WELCOME TO THE WORLD OF McDonalds

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Presented by : Amit Gupta Ashwani Agarwal Priya Gupta Shefali Bhagat

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McDonald's Mission Statement

"McDonald's Mission is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

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McDonalds history..

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Two brothers, Richard and Maurice McDonald came to make a career in Hollywood and sadly ended up as owners of a drive-in restaurant in San Bernardino of Los Angeles. McDonald's now has a network of over 235

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McDonalds History INDIA

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McDonald's is the world's leading global foodservice retailer Entered in India-1996 McDonald's India is a 50 - 50 Joint Venture between MCDONALD CORPORATION and two Indian businessman Amit Jatia and Vikram Bakshi. Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonald's operations in West & South India.

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Vikram Bakshi, MD and Joint Venture Partner, Connaught Plaza Restaurants Private Limited, owns and operates McDonald's in North and East India.

McDonalds INDIA
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Local Sourcing Is Key for Truly Indian Products Respect for Indian Customs and Culture An Employer of Opportunity Quality, Service, Cleanliness & Value

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Values
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We place the customer experience at the core of all we do

Values

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We operate our business ethically Sound ethics is good business. At McDonald's, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible.
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Year Wise Mile Stones for McDonald's India

Key Milestones
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Launch of First Restaurant October 1996 Introduction of Happy Meals 1997 Introduction of Drive thru Kalamboli outlet - 2001 Launch of Delivery - Bandra

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Hi, friends I am Ronalds We are here to tell you about 7ps of our 7ps restaurant..MCDONALD Product Price Place Promotion People Physical evidence Process

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1P- Product
Veg Menus Beverages

Non- Veg Menus

Frozen Dessertss

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1P-Product

Cares for customer s Sentiments towards religion and culture. It has separate cooking area and equipments. Takes dietary concern-Burger king Healthier kids club.
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2P-Price

Policy which caters to Indian customers. Quite affordable products. Heavily marketed Happy Price Menu. Importance to Brand and its integrity.

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3P-Place

McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate.
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3P-Place

Located at prime locations. Every spread in NCR. Almost in all big cities. At residential areas , malls.
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4p-promotion

Target customer- Children.

Awareness about products among people by using different Media like TVs, Hoarding, and Bus Shelters.

Description of product on paper nuts placed in the trays.

The placing of the pamphlets and banners in all around the outlets.

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Children- Happy Meal

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5P-People

Stars as per their performance. Gives employees larger role in decisions. Philosophy of quality, Service, Cleanliness and value is the guiding force behind its service. Fast friendly service. Provides clean, comfortable environment specially suited for 5/5/12

5P-People

Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction. Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants. In order to motivate there employees they give them stars as per their performance.

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6P-Physical evidence

The physical evidence appearance affects not only the impression outsiders have of a business but all the way that business functions. Staff members. Location & appearance.
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6P-Physical evidence

Cleannes s

transparen cy

speed

Quality

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7P-Process

Food manufacturing transparent to customers. Training to the licensees. Invented the most efficient cooking equipment. New methods of food packaging and distribution. McDonalds in India followed the same tradition. 5/5/12

McDonalds SWOT Analysis

It has a strong global presence and is considered as a market leader in both the domestic as well as the international markets. v It uses economies of scale for reducing the cost, as its huge expansion diversifies the overall risk involved with the economic performance. vIt takes steps in adjusting the Ingredients and product offerings in order to comply with the upgraded health standards deemed necessary vIt adapts to the cultural differences regarding the region where the restaurant is set up vIt was the first to provide the customers about nutrition facts
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It can upscale some of its restaurant settings at luxurious locations to attract more customers. v It can adapt to the needs of the societies and undergo an innovative product line.
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It uses advertising that mostly targets children. v High employee turn-over.

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Foreign currency fluctuations are regarded to be a major problem as it uses standard pricing for its food items
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Mc Donalds Segmentation
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In India Mc Donald's segments its market according to its customers. The way customers are segmented are as follows :1) on basis of age

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2) on basis of income

Targeting
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Mc donalds targets nations all over the world. It expands itself by targeting specific number of franchises that it will open in a particular nation & then may even open more if required based on demand. Today, McDonald's values transcend borders and cultures. Each and every day, 47 million consumers

Brand Positioning
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McDonald's has placed considerable emphasis on enhancing its brand positioning through sponsorship of events and sports. It was one of eight corporate sponsors of the Millennium Dome Experience, investing

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Macro Environment factors

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Political factors
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The international operations of McDonalds are highly influenced by the individual state policies enforced by each government. For instance, there are certain groups in Europe and the United States that clamour for state actions pertaining to the health implications of eating fast food. They have

Economic factors
v Fast food chains like McDonalds has the tendency to experience hardship in instances where the economy of the respective states is hit by inflation and changes in the exchange rates. The customers consequently are faced with a stalemate of going over their individual

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Social factors
v McDonalds indulge a particular variety of consumers with definite types of personalities. It has also been noted that the company have given the markets such as the United Kingdom, an option with regards to their dining needs. pointed out that McDonalds has

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Technological factors
v Mc Donalds ordering system Average service delivery 35 seconds per item if food is prepared. Average 4 minutes per item if food is not prepared. v McDonalds have significantly been infused with new technology.

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Environment factors
v By diverting waste to Energy from Waste (EFW) facilities in the Sheffield and South London areas, They had achieved a 50% carbon saving compared with landfill. v For the safety of health and hygienic conditions Mc Donalds will fallow this rule strictly. v Few times to serve the customers fastly they will prepare the food prior, But they will store that food only for 20 minutes later they will through the food

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Legal factors
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The company has provided their customers the relevant data that they need with reference to the nutritional substances of their products. This is to attend to the arguments of obesity charged against the products of the company. In the same way, the consumers provided freedom in choosing whether or not they want to purchase their meals.

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BYE BYE SEE U AT McDonaldS

Thanking you

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