High end music magazine Promotes new and up and coming music and artists Elements of other popular

culture e.g. fashion, celebrity, art, photography and design etc. Monthly magazine Name changes every month Very unconventional

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

FORMS AND CONVENTIONS

THE COVERS
THREE DIFFERENT ISSUES, ALL WITH VERY U N C O N V E N T I O N A L D E S I G N S A N D L A Y O U T. A L L T H R E E C O V E R S V E R Y M I N I M A L I S T I C A N D I N C L U D E O N LY O N E M A I N C O V E R LINE. MIXTURE OF HEAD SHOTS/CLOSE-UPS AND MID-SHOTS. A L L T H R E E B R E A K C O N V E N T I O N S B U T H AV E E L E M E N T S O F A TYPICAL MUSIC MAGAZINE FORM.

FORMS AND CONVENTIONS THE COVER CHALLENGES CONVENTIONS: Black and White Image Over-exposed image Only one cover line Rule of thirds

Very simplistic and minimalistic in design Head-shot

FORMS AND CONVENTIONS THE COVER USES CONVENTIONS: Although very unconventional can be compared to Clash covers and Q covers for headshot style image Strong masthead=brand image/identity Direct eye contact

Bar-code
Q Magazine similar in that they usually have one model/subject on their covers

FORMS AND CONVENTIONS

Like this particular issue of i-D Magazine, which focuses on one main cover star/person, my magazine does the same, with each monthly issue being about a different music artist. This is quite a conventional aspect to music magazines in particular, with one main artist being shown on the cover, usually with an article or special feature inside to match.

FORMS AND CONVENTIONS

Very busy Direct eye contact Similarly strong masthead

Other imagery

More than one model

Lots of cover lines

Backward ‘S’ eye flow

Bar-code Stickers One key band or artist on front cover

Lots of colour

FORMS AND CONVENTIONS

Strong masthead Very simplistic and minimalistic Rule of thirds

Direct eye contact

One image

No colour

One key band or artist on front cover

One coverline

Bar-code

FORMS AND CONVENTIONS CHALLENGES CONVENTIONS: Only one image No model image Unusual white space Graphic artwork included THE CONTENTS PAGE NME:

Kerrang:

Unconventional layout
No editors note

FORMS AND CONVENTIONS THE CONTENTS PAGE USES CONVENTIONS: Consistent colour scheme Image matches an article featured Website at bottom of page Only main articles featured

Names of articles and page numbers
Strong, bold title like Smash Hits

FORMS AND CONVENTIONS CHALLENGES CONVENTIONS: NME DPS: Series of images THE DPS

No slugs
No real intro to the artist Very unconventional design No pull quotes Images on the right hand side

NME DPS:

FORMS AND CONVENTIONS THE DPS USES CONVENTIONS:

Article in columns

Black and white relates to covers and overall magazine 'house style' Page Numbers Line from the ‘L’ linking two pages

HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS ?

REPRESENTING SOCIAL GROUPS

TARGET AUDIENCE:
-YOUNG PEOPLE (16-25) -CREATIVE -MIDDLE CLASS -NRS SOCIAL GRADE = E OR B -IN TOUCH WITH NEW MUSIC -INDIE -FASHION CONSCIOUS -ASPIRERS -OPEN TO NEW IDEAS IN MUSIC, DESIGN, ART, FILM ETC. -ROCK AND ROLL LIFESTYLE -LIVING ON THE EDGE -INTO VINTAGE AND THE PAST -WANTS TO/LIKES TO TRAVEL AND EXPLORE

REPRESENTING SOCIAL GROUPS

'SWINGING SIXTIES'

1960'S HIPPIES

O N T H E ROA D + TO U R I N G

REPRESENTING SOCIAL GROUPS

V I N TA G E I N S P I R E D L O O K

REPRESENTS FA S H I O N CONSCIOUS AUDIENCE

S TAT E M E N T ACCESSORY REPRESENTS AUDIENCE WA N T I N G T O S TA N D O U T OR MAKE A S TAT E M E N T

REPRESENTING SOCIAL GROUPS

'ON THE ROAD AGAIN'
-Reference to travel and touring

Through language:
'Tantrums' represents young people who live vicariously + teenage mood swings etc.

C h o i c e o f m o d e l: -All models used are relatively young which represents social group Choice of image: -Represents those who like to travel and explore -New York typically 'cool' city, fashion capital, arts culture etc.

-Swearing represents younger people and this particular target audience -Younger audiences relate to being 'hung over', represents 'rock and roll lifestyle' and 'living on the edge'

^Reasonably unknown bands. Audience ^Hinting at living on the edge and rock and roll lifestyle expected to know who they are

LUCY ROSE

ZULU WINTER

KING CHARLES

F O A LS

WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

DISTRIBUTORS

Bauer Media publish a wide range of successful magazines, music magazines included, and own more than 80 influential media brands.

Bauer publish magazines such as 'Heat' and 'Closer' that focus more on celebrity culture and can be seen as trashy and cheap magazines. Although teens do read these magazines, my target audience are less likely to. Bauer has no experience with my kind of magazine or target audience.

Bauer already publish two very successful and popular music magazines 'Q' and 'Kerrang' so if my magazine were to be distributed by Bauer, cannibalism could occur as there would be just too much competition between the music magazines.

They run radio stations such as KISS FM and MAGIC.

