suited for high-net worth customers. Benefits of PMS: Professional Management Risk Control Convenience Constant Portfolio Tracking Transparency Dedicated Relationship Manager

(2) RESEARCH BASED ADVICE

(3) E-Broking service

Motilal Oswal MyBroker (E-Broking) platform which provides uninterrupted online investing anyplace, anytime i.e. Buying and selling of shares and securities. For whom? For High value investors and high volume traders who wants uninterrupted access to stock prices and execution facility. Key benefits of trading online with MyBroker: Instant order/trade confirmation gives you similar trading experience as exchange based software without the burden of overhead and maintenance cost A refreshing experience of getting outstanding research based advise equity and derivatives on the same screen. Live quotes of NSECash/Derivative, BSE Cash, Commodity Get access to various online reports like margin report, Demat A/c details Online transfer of funds through multiple banks Access to latest research reports, daily market dairy, derivative dairy

(4) IPO
Initial Public Offering (IPO) is when a company makes a fresh issue of securities/shares to the public. IPOs at MOSL: Easy access to motilal oswal Business locations with over 1430 Business locations spread across over 430 cities. Research and advice on new issues. Regular updates on ongoing and forthcoming issues to investors. IPO funding can be made available in case the application amount is greater then Rs 50 Lakhs.

(5) MUTUAL FUND

Mutual funds offer a platform to participate in the equity & debt market indirectly through professional management. Services Offered: Need based advisory fully backed with solid research. Dedicated Mutual fund advisors to understand needs and building a prudent portfolio. Monthly review of portfolios Monthly Fact-sheet covering motilal oswal analysis of various funds Knowledge sharing through educational seminars and workshops. What Motilal Oswal Do: Client Profiling Asset Allocation Plan Scheme Selection Re-balancing: Periodic portfolio re-balancing to maintain the long term asset allocation. A disciplined approach of buying in a falling market and selling in a rising market will be adopted.

(6) COMMODITY
Motilal Oswal Commodities Broker (P) Ltd. is a fully owned subsidiary of Motilal Oswal Financial Services Ltd. and has been providing commodity trading facilities and related products and services on MCX and NCDEX. Trading through Motilal Oswal: Solid Research: Daily Fundamental and Technical Research Reports on highly traded commodities One Stop Shop: MOCBPL provides end-to-end advice for all the commodities to all motilal oswal prestigious individual investors. Privileged customers also get exclusive & customized advice. Dual Membership: MOCBPL has membership to MCX and NCDEX Personalized Service: Service through dedicated relationship managers

(7) MOTILAL OSWAL DP SERVICES

Motilal Oswal is Depository Participant in CDSL. It provides Demat a/c services under MODES. In terms of number of accounts MODES is the second biggest Depository Participant in CDSL with over 150,000 accounts. Client receives regular account reports and an efficient service at all times. Clients having holdings over Rs. 10 lakhs receive special SMS service. Investor enjoys many benefits if they buy and sell shares in the depository mode.

TRADING DEPARTMENT
Motilal Oswal is one of the broker who is acting as wholesalers and as a broker, it is the duty of it to provide service of collecting funds and securities from the investors and send it to clearing house and vice versa. According to SEBI investor has to open trading account for trading in shares. Client can open an account in any depository. Trading department is divided into three parts: Pre-trading (A/c opening, Deposits, ect.) Trading (Dealing room, Sauda punching, conformation) Post-trading (Payout process, Bills, Pay-in-process, Contract note)

MARKETING DEPARTMENT
The main aim of marketing activities at Motilal oswal is that the customer should get enough guidance to join the company and how he can get the best service than any other stockbroker.

Marketing Mix: Products Price Place Promotion

MARKETING DEPARTMENT Knowledge First Campaign

This year MOFSL introduced a new brand philosophy. The relentless focus on research and insight, which is the DNA of the company, has manifested itself in the brand idea - Knowledge First. This simple philosophy of 'Knowledge First' has been brought alive through a multimedia campaign in TV, print, outdoor and the web.

MARKETING DEPARTMENT Wealthwise

Building on their promise of providing knowledge to investors, MOSL introduced a unique intitiative - Wealthwise. This investor education programme (televised on CNBC) consisted of a series of investor camps that provided customers wealth management advice for different life stages.

