THINK BIG, THINK FAST AND THINK AHEAD

DHIRUBHAI AMBANI

INTRODUCTION
Mr. Dhirubhai Ambani was born on 28 december1932

to a local school teacher in a village called Chorwad, in Junagarh district of Gujrat. He is also referred to as manchester of India. He had voyaged from a journey of rags to riches. He had been an opportunist right from his childhood. He used to sale Ghantia a Gujrat flavour on Mahashivratri fair. Due to financial problem he left his education after metriculation and went to Aden and had worked there at a petrol pump station for 8 years and then came back to India with a vision of starting his own business.

Achievements:
Dhiru Bhai Ambani built India's largest private sector

company. Created an equity cult in the Indian capital market. Reliance is the first Indian company to feature in Forbes 500 list
Dhirubhai Ambani was the most enterprising Indian

entrepreneur. His life journey is reminiscent of the rags to riches story. He is remembered as the one who rewrote Indian corporate history and built a truly global corporate group.

LEADERSHIP STYLE
GRAB AN OPPORTUNITY AND STRIKE ON IT.
KEEP COMPLETE INFORMATION ABOUT THE

TOPIC DEMAND CREATING NOT DEMAND MEETING EXPERT IN ALL FIELD COPYING INNOVATOR

..continued
NO EGO
PICKS BEST TALENT THINK BIG, THINK FAST AND THINK AHEAD

GREAT DESIRE FOR SUCCESS

GRAB AN OPPORTUNITY AND STRIKE ON IT:

Whenever Mr. Ambani got the opportunity to grow, he

had cashed that opportunity. After accumulating certain amt. he shifted to manufacturing from merchandising.

KEEPS COMPLETE INFORMATION ABOUT THE TOPIC:

He believed that if a person want to get his work done

taken by him, then he must should to have proper knowledge about the task he has taken. Whenever he had approached to govt. for licence or had tried for information about the competitors, market size etc. he used to collect it any cost.

DEMAND CREATING NOT DEMAND MEETING:

He always tried to create demand for his product by

offering it at a lower price. At lower price a large section of population would be able to purchase it. In this way he creates demand for his product. He used to produce in large quantities and with latest technique to reduce per unit cost.

EXPERT IN ALL FIELD:

He never focused to only one field. He had focused to

almost all sector.eg- yarn, telecom, polyester etc.

COPYING:
He even did not mind on copying. Concept of selling

through showrooms for his vimal brand to counter the resistance from the traditional markets, he had copied from Bombay Dyeing.

INNOVATOR:
He was a very good innovator.He innovated and

reintroduced successful concepts like partial convertible bond, fully convertible bonds etc.

NO EGO:
Mr. Dhirubhai Ambani were not having the ego

problem. He just wanted to get his work done from people. He was never ashamed of saying salaam to anyone.

PICKES BEST TALENT:

He always believed in picking up best talent. He used

to trained them leadership skill, vision and strategy in order to run his business more effectively by them.

THINK BIG, THINK FAST AND THINK AHEAD:

He was a innovator type of person. He always used to

aim high target, always used to think fast and ahead of competitors in order to get maximum profit and maximum share of the market.

GREAT DESIRE FOR SUCCESS

Mr. Dhirubhai Ambani was always hungry for success.

People used to say that he had finaly arrived but he used to say that I have just begin.

Rewards and recognition

July, 1999 : Declared as the Most Admired Indian Business Leader by The Times of India August, 1999 : Placed amongst The Power 50 - Indias 50 most powerful decision-makers in Politics, Business & Finance, Business Barons. December,1999 :Voted as Indian Businessman of the Century in Business Barons Global Multimedia Poll. December, 1999 : Chosen by the Indian Merchants Chamber as An Outstanding Visionary of the 20th Century in recognition of his unique achievements and contribution in the development of industry and capital markets in India. January, 2000 : Voted as Creator of Wealth of the Century in The Times of India poll.

 January, 2000 : Voted the most admired Indian of the millennium in the field of Business & Economics in Legends - A Celebration of Excellence poll audited by Ernest & Young for Zee Network. January, 2000 : Chosen as one of the three makers of equity by India Today in its special millennium issue 100 People Who Shaped India in the 20th Century. March, 2000 : Indian Entrepreneur of the 20th Century award by FICCI, for his meticulous scripting of one of the most remarkable stories of business endeavor of the 20th Century.