They run music channels such as 4MUSIC, KISS and The Box.

DISTRIBUTORS

IPC Media publishes a huge range of magazines. NME is published by IPC and therefore if my magazine were to be taken on by IPC, there would be very strong competition as NME is such an established music magazine. This is a reason why IPC may not be a suitable distributor for my magazine.

IPC don't publish any magazines like mine and with the same target audience as mine.
Has a very wide range of magazines so may be open to new ideas and new magazines or unconventional magazines like mine.

They do, however, publish Wallpaper magazine which has a similar simplistic design which indicates they would be openminded about my minimalistic design and layouts.

Too much competition from NME

DISTRIBUTORS

INDEPENDENTLY
I HAVE DECIDED TO DISTRIBUTE MY MAGAZINE INDEPENDENTLY BECAUSE:
Independent magazines use a lot of technology such as internet and smart phones to communicate with target audience

Creative control = no boundaries so can be more risky to attract young target audience

My magazine looks more like other independent magazines such as I-D, Ta n k a n d W o n d e r l a n d .

A lot of high end magazines are independently published and distributed. There is competition but mainly from independent fashion magazines. Less music magazines.

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

TARGET AUDIENCE

TARGET AUDIENCE:
A G E Young Adults

16-25

GENDER: PREDOMINANTLY FEMALE BUT SOME MALE
MAYBE MORE FEMALES DUE TO SOME FASHION CONTENT

GENRE: MUSIC/INDIE BUT WITH ELEMENTS OF FASHION, TRAVEL, PHOTOGRAPHY AND FILM etc.

CLASS: MIDDLE CLASS STUDYING OR WORKING IN CREATIVE FIELD OF WORK/CREATIVE INDUSTRY
LIFESTYLE: 'NON-MAINSTREAMERS', Interested in new music - under the radar artists. Very Creative and reasonably fashion Conscious, Indie, Uniqueness. Spontaneous. Risk Takers.

PEOPLE WHO LIKE TO GO OUT TO GIGS, LOTS OF REFERENCES TO TOURING

LOW INCOME BUT WOULD SPLURGE ON MAGAZINE AS AN INDULGENCE

HOW DID YOU ATTRACT/ ADDRESS YOUR AUDIENCE?

ATTRACTING/ADDRESSING THE AUDIENCE THE COVER

Direct eye contact
Bold black and white design. B+W favourite colour scheme in questionnaire

60's style hat will attract audience Popular/well know artists/cover stars

Quick to read, straight to the point cover line Rule of thirds

Unconventional design
Price tag of £3.75=affordable but still high end. Popular price range in questionnaire

House style and brand image masthead attract a reader

ATTRACTING/ADDRESSING THE AUDIENCE TH E C O NTE NTS PAG E By being unconventional this will attract audience Bold title will attract and address Image and graphic of NY skyline will attract young people who like/want to travel Includes artwork which will attract creative types

Same fonts and similar colour scheme to covers and DPS creates brand identity and will attract audience Articles will attract young audience: -festivals popular with young people -popular artists within this target audience -indie/folk/pop artists -references to touring will attract

ATTRACTING/ADDRESSING THE AUDIENCE THE DPS By being unconventional this will attract audience Black and white=very bold. Creates house style which will attract audience Laid back, informal article Giving insight into backstage alter ego of artist in interview

Contact sheet element links to photography which attracts

Lots of imagery VW van is retro and cool, attracting young indie audience Providing quick information with short interview

Interview favourite choice of article in questionnaire.

Reference to iTunes relates to young target audience and evolving technology

WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?

PHOTOSHOP
I completely overexposed this image to create a kind of pop art effect and to create lots of white space

Fill

Brightness and Contrast levels

Eye dropper tool

I also used Photoshop elements to create my blog banner/title using the brush tool

INDESIGN

I used the square tool a lot to draw my columns and connect my two pages with the extended 'L' shape

I used the pen tool to write the name of the artist in the masthead for an autograph effect

Designing what your blog will look like e.g. blog title, colour scheme and fonts

Learnt how to create a new post and insert images

Good way of displaying your work and keeping organised with your work and a good place to post any inspirations for your magazine.

Slideshare is a really useful and reasonably fast way of converting your powerpoints into HTML codes which you can then use to embed you presentations into your blog. Its also really good as it provides you with a way of backing up your work online.

LO O K I N G BAC K AT YO U R PR E LI M I NAR Y TAS K , W HAT D O Y OU FEEL YOU HAVE LEARNT I N T H E P R O G R E S S I O N F R O M IT TO THE FULL PRODUCT?

Learnt more about typical conventions but also how it is ok to break or challenge them

Using InDesign has created new opportunities in my designs

Learnt to take inspiration from things Masthead stands out a lot more Much more striking image with more extreme direct eye contact

Only used one font

Te c h n i c a l ly correct eye flow but prefer more simplistic design

Didn't edit my cover image at all

Learnt more about what design is on trend and in the magazine market

Now know how to make blank/white space look good instead of just empty

Learnt so much more about more unconventional styles of magazines and been inspired by them

Learnt a lot more about fonts and which fonts are on trend and look professional

Both have art/ drawing involved in some way

My designs are a lot better now because of new skills and taking inspiration from things and using it in my production
This page lacks maybe some colour or contrast compared

Learnt how to keep a consistent colour scheme