UNIT

SOCIO-CULTURAL
2 SYSTEM

CARAMIHAN, MICHELLE T. &

DELOS SANTOS, GERRY MARIE B.
• A sociocultural system is a collective term for the physical,
structural, and cultural components that make up the
system. "Sociocultural system" refers to a combination of
three ideas: society, culture, and system. A society is made
up of several interconnected members of the same
species. Culture is made up of the commonly learned
habits of a society's members as well as the tangible
results of those behaviors.
GLOCAL CULTURE

• Globalization has created linkages between different

countries by enabling the flow of people, goods,
information, and capital. As a result of exposure to
many cultures and the interactions formed, cultures
have been shaped and adapted to experiences
sounds wonderful. Nonetheless,there are benefits and
drawbacks to accepting different cultural traditions.
• Global culture is specifically understood as the
culture that is shared by a people of the world and is
founded on Western values on consumption an:
attitudes toward the natural world. In the age of
globalization, such as clothing music, movies, like
music, movies, clothing, and phones are created to
entice global user.
GLOBAL CULTURES EXAMPLES
DREW(2023)
• Hollywood Film. Movies like those in the
Marvel and DC film series hel promote US
ideals and culture abroad. They advocate
pushing forward the American ways in order to
influence young people all over the world to
embrac: Western practices. (Song, 2018).
GLOBAL CULTURES EXAMPLES
DREW(2023)
• English as the Lingua Franca in Business. A common
language must be utilized when communicating
internationally, and because of American influence.
English has taken the place of all other languages in the
commercial world. English has become the standard
business language for multinational corporations like
Samsung, Microsoft in Beijing, and Renault in order to
reach the US market.
GLOBAL CULTURES EXAMPLES
DREW(2023)
• The Five Great Religions. In practically every multicultural
nation, the major religions of the world-Judaism, Christianity,
Islam, Hinduism, and Buddhism-have had a profound
influence on culture and development. They emphasize moral
behavior and community and have similar beliefs, including
the notion that God created the universe. Holidays like
Christmas and Ramadan encourage generosity and sharing
among Muslims and Christians everywhere.
GLOBAL CULTURES EXAMPLES
DREW(2023)
• International Fashion Trends. As a result of fashion
media, there is now a universal fashion that cuts
across all boundaries and cultures. People all over the
world don jeans, high-end athletic dresses, shirts,
shoes, and various fashion styles rip off one other.
Social media and celebrities both contribute to the
global propagation of fashion trends.
 GLOBAL CULTURES EXAMPLES
DREW(2023)
• Pop Music. Pop music is now more widely available than
ever thanks to marketing and distribution channels
including radio, TV, and online streaming services. Around
the world, people frequently listen to music on their mobile
phones, laptops, and in-car audio systems. Various music
awards, such the American Music Awards and MTV, unite
brilliant musicians from around the world (Rojek, 2011).
PROCESS OF EVOLVEMENT

• Culture in both global and local contexts goes

through the process of evolvement. Culture does not
stay the same as it continues to welcome changes
over time. There are three perspectives on global
cultural flows (O'Reilly, 2023).
Cultural Differentialism. Because cultures are fundamentally
distinct from one another and are little affected by global
trends, confrontations between them can be disastrous. This
strategy is best illustrated by Huntington's clash of
civilizations-theory, which contends that interactions between
various civilizations will result in violent conflicts.

Cultural Hybridization. Local and international cultures are

combined through the creative process of globalization to
produce distinctive results. The strategy places a strong
emphasis on Arjun Appadurai's concepts of "glocalization"
and
scapes" (global fluxes combining people, technology,
finance, political imagery, and media), which allude to
the blending of local and global cultures to produce
cultural hybrids.
Cultural Convergence. This strategy highlights
homogeneity brought about by globalization and examines
cultural imperialism, in which one culture subjugates
elements of another. It is challenging to link culture to a
particular origin because of deterritorialization.
McDonaldization is an illustration of rational, fast-food
restaurant-based systems that have expanded throughout
the world.
LOCAL CULTURE

A nation's full set of customs, attitudes, and behaviors is

referred to as its "local culture," which includes everything
from what people eat and dress to how they behave and
interact.
Additionally, local culture is anything we produce and
spread as a natural part of the existence of humans in
the place where they stay and work.
All areas of the curriculum have linkages to the local
culture, including:
1. arts, music, and theater;
2. Geographical studies, historical studies, sociology,
económics, political science, psychology, anthropology,
folklore;
3. composing, speaking, and listening,
4. foreign languages, second-language English speakers;
5. technology and the media, global education;
6. education on the environment and natural history; and
7. consumer and family education;
GLOCALIZATION

The terminologies "globalization" and "localization" are

coined to come up with the term "glocalization," which
means developing and
offering services and goods in the local arena and delivering
them to international users. Hayes (2022) defined
glocalization as the adaptation of foreign and global goods
into the regional contexts in which they are utilized and
promoted.
Glocalization, according to Cardoza & De Maria (2021), can
take many different shapes. For instance, automakers are
required to construct cars in the U.K. with the steering wheel
on the right rather than the left. Additionally, food is altered in
many nations to suit regional preferences. Along with the
staple menu of hamburgers and chicken products, fast food
restaurants like McDonald Corporation (MCD) and others
frequently serve up regional cuisine. Additionally local
languages are used in brand image and marketing
campaigns, along wit consideration for regional customs and
cultural cues.
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