Professional Documents
Culture Documents
culture e.g. fashion, celebrity, art, photography and design etc. Monthly magazine Name changes every month Very unconventional
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
THE COVERS
THREE DIFFERENT ISSUES, ALL WITH VERY U N C O N V E N T I O N A L D E S I G N S A N D L A Y O U T. A L L T H R E E C O V E R S V E R Y M I N I M A L I S T I C A N D I N C L U D E O N LY O N E M A I N C O V E R LINE. MIXTURE OF HEAD SHOTS/CLOSE-UPS AND MID-SHOTS. A L L T H R E E B R E A K C O N V E N T I O N S B U T H AV E E L E M E N T S O F A TYPICAL MUSIC MAGAZINE FORM.
FORMS AND CONVENTIONS THE COVER CHALLENGES CONVENTIONS: Black and White Image Over-exposed image Only one cover line Rule of thirds
FORMS AND CONVENTIONS THE COVER USES CONVENTIONS: Although very unconventional can be compared to Clash covers and Q covers for headshot style image Strong masthead=brand image/identity Direct eye contact
Bar-code
Q Magazine similar in that they usually have one model/subject on their covers
Like this particular issue of i-D Magazine, which focuses on one main cover star/person, my magazine does the same, with each monthly issue being about a different music artist. This is quite a conventional aspect to music magazines in particular, with one main artist being shown on the cover, usually with an article or special feature inside to match.
Other imagery
Lots of colour
One image
No colour
One coverline
Bar-code
FORMS AND CONVENTIONS CHALLENGES CONVENTIONS: Only one image No model image Unusual white space Graphic artwork included THE CONTENTS PAGE NME:
Kerrang:
Unconventional layout
No editors note
FORMS AND CONVENTIONS THE CONTENTS PAGE USES CONVENTIONS: Consistent colour scheme Image matches an article featured Website at bottom of page Only main articles featured
FORMS AND CONVENTIONS CHALLENGES CONVENTIONS: NME DPS: Series of images THE DPS
No slugs
No real intro to the artist Very unconventional design No pull quotes Images on the right hand side
NME DPS:
Article in columns
Black and white relates to covers and overall magazine 'house style' Page Numbers Line from the L linking two pages
TARGET AUDIENCE:
-YOUNG PEOPLE (16-25) -CREATIVE -MIDDLE CLASS -NRS SOCIAL GRADE = E OR B -IN TOUCH WITH NEW MUSIC -INDIE -FASHION CONSCIOUS -ASPIRERS -OPEN TO NEW IDEAS IN MUSIC, DESIGN, ART, FILM ETC. -ROCK AND ROLL LIFESTYLE -LIVING ON THE EDGE -INTO VINTAGE AND THE PAST -WANTS TO/LIKES TO TRAVEL AND EXPLORE
'SWINGING SIXTIES'
1960'S HIPPIES
O N T H E ROA D + TO U R I N G
V I N TA G E I N S P I R E D L O O K
Through language:
'Tantrums' represents young people who live vicariously + teenage mood swings etc.
C h o i c e o f m o d e l: -All models used are relatively young which represents social group Choice of image: -Represents those who like to travel and explore -New York typically 'cool' city, fashion capital, arts culture etc.
-Swearing represents younger people and this particular target audience -Younger audiences relate to being 'hung over', represents 'rock and roll lifestyle' and 'living on the edge'
^Reasonably unknown bands. Audience ^Hinting at living on the edge and rock and roll lifestyle expected to know who they are
LUCY ROSE
ZULU WINTER
KING CHARLES
F O A LS
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
DISTRIBUTORS
Bauer Media publish a wide range of successful magazines, music magazines included, and own more than 80 influential media brands.
Bauer publish magazines such as 'Heat' and 'Closer' that focus more on celebrity culture and can be seen as trashy and cheap magazines. Although teens do read these magazines, my target audience are less likely to. Bauer has no experience with my kind of magazine or target audience.