MARKETING DEPARTMENT Purple

Purple is their recently launched Private Banking brand that provides holistic wealth management solutions for Individual, Family and Business needs of High Net Worth Individuals (HNIs). To provide these clients a gold standard private banking experience, they introduced a series of Purple lounges in different cities.

HUMAN RESOURCE DEPARTMENT

MOFSL has grown at a scorching pace, not only in terms of business but also in terms of its most valuable asset -people. They have an evergrowing employee strength of 2315 associates that operates out of a rapidly expanding Company network. HR at Motilal Oswal, on the one hand strives to make every employee of the organisation its brand ambassador and on the other hand make the Motilal Oswal brand stand for the best people practices.

HUMAN RESOURCE DEPARTMENT

The 3 pillars of HR strategy are: (1) A clear and relentless (persistent) focus on leadership development (2) Stringent (severe) focus on the identification and development of 'High Potentials' at all levels (3) Investment in technology to deliver state-of-the-art HR processes across the organisation in a time and cost efficient manner

HUMAN RESOURCE DEPARTMENT

The key initiatives towards implementation of the strategy have been: Balanced Scorecard and KRA implementation: Leadership Development: Style and competency assessment for the top tier management of the Company was carried out and an intensive Executive Coaching programme based on Individual Developement Plans has been started for 13 of the top leaders of the organization. Technology: The recruitment process has been enabled and implemented using the existing HR software of MyZone. This has been implemented in Mumbai during the current year and will be rolled out across all regions during this year.

SWOT ANALYSIS OF MOTILAL OSWAL

Strengths Large and diverse distribution network Strong research and sales teams Brand recognition Experienced top management Strong financial results Weaknesses Charges are high compare to other companies in industry

SWOT ANALYSIS OF MOTILAL OSWAL

Opportunities Growing Financial Services industry's share of wallet for disposable income Huge market opportunity for wealth management service providers as Indian wealth management business is transforming from mere wealth safeguarding to growing wealth. Regulatory reforms would aid greater participation by all class of investors Leveraging technology to enable best practices and processes Increased appetite (need) of Indian corporate for growth capital Threats Execution risk Slowdown in global liquidity flows Increased intensity of competition from local and global players Unfavorable economic conditions

ANALYSIS OF ARCHIDPLY INDUSTRIES LIMITED ON ITS INITIAL PUBLIC OFFER (IPO)

IPO DETAILS
IPO of Archidply Industries Ltd. Sector Woodpanel products

No. of shares on offer Price band (Rs) Face Value

66,15,720 70-80 10

Issue open date Issue close date Minimum lot size QIB (50%) Non-institutional (15%) Retail (35%) Total

11th June 2008 17th June 2008 75 shares 33,07,860 9,92,358 23,15,502 66,15,720

IPO DETAILS
Equity Shares o/s prior to the Issue Equity Shares offered through IPO Equity Shares o/s after the Issue 1,53,84,280 66,15,720 2,20,00,000

Listing

BSE, NSE

Objects of the Issue

1. Setting up a new manufacturing facility of Plain Particle Board (PPB), Pre Laminated Board (PLB) and decorative plywood at Chintamani in Karnataka. 2. Setting up a new manufacturing capacity for medium density fibreboard (MDF) at Rudrapur in Uttarakhand. 3. Margin Money for Working Capital. Motilal Oswal Investment Advisors Private Limited Karvy Computershare Private Limited

Book Running Lead Manager Registrar to this Issue

IPO DETAILS

IPO Grading ICRA Limited has assigned an IPO Grade 3 (pronounced three on five), indicating average fundamentals. ICRA assigns IPO grading on a scale of IPO Grade 5 through IPO Grade 1, with Grade 5 indicating strong fundamentals and Grade 1 indicating poor fundamentals.

