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C-Ville 2012 Mediakit

C-Ville 2012 Mediakit

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Published by gilesmorris

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Published by: gilesmorris on Aug 20, 2012
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08/20/2012

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308 E. Main Street Charlottesville, Virginia 22902 (434) 817-2749 FAX (434) 817-2758 advertising@C-VILLE.com www.C-VILLE.com
Full Page9.25 x 12.75Double Truck19.5 x 12.751/2 Page3/8 Page1/4 Page1/8 Page Vertical2.125 x12.75Square4.5 x6.2125Horizontal9.25 x 3 Vertical2.125 x 6.215Horizontal4.5 x 3Horizontal6.875 x 6.215 Vertical4.5 x9.375 Vertical4.5 x12.75Horizontal9.25 x 6.2125
Display Ad Sizes
 width x height (decimal equivalents)
Horizontal9.25 x 9.375 Vertical6.875 x12.753/4 Page
Reach
C-VILLE reaches 53,454 locals each week,39% o the local marketplace
44% 
male
56% 
female
Age
 
25-34
 21.3%
35-44
 26.1%
45-54
 18.3%
Income
Average household income:
$70,855
$25-35k
 17%
$35-50k
 16.4% 
$50-75k
 19.3%
$75-150k
 25.1%
$150k+
 10.5%
Education
Some college
15.3%
• College degree
30.6%
 
 Advanced degree
23.6%
Employment
41.8%
of the professional/technical occupations
 
43.2%
of proprietors/managers
 
37.7%
of white collar occupations
 
20%
of all local business owners, partners,
 
or corporate officers
Family
C-VILLE Reaches:
42.9%of the locals who have children33.5%children under 640.1%children 6-1243%children 13-17
35.9%of the locals with 3-4 person households
26.9%of the locals with 5 or more households
36.5%of the homemakers
Shopping
C-VILLE Reaches:
49%
of the locals who plan to buy a car,
 
 van, truck, or SUV
 
54%
of the locals who plan to spend
 
$30,000 or more on their next vehicle
 
45%
of the locals who plan to remodel
 
their home within the next 12 months
 
81%
of the locals who plan to buy a home
 
in the next 2 years (step-up buyers)
 
52%
of the locals who plan to buy new furniture
 
in the next 12 months
 
52%
of the locals who plan to buy personalcomputer/equipment
 
59%
of the locals who frequented a
 
restaurant 4+ times in past 2 weeks
 
41.3%
of the locals who drank beer
 
6+ times in past 2 weeks
 
61.5%
of the locals who drank wine
 
3+ times in past 2 weeks
 
45.8%
of the locals who ate pizza in last 4 weeks
 
45.1%
of the locals who shopped at
 
sporting goods stores past 4 weeks
 
20.5%
of the locals who shopped at
 
 jewelry stores past 4 weeks
 
54%
of the locals who buy “green” regularly
Media Comparisons
C-VILLE Weeklyoutperorms NBC, The Daily Progress, and The Corner –  WCNR in reaching these key audiences:
• $100-150K in household incomes
 
• 35-54 yr olds
 
• Bachelors or Graduate School degrees
 
• People who plan to spend $30K+ on their next car
 
• Families of 5 or more
 
• Proprietors or Business Managers
 
• People with $300K+ home values
 
• Restaurant patrons
Source: Media Audit 2010 
 
DOZENS OF THINGS WE LOVE ABOUT DINING AND COOKING, FROM LOCAL CHEESE AND APPLE CIDER TO THE AREA'S BEST SEAFOOD DISHES AND A PEEK INSIDE ONE CHEF'S FRIDGE.
9
TH
 
