Unit 1

Introduction and overview of Telecom services as

business (a) Over view of telecom services

(4.5 Hours) (1 Hours)

(b) Migration from voice to Value added services. (1.5 Hours) (c) Impact of technology on convergence. (1.5 Hours)

Unit 2
Communication Services Development

Process (9 Hours)
(1.5 Hours) (1.5 Hours) (1.5 Hours) (1.5 Hours) (1.5 Hours) (1.5 Hours)

(a) Service Development features and challenges (b) e TOM Model for a Telecom enterprise (c) Service Development - Phases (d) Service Delivery In life management (f) Service measurements and efficiencies (g) Service Development Organization

Unit 3
Convergence of Technologies

( 6.0 Hours) (a) Integration of voice, data and video services . VOIP ( 1.5 Hours ) (b) Application of Session initiation Protocol (SIP) for convergence (1.5 Hours) ( c ) 3G and Next Generation Network (NGN), Wi Max (1.5 Hours) (d) IPv6 and MPLS , IP Multimedia Subsystems ( IMS) (1.5 Hours)

Unit 4
Convergence of Services
(a) Limitations of voice as bearer service. (b) Value Added Services ( VAS) (c)

( 9 Hours)
(1.5 Hours) (1.5 Hours) (1.5 Hours) (1.5 Hours) (1.5 Hours) (1.5 Hours)

Multimedia services

(d) IPTV (e) Fixed and mobile convergence (f) Location based services

Unit 5
Unified Communication
(a) Necessity and concept of unified

( 3 Hours)

communication

(1.5 Hours)

(b) Unified communication services and products

(1.5 Hours)

Unit 6
Business Aspects of convergence

(7.5 Hours) (a ) Concept of sharing & outsourcing the business (1.5 Hours) (b) Reduction in CAPEX and OPEX for optimization. (1.5 Hours) ( c ) Service Level Agreements for operations and revenue sharing (1.5 Hours) (d) Interconnect billing (1.5 Hours) (e) TRAI regulations for QOS and protection of consumers convergent services ( 1.5 Hours)

Text Bookss: World-Class Telecommunications Service Development - Ellen Ward Books Recommended: The essential guide to Telecom Annabel Dodd Telecom Convergence Steven Shepard Telecom Management Crash course P J Louis Websites: www.trai.gov.in www.itu.int www.tmforum.org http://www.ictregulationtoolkit.org http://www.connected-earth.com http://www.marketingcharts.com/

Telecom Services
Electric Telegraph
Telephone Wireless Radio

Television
Videophone Microwave/ Satellite communication Fiber Optic communications

Telecom Services
Digital switching Systems
Analog Mobile Cellular communication SMTP email

Computer Networks
Internet Satellite Phones GPRS GPS

Telecom Services
Gateway Packet Switched Data Services (GPSS) Gateway Electronic Data Interchange Service (GEDIS) Gateway E-Mail and Store & Forward FAX Service

(GEMS-400) Concert Packet Service (CPS) Satellite-based Remote Area Business Message Network Electronic Mail Voice Mail Audio-Text

VALUE ADDED SERVICES (VAS)

( Value added services are not basic services) Movies Music Ring tones Wall papers of movies Games deployed around movies Games and Ads SMS contests

VALUE ADDED SERVICES

Information Value Added Services
Movie Tickets News

Cricket Score
Bank balance Web cams Social Networking Face book

Telecom Products
Communication Equipments
Mobile phones Antenna

Batteries/ power supplies

Fax Machines / printers Cables Modems PCs/ laptops Electronic Switches

Telecom Products
Application software
Simulation software Cables/ Routers / Switches

Electronic switches
Exchanges Video camera / TV screens Video conferencing for deaf and dumb