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Chapter 15 0% found this document usefulDeveloping A Brand Equity Measurement and Management System 100% found this document usefulManaging Brands Over Geographic Boundaries and Market Segments 0% found this document usefulMeasuring Sources of Brand Equity: Capturing Customer Mindset 0% found this document usefulChapter 18 and 20 - Managing Mass & Personal Communications 100% found this document usefulChapter 17 - Communicating Value (Part 1) 0% found this document usefulChapter 16 - Pricing Strategy 0% found this document usefulMarketing Project 0% found this document usefulChapter 17 - Communicating Value (Part 2) 0% found this document usefulChapter 15 - Introducing New Market Offerings 0% found this document usefulChapter 14 - Designing and Managing Services 0% found this document useful