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  • Max Boards

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    chvanniekerk
    2K views2 pages
    - Max Physick is a personal trainer who needs business cards to hand out at the gym to attract new clients. - A simple, typographic logo was designed instead of a full brand to match Max's employment at Virgin Active Leeds gym. - The font Akkurat Bold and Regular was selected as it is neutral and appeals to Max's varied clientele. - Red and black were chosen as colors for the business cards as they are eye-catching without being overbearing in a gym setting.

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    - Max Physick is a personal trainer who needs business cards to hand out at the gym to attract new clients. - A simple, typographic logo was designed instead of a full brand to match Max's employment at Virgin Active Leeds gym. - The font Akkurat Bold and Regular was selected as it is neutral and appeals to Max's varied clientele. - Red and black were chosen as colors for the business cards as they are eye-catching without being overbearing in a gym setting.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2K views2 pages

    Max Boards

    Uploaded by

    chvanniekerk
    - Max Physick is a personal trainer who needs business cards to hand out at the gym to attract new clients. - A simple, typographic logo was designed instead of a full brand to match Max's employment at Virgin Active Leeds gym. - The font Akkurat Bold and Regular was selected as it is neutral and appeals to Max's varied clientele. - Red and black were chosen as colors for the business cards as they are eye-catching without being overbearing in a gym setting.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Logo

    Akkurat Bold

    Akkurat Regular

    Colour

    ABCDEFGHI JKLMNOPQRSTU VWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

    ABCDEFGHI JKLMNOPQRSTU VWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

    C:2 M:89 Y:72 K:0

    C:0 M:0 Y:0 K:100

    01/02

    Brief
    Produce business cards for Max Physick to hand out around his gym while at work to draw in new clients

    Overview
    Max Physick is a personal trainer at virgin active Leeds. He picks up new clients by approaching members training at the gym, he needs something simple to give as a reference to his contact details which will stand out against others.

    Logo
    I did not want to fully brand Max with a logo as his already employed by a gym and having a whole new image which contrasts where he already works wouldnt look right. Instead I kept it simple and typographic.

    Typography
    I selected Akkurat utilising the bold and regular weight for the branding. This font is neutral and sits well by itself. It was key that the font is neutral as Maxs clients are incredibly varied and he needed something that appealed to most of them.

    Colour
    I selected Red and Black, two very sticking colours when together to produce something that will be eye catching and not go unnoticed in a busy gym.

    02/02

    Range
    The range consists of 50 business cards and a letter head which he can hand out to employers or clients.

    Printing Processes
    The business cards have been printed on 600gsm duplexed stock with black inner stock.

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