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  • SONI 2nd Sem. Project Frame Work

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    Pankaj Singh
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    This document outlines the framework for a 2nd semester marketing project analyzing students' perceptions for choosing business schools in Jaipur, India. It identifies key variables like placement, fees, faculty, infrastructure, affiliation, entrance exams, and advertising. The research will use a descriptive method with a sample of 100 students collected through non-probability convenience sampling and personal interviews using a questionnaire. The questionnaire will collect demographic details and ask students to rate and rank factors influencing their choice of business school.

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    This document outlines the framework for a 2nd semester marketing project analyzing students' perceptions for choosing business schools in Jaipur, India. It identifies key variables like placement, fees, faculty, infrastructure, affiliation, entrance exams, and advertising. The research will use a descriptive method with a sample of 100 students collected through non-probability convenience sampling and personal interviews using a questionnaire. The questionnaire will collect demographic details and ask students to rate and rank factors influencing their choice of business school.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    8 views12 pages

    SONI 2nd Sem. Project Frame Work

    Uploaded by

    Pankaj Singh
    This document outlines the framework for a 2nd semester marketing project analyzing students' perceptions for choosing business schools in Jaipur, India. It identifies key variables like placement, fees, faculty, infrastructure, affiliation, entrance exams, and advertising. The research will use a descriptive method with a sample of 100 students collected through non-probability convenience sampling and personal interviews using a questionnaire. The questionnaire will collect demographic details and ask students to rate and rank factors influencing their choice of business school.

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    Attribution Non-Commercial (BY-NC)
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    of 12

    2nd

    SEMESTER PROJECT FRAME WORK


    1 BY:DEVENDRA KUMAR SONI 2 ND S E M . C.I.P.S, JAIPUR

    5 May 2012

    BROAD AREA
    2

    Marketing

    AREA OF INTEREST
    Management Education
    = B-SCHOOL
    5 May 2012

    RESEARCH PROBLEM
    3

    Analysis of students perception for choosing the

    B-SCHOOL in the city of Jaipur.

    5 May 2012

    RESEARCH OBJECTIVES
    4

    To known about the students perception towards

    B-SCHOOL. To assess the key factor for choosing B-SCHOOL. To know the factors influencing decision for choosing B-SCHOOL.

    5 May 2012

    VARIABLES
    5

    Placement Fee-Structure Faculty Infrastructure Affiliation of the Institute Competition exam faced Advertisement of Institute Course designing PGDM/MBA Location
    5 May 2012

    TYPES OF RESEARCH
    6

    Descriptive

    SAMPLE SIZE
    100 STUDENTS
    5 May 2012

    SAMPLE DESIGN
    7

    Non-Probability Convenience

    5 May 2012

    DATA COLLECTION METHOD


    8

    Personal Interview

    DATA COLLECTION INSTRUMENT


    Questionnaire
    5 May 2012

    QUESTIONNAIRE
    9
    Respondent name Place Date

    :- ________________________ :- ________________________ :- ________________________ Female 21-25 26-30 Above 31

    GENDER AGE GROUP (IN YRS.) MARITAL STATUS EDUCATION

    Male 18-20

    Married

    Unmarried

    10+2

    Graduate

    Post graduate

    Professional degree Above 3,00,000


    5 May 2012

    ANNUALLY INCOME FAMILY (RS.)

    Below 1,00,000

    1,00,0012,00,000

    2,00,0013,00,000

    10 Ques:- Are you planning to take admission in any B-SCHOOL? (a) Yes [ ] (b) No [ ] Ques:- If yes then why? (Please tick one of the follows) (a) Service [ ] (b) Own Business (c) Overall personality [ ] (d) Any other reason

    [ ] [ ]

    Ques:- What is your source of information regarding B-SCHOOL? (a) Internet [ ] (b) News paper & Magazines [ ] (c) Peer groups [ ] (d) Career consultants [ ] (e) Any other [ ] Ques:- In which entrance exam are you appear? (a) CAT [ ] (b) MAT (c) XAT [ ] (d) Any other

    [ ] [ ]

    5 May 2012

    11

    Ques:- Which factor do you consider more influencing in choosing B-SCHOOL (TICK ONE OPTION)
    (a) Placement (b) Fee-Structure (c) Faculty (d) Infrastructure (e) Affiliation of the Institute (f) Competition exam faced/GD/PI (g) Advertisement of Institute (h) Course designing PGDM/MBA (i) Location [ [ [ [ [ [ [ [ [ ] ] ] ] ] ] ] ] ]

    5 May 2012

    Ques:- Rate the following factors? {Under 1-5 rating}


    {1=excellent, 2=very good, 3=good, 4=average, 5=poor} Rating Placement Fee-Structure Faculty Infrastructure Affiliation of Institute Competition exam faced/GD/PI Advertisement of Institute Course designing PGDM/MBA Location
    5 May 2012

    12

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