Dreamcatcher PC

Style Guide
Contents

Our Story/Mission.........01
Logo Guidelines.........02
Type Guidelines.........03
Color Guidelines.........05
Website UI Design.........07
Product/Package Design.........08
Merchandise.........09

Dreamcatcher PC
Our Story/Mission
Founded in 2022 with what started as a few friends enthused with PC building,
Dreamcatcher has evolved into a corporation with a team of experts that have a
common goal in mind: Cover all the needs of our customers, whether they be sea-
soned fanatics or inexperienced newcomers. We are much more than just a PC
retailer; we look to answer your questions and provide information about anything
relating to PC building or gaming. We are based in Danville, California.

Our mission is to make PC building and gaming more accessible to everyone. Amidst
the pandemic and inflated prices of components, our selection of prebuilt PCs is
perfect as our team does all the heavy lifting of finding affordable and quality parts.
From beginner to enthusiast, our builds are sure to shine at the lowest prices on the
market. Each and every one of our computers are hand built in our headquarters
with no corners cut. Our various services and tutorials will allow for the most seam-
less introduction to PC culture on the internet.

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01
Logo Guidelines

1. Logo may only be recolored when requested by a customer for their computer.
2. The black and white version may only be used on products/merchandise when
necessary due to color restrictions.
3. Products may ONLY use the logo without text unless requested by a customer.
4. Website, packaging, and advertisements may use the logo with text.

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Type Guidelines (Logo)
1. Font should scale proportionally to the logo. The “D” should be just taller than the
outside white diamond as shown below, unless space does not allow for it.

D
2. Keep around one capital H distance gap between the text and the logo.

Dreamcatcher PC
H
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Type Guidelines (Website)
Alegreya Sans SC Light
Primary Font

Galvji Regular
Secondary Font

Kohinoor Bangla Regular

Tertiary Font

1. Primary font to be used for logo, headlines. Bold or regular versions of the font
may be used depending on the situation.
2. Secondary font used for bodies of text. Different versions of the font may not be
used.
3 Tertiary font used for small details, the “fine print.”

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Color Guidelines

CMYK: 81, 96, 0, 0 CMYK: 75, 68, 67, 90 CMYK: 64, 56, 52, 27
RGB: 89, 52, 147 RGB: 0, 0, 0 RGB: 89, 89, 92
HEX: #593493 HEX: #000000 HEX: #59595C
Pantone: 267 C Pantone: Black 6 C Pantone: Cool Gray 10 C

1. Text and website elements (not including images) may only use these three colors.
2. Advertisements and promotional material may use accent colors based on theme.
When possible, stick to original color scheme as best as possible.
3. Use RGB and HEX for digital purposes. Use CMYK for print purposes only.

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Accent Color Palette

CMYK: 0, 100, 100, 0 CMYK: 0, 75, 100, 0 CMYK: 0, 10, 95, 0

RGB: 273, 28, 36 RGB: 242, 101, 34 RGB: 255, 222, 23
HEX: #ED1C24 HEX: #F26522 HEX: #FFDE17

CMYK: 85, 10, 100, 0 CMYK: 100, 90, 0, 0 CMYK: 100, 100, 25, 25
RGB: 0, 161, 75 RGB: 33, 64, 154 RGB: 38, 34, 98
HEX: #00A14B HEX: #21409A HEX: #262262

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Website UI Design
Cart | Your Account

Dreamcatcher PC Gaming PCs Build Your Own PC Accessories Community Support

Browse Low End Computers Browse High End Computers Build Your Own PC

Dreamcatcher PC
07
 Product/Packaging Design
1. Packaging for peripherals/smaller items: 2. Packaging for computers (box may vary with price of item):

3. Computer product design example:

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08
Merchandise

Dreamcatcher Dreamcatcher

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09