Media

Package
MSN Thailand

Pacharee Permvongusawa
MSN Senior Sales Manager
Tel.081-9319828
Who We Are...

Impaq Interactive is
an
exclusive
representative for
Microsoft Advertising
Online Media
both Branded Media
in Thailand
Solutions and
Local Content
Philippine
Developer
Marketing Specialist
Advertisers on MSN
Microsoft Advertising is the Leading
Online Destination Globally!
MDAS with
536 mil users
TOP 10 Online
Destination
with display
ad WW

Source: MSN stats are from Global Internet stats.

Other portals: comScore March 2007
Through MDAS platform, advertiser can reach all
Corners of the globe: 536+ Million Users

155m
users in
Europe

129m
users in
North America
166m
30m users in Asia
Pacific
users in 9m
Middle users in
East Thailand
51m
users in
Latin
America

Markets with Microsoft presence

Source: comScore Media Metrix, Worldwide, Average Quarterly, Q4/07

MSN Thailand – 9M Unique Users
13M Thai people online – MSN Thailand has 70% online reach

Homepage
3.4 million users
35 million PV per month

5 million active accounts

10 million PV per day

4 million active accounts

2.6 million log in daily

1.5 million users

17 million PV per month

* Source: Log in at least once in the last 30 days, audited by

PriceWaterhouseCoopers, February 2008
 th
MSN Thailand
TH Portal Package
th
www.msn.co.th

• 3.4 Million Monthly

Audience
• 330,000 Daily Audience

• 1M. Daily Page Views

A good balance between Women &

Men users
• 58% male
• 42% female

Strong Patronage of Young adults

• 39% of users are aged between 25-34
years old
• Those aged 35-65+ represent 28% of
all users

Income Profiles
• 46%
SOURCE: Microsoft Internet Survey, IDSS Internal Tracking, PWCof users
certified are
upper income level
2008
• 38% of users are middle class income
level
 th
Portal Overview
• MSN Homepage receives over 35M PV and 3.4M UU
per month
• Content include:
– News
– Entertainment
– Women
– MSN Video
– Technology
– Money
– Mobile
– Games Zone
– Football
– Movies
– Music
– Mobile Download
– MSN in Concert
 Homepage
Channel
s

* Source: Omniture Database, March Recently launched new channels

2008
th
Home Page Banner Ad

• 20 % SOV - Receive
substantial share of voice
on the largest online portal
• Large Ad Unit allows
advertisers to visually
excite the audience with
your products features and
style
• Rich Media capabilities
such as video streaming,
expandable banners
th
Home Page Text Link

• 20% SOV – Place a

prominent text link on
homepage all week
• Weave your message
inline with editorial
• Prompt a customer
interaction with the
Homepage text link
• Draw customers to your
own online microsite for
rapid response
th
Content Channel Banner

• 100,000 imps. in
one Channel of
your choice
• Promote your
message to an
interested
audience through
content Channels:
– Personals
– News
– Technology
– Money
– House and Home
– Mobile
– Games Zones
– Football
– Entertainment
– Women
 th
Portal Package Details
Guaranteed
Placemen Impression Investment
  ts Ad Units Duration s (THB)
Home Page Showcase 1 Week 1,500,000 190,000

Portal Home Page Horizontal

Package Text Link Banner 1 Week 2,000,000 50,000

Content Vertical
Channels Banner 1 Week 100,000 60,000
  Total Value 3,600,000 300,000
Package
    Price   150,000

Actual CPM = 42 Baht

/ CPM

Agency maximum of 15% discount only

Price does not include production or VAT
 Additional Portal Package

Portal Packs – Three Options

Portal Pack Thailand Duration Impressions Cost (THB)

Standard Portal Pack 1 Week 3,600,000 150,000

Standard Portal Pack + Expandable Banner (w/o video) 1 Week 3,600,000 165,000*

Standard Portal Pack + Expandable banner (with video) 1 Week 3,600,000 175,000*

des MSN Ad Serving Cost. Same rate Applies if client chooses 3rd party serving.
es VAT and creative production costs
um discount of 15%

