BEST OF

DENMARK
Vo l u m e 1
 Welcome to Volume One
of ‘Best of Denmark’
Publisher:
Dear Customer and dear reader, Nicolai P. Meyendorff/ Global Village Scandinavia

General Manager:
Nicolai P. Meyendorff / Global Village Scandinavia

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Denmark to celebrate the era of diversified Production:

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Best of Denmark 
ChapterS
Best of Denmark
Welcome Shipping, Transport and Logistic
11 - 47

48 - 63
Chapter 1

Chapter 2
Finance and Property Industry and Service
90 - 105

106 - 129
Chapter 5

Chapter 6

Food and Food Production Fine Dining

152 - 161

162 - 171
Chapter 10
Chapter 9

 Best of Denmark
 Chapter 11 Chapter 7 Chapter 3
172 - 183 130 - 141 64 - 79

Design

Consultants

Hotels and Conferences

Chapter 12 Chapter 8 Chapter 4
184 - 191 142 - 151 80 - 89

Energy

Fashion
Education and Research

Best of Denmark

 Turnover 2008 Employees & Partners Circulation International Head offices Management
US$ 8 000 000 100 500 000 London, Brussels Sven Boermeester
Building an Atlas of Success,
Sustainability and Culture
Brand Image
Branding a Nation, a City and its People
GVP brands and builds the image of the world’s most exciting
economic regions to affect a change in the perception of a
nation, a city and its people by the rest of the world. This then
promotes the region in terms of its investment opportunities, key
industries, innovations, people, culture, tourism potential and
international objectives.
Product - The Books
Celebrate your success
The ‘Best of…’ publishing series produces annual maxi format
book publications in over 30 territories, from Bangalore to Belgium.
These detail success stories of people and companies making
positive inroads into the commercial fibre of both mature and
emerging markets.
The books showcase entrepreneurial spirit; establishing
powerful global networks and the creation of individual brand
awareness by bridging cultures. The result is the ultimate interactive
corporate gift and P.R. marketing tool for governments, companies,
hotels and business people providing leading products and services
for their region.
REGIONAL HEAD OFFICES
= Bangalore = Brussels = Cairo = Casablanca = Copenhagen = Dubai
 Best of Denmark
Dubai, Cairo Lisa Durante
Bangalore, Singapore Charles Neil
Washington DC, Santiago Leon Swartz
Sydney, Johannesburg
Product - The Folders
Fast track to the world
Market Essentials works closely with Foreign Embassies,
High Commissions, International Chambers of Commerce
and Trade Associations worldwide to produce high quality
trade folders. Each folder is designed to offer support and
advice to companies interested in trading with or investing in
overseas markets.
Product - www.gvpedia.com
Connecting the world’s most interesting people and
organisations
The portal provides GVP customers an interactive Public Relations
Box managed by a user friendly ‘Enterprise Content Management
System’ that allows clients to upload their press releases, photos,
videos and management profiles. The latest networking add-
ons and social media applications are integrated within the site
providing maximum reach and feedback.
The value proposition for Subscribers to gvpedia.com
essentially covers four elements: exposure, expertise, exclusivity
and networking.

Market
Promote and network the ‘red apples”
within each economy
GVP’s market sectors embrace
publishing, public relations, corporate
gifting, online community building
and networking.
Its target market covers large,
medium and small entrepreneurial
organisations enjoying growth, success
and sustainability. GVP explores every
geographic region to pick the ‘red
apples’ in business, exports, innovation,
design, fashion, retail, hospitality,
specialty foods, the arts and more.
Unique Selling Point (USP)
New markets create new business
opportunities
GVP publications promote, showcase
and network successful economies,
= Johannesburg = London
organisations and individuals from
across the globe. The organisation
celebrates success and provides
recognition amongst its ever
expanding international network of
influential clients. Its online portal,
www.gvpedia.com, provides a platform
for clients and readers to network,
share best practice and grow new
markets, creating exciting new business
connections and opportunities.
Corporate Social Responsibility
There is no success without ethics and
sustainability
The best of world business, travel and
lifestyle within the Global Village is
dependent on more than monetary
profit. There is no success without core
values such as sustainability, integrity and
Corporate Social Responsibility
= Santiago = Singapore
Sven Boermeester, Chairman with Lisa Durante, Managing Partner, GVP
With its mission to serve as the
premier platform for showcasing
and networking the world’s top
brands and companies in business,
tourism and lifestyle, Global Village
Partnerships (GVP) is building an
atlas of success, sustainability and
culture. This is carried out through
the ‘Best of’ book series, the Global
Village online information portal
and the development of an ever
expanding business network of
international partners and clients.
(CSR). GVP’s exclusive client base is
selected by invitation only based on these
criteria, with the added focus of
dedicated chapters covering CSR,
sustainability, green innovation and giving
back to the community.
Growth and Opportunity
Exchanging knowledge, skills and
economies of scale in media
With regional head offices in 5
continents, the organisation is currently
involved in more than 30 territories
where the ‘Best of’ series is published.
GVP has a 5-year growth plan to
develop a further 150 economic
territories organically, through each
continent’s regional head office, and
through partnerships with companies
and individuals that have the expertise
to showcase their city, state or country.
= Sydney = Washington DC
Best of Denmark 
 Downtown Scandinavia
- closer to your customers

