PRESENTATION ON

PRESENTED BY:
ROSHAN POKHAREL PRAGYA KHATIWADA

INTRODUCTION

INFORMATION ABOUT COMPANY

Company Name: CINE EXPRESS 4D THEATER

Address: Bhatbhateni Supermarket, Chakrapath

Telephone Number: +977-1-4461322 E-mail: 4dcineexpress@hotmail.com

Website: www.4dcineexpress.com.np

CONTACTS OF KEY PEOPLE

Mr. Roshan Pokharel Position Held: Marketing, Technical and Financial Faculty Head

Address: Kausaltar, Kathmandu Residence Ph: 01 - 5639559 Mobile: 9849055122 E-mail: roshan_rp@hotmail.com

Ms. Pragya Khatiwada

Position Held: Administrative and Personnel Faculty Head Address: Old Baneshwore, Kathmandu Residence Ph: 01 - 4461300 Mobile: 9841565815 E-mail: pragya_net@hotmail.com

INTRODUCTION TO 4D MOVIES
Combination of 3D movie (the images pop up on the

screen by using glasses) with different physical effects. Physical effects includes smell, wind, water, and actual seat movements like shaking, dropping, etc.

OBJECTIVES
To provide the best quality, high standard and

unlimited entertainment package through 4D experience. To keep the price of the ticket as reasonable as possible without compromising the quality of service. To make sales over Rs.3 crores in the first year and maintain the sales over this amount in the coming years. To maintain personnel costs less than 7 lakhs in the first year. To make the business profitable in the first year with the net profit more than 8 % in the second and third year. To launch 4D and 5D play station by fourth year. To maintain tight controls on costs and operations by hiring a managing partner/proprietor and utilizing automated computer/Internet control.

VISION
To

reinforce the idea of unlimited entertainment house in the country. To establish oneself as the best in the field of entertainment business To provide opportunity to people to enjoy the latest technological enhancement i.e. 4D-experience with more added physical effects.

MISSION
To create a new theater experience for our customers

that will be so enjoyable and satisfying that they will return often and recommend it to their contacts. To market with the innovative and affordable attractions and entertainment experiences to shopping malls and other entertainment venues.

KEYS TO SUCCESS
Selection of popular films that work best in the group viewing environment. Easily accessible location. Set up design that allows our customers with the amazing realistic physical

effects that synchronizes with the film. Screening digital video film format in a high resolution of 14*14 silver screen. Facility of transportation system for the night shows. Provision of first aid service. Provision of exceptional movie experience and service that leaves an impression and consistent entertainment atmosphere and picture quality. Managing our internal finances and cash flow to enable upward capital growth. Strict control of all costs, at all times, without exception. The diversity the type of shows i.e more than 10 Unique and Exciting Films available will bring in more customers and provide them more ways to enjoy themselves and spend their discretionary income.

COMPANY SUMMARY
Cine Express 4D Theater is a small privately-owned 4D

theater located at the top floor of Bhatbhateni Supermarket at Chakrapath. The space required for operating the theater will be 50L*30W*20H (ft). The equipment room required will be of 200 sq. feet The theater will be built in a single room with single 14*14 silver screen and 40 4D chairs. We will be designing a sound-proof and dark room for proper projection viewing. The technology provided by the theater is sourced from the Israel-based Simnoa Technologies.

FEATURES
It will operate with the Flat Screen Series 4D Theater

with "5.1" sound system. Environmental effects to greatly enhance the theater atmosphere which includes air bubble generator , strobe generator, smoke & fog generator and snowflake generator. SPECON-Special Effects Controller 4D Special Effect Chair Uniquely-Shaped Polarizing Glasses

FIVE SPECIAL EFFECT FEATURES

Falling

Wind Blast
Vibration Water spraying

Leg ticklers

START-UP SUMMARY

4D Equipments

Interior Refit
Design of sound-proof and dark room for proper

projection viewing. Furniture and other electrical equipments Grand opening ceremony at our theater to promote the business. Computers