Page 15 |
MSN Thailand
Windows Live Hotmail - Package
 WL Hotmail Demographic
• 5 Million Thais
• 600,000 Daily Audience
• 10 M Daily Page Views

A good balance between Women & Men

users
• 52% Male
• 48% Female

Strong Patronage of Young adults

• 35% of users are aged between 25-34 years
old
• Those aged 35-65+ represent 22% of all
users

Educated users
• 43% of users are Bachelor’s degree holders
• Over half of the users have at least some
College education

Average Salary among MSN Hotmail

SOURCE: Combined Windows Live and Classic Hotmail, Microsoft Internet Survey, IDSS Internal Tracking, PWC certified 2007
users:
• 50,6% make between 10,000 to 20,000
WL Homepage

When mouse-over,
the rich media
300x250 Ad unit
expands to
300x600 size
WL Hotmail View Mail
(Inbox)

When mouse-over,
the rich media
728x90Ad unit
expands to
728x225size
WL Hotmail Sent Mail

When mouse-over,
the rich media
300x250 Ad unit
expands to
300x600 size
 WL Hotmail Package

Guaranteed
Placemen Impression Investment
  ts Ad Units Duration s (THB)
Showcase,
Horizontal 5,000,000
Home Page Banner 2 Weeks impressions
delivered
Horizontal
Hotmail View Mail Banner 2 Weeks Packaged
Package Showcase,
Horizontal
Sent Mail Banner 2 Weeks

  Total Value
Package 5,000,000 756,000
    Price   157,500

Effective CPM = 31 Baht / CPM

Target age or gender charge 10%, target both charge 20%
Agency maximum of 15% discount only
Price does not include production or VAT
 Additional Hotmail Package

Hotmail Packs – Three Options

Hotmail Pack Thailand Duration Impressions Cost (THB)

Standard Hotmail Pack 2 Weeks 5,000,000 157,500

Standard Hotmail Pack + Expandable Banner (w/o video) 2 Weeks 5,000,000 174,000*

Standard Hotmail Pack + Expandable banner (with video) 2 Weeks 5,000,000 191,000*

des MSN Ad Serving Cost. Same rate Applies if client chooses 3rd party serving.
es VAT and creative production costs
um discount of 15%

Page 22 |
MSN Thailand
E-mail Marketing - EDM
Microsoft Offers - Product Overview
Email comes into inbox
with name “Microsoft
Offers”

Marketing Objectives
•Highly targeted
•Awareness
•Acquisition

Stand-alone Offer
Within MSN Template
 New MS Offers Templates

The list of
categories
remains
the same
for the
moment.

The list
merge is in
the pipe
but no
ETA has
been
given.

…
Advertiser benefits

• Direct to the inbox – Your e-mail is white listed and goes to an

audience that has opted-in to receive it.
• Stand-alone Ad – Does not compete with other ads or content
• Receptive Audience – People register to receive content based on
their interests.
• Reach – XX subscriptions with maximum reach bypassing spam filters
and junk folders.
• Capped Frequency – Subscribers receive no more than two e-mails
per week, per category
• Easy Creation – Select a single image or free-form HTML to create
your e-mail and no upfront investment in subscriber base.
Business Rules

CPM for email delivery:

The CPM for the email message delivery includes the list targeting fees.

• Floor CPM price = 1,200 Bht.

The Floor CPM price includes the email delivery fees only no additional targeting
except the choice of the category (or interest).