GENERAL INFORMATION
Name of company: Sector/industry: Registered and Corporate office: Archidply Industries Limited Wood Panel Products 29/2, G.K. Manor, 1st Floor, Nehru Nagar Circle, Seshadripuram, Bangalore 560 020, Website: www.archidply.com Mr. Deen Dayal Daga CMD, Mr. Shyam Daga Joint Managing Director and CFO Mr. Rajiv Daga - Director and Assam Timber Products Private Limited

Promoters:

INDUSTRY OVERVIEW
Plywood Industry in India Today, India is one of the most exciting and emerging markets with a robust economy that is expected to expand further. With a growing population of Indians who have a higher disposable income, the domestic market for the woodworking industry is ripe and ready to be harvested. In the recent years architects, designers, furniture manufacturers and consumers in India are becoming interested in high value timber applications and high quality finished wood products. There is a big demand for modular office furniture and workstations. There was no restriction of putting up plywood Mill upto 1970. The Wood based Industry was under Compulsory Industrial Licensing from 1988 whether a small scale unit or a Large/Medium unit, new undertaking or substantial expansion would require Industrial License. In 1997 the Government of India totally delicensed wood based industry as a result more than 2000 small-scale units coming up

INDUSTRY OVERVIEW
Production The production of Commercial plywood, decorative plywood, blockboards, Flushdoors, veneers, particleboard, Hard/Soft boards and medium density fibreboard (MDF). Particulars Plywood Particle Board Veneers Medium Density Fibre Hard/Soft Board Unit M2 4MM M.T. SQM M.T. M.T. 2004-05 24.44 56,705 3,56,42,575 70,644 1,54,059 2005-06 20.73 47,124 28,79,851 60,030 1,22,579 2006-07 21.67 81,214 78,77,585 56,315 42,982

INDUSTRY OVERVIEW

Industry Trends in India Broadly the wood panel and decorative surfacing products come under the building material category and can be further narrowed down to interior infrastructure or interior solution sector. The sector is witnessing tremendous growth driven by Retail stores (fast expanding chain of stores) Large firms, corporate spaces (IT and BPO sector) Hospitality sector (restaurant, lounges, hotel and resorts etc.) Services sector (banking and financial services like new banks) Entertainment sector (like multiplexes) Housing sector Hospital and health care Infrastructure projects (like airports, railways, SEZs) etc.

INDUSTRY OVERVIEW
Industry Trends in India Government is also encouraging this sector by reducing the excise duty from 16% to 8% in the financial bill 2007. Also some of the state government like Delhi, Utter Pradesh, West Bengal, Madhyapradesh have reduced the VAT from 12.5% to 4% in the recent past. Major Companies Archidply Industries Greenply Industries Novopan Industries Uniply Industries Century Plyboard

BUSINESS INFORMATION

OVERVIEW OF THE COMPANY Archidply Industries Limited is the flagship company of the Archidply group. There promoters have been associated with plywood manufacturing for more than 30 years. Company was incorporated in 1995 and today, they are modern state-ofthe-art manufacturers of wood panel products and decorative surfacing products in two locations, Rudrapur and Mysore, with a network of branches, distributors and dealers across India.

BUSINESS INFORMATION
Products 1. 2. 3. 4. 5. Plywoods Block Board and Flush Doors Particle Boards Decorative Laminates Decorative Veneers

The products comply with quality standards of BIS and International standards of UK, USA and Germany. It has been awarded ISO 9001: 2000 for quality management systems to manufacture and marketing of wood and agro based panel products.

BUSINESS INFORMATION
BOARD OF DIRECTORS The Board comprises of:
Sr. No. 1 2 3 4 5 6 7 8 Name Mr. Deen Dayal Daga Mr. Shyam D. Daga Mr. Rajiv D. Daga Mr. Krishna Kant Somani Mr. Mohammed Shahid Aftab Mr. Narayan Subrao Adkoli Mr. Kamal Kishore Taparia Mr. Bharathkumar Hukumchand Rathi Designation Chairman and Managing Director Joint Managing Director Executive Director Director (Technical) Independent Director Independent Director Independent Director Independent Director

BUSINESS INFORMATION
BRANDS

Archidply premium segment

Silvi middle segment

Pureply premium plywood product

BUSINESS INFORMATION
SELLING & DISTRIBUTION NETWORK Distribution Chandelles a) Factory Company Depot Distributor Dealer Consumer b) Factory Distributor Dealer Consumer c) Factory Large Contractors/ Large Builders
Region Distributors Network States City Dealers Network City No. of Dealers 150 72 256 108 586

