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Project Report on Ceramic Tile Industry

Project Report on Ceramic Tile Industry

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Published by jaypujararjkt

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Published by: jaypujararjkt on Aug 27, 2012
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06/16/2014

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A SUMMER TRAINING REPORT ON“MARKET RESEARCH ON CERAMIC TILESINDUSTRY IN GHAZIABAD AND MEERUTREGION AND FINANCIAL ANALYSIS OFORIENT CERAMICS LTD.”
SUBMITTED TOWARDS THE PARTIAL FULFILLMENT
OF
POST GRADUATE DIPLOMA INBUSINESS ADMINISTRATION(APPROVED BY AICTE, GOVT OF INDIA)(EQUIVALENT TO MBA)
ACCADEMIC SESSION(2008-2010)
Submitted To-
 
Submitted By
-Mr. T.N.Srivastava Nitesh shah B-08-28Head, Training & Placement CellGraduate School of Business &Administration, Greater Noida,U.P
External Guide
-
Internal Guide-
Mr. Vijay Deepak Gupta Prof. H.S.SHYAMRegional Manager, Orient Ceramics Industries Ltd. Faculty, Marketing Dept., GSBA
 GRADUATE SCHOOL OF BUSINESS & ADMINISTRATION,GREATER NOIDA 
Content
1
 
Topic Page No. 
Cover page- 1Content page- 2Candidate declaration- 3Acknowledgement 4 
Chap-I-
5-6Preface&Scope of the study 5Objective of the study 6 
Chap-II
- 6-17Global Tiles Industry 6-7Global Sanitary Industry 7About Indian Ceramic tiles Industry 8-15Industry Statistics 16-17Export-Import Scenario 17 
Chap-III-
17-26Research Methodology&Findings 17-25Limitations 25-26 
Chap-IV-
26-39About OCIL 26-29Financial Analysis &Recommendation 30-36Demand Drivers 37SWOT Analysis 38Distribution System 38Ceramic Marketing38-39 
Chap-V
39-41Other Recommendations 39Risk & Concerns 40Conclusion40-41References 412
 
Candidate Declaration/Certificate of Supervisor
 
I hereby declare that the work which is being presented in this report entitled
“MarketResearch on Ceramic Tiles Industry in Ghaziabad & Meerut Region Andfinancial overview of company”
is an authentic record of my own work carried outunder the supervision of Mr. Vijay Deepak Gupta, Regional Manager, Orient CeramicIndustries Ltd. The matter embodied in this report has not been submitted by me for the award of anyother degree.
Dated: 4-7-09 Name of StudentNITESH KUMAR SHAH
 This is to certify that the above statements made by the candidate are correct to thebest of my knowledge. Signature Supervisor’Name:MR.VIJAY DEEPAK GUPTA Designation:REGIONAL MANAGER Company-Orient Ceramics Industry LTD. 3

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