罗兰贝格图标样式

Modules and variations New graphics guidelines Design proposals Roland Berger
Hamburg, November 2001
Module und Variations_E
Contents
Page
A. Standard slides B. Lists (1) Factors, no specific number C. Lists (2) Factors, specific number D. Matrix Factors, comparisons E. Process (1) Factors, steps F. Process (2) Factors, impact G. Process (3) Factors, interlinked Annex: Nine key changes compared to the old standards
3 7 13 24 35 49 67 73
A.
Standard slides
Consultant profile: [first name, last name]
Position: xxxxxxxxxxxxxxxxxxxxxxxx
Education
xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx
Born: xxxx
Professional experience
xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx
Nationality: xxxxxxxxxxxxxxxxxxxxx
Key projects
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Industry competence
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Languages
German xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Updated: mm/year
Methodological competence
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Organizational chart
Organizational chart (including headcount)
....
...
... ... ...
...
... ... ...
...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
B.
Lists (1) Factors, no specific number
Lists horizontal (variations)

1 2
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Lists vertical (variations)

1 2
.... ....
.... ....
....
Schedule
1 2
Activities A.
Month 1 2 3
Month 2 7
10
Month 3 11 12
Activities A.
Month 1 2 3
Month 2 7
10
Month 3 11 12
B.
B.
C.
C.
10
Sets of guidelines
Guidelines 1 Comments 1
11
12
C.
Lists (2) Factors, specific number
13
Pyramid (3 or 4 levels)
14
Pyramid (5 levels/centered)
15
3 factors (interwoven)
....
....
....
16
Common ground
17
4 factors (1)
18
4 factors (2)
19
4 factors (3)
Factor 1
Factor 4
4
Factor 2
Factor 3
3
20
4 factors (3a weighted)
Factor 1
Factor 4
4
Factor 2
Factor 3
3
21
4 factors (3b dynamic)
Factor 1
2 1
Factor 2
Four dynamic factors

3
Factor 4
Factor 3
22
6 factors (variation)
23
D.
Matrix Factors, comparisons
24
Matrix/table (Horizontal/vertical comparison of data variations)

1 2
25
Special types of matrix opportunities/threats

1 2
Opportunities

Threats

Threats

Opportunities 3 Opportunities

4 Threats

Opportunities

Threats
26
Special types of matrix pros and cons

1 2
27
Special types of matrix controversy

1 2
28
Special types of matrix conflict/tension (1)
29
Special types of matrix conflict/tension (2)
30
Special types of matrix bottom up/top down (1)
...
...
BOTTOM UP
TOP DOWN
31
Special types of matrix bottom up/top down (2)

1
TOP
... ...
DOWN
BOTTOM
2
UP
32
Special types of matrix equilibrium
33
Special types of matrix imbalance
34
E.
Process (1) Factors, steps
35
Processes
1
36
Process/phases
1
1 2 3 4 5
Phase 1
Phase 2
Phase 3
3
Phase 1 Phase 2 Phase 3
4
Phase 1 Phase 2 Phase 3
37
Cycles (1) (color presentation)
38
Cycles (2)
39
Spirals (orthogonal)
1 2
40
Hurdles
41
Resistance/obstacles
1 2 3 4
42
Filters
1 2 3
5 4
43
Change of mindset/direction
1 2
44
Nodes/interfaces
1 4
45
Pressure
1 2
46
Increase/decrease
1 2 3 4 5 6 7 8
47
Various types of brackets (to be used instead of block arrows)
10
11
48
F.
Process 2 Factors, impact
49
Consequences (1)
...
...
...
...
...
...
50
Consequences (1a)
...
...
...
...
...
...
51
Consequences (2)
52
Consequences (3)
...
...
...
...
53
Consequences (4)
1
...
...
...
...
54
Impact (3 factors)
TIME
COST
QUALITY
Module und Variations_E 55
Impact (4 and 6 factors)
56
Impact (4 factors)
Factor 1
Factor 2
Generic description of the 4 factors
Factor 4
Factor 3
57
Impact (5 factors)
Factor 1
Factor 5 Generic description of the 5 factors
Factor 2
Factor 4
Factor 3
58
Impact (6 factors)
Factor 6
Factor 1
Factor 5
Generic description of the 6 factors
Factor 2
Factor 4
Factor 3
59
Impact (7 factors)
Factor 1
Factor 2
Factor 6
Factor 3
Factor 5
Factor 4
60
Impact (8 factors)
Factor 8
Factor 1
Factor 2
Factor 6
Factor 3
Factor 5
Factor 4
61
Impact and result (1)
6 success factors
62
Impact and result (2)
5 success factors
63
Vision
Vision
64
Action/reaction
65
Value chain
Company
Supplier
Customer
Development
Production
Sales
Distribution
66
G.
Process 3 Factors, interlinked
67
Action/reaction (1)
68
Action/reaction (2) (transparent color presentation)
69
Interaction
70
Jigsaw puzzle
71
Spiral
72
Annex: Nine key changes compared to the old standards
73
New Content design Key changes regarding lean, linear, literal"

