Click to edit Master subtitle style

Presented by : Amit Gupta Ashwani Agarwal Priya Gupta Shefali Bhagat


McDonald's Mission Statement

"McDonald's Mission is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."



McDonald's now has a network of over 235 .. v v 5/5/12 Two brothers. Richard and Maurice McDonald came to make a career in Hollywood and sadly ended up as owners of a drive-in restaurant in San Bernardino of Los Angeles.McDonald’s history…….

e D ak IA Ch N D I 5/5/12 .

McDonald’s History INDIA v McDonald's is the world's leading global foodservice retailer Entered in India-1996 McDonald's India is a 50 . owns and operates McDonald's in North and East India. owns and spearheads McDonald's operations in West & South India. MD and Joint Venture Partner.50 Joint Venture between MCDONALD CORPORATION and two Indian businessman Amit Jatia and Vikram Bakshi. v v v v 5/5/12 Vikram Bakshi. Amit Jatia. Hardcastle Restaurants Pvt. Vice Chairman. . Ltd. Connaught Plaza Restaurants Private Limited.

Service.McDonald’s INDIA v Local Sourcing Is Key for Truly Indian Products Respect for Indian Customs and Culture An Employer of Opportunity Quality. Cleanliness & Value v v v 5/5/12 .

5/5/12 .

Values v 5/5/12 We place the customer experience at the core of all we do .

At McDonald's. honesty. We are individually accountable and collectively responsible. and integrity. v . we hold ourselves and conduct our business to high standards of fairness.Values 5/5/12 We operate our business ethically Sound ethics is good business.

2001 Launch of Delivery .Bandra v v 5/5/12 v .Year Wise Mile Stones for McDonald's India Key Milestones v Launch of First Restaurant October 1996 Introduction of Happy Meals 1997 Introduction of Drive thru Kalamboli outlet .

Hi. friends I am Ronald’s We are here to tell you about 7p’s of our 7p’s ……… restaurant….MCDONALD Product Price Place Promotion People Physical evidence Process 5/5/12 ..

1P.Veg Menus Frozen Dessertss 5/5/12 .Product Veg Menus Beverages Non.

It has separate cooking area and equipments. Takes dietary concern-Burger king Healthier kids club.1P-Product • Cares for customer ‘s Sentiments towards religion and culture. 5/5/12 • • .

2P-Price • Policy which caters to Indian customers. Importance to Brand and its integrity. Quite affordable products. Heavily marketed “Happy Price Menu”. • • • 5/5/12 .

3P-Place McDonald's opened its doors in India in October 1996. Ahmedabad. Manesar and Gurgaon have proceeded to demonstrate. Noida Faridabad. our family restaurants in Mumbai. Doraha. Ludhiana. Pune. 5/5/12 . Jaipur. Ever since then. Vadodara. Delhi.

malls.3P-Place • Located at prime locations. Every spread in NCR. At residential areas . Almost in all big cities. 5/5/12 • • • .

5/5/12 .4p-promotion • Target customer. Awareness about products among people by using different Media like TVs. • The placing of the pamphlets and banners in all around the outlets. • • Lucky promotion strategies . Hoarding.Children. • Description of product on paper nuts placed in the trays. and Bus Shelters.

Happy Meal 5/5/12 .Children.

5/5/12 .

Cleanliness and value is the guiding force behind its service. comfortable environment specially suited for 5/5/12 • • • . Provides clean.5P-People • • Stars as per their performance. Service. Gives employees larger role in decisions. Fast friendly service. Philosophy of quality.

He is responsible for the daily operation and customer interaction. In order to motivate there employees they give them stars as per their performance. Ensures customer satisfaction at the restaurants. Delivery Crew Member carries basic operation of a restaurant. • • 5/5/12 .5P-People • Each outlet is headed by a Restaurant Manager .

5/5/12 • • . Staff members. Location & appearance.6P-Physical evidence • The physical evidence appearance affects not only the impression outsiders have of a business but all the way that business functions.

6P-Physical evidence Cleannes s transparen cy speed Quality 5/5/12 .

5/5/12 • • • • . New methods of food packaging and distribution. McDonald’s in India followed the same tradition. Training to the licensees. Invented the most efficient cooking equipment.7P-Process • Food manufacturing transparent to customers.

McDonald’s SWOT Analysis It has a strong global presence and is considered as a market leader in both the domestic as well as the international markets. as its huge expansion diversifies the overall risk involved with the economic performance. v It uses economies of scale for reducing the cost. v It uses advertising that mostly targets children. v Foreign currency fluctuations are regarded to be a major problem as it uses standard pricing for its food items v 5/5/12 . v It can adapt to the needs of the societies and undergo an innovative product line. vIt takes steps in adjusting the Ingredients and product offerings in order to comply with the upgraded health standards deemed necessary vIt adapts to the cultural differences regarding the region where the restaurant is set up vIt was the first to provide the customers about nutrition facts v It can upscale some of its restaurant settings at luxurious locations to attract more customers. v High employee turn-over.

The way customers are segmented are as follows :1) on basis of age 5/5/12 2) on basis of income .Mc Donald’s Segmentation v In India Mc Donald's segments its market according to its customers.

It expands itself by targeting specific number of franchises that it will open in a particular nation & then may even open more if required based on demand. McDonald's values transcend borders and cultures.Targeting v 5/5/12 Mc donalds targets nations all over the world. Today. Each and every day. 47 million consumers .

It was one of eight corporate sponsors of the Millennium Dome Experience.Brand Positioning v McDonald's has placed considerable emphasis on enhancing its brand positioning through sponsorship of events and sports. investing v 5/5/12 .

Macro Environment factors 5/5/12 .

They have . there are certain groups in Europe and the United States that clamour for state actions pertaining to the health implications of eating fast food.Political factors v 5/5/12 The international operations of McDonald’s are highly influenced by the individual state policies enforced by each government. For instance.

The customers consequently are faced with a stalemate of going over their individual 5/5/12 .Economic factors v Fast food chains like McDonald’s has the tendency to experience hardship in instances where the economy of the respective states is hit by inflation and changes in the exchange rates.

Social factors v McDonald’s indulge a particular variety of consumers with definite types of personalities. It has also been noted that the company have given the markets such as the United Kingdom. an option with regards to their dining needs.  pointed out that McDonald’s has 5/5/12 .

v McDonald’s have significantly been infused with new technology. • Average 4 minutes per item if food is not prepared. 5/5/12 .Technological factors v Mc Donald’s ordering system – • Average service delivery 35 seconds per item if food is prepared.

But they will store that food only for 20 minutes later they will through the food 5/5/12 . v For the safety of health and hygienic conditions Mc Donald’s will fallow this rule strictly. v Few times to serve the customers fastly they will prepare the food prior. They had achieved a 50% carbon saving compared with landfill.Environment factors v By diverting waste to Energy from Waste (EFW) facilities in the Sheffield and South London areas.

the consumers provided freedom in choosing whether or not they want to purchase their meals. This is to attend to the arguments of obesity charged against the products of the company.Legal factors v The company has provided their customers the relevant data that they need with reference to the nutritional substances of their products. In the same way.   5/5/12 .

BYE BYE SEE U AT McDonald’S Thanking you 5/5/12 .