Corporate Communication Campaign: J SPRING FASHION SHOW @ PETRONAS TWIN TOWERS SKYBRIDGE 26 MARCH 2012

By XXXXXXXX/ GSxxxxxxxx

 Selecting the corporate communication campaign for a major organization

in Malaysia i.e. Limkokwing University of Creative Technology

The high profile J Spring Fashion Show; an extraordinary Skybridge of the

worlds tallest twin structure, PETRONAS Twin Towers, 175 metres off the

ground on the 26th March 2012 in the Asian jewel Kuala Lumpur, Malaysia.
Showcasing the most spectacular collections by top designers from 5

continents and welcoming the most celebrated international press, the

show is expected to be the global fashion phenomenon of the decade.

 THE SHOW - After making history with the tremendous

international success of J Autumn Fashion Show on Englands iconic Tower Bridge, J Model Management is ready to take high fashion 175 metres off the ground on the 58 metre long Skybridge. The show, which is choreographed by the international movement director K.Knight renowned for his work with Beyonce, Kylie Minogue, and MTV, will be enjoyed at the same height by 150 of the most influential faces in various industries and the international press from 25 countries. If there is any event where businesses are ready to invest, this is it.

 Segment (target) &

publics audience
Specific objective,

level of achievement behavioral outcome, public, time frame, etc.

 Segment (target) & publics

audience

Specific objective, level of

achievement behavioral outcome, public, time frame, etc. possible tactics to achieve each objectives implementing stratergies

Alternative strategies &

List of resource available for

 Determine quantitative

methods for collecting an effective data during the campaign

Plan for organisations

analysis & interpretation of data

The oral presentation

should summaries the campaign for the rest of the class

http://www.google.com.my/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CDcQF jAA&url=http%3A%2F%2Fwebspace.apiit.edu.my%2Fver2%2Fpluginfile.php%2F15%2Fm od_forum%2Fpost%2F322%2FJ%2520Spring%2520Fashion%2520Show%25202012%252 0%40%2520PETRONAS%2520Twin%2520Towers%2520Skybridge%2520%2520Preview.pdf&ei=wC18T9LbMseUiAeKst2fCQ&usg=AFQjCNGahscsTLIFOrxBkfKirEPqlb0HA Some of the fashion events which I have covered in the past: http://clevermunkey.blogspot.com/2010/08/fashion-creativity-in-motion-jaya-one.html http://clevermunkey.blogspot.com/2011/08/creativity-in-motion-bangsar-shopping.html http://clevermunkey.blogspot.com/2011/12/creativity-in-motion-publika-square.html