2010

Live Project Report @ IMANTEC

TEAM NAME:- GO GREEN

COMPETITIVE ANALYSIS OF RETAIL BANKING, MARKET PENETRATION AMONG MNC& NATIONALIZE BANK IN INDIA.

TASK PERFORMED

Raj Kumar Singh:- Secondary research incharge. Ranjan Dhar Dubey:- co-ordinator , customer and consumer interface. Projjal Das:- Data Collection & Incharge. Rakesh Roshan :- Presentation Incharge.

Retail Banking
Retail banking is typical mass-market banking where individual customers use local branches of larger commercial banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards

Product & Services

Product SBI
Advantage (Khata) Advantage Plus (KhataPlus) Privilege (Vyapaar) Freedom (Vistaar) Electronic Vendor Finance Electronic Dealer Finance Direct Debit E-Collection Services
Access to multiple users
Account view / Statement Funds Transfer Third party funds transfer (RTGS/NEFT) Demand Draft request Utility Bill Payment Bulk transaction through file upload Direct and indirect tax payment SMS/Email alerts User hierarchy with discretionary access/rights to accounts MIS reports Host to Host integration Demat View facility

ICICI BANK
Product & Services ICICI Bank Savings Account is one of the best personal banking products offered by the bank to its customers. Opening a savings account with the bank will allow you to manage your funds more efficiently. ICICI savings account brings a new banking experience with a wide range of most advanced services

Product & Services

Money Multiplier Facility Debit cum ATM Card Internet Banking Services Convenient customer care service Mobile Banking Standing Instructions Nomination Facility DD Call and Collect

HSBC
Product & Services
Premier Checking Premier Investor Savings Account and Preferred Rates on CDs Premier Credit Card Privileges and Rewards Premier Wealth Management Premier Mortgage and Home Equity

Product & Services

HSBC ATMs worldwide Global View - monitor balances of your worldwide HSBC accounts online in one convenient place with Global View. Launch the demo to learn more. Global Transfers -free instant fund transfers online between your worldwide HSBC accounts, whichever country they are in Dedicated HSBC call centers will connect you to a qualified person who speaks your language and can give you immediate assistance 24/7.

PNB
Product & Services
Social Banking Personal Banking Krishi Card Savings Fund Account Agriculture Credit Schemes Total Freedom Salary Account PNB Farmers Welfare Trust Current Account Scheme for House Wife and Other PNB Smart Roamer Women Fixed Deposit Schemes Mahila Udyam Nidhi Scheme Recurring Deposit Scheme Housing Loan Car Loan Personal Loan Education Loan Scheme Loan Against Mortgage of Property Privilege Card Scheme Debit Card/ ATM Card Credit Card

QAB/ Minimum Balance Requirements For saving Accounts As Per Category of Branch
Sl no Area PNB ICICI SBI HSBC

Rural
Rs.500/Rs.5000/Rs.500/-

Semi Urban
Rs.1000/Rs.5000/Rs.1000/Rs.25000/-

Urban
Rs.1000/Rs.10000/Rs.1000/Rs.25000/-

Metropolitan
Rs.1000/Rs.10000/Rs.1000/Rs.25000/-

MARKETING STRATEGY USED BANKS :Institution for advanced learning: to provide state of the art training in financial products to middle level and senior level executives. Internal consultant/change agent: to act as a catalyst for change in attitudes and orientation of banking staff and to provide expertise and consultative support Feedback supplier: to capture and structure feedback from trainees and from the market

Think tank: to provide expert and inform suggestions, model business strategies, analysis of market developments from a banker perspective . Research and development role: to carry out research on contemporary subjects that are relevant to the banks short term and medium term and operational needs and policy formulation
Overlapping staff training canters: to validate and closely monitor the staff training canters in seven circles attached to the academy.

BCG MODEL
.

INDIAN RETAIL BANK

MNCS

SBI 2)Which Bank Provides you best services? 3)Which Bank is more familiar to you?

PNB

ICICI

HSBC

4)Which Bank provides you loan in low interest in less time?

5)Which Bank have more ATM services?

6)Which Bank have better e-Banking?

7)Which Bank more reliable? 8)Which bank do more promotion activates? 9)Which bank provide you more interest on your savings?

Questionnaire for Customer Satisfaction

Q.1)In Your Opinion which type of Bank you prefer
overview
11%

32%

57%

Indian nationalize Bank

MNC

Not Aware

CONCLUSION

Liberalization has really changed the banking industry. It is no longer enough for banks to just manage money efficiently; they also have to manage customers, who now have a wide choice of alternatives. The future promises to be even more exciting, interesting and challenging, due to technology. No longer will banks, treat customers as a group and segment them into just some demographic and psychographic profiles. The Internet has enabled us to talk to each customer as an individual, with different needs and requirements. Products will need to be developed to meet those needs, and services will become the crucial differentiators. For years, customers were part of the banks Fixed Assets; now they have moved into the Current Assets category, and it will be a task keeping them there.