If boxes are used, Do not use shading or borders Instead, use unframed colored shapes in shades of key blue, for emphasis only Do not use ovals Instead, use AutoShapes with corners completely rounded off Do not use stickers with lines
Backup Stufe 1 Stufe 2 Stufe 3
Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area Do not put numbers in circles Instead, put them in squares (key blue shade 1), white lettering, bold Do not use block arrows
BACKUP
Use variations instead
74
New Content design Key changes regarding lean, linear, literal"
Do not use speech bubbles Instead, use AutoShapes/callouts/third row (you can use the arrow function!)
Arrow function can be switched on and off/ positioned to the side
Do not use big multicolored cartoons/ Clip Art Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions)
There are obvious disadvantages to positioning text behind graphics
Do not position text behind graphics Position text to the side of graphics instead
Text is easy to read if not positioned behind graphics
Do not use miniature charts as navigators

4
Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point
75

罗兰贝格图标样式

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

罗兰贝格图标样式

Uploaded by

Copyright:

Available Formats

Modules and variations New graphics guidelines Design proposals Roland Berger

Hamburg, November 2001

Module und Variations_E

Module und Variations_E

Module und Variations_E

Consultant profile: [first name, last name]

Module und Variations_E

Module und Variations_E

Organizational chart (including headcount)

Module und Variations_E

Lists (1) Factors, no specific number

Module und Variations_E

Lists horizontal (variations)

Module und Variations_E

Lists vertical (variations)

Module und Variations_E

Module und Variations_E

Module und Variations_E

Module und Variations_E

Lists (2) Factors, specific number

Module und Variations_E

Module und Variations_E

Module und Variations_E

Module und Variations_E

Module und Variations_E

Module und Variations_E

Module und Variations_E

Module und Variations_E

4 factors (3a weighted)

Module und Variations_E

4 factors (3b dynamic)

Four dynamic factors

Module und Variations_E

Module und Variations_E

Matrix Factors, comparisons

Module und Variations_E

Matrix/table (Horizontal/vertical comparison of data variations)

Module und Variations_E

Special types of matrix opportunities/threats

Module und Variations_E

Special types of matrix pros and cons

Module und Variations_E

Special types of matrix controversy

Module und Variations_E

Special types of matrix conflict/tension (1)

Module und Variations_E

Special types of matrix conflict/tension (2)

Module und Variations_E

Special types of matrix bottom up/top down (1)

Module und Variations_E

Special types of matrix bottom up/top down (2)

Module und Variations_E

Special types of matrix equilibrium

Module und Variations_E

Special types of matrix imbalance

Module und Variations_E

Process (1) Factors, steps

Module und Variations_E

Module und Variations_E

Module und Variations_E

Cycles (1) (color presentation)

Module und Variations_E

Module und Variations_E