Project Proposal on Aluminium Fly Ash composite for Automotive application Prepared for:

SUMITOMO ELECTRIC SINTERED COMPONENT (M) SDN. BHD.

Personnel|Companys Background| Vision| Team|Market Summary|Business Concept

Ahmad Sharafudin Bin Hamid Bethusha Position: CEO Educational Background: Bachelors In Aerospace Engineering (HONS), In Composite Engineering, Master In Composite Engineering Working experience: 3 years working experience at LOCKHEED, Aerospace Based Company Manufacturing Military Aircrafts. Job description: Project Manager

Incorporated on 3rd July 2007. Main concerns in the composites products. CSR: improving our environment by increasing the utilization of residue/waste.

Level 63, Tower 1, Petronas Twin Towers, 50088 Kuala Lumpur. Phone: 03-33931421, Fax: 03-33931422 Email: info@alfa.com.my

Vision :  Advance in research & fabrication of high quality metal matrix composite for industrial application Mission:  to adopt optimal engineering methodologies to deliver cost effective  to provide a superior value and environmental friendly solutions

Ahmad Sharafudin Bin Hamid Bethusha Project Manager Mohd Nasri Bin Ishak R&D Manager Nor Suhaila Binti Nor Saidi Sales and Marketing Manager Muhammad Ashraf Bin Abd Kadir Operational Manager Siti Noraini Binti Kawaeed Financial Manager

Year 2011

Project Aluminum Automotive Part (AAP) - Wheel Aluminum Disc Brake

Company UMW

2010

HONDA

2009

Aluminum Crank Cases

CTRM

AAP Wheel

Aluminum Disc Brake

Aluminum Crank Cases

Providing expertise in fabrication and application of aluminum fly ash. Consultancy in physical and mechanical behavior of composites. R&D in improving material properties.

MATRIX

COMPOSITE

REINFORCEMENT

Fly Ash reinforced metal matrix composite Why Fly Ash?

Personnel |Company visit| Product Analysis| Manufacturing Process

Mohd Nasri Bin Ishak Position: R&D Manager Educational Background: Bsc. (Hons) Automotive Engineering Graduated in 2007. Working Experience: 3 years experience as an engineer at PETRONAS Job Description: Develop products to meet the industrial specification.

Very difficult material to handle in dry state Disturb the ecology of the region Long inhalation of fly ash causes silicosis, fibrosis of lungs, bronchitis, pneumonitis etc.

Ash can be collected in following categories: DRY FLY ASH BOTTOM ASH CONDITIONED FLY ASH

1. 2. 3. 4. 5. 6.

Low degree of porosity Good ductility Fairly good particle distribution High compressive strength High elastic modulus Wear resistance

Personnel|Plan Work| Schedule|

Muhammad Asyraf bin Abd Kadir Position: Marketing Manager Educational Background: Bachelor in mechanical Engineering in IIUM, Master in mechanical Engineering in IIUM Working Experience: 3 Years experience as Production Engineer at Mazda Job Description: Evaluating and planning project activity

TASK Define - Capacity Need Design Meet the Specification Implement and Analyze Testing units fabrication Testing periods Selection & fabrication 1st prototype Approval from Sumitomo QC Mass Production

WEEK 1

WEEK 2 WEEK 3-4

WEEK 5-6

WEEK 7 WEEK 8

14000 Parts Per Year

Personnel|SWOT|Clients |Marketing

Nor Suhaila binti Nor Saidi Position: Human Resource Manager Educational Background: Bachelor of Engineering Materials (Hons) International Islamic University of Malaysia Working Experience: 2 years of experience as the Head of Sales Engineer at Lafarge Malayan Cement Sdn Bhd Job Description: Analyze the market demand Plan the marketing strategy of the project

Strength *Better performance products *Availability

Weakness *Hazardous raw material *Difficult to handle Fly ash

SWOT Analysis
Opportunity *Leading company in fly ash *Expanding business sector Threats *Compete with the former products *Economic slow down

2011 - UMW Toyota Motor (M) Sdn Bhd



Aluminum Automotive Part Wheel Aluminum Disc Brake Aluminum Crank Cases

2010 - Honda Sdn Bhd



2009 CTRM


Fly ash Utilization in different countries

Source: J.Alam & M.N Akhtar (2011), Fly Ash Utilization in Different Sectors in Indian Scenario, International Journal of emerging trends in engineering and development, Issue 1, Vol.1(August-2011)

Chart on The Utilization of Fly Ash in the world (Coal Ash Utilisation Over The World ) Only 18.9% of fly ash in Malaysia is utilized. Leading in the new material (ALFA)

 Automotive

& Aerospace parts manufacturer

 To give solution in reducing the cost of raw

materials by the utilization of fly ash To give an alternative in producing parts with better performance but low in cost

Product

Price

Better performance Utilization of waste material

Low in cost compared to current raw material Profitable

Promotion

Place

Advertisement (website) Sales Promotion Public Relation

Exhibition (KLCC) Reachable location KLCC Easy access website, email, telephone

ALFA

STEEL - CARBON

Aluminum = RM 2400/tones Fly ash = RM 400/tones

Steel = RM 4000/tones Carbon = RM 1980/tones

Reduced cost 40%

www.alfaengineering.com.my

Personnel |Project Estimation | Ethics

Siti Noraini Bt Kawaeed Position: Financial Manager Educational Background: Bachelor of Engineering(Hons), Major in materials engineering,minor in Business Working experience 3 years experience as assistant Financial Manager at Maybank. Job description Estimate budget Control cash flow project

Raw materials Packaging and delivering Design Miscellaneous

1.Raw material Cost

Raw material Fly Ash Aluminium Powder Quantity 10 ton 10 ton Price (MYR) 4000 24000 Supplier Maju Jaya Trading(Sarawak) Zheng Zhou Bihe Trade Co.Ltd(China) Henan Tianfu Chemical Co.Ltd (China)

Stearic Acid

1 ton

3900

Total

31900

2. Transportation
Area Sarawak-Klang China-Klang Klang-Shah Alam Prototype Total Cost (MYR) 1000 3000 250 375 4750 Type Ship Ship Lorry Flight

3.Design
Details Architect/Engineer Audio/visual Consultant Total Price(MYR) 10 000 700 10700

4. Miscellaneous
Details Laboratory Rent (SIRIM) Training Advertisement & Promotion Total Price (MYR) 3000 2500 2700 8200

Project Estimation = Raw material + Packaging delivering+ Design + miscellaneous

Total :RM55,550

Indeed, Allah will not change the condition of a people until they change what is in themselves. (Ar-Rad:11) (Ar

Protect surrounding (nature. Living things) Encouraged to improve life. All valuable raw materials for human

Alfa is the leading company in Malaysia Good Potential Just the beginning , future looks bright.

Join us, for build to last