INTEGRATED INSTITUTE OF LEARNING AND MANAGEMENT (GSM)- NOIDA

SUBMITTED TO :Mr. Manu Sirohi

STUDY OF TELECOM SECTOR

GROUP MEMBERS
AMAN CHAWLA LALIT MALHOTRA VIVEK NAGPAL NAVEEN KUMAR

TELECOM OPERATORS COVERED

SURVEY AREAS
TILAK NAGAR JANAK PURI HARI NAGAR RAJOURI GARDEN RAMESH NAGAR MOTI NAGAR KIRTI NAGAR KAROL BAGH UTTAM NAGAR ROHINI PITAM PURA PASCHIM VIHAR KINGWAY CAMP SUBHASH NAGAR

COMPANY PROFILE

COMPANY PROFILE
AIRCEL LIMITED

TYPE INDUSTRY FOUNDED HEADQUARTER KEY PEOPLE PRODUCTS PARENT WEBSITE

PRIVATE TELECOMMUNICATION 1999 GURGAON Mr.GURDEEP SINGH COO MOBILE TELECOMMUNICATION OPERATOR MAXIS COMMUNICATION (74%) APOLLO HOSPITAL (26%) Aircel.com

ABOUT THE PROJECT

The survey was conducted on behalf of Aircel in the area of West Delhi and North Delhi in order to study the telecom sector . A Sample of about 500 retailers, all around in West Delhi and North Delhi were visited and asked several questions from retailers i.e. what they think about the telecom sector and there opinion regarding each telecom sector.

OBSERVATION
 Two key players in the market VODAFONE and AIRTEL .  AIRCEL customers stick to it for longer period of time  AIRCEL gives better retailer margin on its recharge .  According to retailer FRC of AIRCEL is higher than other telecom sector.  In Karol Bagh area customer demand I PHONE, SAMSUNG GALAXY, I phone Accessories , lava and micromax.  In north campus area students demand for cheaper std call rate (Bihar and North east )

NEED
YOUTH SMS BENEFIT PACKET DATA RATE REDUCER NIGHT PLAN LIVE COUNCELI NG HOUSE WIFE FULL TALKTIME RATE REDUCER BEAUTY PRODUCT LIVE ASTROLO GY COOKING TIPS SENIOR CITIZEN FULL TALKTIME BHAJAN SONGS SME/SOH O SMS BENEFIT LABOUR STD CALL RATE REDUCER FULL TALK TIME TRADER FULL TALK TIME

Recommendation and conclusion

 In order to capture market , Aircel must increase its visibility through Banners, Danglers etc.  Facility for tower sharing to ensure network at maximum possible places.  Different promotion and recharge scheme to attract more customers.

Limitation
 Uncooperativeness by respondent  Poor brand visibility of AIRCEL.  Time constraint.  Difficult to understand plan of AIRCEL

SWOT ANALYSIS OF AIRCEL

STRENGTH Good customer care service Internet service Recharge margin Tie up all major hand set manufacturers WEAKNESS Late entry in market FOS not available Less brand visibility Less network tower

Cont.
OPPORTUNITY Gather larger market Inclination of people towards GSM Costly internet service provide by nearest competitor THREATS 3G service

SWOT ANALYSIS
STRENGTH Mobile number portability Reduction in mobile termination charges Easily availability of recharge coupons Liberalisation effort by government WEAKNESS Network problem Late adoption of technology (3G) Most competitive market Difficult to enter

Cont.
OPPORTUNITY 3G Telecom service and 4G service VAS THREAT Partiality on part of the govt. Declining average revenue per user Content piracy

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THANK YOU