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10-1108_JPBM-02-2013-0262

10-1108_EJM-02-2015-0085

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the growth of private label brands-a worldwide phenomenon

Private label brand purchase intention- a Malaysian study

Private label perceptions and its impact on store loyalty-an empirical study

O marketing de relacionamento e as relações entre experiências, satisfação, confiança e compromisso, favorecem a lealdade de marcas próprias em supermercados

Innovation and the market share of private labels

Consumer perception of private label brands in the Czech Republic

Consumer Perceptions of Private Label Products _ An Empirical Study

Consumers' Perception of Private Label Brand

A study of purchasing intention of private label brands in malaysia

Consumer perception on private label products in coimbatore