No. of States Distributo r 21 8 12 20 61 10 8 4 3 25

North East South West Total

11 5 4 3 23

21 8 12 20 61

54 21 56 12 143

BUSINESS INFORMATION
SELLING & DISTRIBUTION NETWORK

D is tr ib u to r s N e tw o r k

D e a le r s Ne tw o r k

20

21

No r th Ea s t S o u th W es t

108

150

No r th Ea s t S o u th

72 256

12

W est

BUSINESS INFORMATION

MAJOR CUSTOMERS Products are used for interior and construction work, the main customers for the products are individual houses, bungalows, Apartment builders, Government organization like CPWD, Banks, Software Offices, Hotels etc. The products have been specified in various leading projects such as HIndalco, BSNL, Bank of India, Appollo Hospital, ABN AMRO, Punjab National bank, Hotel Leela Venture, BHEL, to name a few.

BUSINESS INFORMATION

COMPETITION Their major competitors in plywood, decorative veneers and decorative laminates are Greenply and Century Ply. In pre laminated particle board segment, they face competition with Novapan. Company and the wood based industry in general continue to face competition from the unorganized sector.

BUSINESS INFORMATION
INFRASTRUCTURE FACILITIES Raw Material Labour Water Electricity Pollution Control
Raw Material Cost Particulars (Rs. in lakhs)

For the half year ended For the year ended September 30, 2007 March 31, 2007

Total Income Cost of Goods Sold % of Raw Material Consumed to Total Income

6,602.63 3,781.73 57.28%

10,062.88 6,428.18 63.88%

BUSINESS INFORMATION
SOCIAL RESPONSIBILITY

BUSINESS INFORMATION
HUMAN RESOURCE At present they have the total strength of 531 permanent employees (including workmen) in various departments. The details of which are given as below:
Sr. Category No. 1 2 3 4 5 6 7 Top Management Personnel Finance & Accounts Personnel Human Resource Personnel Technical Personnel Marketing Personnel Administrative staff Skilled & Unskilled Workers Total Number of Employees 08 34 05 94 137 20 233 531

They have not experienced any material strikes, work stoppages, labour disputes or actions by or with their employees.

BUSINESS INFORMATION
FINANCIAL INFORMATION
Y/E MARCH Income (Rs m) Net Sales Increase /(Decrease) in Inventory Total Income 59 959 900 1,359 1,359

Profit and Loss A/c

MAR-07 MAR-08

- Operating Expenses Operating Profit

835 123

1,102 258

+ Other income - Depreciation - Interest - Tax - Preli. Pre op. Exp.

8 26 40 11 1

11 37 70 18 0

BUSINESS INFORMATION
FINANCIAL INFORMATION Balance Sheet
Y/E MARCH Net Worth Debt (LT+ST) Deferred Tax Liability Capital Employed MAR-07 272 549 5 827 424 541 2 967

(Rs m)
MAR-08

Fixed Assets Investments Working capital Cash Capital Deployed

412 0 388 27 827

409 0 506 51 967

BUSINESS INFORMATION

Special Tax Benefits to the one unit of Company located in the state of Uttarakhand Lower rate of 1 % on Central Sales Tax Exemption from Central Excise Duty for ten years from the year financial year 2006-07 Exemption of 100 % from Income Tax for first five years with effect from the financial year 2006-07 and 30 % for next five years as stated above in point no. a of Tax deductions and concessions available to the Company

SWOT ANALYSIS
Strength The Promoter/ Directors are well experienced in this industry. Company has wide sales network. The trade name is already established in the market. Company is allotting funds every year for the advertisement. Government Incentives Locational Advantage Weaknesses Once the unit is established, the entire unit would be looked after by professional people and not by the main Promoters. The main Promoter will visit the unit at regular intervals.