FOOD & DRINK
 
ANNUAL
 
 T
 T
 
 
   A   u   g   u   s   t   1   6  –   2   2 ,   2   0   1   1   C  -   V   I   L   L   E .   C   O   m
I VI
LIVING 32
APB for APV: Why youshould hunt for a wine’salcohol content, P.39
Baseballstrikesback
Pitching red hot,the Cavaliers takehome field withOmaha dreams
 Junior 
Will Roberts 
,who threw the first perfect game in UVA history 
   M   A   Y   3   1  –   J   U   N   E   6 ,   2   0   1   1   C   H   A   R   L   O   T   T   E   S   V   I   L   L   E   ’   S   N   E   W   S   A   N   D   A   R   T   S   W   E   E   K   L   Y   C  -   V   I   L   L   E .   C   O   M   F   R   E   E
ARTS 21
With lead singer’s move toNashville, is Parachute stilla local band? P.27
NEWS 9
Grounds plan: Your guidethrough UVA’s summerconstruction, P.11
P.27
THE NOMINEES ARE IN!
 
 VOTE FOR BEST OF C-VILLE,
P.70
The Power Issue
UVA PrezTerry Sullivanknocks Capshaw
from the top spot in
C-VILLE’s annual roundup
 
 T
   M   A   T   T   P   A   M   E   R
Two dozenways toshare yourheart
   F   E   B   R   U   A   R   Y   8  –   1   4 ,   2   0   1   1   C   H   A   R   L   O   T   T   E   S   V   I   L   L   E   ’   S   N   E   W   S   A   N   D   A   R   T   S   W   E   E   K   L   Y   C  -   V   I   L   L   E .   C   O   M   F   R   E   E
   B   I   L   L   Y   H   U   N   T
   M   A   Y   2   4  –   3   0 ,   2   0   1   1   C   H   A   R   L   O   T   T   E   S   V   I   L   L   E   ’   S   N   E   W   S   A   N   D   A   R   T   S   W   E   E   K   L   Y   C  -   V   I   L   L   E .   C   O   M   F   R   E   E
LIVING 32
Don’t be a Pinot-chio:Check your assumptionsabout the gray grape, P.39
ARTS 21
Get ready to rumble:Documenting the dramaof lady arm wrestling, P.27
NEWS 9
Defensive breach:Local jobs front hit asNorthrop lays off 60, P.10
PATRICIA KLUGE:
Her fruitlessbid for wineroyalty
 
C-VILLE Weekly
C-VILLE Weekly is Charlottesville’sleading newspaper.
Founded in 1989
, it’s been the area’s local source orinormative (and inormed) stories in news, arts, and living or more than20 years.C-VILLE Weekly reaches
53,000 readers
with
23,000
 
 weekly copies
anda website that averages over 10,000 unique visitors per week. Readerso C-VILLE look to us or clear,
magazine-quality writing
, the best artscoverage in town, comprehensive
food
and
entertainment
listings andsharp design. We’re a
thoughtful
, considerate, and accurate voice in thecommunity.
No teacher’s pets, no sacred cows.
 Want your message to reach everybody, rom newsmakers and artists tostudents and working amilies?
C-VILLE’s got you covered.
NEWS
Today news is everywhere, sure., but how local is it? C-VILLE
delivers
you a
 
thoughtful analysis
o political and development issues, breaking news stories, and well-written profles o key leaders that others overlook. We combine daily
breaking news
 stories published on our
 website
with long-orm
print
journalism that oers the best
local
synthesis
o ideas,
facts
, and emerging issues rom UVA to City Hall.
FEATURE
The ocal point o each issue, our
cover stories
get at the heart o what makesour community
strong
: the people. This is where readers oten get challenged to think dierently about important local issues, but it’s also where they might learn about who’smaking things happen around town. Additionally, C-VILLE publishes one special eature per month that takes a
magazine-style
approach to covering culture. Special issueeatures include
The Design Annual, The Food & Drink Issue, The Power Issue
, and the
Best Of C-VILLE
readers’ poll.
ARTS
C-VILLE boasts the
most comprehensive events calendar
in Central Virginia,while also eaturing regular reviews o theater and gallery openings, interviews withartists, and music writing hip enough or a music town.
LIVING
Our living section covers everything rom the local
dining
scene (All You CanEat) and
 Virginia wine
(The Working Pour) to
green living
, local class oerings, andcommunity profles. C-VILLE owns liestyle in Central Virginia.

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