• Additional targeting (age, gender) = 10 % uplift on floor CPM price per criteria
Subscribers Number
1 Apparel and Accessories Jewelry 58,500 Tues Thurs
2 Apparel and Accessories Kids Babies Maternity 59,400 Tues Thurs
3 Apparel and Accessories Mens 73,800 Tues Thurs
5 Apparel and Accessories Womens 90,000 Tues Thurs
6 Education Computer/IT Training 88,200 Mon Wed
7 Education Foreign Language 103,500 Mon Wed
8
Education Graduate/Undergraduate/Masters 70,200 Mon Wed
9 Electronics and Computers Computer Hardware 95,400 Tues Thurs
10 Electronics and Computers Computer Software 101,700 Tues Thurs
11 Electronics and Computers Home Digital Zone 63,900 Tues Thurs
12 Electronics and Computers Home Theater TVs and stereos 81,000 Tues Thurs
14
Electronics and Computers Portable Cellphones PDAs Phones 74,700 Tues Thurs
15 Electronics and Computers Video Games 105,300 Tues Thurs
16 Entertainment Books and Magazines 144,000 Tues Thurs
18 Entertainment Music and Videos 216,000 Tues Thurs
19 Entertainment Sports and Outdoors 135,900 Tues Thurs
20 Entertainment Travel 148,500 Tues Thurs
21 Entertainment TV & Movies 180,000 Tues Thurs
22 Home and Family Baby Care 76,500 Wed Fri
23 Home and Family Beauty & Fragrance 94,500 Wed Fri
24 Home and Family Health and Wellness 90,900 Wed Fri
25 Home and Family Kitchen and Gourmet 76,500 Wed Fri
26 Home and Family Pets 76,500 Wed Fri
27 Miscellaneous Autos 55,800 Mon Wed
28 Miscellaneous Bargain Center 40,500 Mon Wed
29 Miscellaneous Coupons 43,200 Mon Wed
30 Miscellaneous Flowers 72,000 Mon Wed
31 Miscellaneous Gifts 74,700 Mon Wed
32 Miscellaneous Local Shopping 45,900 Mon Wed
33 Miscellaneous Property Real Estate 43,200 Mon Wed
34 Miscellaneous Telecommunications 50,400 Mon Wed
35 Money and Business Home Office 65,700 Wed Fri
36 Money and Business Insurance and Financial Services 54,000 Wed Fri
37 Money and Business Investing and Personal Finance 57,600 Wed Fri
38 Money and Business Small & Medium Business 62,100 Wed Fri
   

  Total 2,970,000
MSN Thailand
WL Messenger Package
WL Messenger
Windows Live Messenger
• The most used free IM service in the world
• Opportunity to be part of people's
conversations
• Turn word of mouth into a mass market
activity
 Messenger Demographics
• 4 Million Messenger Accounts
• 874,000 Daily Audience
• 2,647,000 Daily Log-Ins
• 62 Million Messages Sent Daily
(25% more than SMS)

A good balance between Women & Men

users
• 52% Male
• 48% Female

Strong Patronage of Young adults

• 61% of users are aged between 18-34 years old
• 22.2are 13-17 years old

Educated users
• 43% of users are Bachelor’s degree holders.
• Over half of the users have at least some College
education
SOURCE: Microsoft Internet Survey, IDSS Internal Tracking, PWC certified 2007
 Messenger Pack (Advertising
Placements)

4 Ad Units in Messenger Pack

1. Contact List – Bottom Banner
(Expandable)
2. MSN Today – Square Banner
3. Chat Window – Text Link 2
4. Webcam Window – Showcase
Banner

1
3
 New Advertiser Opportunities

Main window ad – expandable Rich Media New ad

feature

• 234x60 can expand into a

300x250 Rich Media ad upon
rollover
• Groundbreaking opportunity to
run a Rich Media ad on the
Number 1 Messenger platform
in Thailand.
• User may click to replay video
experience and panel will
expand again. "Fullscreen"
option may be enabled and
initiated
A video adupon click.
in this environment will be If the user mouse over
very noticeable – like a TV on certain areas within the
your desktop placement, a panel
expands to offer an
additional (or larger),
video experience (with 300x250
audio).

