Uploads by arshi 2nd year

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In re Clarke

Direct or indirect comparative ads_ The moderating role of -- Kalro, Arti D.; Sivakumaran, Bharadhwaj; Marathe, Rahul R. -- Journal of Consumer -- 10.1002_cb.1421 -- ff1364fed49817d67092b271f978f11a -- Anna’s Archive

A Further Assessment of Indirect Comparative Advertising -- Miniard, Paul W.; Barone, Michael J.; Rose, Randall L.; -- Journal of Advertising, #4, 35, -- 10.2753_JOA0091-3367350404 -- 9729a9bf620d9ba8524bf465d2aad0e5 -- Anna’s Archive