IGNITE PITCH DECK

MILESTONE 2

Team Members: Khyati Doshi(K-44), Srinistha Biswas(K-24),

Anshu Nigam(K-70), Kallol Sen(K-73)
 Who we are
Name of your Venture: Your Doctor- Enpowering you to live healthier………………………..

Why ?
Explain why do you want to pursue this Business Idea.

A personalized nutrition planning company is a great business idea because it taps into a
growing demand for tailored health solutions. People are increasingly aware of how diet
affects their well-being, and they’re looking for more customized, science-backed plans
rather than one-size-fits-all advice.
What ?
Provide a brief on what does your venture do.

Personalized nutrition plans cater to individual needs, such as specific health goals, food
preferences, allergies, or genetic factors, making them more effective and attractive to
consumers. People are investing more in services that help them live healthier lives. With
the rise of digital tools like apps and online consultations, offering personalized nutrition
How ?can be scalable and reach a wide audience.
planning
Explain how your venture solves the problem and make its revenue.

As more people focus on long-term health and disease prevention, this type of service can
build loyalty and generate ongoing revenue through subscription models, consultations,
and premium services. It’s a promising business idea because it meets the demand for
personalized, actionable health advice and aligns with current trends in wellness and
technology.
 PROBLEM/OPPORTUNITY
CONTEXT PROBLEM ALTERNATIVES
When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?
The problem of personalized nutrition planning The root cause of the problem with personalized People try a variety of strategies to fix their
arises when people realize that general, one-size- nutrition planning is that human bodies, health nutrition problems, from following general diets
fits-all advice doesn’t work for their unique needs, and food preferences are so diverse and and using free tracking apps to consulting with
needs. This can lead to frustration, confusion, and complex that developing one-size-fits-all professionals and trying meal delivery services.
poor health outcomes. By offering personalized solutions is ineffective. It requires a deep However, many of these methods lack
nutrition plans based on individual genetics, understanding of individual biology, lifestyle, personalization, scientific grounding, or are
lifestyle, health goals, and preferences, you can and behavioral factors—and access to unsustainable for long-term success. What’s
help solve this problem—ensuring people get the comprehensive data about health, genetics, andoften missing is an approach that tailors the
right nutrition for their specific needs at every habits to create truly personalized nutrition plans. nutrition plan to individual health needs,
stage of life. This is why personalized nutrition Unfortunately, the resources to achieve this are preferences, and lifestyle factors.
services are becoming such an appealing often out of reach, and the flood of conflicting A personalized nutrition planning app is used
business opportunity. information makes it difficult for most people to to address these gaps by offering scientifically-
find tailored solutions. based, customized recommendations based on a
This gap is where a personalized nutrition user’s health profile, goals, and even genetics,
business can make a big difference, providing a while providing the convenience and support that
service that bridges the divide between many of these existing solutions failed to deliver.
generalized advice and the specific needs of each
person.

CUSTOMERS
Who has the problem most often?
3
EMOTIONAL IMPACT
How does the customer feel?
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the alternatives?
The people who most often face the The emotional response will likely be one of While a personalized nutrition planning
problem of personalized nutrition planning relief, as they no longer have to navigate a app offers many benefits, there are also some
are those who have unique dietary needs, confusing world of conflicting advice, and a disadvantages and challenges to consider,
health conditions, or lifestyle factors. growing sense of pride and accomplishment both from the perspective of the users and the
These groups include individuals with as they experience tangible improvements in developers/entrepreneurs behind the app.
chronic health conditions, athletes, their health and lifestyle.
pregnant women, seniors, people with While personalized nutrition planning
dietary restrictions (e.g., allergies, apps can offer valuable support, the
veganism), those managing weight, and QUANTIFIABLE IMPACT disadvantages include data privacy
busy professionals, among others. These What is the measurable impact (include units)? concerns, inaccurate or generalized
individuals are often frustrated by one- The measurable impact of a personalized recommendations, over-reliance on
nutrition planning app is multifaceted and can be
size-fits-all advice and would benefit technology, cost barriers, cultural
assessed through a combination of health
greatly from a personalized approach to insensitivity, and the difficulty of
 Problem Interviews And
Surveys Results
• How many customers did
you interview?
We interviewed six people.

• What was the interview mode?

The interview mode was online
through google forms.

• How many of them agree this is a

problem and wants a solution?
Four of them agreed that it is a
problem and they want a solution.
• How many of them said they don't
need a new solution?
Two of them said they don’t want a
new solution.
 Market Size
Estimation

How to calculate market size?

TAM- $100B 1. Start with Total Addressable market- $100B (Global market) 57.5%
(Global Market)
57.5% TAM refers to the total market demand for a product or service.
If you’re entering a pre-existing space (like small business banking) you
can research it and provide credible sources or reference points on how
SAM- $50B you arrived at the TAM. If you’re creating a new product or space (like
(High Adoption Slack), you can estimate the number of customers that would want your
Regions) 28.7% . product and approximate how much you could charge them.

