Customer Behavior Towards High Customer Behavior Towards High

Rise Apartments: Preference Rise Apartments: Preference

Factors Associated with Selection Factors Associated with Selection
Criteria Criteria
Presented By :
Hinglajiya Shrikishan
1ain Dipak
%e Definition of te range of vaIue preposition
Identifying te rigt
customer
portfoIio
Determining te appropriate roIes
EstabIising te reward
&
risk saring structure
%e Creation of a customer-connected
strategy (VaIue Compass Framework)
Project outline Project outline
Need & scope of study Need & scope of study
Objective of study Objective of study
Research Design Research Design
Analysis Analysis
MontIy income v/ s type of apartment
%ype 2 BHK 3 BHK Pentouse Oter %otaI
K-2K 7 1 0 1 9
2K-4K 11 6 2 2 21
4K- above 7 6 5 2 20
%otaI 25 13 7 5 50
X Cal = 6.56
X Theo (10 %) = 10.645
H0:Pn=Ps=Pc=Pw
H1:Pn=Ps=Pc=Pw
2 Age group V/s Corresponding Location
Age GF PF Oter %otaI
25-3 5 2 13 20
3-4 4 3 12 19
4-above 3 3 5 11
%otaI 12 8 30 50
X Cal = 1.95
X Theo (10 %) = 7.779
H0:Pn=Ps=Pc
H1:Pn=Ps=Pc
3#eIation between earning members wit size of
apartments
i/c Group
2 BHK 3 BHK Pentouse Oter %otaI
single 3 2 0 0 5
Two 9 5 3 1 18
more than 2 4 1 2 1 8
Total 16 8 5 2 31
X Cal = 3.034
X Theo (10 %) = 10.645
H0:Pn=Ps=Pc=Pw
H1:Pn=Ps=Pc=Pw
4 No of earning member V/s type of apartments
ncome
Group 2 BHK 3 BHK Penthouse Other Total
single 2 1 0 0 3
Two 5 3 1 1 10
more than 2 3 2 0 1 6
Total 10 6 1 2 19
X Cal = 1.59
X Theo (10 %) = 10.645
H0:Pn=Ps=Pc=Pw
H1:Pn=Ps=Pc=Pw
5PreferentiaI Factor
Factor Factor Respon Respon
dent dent
Safety Safety 15 15
Resale Value Resale Value 8 8
Maintenance Maintenance 5 5
Living style Living style 4 4
Location Location 4 4
Cost factor Cost factor 2 2
Amenities Amenities 2 2
All of above All of above 10 10
30%
16%
10%
8%
8%
4%
4%
20%
Safety Resale Value Maintenance
Living style Location Cost factor
Amenities All of above
#espondents and reason for purcasing
Reason Reason No. No.
Personal Use Personal Use 17 17
Rent Rent 14 14
7#espondents and reason for preferring apartments
Reason Reason No. No.
Personal Use Personal Use 3 3
Rent Rent 6 6
Resale Resale 10 10
7.Respondents and Residential status
Status Status No. No.
Resident of Bangalore Resident of Bangalore 22 22
From other cities From other cities 10 10
NR NR 18 18
Total Total 50 50
Findings Findings
2 BHKs are @ higher preference irrespective of their 2 BHKs are @ higher preference irrespective of their
income level varying between Rs.10K income level varying between Rs.10K > 40K / month > 40K / month
even in two member earning families even in two member earning families
Survey shows that majority of purchasers of Survey shows that majority of purchasers of
apartments were of age of 25 apartments were of age of 25- -30 years 30 years
Majority of all age group preferred their flats to be Majority of all age group preferred their flats to be
located in immediate floors like 1 located in immediate floors like 1
st st
or 2 or 2
nd nd
floor etc. floor etc.
Continued. Continued.
62 % of respondents purchased apartments for the 62 % of respondents purchased apartments for the
1 1
st st
time for personal use, 32 % of respondents have time for personal use, 32 % of respondents have
already have an apartments already have an apartments
With increase job opportunities and equal status for With increase job opportunities and equal status for
all people prefer to buy 2 BHK followed by 3 BHK all people prefer to buy 2 BHK followed by 3 BHK
apartments apartments
People prefer apartments mainly for safety purpose People prefer apartments mainly for safety purpose
(30 %), basic needs (10 %) (30 %), basic needs (10 %)
Apartment purchaser (44 %) < outsiders (56 %) Apartment purchaser (44 %) < outsiders (56 %)
Suggestions Suggestions
n planning stage of apartment, there are more 2 BHK n planning stage of apartment, there are more 2 BHK
apartments followed by 3 BHK flats as demanded apartments followed by 3 BHK flats as demanded
Marketing department of builders & real estate Marketing department of builders & real estate
developers can target 25 developers can target 25 - - 30 age group of population 30 age group of population
Purchaser also considers the maintenance factor like Purchaser also considers the maintenance factor like
maintaining the landscape, power supply, water supply maintaining the landscape, power supply, water supply
and amenities like gym, recreation club. and amenities like gym, recreation club.
Continued. Continued.
By improving customer relationship, by good By improving customer relationship, by good
safety & maintenance & other preferential safety & maintenance & other preferential
factors factors
NRs and other people from other cities can be NRs and other people from other cities can be
target and marketing strategy should be framed target and marketing strategy should be framed
for this sector of people for this sector of people
Conclusion Conclusion
I% and oter aIIied professionaIs of age group 25 I% and oter aIIied professionaIs of age group 25
to 3 years are net participants in te market to 3 years are net participants in te market
Number of earning members and income per Number of earning members and income per
mont ad greater infIuence in purcasing mont ad greater infIuence in purcasing
apartments apartments
BuiIders of repute and various services provided BuiIders of repute and various services provided
by tem ad greater impact in te decision by tem ad greater impact in te decision- -making making
process of purcasing apartments process of purcasing apartments
InfIuence of cost factor, Iiving styIe and Iocation of InfIuence of cost factor, Iiving styIe and Iocation of
apartments was Iess apartments was Iess