Bauer already publish two very successful and popular music magazines 'Q' and 'Kerrang' so if my magazine were to be distributed by Bauer, cannibalism could occur as there would be just too much competition between the music magazines.
They run music channels such as 4MUSIC, KISS and The Box.
DISTRIBUTORS
IPC Media publishes a huge range of magazines. NME is published by IPC and therefore if my magazine were to be taken on by IPC, there would be very strong competition as NME is such an established music magazine. This is a reason why IPC may not be a suitable distributor for my magazine.
IPC don't publish any magazines like mine and with the same target audience as mine.
Has a very wide range of magazines so may be open to new ideas and new magazines or unconventional magazines like mine.
They do, however, publish Wallpaper magazine which has a similar simplistic design which indicates they would be openminded about my minimalistic design and layouts.
DISTRIBUTORS
INDEPENDENTLY
I HAVE DECIDED TO DISTRIBUTE MY MAGAZINE INDEPENDENTLY BECAUSE:
Independent magazines use a lot of technology such as internet and smart phones to communicate with target audience
Creative control = no boundaries so can be more risky to attract young target audience
A lot of high end magazines are independently published and distributed. There is competition but mainly from independent fashion magazines. Less music magazines.
TARGET AUDIENCE
TARGET AUDIENCE:
A G E Young Adults
16-25
GENRE: MUSIC/INDIE BUT WITH ELEMENTS OF FASHION, TRAVEL, PHOTOGRAPHY AND FILM etc.
60's style hat will attract audience Popular/well know artists/cover stars
Unconventional design
Price tag of 3.75=affordable but still high end. Popular price range in questionnaire
ATTRACTING/ADDRESSING THE AUDIENCE TH E C O NTE NTS PAG E By being unconventional this will attract audience Bold title will attract and address Image and graphic of NY skyline will attract young people who like/want to travel Includes artwork which will attract creative types
Same fonts and similar colour scheme to covers and DPS creates brand identity and will attract audience Articles will attract young audience: -festivals popular with young people -popular artists within this target audience -indie/folk/pop artists -references to touring will attract
ATTRACTING/ADDRESSING THE AUDIENCE THE DPS By being unconventional this will attract audience Black and white=very bold. Creates house style which will attract audience Laid back, informal article Giving insight into backstage alter ego of artist in interview
Lots of imagery VW van is retro and cool, attracting young indie audience Providing quick information with short interview
WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?
PHOTOSHOP
I completely overexposed this image to create a kind of pop art effect and to create lots of white space
Fill
I also used Photoshop elements to create my blog banner/title using the brush tool
INDESIGN
I used the square tool a lot to draw my columns and connect my two pages with the extended 'L' shape
I used the pen tool to write the name of the artist in the masthead for an autograph effect
Designing what your blog will look like e.g. blog title, colour scheme and fonts
Good way of displaying your work and keeping organised with your work and a good place to post any inspirations for your magazine.
Slideshare is a really useful and reasonably fast way of converting your powerpoints into HTML codes which you can then use to embed you presentations into your blog. Its also really good as it provides you with a way of backing up your work online.
LO O K I N G BAC K AT YO U R PR E LI M I NAR Y TAS K , W HAT D O Y OU FEEL YOU HAVE LEARNT I N T H E P R O G R E S S I O N F R O M IT TO THE FULL PRODUCT?
Learnt more about typical conventions but also how it is ok to break or challenge them
Learnt to take inspiration from things Masthead stands out a lot more Much more striking image with more extreme direct eye contact
Learnt more about what design is on trend and in the magazine market
Now know how to make blank/white space look good instead of just empty
Learnt so much more about more unconventional styles of magazines and been inspired by them
Learnt a lot more about fonts and which fonts are on trend and look professional
My designs are a lot better now because of new skills and taking inspiration from things and using it in my production
This page lacks maybe some colour or contrast compared