Way Forward The Sales Strategy defined

Sales Strategy Defined

This Strategy seeks to establish two new specialty teams and Products to increase frequency on key customer groups and individuals The Structure determines which resources and activities required to support and grow the business through a unique and distinct approach with key focus on customer service whilst linking each of the models to achieve maximum impact ,taking into account internal resources as well as need for long-term control over the direction of product and services. The Model shortens the sales cycle and increases closing ratio by knowing customers and clients partner groups whilst improving retention, loyalty and new prospects. This strategy seeks to perform similar but unique activities better than competition does but not limited to efficiency.

FM (Sales Strategy Model)

Sales

FM (Product)

Associations

Clubs

Groups

FM
This Strategy is to drive sales through interaction with Associations, Clubs and Interest groups. The Strategy focuses on utilizing a network of Associations such as Automobile Association of Ghana, GIPC, Commonwealth Association of Ghana, AGI, Pharmaceutical Association of Ghana, Ghana Trade Union etc. to build profitable relationships and drive intensive channel development. This model seeks to evaluate the customers wants and needs against FM lifecycle whilst utilizing opportunities for growth. The Strategy drives growth through ties with groups with similar interest seeking to grow individual contribution through direct financial investments in areas of growth .
Associations Clubs Groups

FM
This Strategy also seeks to create mutual partnerships with financial institutions and drive sales through offering interrelated product /service benefits from opening a specific account type with a particular bank. The Strategy focuses on utilizing a stream of partnerships with banking products and services to be directed at the banks premium corporate partners.(e.g. Associations, Clubs, Interest Groups)

Associations

Clubs

Groups

HPN( Sales Strategy defined)

HPN(Sales Strategy Model)

Sales

HPN(Product)

Corporate Bodies

Suppliers

SME s

HPN(PF/EMS)
This Strategy concentrates on driving sales through experiential door step customer interaction. The strategy also focuses on setting appointments in-home and office to offer door-step financial services to loyal customers and prospects. This strategy takes advantage of corporate clients relations and develop sales points and booths in individual firms to serve staff and their customers. Each Sales booth will be manned by a Sales Agent responsible for educating, communicating and selling the HPN idea to the union executives and individual staff members as well as prospects. Sales will be directed and associated with Corporate Events such as CIMG Awards , Banking Awards, Leadership Forum from Legacy & Legacy, Media Events etc to drive awareness which in turn will create consumer pull for HPN during these events. The Strategy also focuses on building relationships with suppliers of Corporate Clients through networking events which is directed at offering financial advice in relation to HPN product offering and package.

Corporate Bodies

Suppliers

SME s

HPN(PF/EMS)
The Strategy also focuses on building relationships with SME groups and firms whilst generating direct sales for HPN from corporate members and individuals through group events and briefing. The use of Investment booths will be incorporated in this Strategy to facilitate ease of use and reach of HPN and other services by corporate individuals and staff. The Strategy also takes into account a free additional service to be provided for any individual or firm that patronizes our HPN and the services the come along with it.

Tier 2

Corporate Events

Suppliers

SME s

Customer Service Model design

Customer Service delivery Model

Outside-in

Sustainable oriented Customer Service Emerging Markets Service offering

Multi-brand Customer Services

Outside-in