The Complete Destination for Men

Partners Sanyam Jain Nikhil Surve Ankur Darji Pratik J Patel Jignesh Patel

Location
This store is situated at Panchavati, Ahmedabad.
Why we choose here? Who are our competitors?

Target Customer
Middle Class
Higher Middle Class College Students and Youth Office Going People

Product Line
Pants:-

-Jeans and Formal Shirts:-Formal, Semi formal, Partywear & Casual T-shirts:-Funky, Polo & Collar Accessories:-Tie, Inner wear, Socks, Belt & Hanky

Brands
Formal Shirts-Z Plus and Form

Casual Shirts-Racer
Jeans-Racer Trousers-Z Plus and Formal

USP
Customized Print on the T-Shirts

- Images and Messages - Outsourced

Pricing Strategy
Dealer Pricing
60% Margin + 2% CD

Price Range

Shirts-600 to 900 Trousers-700 to 1000 T-shirts-400 to 700 Jeans-900 to 1200

Promotion
Newspaper
Television ( Local cable ) Pamphlets outside colleges and coaching classes to

attract youths Pamphlets in official and commercial areas to attract official men Sponsorship in College Programs

Inner Wear & Accessories

Casual Trousers

T Shirts

Formal Trousers

Jeans CC C Mannekings CC

Cas Shirts Mens Formal Shirts ENT / EXT

Interior of Store
Lighting
Music Fragrance

Visual Merchandising
Mannekin Display at the Focal Point Colours According to the Departments to Break

Monotony . Wall Units , Gondolas , Browsers , Bins , Tables for Stacking Merchandise .

Exterior Of Store
Windows
Name of Store Brands of the Store on Both sides

Display of Promotional Offers .

Background of the Store Exterior in Red colour with

Blue Text . Pictures of Models on both sides of the Store Entrance Store front

DEST
A Complete Destination For Men

ESTIMATED COST:Size:

1500 sq.ft. ( Rs. In lacks.) 15- Inventory 3 Furniture & Fixture 1.5- Deposite 1- IT cost 2.5 Store Ambience -----23

Investment:

Total:

OPERATIONAL COST Per Month

Rent: 70000 Employee salary: 52000 Power/ electricity: 14000 Selling exp.: 10000 Repair & maintenance: 10000 Advertisement & promotion: 75000 Depreciation: 5000 Loans interest 20000 ---------------- Total operating cost: 256000

Funding
Total Required Funds

30 lacs Investment from the partners 15 lacs 3 lac from each partner Loan From Bank 15 lac at 12.5% Interest Rate

Required Manpower
Store Staff
House Keeping Security

Marketing
Sourcing

8 ( 6 + 2 Partners ) 1 1 1 ( Partner ) 1 ( Partner )

Expansion Plan
Opening The Chain Store .

Next Proposed Store in Maninagar Separate Ethnic Store with Customization Brand Fashionic Online Retailing For only Ethnic wear

Thank You