SWOT ANALYSIS

Opportunities New industry to near by area Positive industry outlook (Growth rate @ 30%) Threat Change in government policy regarding excise duty Delay in implementation Threat from unorganized sector Realty sector Primary growth driver Pending license to manufacture MDF

RESEARCH ON ARARENESS REGARDING STOCK MARKET

PROBLEM IDENTIFICATION I have conducted study on awareness regarding stock market. Now, Motilal Oswal wants to know about the investment instruments used by the people of Rajkot city. It also wants to know how to educate people about stock market. It wants to know sources which are affecting to the decision of client to invest in stock market.

RESEARCH OBJECTIVE The objectives of the study are as under: 1. 2. 3. 4. To know the awareness of stock market. To know the investment habit/pattern of the people of Rajkot city. To know the purpose of investing in stock market. To know the influencing forces behind the decision making while trading in stock market. 5. To know constraints which are affecting investment in stock market 6. To find out best way or method to educate about stock market.

RESEARCH INSTRUMENT QUESTIONNAIRE SAMPLING METHOD SAMPLE UNIT SAMPLE SIZE Type of Questionnaire Type of Questions No of Questions Place : Convenient sampling method : Those who are investing in different investment Options : 100 samples : Structured : Closed ended questions : 12 : RAJKOT CITY

DATA COLLECTION METHOD 1. Primary Data 2. Secondary data

BENEFITS OF THE STUDY: The research that is being conducted by me will be useful in the following respect: This will help the company, how to make people aware about stock market by imparting best education. This will help to know the investment options used by people and turn them towards stock market. This will help the company to frame effective marketing strategy. This will also help to select right media for advertising to create brand awareness as well as to give knowledge of the products. It will help to know how the people take decision to invest in stock market.

LIMITATIONS OF THE STUDY 1. Personal bias 2. Time limit 3. Are 4. Sample size: 5. Lack of expertise

DATA ANALYSIS & INTERPRETATION

AGE GROUP WISE RESPONDENTS
Age 21 30 31 40 41 50 51 60 Above 61 Total
35 No. of respondents 30 25 20 15 10 5 0 21 30 31 40 41 - 50 Age group 51 - 60 A bove 61 14 7

No. of respondents 31 26 22 14 07 100

31 26 22

DATA ANALYSIS & INTERPRETATION

EDUCATION QUALIFICATION WISE RESPONDENTS
Education qualification Under-Graduate Graduate Post-Graduate Professional Illiterate Total No. of respondents 24 22 27 26 01 100

30 No. of respondents 25 20 15 10 5 0 UnderGraduate Graduate 24 22

27

26

1 PostGraduate Professional Illiterate

Education Qualification

DATA ANALYSIS & INTERPRETATION

OCCUPATION WISE DISTRIBUTION OF RESPONDENTS
Occupation Professional Businessman Employee Student Others Total No. of respondents 16 34 21 18 11 100

11%

16%

18%

Professional Businessman Employee Student 34% 21% Others

DATA ANALYSIS & INTERPRETATION

INVESTMENT IN DIFFERENT INVESTMENT INSTRUMENTS
Investment options Bank Fixed Deposit Mutual Fund Shares/Equity Insurance Real Estate Govt. Securities Bonds/Debenture Postal Scheme P.P.F Pension Fund Jewellery Other No. of Investors 57 49 87 61 54 26 07 19 10 16 78 04

No. of investors
B an k F ix ed D M

DATA ANALYSIS & INTERPRETATION

100 90 80 70 60 50 40 30 20 10 0 57 49 87 61 54 26 7 19

INVESTMENT IN DIFFERENT INVESTMENT INSTRUMENTS

Investm ent instrum ents

10 16 78 4

ep ut os ua it S ha l F u re s/ nd E qu In su i ty R ra n ce G eal ov E s t. B S t at on e e ds cu / D ri t e b ies P os en ta l S tur ch e em e P P en . si P.F on Fu Je nd w el le ry O th er

DATA ANALYSIS & INTERPRETATION

DO YOU INVEST IN STOCK MARKET?
Invest (Yes) 87 Do Not (No) 13 InvestTotal 100

13

Invest Do Not Invest

87

DATA ANALYSIS & INTERPRETATION

HOW TO INVEST IN STOCKS
No. of Investors IPOs Secondary Market Both 26 23 38
38

40 35 No. of investors 30 25 20 15 10 5 0 IPOS Secondary Market 26 23

Both

DATA ANALYSIS & INTERPRETATION

FACTORS CONSIDERED IN INVESTMENT
1st Rank Safety of investment High return Speculation Regular Income 44 25 11 20 2nd Rank 24 40 19 17 3rd Rank 18 24 22 36 4th Rank 14 11 48 27