Ideal conditions for productivity Downtown Scandinavia

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horizons
leading commercial property developer in Ørestad City - the new business Ørestad City attracts an increasing number of inter-
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service, maintanence staff, fitness centre, massage centre, hair
stylist etc.

www.klp.nu +45 7026 2661

Best of Denmark –
a celebration of Danish quality
Denmark is adapting to the ever changing global markets; and has transformed from production society
into innovative knowledge economy in less than one generation, without losing focus on impeccable
quality, which is still the trademark of Danish business. Scientifically based innovation paired with creativity
and the well known Danish design, is giving Denmark a cutting edge in a number of sectors including
Green Energy, Life Science and Living Design.

Globalization of Danish Trade

Globalization is a way of life for Danish
companies. Being a small country the
Danish companies have in decades
been working in the global marketplace.

Specialization and niche production

The Danish production consists mainly
of light manufacturing and reprocessing,
and the production is often characterized
by a high degree of specialization and
niche production of high technical
standard. Denmark enjoys a position of
high specialization in key industrial fields,
and is increasingly competitive in areas
such as know-how, quality, design and
R&D. Many Danish companies are global
leaders in high-tech niches.

Green energy
Denmark has gone from being 99 %
dependent on foreign oil to become
completely energy self sufficient.
Thirty years of focused energy policy
have catapulted Denmark ahead of
most other nations in the use of green
energy technology, and Denmark is
now world leader in the areas of wind-
and wave energy.

Fashion and Design

Living Design – Fashion Zone
– Denmark excels in combining user
needs with aesthetics, when it comes
to fashion, design and furniture.

Life Sciences
The pharmaceutical industry is one of
the most modern and successful in
the world, and Denmark is among the
largest exporters, of pharmaceutical
products, measured per capita. Together
with IT/Communication it is the industrial
sector with the highest R&D expenditure.
Medicon Valley, is home to more than
60 % of Scandinavia’s pharmaceutical
industry, and is Europe’s fastest
growing biotech cluster measured by
products in development.

In all their diversity the companies

presented share the ability to combine
quality, design and functionality.

Be inspired by the Best of Denmark.

Henning Dyremose
Chairman of the Danish Trade Council

Best of Denmark 11
Best of Denmark Danish Export Association
The Danish Export Association is one of the largest export associations in Denmark with 500
company members. The purpose of the association is to encourage trade between Danish
and foreign companies providing a platform for quality-conscious Danish manufacturers and
service providers to interface with their foreign customers and partners.

