Institution

By Rage Ali

People still read magazines

Although with the fall of newspaper readership decreasing and people watching TV is still at a steady rate the magazine industry is experiencing higher sales,more revenue. And as a result of this consumers choice in a magazine is said to be wider than before.

Almost 80% of the UK read a consumer magazine Magazines are made for multi-media
Hello 1.3% DC Thompson 3.1% Natmags 5.3% Conde Nast 1.0% N&S 4.8% BBC Worldwide 7.1% Other 11.4% Trader Media 2.0%

People say that the magazine industry has four key parts into its success: choice, participation, relevance and control. It has choice both within category and individual magazine. the fact that it does mean its both relevant and a higher number of participation will be more likely. And the fact that it can be time is suited to the consumer.

IPC Media 29.5% Dennis 0.8%

Hachette 1.7%

H Bauer 17.1%

Future 1.5%

Emap 13.4%

Market share within the magazine industry.

 dramatic increases

7.4%
increase year on year weeklies up

1.438bn
2005 circ. increase highest since copies sold in 2005
Copy Sales

16%
1450

y.o.y

1400

1964
Aug 2006 ABC up 51m year on year

1350

43 copies
sold every second

1300

1250

1200

2000

2001

2002

2003

2004

2005

How much is spent by consumers - Yearly 126m

increase year on year revenue up

31%
in real terms
2500 2000 1500 1000 500 0

2.16bn
in 2005
2004 broke landmark Sales Revenue

2bn
revenue up

150% in
actual terms
19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05

19 91

Different people will read different magazines

The two examples of a new mother and a teenaged girl. A new mother would be interested with the celebrities they aspire to be like/ have taken an interest in. however she is in a new phase of her life and will likely to buy a magazine that helps through her new phase in her life whereas the teenaged girl will feel that her magazines are a help to the new phase in her life.

77.4%
of adults read a magazine

71.8%
of men read a magazine

82% of
women read a magazine

The magazine industry is too niche. Which is a positive overall because it targets specific audiences and allows that audiences to grow an attachment with that specific brand.

Specific people will buy a music magazine

Men aged 17-23 are more likely to buy a music magazine. They are also more likely to buy one than read it online. www.ipcadvertising.com

Three publishing houses and the popular magazines they publish

Q rock magazine, Kerrang rock magazine Bauer House Media Smash hits pop music magazine The face music , fashion and cultral magazine

Vibe Media

Publishing houses

Emap

Vibe Magazine

IPC Media
Smash hits pop music magazine The face music , fashion and cultral magazine

How media has evolved onto different platforms

There are many different ways to access a magazine: App/ facebook and twitter many popular magazines will have an app and will have either a facebook or twitter page (or both.) Online: most magazines will have an online edition giving consumers options in consumption times Physically buy still said to be the highest out of the three. This might be because consumers feel that its still value for their money with inserts such as posters.