Start-up Expenses

Particulars Legal Stationery Insurance Rent Sound System Computer 4D Seats Silver Screen 4D Goggles Projection Eqipment 4D Theater Setup Installation Films Interior Refit Grand opening Other Total Start up Expenses

Amount (Rs.) 20,000 5,000 400,000 150,000 500,000 100,000 600,000 100,000 80,000 400,000 500,000 2,000,000 2,000,000 500,000 100,000 7455000

Start-up Assets
Particulars
Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements

Amount(Rs.)
2,500,000 0 10,000 2,510,000 9,965,000

SWOT Analysis
Strengths Knowledgeable and technically competent owners and staff. State-of-the art equipment. Superior Motion. Pricing and quality. Proper Line of sight to the screen. Separate Entrance and Exit. Clear vision of the market need.
Weaknesses

A dependence on changing technology. Cost factor associated with keeping state-of-the-art equipments. Maintenance Cost

SWOT Analysis
Opportunities Growing viewers population of Threats movie Emergence of 4D home theaters Emerging local competitors Political And Economic Factor

Load-Shedding

ADVANTAGES OVER CINE BLAST

Location

Spacious
Ticket pricing with better quality to target customers Additional and advanced physical effects to feel real

4D experience Better marketing strategy Movies according to audience voting Education based to children

ADVANTAGES OVER FUN FACTORY

Location

Less ticket pricing with better quality

Better marketing strategy Education based to children

MARKET SURVEY
Objectives To identify and locate the target customers. To know the behavior of the customers in terms of their preference to of movies and physical effects. To identify and locate the target customers. To estimate the market size and total demand of our service. To analyze the most appropriate site for theater setup. To determine an estimate of appropriate price range. To identify and analyze the competitors in this sector of business. To trace out the strategic approach to be obtained for promotion and sustainability of our business.

MARKET SURVEY
Methodology

Sample frame focused on Kathmandu valley

Survey questionnaire Major Findings

People were very interested about the opening of another 4D theater and the proposed location. Majority of the people were aware about the 4D technology Not only young people and children but elderly people too were interested in getting 4D experience Group of people who haven't yet watched 4D did so only because they were not satisfied with the pricing and monopoly of the existing ones. Most of them were interested in watching scary and adventures movies.

Market Analysis Summary

The location we have decided would make ease of access to

the resident of Kathmandu All age group want to experience this real adventure at least once in their life Introduction of advanced technology and better pricing would wipe out the monopoly of 4D Theater Quality movie and more realistic physical effects and real adventure fun would keep people coming back regularly

Market Segmentation
Age

Family unit
Gender

Occupation
Education level
Income status

Target Market Segment Strategy

Market Needs
People who can afford to spend for fun and entertainment

are seeking for some thrilling experience People are looking for advanced technology which they have heard in other countries Wants superior quality of services at better pricing People are getting so busy and hectic that they want something new that will boost up their mind and divert their mind to some exciting things at any cost People are looking for some innovative place to get refreshed

Market Trends
Current market trend is to bring in new technology

in the field of entertainment Increasing peoples craze for fun filled technologies People wants to experience new things

Market Growth
ADD here hai

Service Business Analysis

People always want to entertain themselves with new

experience. 4D Theater business in Kathmandu has experienced rapid growth in the last few years

Add garnu la

PRICING STRATEGY
It is one of the most important part in business

strategy Pricing trend of our tickets is as follows: Sun-Fri: Rs.400 per Ticket One Ticket free with 2 purchase Sat: Rs.400 per Ticket with one bonus movie.

MOVIES SHOWN IN THE THEATER

Shrek

Haunted Lighthouse
Star Trek Jungle Safari

Ocean ride
Ocean Symphony Earthquake

Ice Age
Ideal Planet

SAMPLE OF MOVIES

SALES STRATEGY

LOCATION AND LAYOUT

SALES FORECAST

SALES MONTHLY

SALES YEARLY