1st Rank

20 44 11 25 Safety of investment High return Speculation Regular Income

DATA ANALYSIS & INTERPRETATION

2nd Rank

17

24 Safety of investment High return Speculation Regular Income 40

19

DATA ANALYSIS & INTERPRETATION

3rd Rank

18 36 Safety of investment High return Speculation 24 22 Regular Income

DATA ANALYSIS & INTERPRETATION

4th Rank

27

14 11 Safety of investment High return Speculation Regular Income 48

DATA ANALYSIS & INTERPRETATION

INVESTMENT INSTRUMENT IN WHICH PEOPLE WANT TO INVEST
Instruments Equity Derivatives Commodity Others No. of Investors 37 39 43 35

50 45 40 35 30 25 20 15 10 5 0

No. of investors

37

39

43 35

Equity

Derivatives

Commodity

Others

Investment instruments

DATA ANALYSIS & INTERPRETATION

THE CONSTRAINTS WHICH ARE AFFECTING THE INVESTMENT IN STOCK MARKET Constraints Nos.
Lack of knowledge Fund facilities Risk taking ability Regulatory constraints Lack of Guidance Other
50 45 40 35 30 25 20 15 10 5 0 Lack of knowledge Fund facilities Risk taking ability Regulatory constraints Lack of Guidance Other 11 7 29 23 47 38

47 29 23 11 38 07

Constraints

DATA ANALYSIS & INTERPRETATION

DECISION TAKEN BY INVESTORS WHILE INVESTING INTO STOCK MARKET

Factors Independently Advice from friends/colleagues Broker's/Agent's Advice Advice from CA/Tax Consultant News Channels Well-known stock broking house Business Newspapers Business Magazines Internet

Percentage 41 12 56 14 43 23 31 19 15

DATA ANALYSIS & INTERPRETATION

DECISION TAKEN BY INVESTORS WHILE INVESTING INTO STOCK MARKET
Internet Business Magazines Business Newspapers Well-known stock broking house News Channels Advice from CA/Tax Consultant Broker's/Agent's Advice Advice from friends/colleagues Independently 0% 10% 20% 30% 12% 41% 40% 50% 60% 14% 56% 23% 43% 15% 19% 31%

DATA ANALYSIS & INTERPRETATION

TOOLS PERFERED BY PEOPLE WHILE LEARNING ABOUT STOK MARKET
Tools Literature Classroom Training Documentaries Internet Seminars Self-Experience
Self-Experience Seminars Internet Documentaries Classroom Training Literature 0 10 20 30 21 31 38 40 50 60 70 80 26 29

No. of responses 38 31 21 26 29 67
67

No. of respondents

RECOMMENDATION I have examined that different investors are giving priorities to investment instrument as per their need. Accordingly, as per the needs of the client, a product can be recommended to him. Motilal Oswal Financial Services Limited (MOSL) has strength in Top Quality Research, Internet Trading, Investment Advisory Services, Value Added Back office services and DP Services. The firm also deals in commodities and mutual funds to add more number of clients. 1. Motilal Oswal should increase its promotional activities and it should make aware people of Rajkot city about its product and services. 2. Motilal Oswal should turn the existing customer to trade or invest in other product, which they are not aware about, or not investing in them. 3. Motilal Oswal should organize seminars and presentation of highly experienced person. It should provide classroom training and literature to those who are eager to learn about share market. It should distribute documents about product information. 4. Motilal Oswal should utilize the Radio (FM), Newspaper, and local T.V advertisement as a medium of promotion.

Jitendra Virahyas
JVIRAHYAS@GMAIL.COM

Thank You

Motilal Oswal Financial Services Ltd. Regd Office: Palm Spring Centre, 2nd Floor, Palm Court Complex, New Link Road, Malad (W), Mumbai - 400 064.