Online vs.
Offline promotion used
by Levi's
Presented By:
•Aditya kanojiya
GUIDE BY
• Dr. Nirav sir
Introduction to
Levis'
Prof iotion
al
Levi's, the iconic American denim brand, has long been a pioneer in
the world of fashion and marketing. From its humble beginnings as a
Strategies
workwear company, Levi's has evolved to capture the hearts and
wardrobes of generations through a diverse range of promotional
strategies, both online and offline.
Online Profiotion
Techniques
E-cofifierce Optifiization Content Marketing Digital Advertising
Levi's has invested heavily in The brand leverages captivating Levi's utilizes targeted digital ad
creating a seamless and engaging storytelling and user-generated campaigns to reach potential
online shopping experience, content to connect with its customers across various
ensuring customers can easily audience on a deeper level and platforms, including social media
browse and purchase their showcase the versatility of its and search engines.
products. products.
Social Media
Marketing
• Facebook
Levi's maintains an active
presence on Facebook,
engaging with its community
through compelling content
and interactive campaigns.
• YouTube
Levi's leverages the power of
video to share behind-the-
scenes glimpses, product
tutorials, and brand stories with
its audience.
Instagram
The brand's visually-driven
Instagram account
showcases its products in a
stylish and aspirational
manner, resonating with
fashion- conscious
consumers.
Twitter
The brand's timely and
engaging tweets help
Levi's stay relevant and
connect with consumers
on a more personal level.
Search Engine
Optifiisation
1 Keyword Research 2 Content
Levi's conducts thorough
Optifiization
keyword analysis to The brand's website and
understand the search product pages are
patterns of its target meticulously optimized
audience and optimize its with relevant keywords,
website accordingly. meta tags, and
descriptions to improve
visibility on search engine
results pages.
3 Link Building f Local SEO
Levi's actively seeks out i The brand ensures its
high- quality backlinks physical store locations
from relevant websites are optimized for local
and influencers to search, making it easier
enhance its domain for customers to find and
authority and search visit Levi's retail outlets.
engine rankings.
Influencer
Collaborations
Authentic Partnerships Targeted Approach
Levi's collaborates with influencers and celebrities The brand carefully selects influencers based on
who authentically embody the brand's values and their niche, follower demographics, and ability to
appeal to their target audience. generate meaningful engagement and conversions.
Unique Content Afiplified Reach
Levi's works with influencers to create unique, By leveraging the influence and audience of its
visually- striking content that showcases the partners, Levi's is able to extend its brand's visibility
brand's products in a creative and relatable and appeal to new customer segments.
manner.
Offline Profiotion
Techniques
Flagship Partnerships &
Stores
Levi's operates a network of flagship stores that
Collaborations
Levi's collaborates with other renowned
showcase the brand's full product range and brands and designers to create limited-edition
immerse customers in the Levi's lifestyle. collections, further amplifying its reach and
appeal.
1 2 3
Pop-up Experiences
The brand frequently sets up temporary pop-up stores
and events to create a sense of exclusivity and
excitement around its offerings.
Traditional
Advertising
Print Advertising
Levi's maintains a strong presence in print media,
1 featuring
captivating and iconic advertisements in fashion
magazines and publications.
Outdoor Cafipaigns
The brand utilizes eye-catching outdoor advertising,
2
such as billboards and transit ads, to reach a wider
audience and reinforce its brand identity.
Broadcast Cofi fi ercials
3 Levi's produces emotive and visually-stunning
television and radio commercials that evoke the
brand's heritage and values.
Retail
Experiences
Personalized Fitting Levi's retail associates provide personalized fitting
services to ensure customers find the perfect fit for
their body type and style preferences.
Customization Options Customers can customize their Levi's products,
such as adding embroidery or patches, to create a
truly unique and personalized item.
In-Store Events Levi's organizes in-store events, workshops, and
interactive experiences to engage with customers
and foster a sense of community.
Conclusion
1 Integrated 2 Efi bracing
Approach Innovation
Levi's seamlessly blends The brand consistently
its online and offline adapts and innovates its
promotional strategies to marketing tactics to stay
create a cohesive and relevant and engage with
immersive brand its evolving customer
experience for its base.
3 Authenticity and Heritage
customers.
Levi's has successfully maintained its authentic brand identity
and heritage while evolving to meet the changing needs and
preferences of consumers.
