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hayran-ceylan-2022-impact-of-social-media-brand-blunders-on-brand-trust-and-brand-liking

IJMRRMarch2015

kaur-mahajan-2011-exploring-the-impact-of-brand-equity-and-customer-satisfaction-on-customer-loyalty

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obiegbu-larsen-2024-algorithmic-personalization-and-brand-loyalty-an-experiential-perspective

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Impact of brand experience on loyalty

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agyei-et-al-2021-linking-csr-and-customer-engagement-the-role-of-customer-brand-identification-and-customer-satisfaction