Page 33 |
 Messenger Package

Placement Guaranteed Investment

  s Ad Units Duration Impressions (THB)
Chat 5,500,000
Window Text Link 1 Week Impressions
Showcase
delivered
Banner
across 4 Package
Messenger Webcam 300x250
Bottom 1 Week
advertising
Package Banner untis
Desktop 234x60
Square 1 Week
Banner
MSN Today 180x150 1 Week
  Total Value
Package 5,500,000 650,000
    Price 260,000

tual CPM = 47 Baht / CPM (standard Messenger Pack)

Agency maximum of 15% discount only
Price does not include production or VAT
 Additional Messenger Package

Messenger Packs – Three Options

Duratio Impressio Cost

Messenger Pack Thailand n ns (THB)
Standard Messenger Pack 1 Week 5,500,000 260,000
Standard Messenger Pack + Expandable Banner
(w/o video) 1 Week 5,500,000 300,000*
Standard Messenger Pack + Expandable banner
(with video) 1 Week 5,500,000 355,000*

des MSN Ad Serving Cost. Same rate Applies if client chooses 3rd party serving.
es VAT and creative production costs
um discount of 15%
MSN Thailand
Live Spaces Package
 What is Windows Live Spaces?

• Window Live Spaces allows users to:

– Express Themselves
– Create a Customized Environment – Super Hip or Seriously
Professional!
– Keep in Touch
– Upload and Share Photos
– Network in Worldwide Communities
– Control Access to Friends/Family or the Larger Internet Community
– Integrate with Mobile and Windows Live Messenger
 Blogging in Thailand

• Blogging Asia: Thailand Survey

– An online survey conducted on the MSN portal in seven
markets across Asia, including Thailand.
– Methodology: Over 25,000 people participated in October
2006
– Source: Analyzed by Harris Interactive
 Blogging in Thailand
A drive to stay connected to friends/family motivates most
Thai bloggers
 Bloggers in Thailand

• 21% of Thailand’s 8.4 million online users are active bloggers

• The family unit plays a dominant role in the growing blogging
phenomenon in Thailand
– 41% of online neitzens use blogs to keep up with friends and family
– 58% started a blog to share a diary or photo album with loved ones
Spaces - Advertising Placements

Spaces Home Page Personal Spaces

 Live Spaces Package

Placemen Guaranteed Investment

  ts Ad Units Duration Impressions (THB)

Home Page Top Banner 2 Weeks

Live Spaces Showcase 4,000,000 Package
Package Home Page Banner 2 Weeks
Personal
Spaces Top Banner 2 Weeks
  Total Value
Package 4,000,000 540,000
    Price   140,000

ctual CPM = 31 Baht / CPM

nly 2 advertisers per week - 50% SOV

Agency maximum of 15% discount only

Price does not include production or VAT
 Additional Spaces Package

Spaces Packs – Three Options

Spaces Pack Thailand Duration Impressions Cost (THB)

Standard Spaces Pack 2 Weeks 4,000,000 140,000

Standard Spaces Pack + Expandable Banner (w/o video) 2 Weeks 4,000,000 155,000*

Standard Spaces Pack + Expandable banner (with video) 2 Weeks 4,000,000 170,000*

des MSN Ad Serving Cost. Same rate Applies if client chooses 3rd party serving.
es VAT and creative production costs
um discount of 15%

Page 43 |
MSN Thailand
New Creative Executions 2008
Skinner

• Own the homepage

for 1 day
• Surround the
consumer with your
message on the
gateway to the MSN
network
• Frequency capped
at 1 view/user/day
• 2nd view user
initiated from the
showcase Ad
• 195,000 Baht per
1 day
• Demo
VDO
Wall

• Deliver a compelling
video experience
online
• Drive call to action
whilst entertaining
target consumers
• Frequency capped
at 1 view/user/day
• 2nd view user
initiated from the
showcase Ad
• 195,000 Baht per
1 day
• Demo
Synchronize
d

• Dominate the page

with two ad units
that interact with
each other
a. 2 ad units talking to
each other
b. 2 ad units related to
each other when user
engage with the banner

• Frequency capped at
1 view/user/day

• 2nd view user

initiated

• 195,000 Baht per

1 day

• Demo
Peel Back

• Create interest &

intrigue by
encouraging users
to peel back the
page to reveal your
offering
• User initiated
creative

• 195,000 Baht per

1 day

• Demo
THANK YOU