Professional Documents
Culture Documents
Presented ByGroup 6 Manvi Bajpai (26) Tanmoy Bhattacharyya (49) Varun Goel (50) Yamini Yadav (53)
Globalization Efforts
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Domestic Problems
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excessive capacity, choosy customers, surplus workforce and intensified competition within Japan. In 1998, Japan sales accounted for a mere 38% of the company's total sales, as compared to 52% in 1990
In June 1995, Toyota announced the 'New Global Business Plan aimed at
advancing localization (of production) increasing imports (through collaboration with foreign automobile companies) over a three year period.
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A major objective of this plan was to increase Toyota's offshore production capacity to 2 million units by 1998. Toyota focused on increasing overseas production significantly by establishing new plants and expanding the capacity of the existing plants
Production Bases
Hurdles in Globalization
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Quality Assurance
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no matter where Toyota vehicles are made, they have the same quality. Made by Toyota The Toyota Way needs to be spread across all locations
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Minimize the necessary support that comes from Japan and let each of the overseas bases become self-reliant Respect for people in local community and Toyotas local employees
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Recycling Based Society Age of Information Technology Development of Motorization on a Global Sale Diverse Society
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Human Resources Development Localization of Model Switchovers Helping plant personnel learn how to prepare for the production of redesigned and/or different vehicle models
In 2006 GPC were opened in United States, United Kingdom and Thailand to ensure skill training and HR development in their respective regions
from development and design to production, sales and service, Toyota has now achieved consistent globalization as well as localization. - Koichi INA, Senior Technical Executive, Toyota Motors
Thank You