ADDITIONAL INFORMATION FOR MODULE 6
songs most sang by Filipinos
 Ideas can be marketed and can be a source of
profitable income by most businesses
 Ideas, goods, and services are all part of
globalization specifically the Economic
Globalization
o Goods are physical product capable of
being delivered to a purchaser or buyer
and involve the transfer of ownership
from seller to customer
o Service is the intangible part and also a
form of product. It is a non-material
action resulting in a measurable chain
of state for the purchaser caused by the
provider
o Ideas is our intellectual property. These
are any creations of the intellect that
has commercial value (that is the
reason why ideas can be marketed) but
is sold and traded only as an idea
(walang tangible or finished products.
Not good nor services. It is just an idea
itself)
 Intellectual property includes:
▪ Copyrighted property
(literary or artistic
works)
▪ Ideational property
(patents, business
method, and industrial
processes)
THE GLOBAL VILLAGE
Keywords:
• Global village can be defined as a single
community in which people are connected by
mass media and electronic communication (or
the New Media technology)
• The entire and all-combined societies
throughout the world is the very example of
Global Village
GLOBAL MEDIA AFFECTS REGIONALIZATION
✓ Telenovelas from the Philippines becomes a hit
in international level (Pangako Sa’yo starring
Kristine Hermosa and Jericho Rosales once
became popular in Malaysia and Singapore)
✓ “Shallow” by Lady Gaga became part of the
✓ Asian culture has proliferated worldwide
through the globalization of media
o Japanese brands such as Hello Kitty,
Mario Brothers, and Pokemon are now
an indelible part of global popular
culture
o Korean popstars (BTS, EXO, Black Pink,
Red Velvet, GG)
o Anime
✓ Netflix movies, series, telenovelas are widely
successful regionally and globally
GLOBALIZATION OF FOOD:
➢ The most used case of globalized Asian cuisine
is the sushi
➢ Jollibee claims to be the number one choice for
fast-food in Brunei
CULTURAL IMPERIALISM
• There are existing cultures dominated by other
dominant cultures
• Imperialism describes the ways that one nation
asserts its power over another
• Cultural Imperialism tends to describe the
United States are role as a cultural super-power
throughout the world
Example:
 Hegemony of English (we are
dominated of the English
language)
 Hollywood movies
 Kpop cultures
CULTURAL HOMEGENIZATION
• It means Cultural Standardization or reduction
of cultural diversity, being similar or asserting
the idea of “sameness” or “likeness”
• It is the process by which local cultures are
transformed or absorbed by a dominant outside
culture (WESTERN CULTURE are usually the
ones dominating other cultures)
• It was criticized as a form of Cultural
Imperialism
CULTURAL HETEROGENIZATION
• It is the process of adoption of elements of
global culture to local cultures or known as the
Glocalization
• Media is a means why different countries can
exchange different ideas
• Mass media plays a key role in enhancing
globalization and facilitating cultural exchange
and multiple flows of information and images
between countries through international news
broadcast and television programming, film,
movies, and music
GLOBAL CULTURE
▪ Understanding global culture and cultural flows,
we have to understand the three theories:
1. Cultural differentialism
2. Cultural convergence
3. Cultural hybridity
CULTURAL DIFFERENTIALISM
: It involves barriers that prevent flows which serve to
make alike. Cultural diversity is a form of cultural
differentialism
Example:
 Chinese culture is different from French culture.
Sometimes, there will be an inevitable clash
when one culture does not understand the
other
 The kind of greetings or welcoming of different
culture: kiss by cheeks, kiss by lips directly, or
simple verbal communication
 Terrorist attack on 9/11 due to differences
 The wars between Palestine and Israel are
factors of cultural differentialism
 Culture share things with each other all the time
but this maybe taking unique dimension in the
world today
 “The more that we interact, we all can become
more alike”
CULTURAL HYBRIDITY
 Also known as Cultural Hybridization
 It is a process by which a cultural element
blends into another culture by modifying the
element to fit cultural norms
 Mixing of cultures
 Integration of the global and local leading to
unique combinations
Example:
➢ Creole language: new language
developed form simplifying and
blending different languages of African,
French, and English languages
➢ Global restaurant chain: Kentucky Fried
Chicken and Mc Donald’s, they modify
their menus to suit the taste of
different cultures (India forbids eating
beef so Mc Donald’s created a menu
called Maharaja mac made from
chicken and vegetable patty)
➢ Techno: type of electronic dance and
music which began at Detroit and made
its way around the world from German
techno having a notion of Melbourne
bounds

CULTURAL CONVERGENCE
 Is when one culture is subject to many of the
same global flows and tend to grow more alike
 While Anime is rooted from Japanese culture, it
is accessible to people around the world and
numbers of American show much appreciation
to Japanese Anime just as many people from
England appreciates American Western films
and even other people across Europe enjoy the
British Style theme