2. Take your target market (SAM), within that TAM, which varies depending
on geography and other logistical factors. Determine the penetration
potential of your target market. This is the portion of the market you can
reasonably compete with- $50B (High Adoption Regions) 28.7%
SOM- $23.94B
(U.S. Focus)
13.8% 3.By conducting research with existing competitors, distributors etc.,
understand the likely penetration rate- 10%

4. Multiply target market by penetration rate to find your market size-

$23.94B (U.S. Focus) 13.8%

Sources: ……
 Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals-
Improve nutrition, weight management,
Photo save time on meal planning, track macros
and nutrients, stay consistent

Frustrations
Ethos- commitment to health and Network related problem buffering of video audio
well-being, openness and -
quality, lack of time, confusion about healthy
vulnerability, realism, sensitivity
to emotional and mental health
eating, staying motivated, budget constraints
Age: 32
Occupation: Marketing Manager
Location: Kolkata

Personality Bio-
Sarah is a busy professional who works full-time in a demanding role
as a marketing manager. She often travels for work and has a hectic
schedule.She lives alone and enjoys cooking but often struggles to
find time to plan her meals during the week.Sarah has recently
become more health-conscious after experiencing fatigue and weight
gain in the past year. She’s interested in adopting a healthier lifestyle
but finds it hard to stay consistent with her nutrition due to her busy
schedule.
 Value Proposition Canvas
.

I would LOVE it if:

What do you offer that makes the ? What would make the customer happy?
customers happy? ? What do the clients want when facing the
Nutrition advice is personalized to their
problem?
needs and goals.They receive clear,
actionable, and easy-to-understand This refers to the feeling/action of customers
guidance.They can make sustainable before he gets in contact with your solution.
changes to their lifestyle, not just quick
fixes.The nutrition plan offers convenience
and saves them time. I would WANT:
GAIN GAINS What do the clients do (actions) when
What is the product or service that you
CREATORS FIT facing the problem?
are offering? the goal is to provide a holistic, PRODUCT/
customized experience that integrates
SERVICE JOBS This refers to the feeling/action of
personalized meal plans, expert guidance, real-
customers before he gets in contact
time tracking, and motivational support.
PAIN PAINS with your solution.
Offering a combination of practical tools,
behavioral support, and specialized KILLERS
content will ensure users feel empowered,
I would HATE it if:
informed, and engaged.
Which features of your offering relieve
the customer's pains? What are the pains of the clients when facing
The right combination of features in a the problem?
personalized nutrition planning app
can directly address customer pains This refers to the feeling/action of customers
and provide solutions that make their before he gets in contact with your solution.
nutrition journey easier, more enjoyable,
and successful.
 Solution
Describe your Solution: List the Benefits of Your
We offer a range of products and services that cater solutions
to individual needs and goals. The primary focus is 1.24/7 Access to Care
on delivering customized nutrition solutions that help
clients make healthier choices, achieve specific 2.Reduced stress and
wellness goals (like weight loss, muscle gain, anxiety
improved energy, etc.), and maintain long-term
habits. These companies use data-driven
approaches, expert guidance, and technology to 3.Improved health
create tailored nutrition plans. monitoring
The details of our offering consist of:
4.Better emotional
1. Counselling services(individual and group) regulation
2. Mindfulness and stress management workshops
3. Fitness and exercise programs
 Competition Analysis
Benefits Competitor 1: Competitor 2: Competitor 3: Competitor 4: Your Venture:
General Telehealth Condition management Hospital-Based Chronic Support Group Platform Chronic Care Platform
Platform app Care Program

Product General telemedicine for Specialized app for In-person and virtual chronic Peer support and forums for Comprehensive support for
various health issues. managing one chronic care management focused chronic illness patients. multiple chronic conditions
condition. on patients of hospital. with a focus on personalized
care.

Price Pay-per-visit or monthly Subscription fee with some Typically included in hospital Free or low-cost Monthly subscription or pay-
subscription. features free. fees or covered by subscription. per-session with insurance.
insurance.

Branding channels Social media, online ads, App stores, social media, Hospital outreach and Social media, online patient Social media, partnership
partnership with health partnership with patient referrals, insurance communities. with healthcare providers.
providers. advocade networks.

Packaging Individual consultations, Single-condition focus with a In-person care with virtual Access to online support Bundled chronic care plans
limited follow-up. set of tools. follow-up. groups and discussion tailored to specific
forums. conditions.

Market reviews Convenient for general Effective for single-condition High-quality care but limited Good peer support but lacks Emphasized for
health issues, but limited management but lacks multi- accessibility outside hospital professional oversight and comprehensive chronic care
chronic focus. condition approach. network. medical expertise. with professional guidance.

UVP Quick and convenient Focused on detailed self- Personalized high-quality Strong community support Specialized for
access to healthcare management for a single care by a network of and emotional connection. comprehensive, ongoing
professionals. chronic condition. specialists. chronic care support.

Add more as required Limited chronic care tracking. Often lack real-time Often limited to patients Not medically supervised, HIPAA-compliant, secure
monitoring with healthcare within hospital network. limited personalization. communication with real-time
providers. monitoring expert.
Team Composition
THANK YOU