Uploads by Anuj Chanda

Chapter 14

Chapter 15

Chapter 9

Chapter 8

Chapter 18 and 20- Managing Mass & Personal Communications

Chapter 16- Pricing Strategy

Chapter 17- Communicating value (Part 1).pptx

Chapter 17- Communicating value (Part 2)

Chapter 15- Introducing New Market Offerings

Chapter 14- Designing and Managing Services

Chapter 13- Setting Product Strategy

Chapter 8- Globalization

Marketing Project.docx

Flipkart- Grappling with product returns Case Study.docx

Reckitt Benckiser Case Study.docx

The Fashion Channel Case Study.docx

Hilton Hotels Case Study.docx

TruEarth Case Study.docx

American Well Case Study.docx

Marketing Report

Manufacturing_Process_Design.pptx

Service Process.pptx