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Management control

Information Systems for Sustainable Performance of Organizations

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

The concept and application of life style segmentation

Your Online Attention, Bought in an Instant by Advertisers - The New York Times

The Drivers of Greenwashing

Folkes & Matta (2004) The Effect of Package Shape on Consumers’ Judgments of Product Volume

How percentages are processed by consumers - Mohan, Chandon

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Strategies for Diversification