Professional Documents
Culture Documents
V 1.0
Use this guide to build, nurture,
and grow a brand that you are proud of.
Primary
The primary versions of the
ProPrint logo are to be used in
all external promotion, as well
as on all legal, financial, and
internal documents.
Secondary
The secondary versions of the
ProPrint logo are to be used in
collateral, watermarking, and
social media.
Color Variations
Our Motto
What it Means
Our motto, “Positively
Different” is a symbol of how
different our approach to the
printing industry is, and how
proud we are of that fact.
How to Style it
The ProPrint motto is to always
be only one color, using the
typefaces and weights
specified.
Neue Haas Grotesk Display Pro Neue Haas Grotesk Display Pro
95 Black 55 Roman
Color Variants
Our Colors
Color Palette
Our color palette was chosen by optimizing for 2 things, design and
print. Every color corresponds to a Pantone color that is producible
on the Kodak NexPress, a CMYK, RGB, and Hex value.
Deep Cerulean
Orient Navy
Blizzard Blue
Red Violet
Catskill White
Our Typefaces
Sarina Regular
Case styling
All headlines should be written with traditional title capitalization (all
words save articles, prepositions, and coordinating conjunctions
unless they are the first or last word).
All sub-headlines should be capitalized using standard sentence
capitalization structure.
Example
More Finishing
Foils, Spot Coating, and Die Cutting, Oh My!
More Finishing
Foils, spot coating, and die cutting, oh my!
Patterns & Scatter
Patterns Scatter
Our Image Personality
Personality
ProPrint is a company with enterprise level resources and skills, but
the customer service and attention to detail of a small business.
With Imagery
To communicate the previously mentioned brand personality traits, we have
adopted a modern, clean, minimalist, yet playful and colorful image
personality.
Examples
Don’t Hope
for perfection.
Design is intelligence
made visible.
Alina Wheeler • Author
Guarantee it.