12 Best of Denmark
Your short-cut to expert suppliers
within key industries
The association provides a reliable and
easy shortcut to leading Danish suppliers
within key industries specialising in such
skill areas as wind power, marine and
fishing industries, technology and interior
design for airports, cruise ships and
railways. It invites foreign businesses to
issue details of their requirements in terms
of expertise, capacity and know-how,
or to search its databases and website
www.dk-export.com to find a company
with the resources, products and quality
they demand.
The Danish Export Association
operates by planning and launching export
campaigns, often linked to international
trade fairs and exhibitions, and by
providing a forum for Danish exporters and
foreign buyers.
A staff of experienced consultants
are facilitating each business group
establishing contacts with international
partners and customers.
The members of the Danish Export
Association are divided into the following
supplier groups:
DANISH AIRPORT GROUP
DANISH CRUISE & FERRY GROUP
DANISH FISHING EQUIPMENT GROUP the international mining industry. In 2005
DANISH MARINE GROUP
DANISH MARINE GROUP CHINA
DANISH MINING & QUARRY GROUP
DANISH POSTAL & LOGISTICS GROUP
DANISH RAILWAY GROUP
DANISH WIND ENERGY GROUP
Danish Airport Group
The Danish Airport Group currently
consists of over 40 companies, all
delivering products, services and/or know-
how to the international airport market.
The group has taken part in numerous
export drives worldwide, providing new
foreign business partners with a reliable
and easy shortcut to quality-conscious
Danish companies within the airport
industry.
Danish Cruise and Ferry Group
The Danish Cruise & Ferry Group was
established with the aim of boosting
international sales for its company
members through exchange of knowledge
and joint initiatives and to safeguard
common interests. The group consists of
company members with complementary
expertise, making it possible to design and
produce almost anything for cruise liners
and ferries.
Danish Fishing Equipment Group and innovation of the Danish companies
The Danish Fishing Equipment Group within this sector. To maintain this position,
consists of 75 members, specialising in a network of 85 leading Danish wind
machinery, equipment and products for the turbine subcontractors has formed The
international fishing industry. The group Danish Wind Energy Group. The main
represents leading Danish companies of all purpose of the group is to optimise the
sizes within this industry and function as export market and to provide a forum for
a link between Danish subcontractors and Danish exporters and foreign buyers within
foreign buyers. the wind energy sector.
Danish Marine Group Award
The Danish Marine Group represents a The Diploma of the Danish Export
variety of companies, consultants and Association and His Royal Highness
expert suppliers within the marine industry. Prince Henrik’s Medal of Honour is
With about 140 companies it is a strong Denmark’s most prestigious recognition for
and very active player in the marine industry extraordinary achievement in promoting
worldwide. and markting Danish products and services
abroad. Any exporter of Danish products
Danish Marine Group China or services may nominate their customers
Danish Marine Group China is open to abroad as possible recipients of the award.
all Danish companies with interest in the Representatives in other countries of the
Chinese Maritime Industry. The network runs Ministry of Foreign Affairs and Danish
a constant programme of activities, covering Export Association may also nominate
everything from local meetings to executing candidates.
major export campaigns and participation in a Nominations should be addressed
range of international trade fairs. to Danish Export Association. The
application form can be downloaded from
Danish Mining & Quarry Group www.exportaward.dk.
Denmark is not a traditional mining nation
but in spite of this fact there are quite a
few Danish companies who specialise in
delivering equipment and know-how to
the Danish Mining & Quarry Group was
founded and consists of highly specialised
consultants, manufacturers, service
providers and subcontractors within the
mining industry.
Danish Postal and Logistics Group
The Danish postal service system is widely
recognised for its high level of efficiency
and service. It is no coincidence as some
of the leading companies in this industry
originate in Denmark. To maintain this
position, leading Danish companies formed
the Danish Postal & Logistics Group.
Danish RailWay Group
The Danish RailWay Group was founded
as an export network for consultants,
manufacturers and subcontractors, all of
which are highly experienced and have
built a solid reputation within the global
rail sector. This network provides a reliable
and easy shortcut to the specialised
Danish companies capable of producing Danish Export Association
quality equipment and solutions for the Glarmestervej 20A
international railway industry. DK- 8600 Silkeborg
Tel: +45 8681 3888
Danish Wind Energy Group Fax: +45 8681 3114
Denmark has a leading position within the E-mail: export@dk-export.com
wind energy industry due to the know-how www.dk-export.com
Best of Denmark 13
 the world’s largest
carrier of refined oil.
and yet, we feel so small.
Foreword by Torben Janholt, Chairman
of the Danish Shipowners’ Association
Danish Shipowners’ Association

Denmark is a true maritime nation with

focus on quality shipping, and Danish
shipping is a success story without
parallel. Today and for many years,
Danish shipping has been of major
significance for the Danish economy.
Shipping is the core of a strong
maritime cluster in Denmark, and the
Danish merchant fleet continues to
grow.
In the past year, the Danish merchant
fleet has grown by 10 percent and
has now reached 12 million DWT.
Shipping companies contributed with
DKK 175 billion to the Danish balance
of payments in the past year, and we
estimate that the contribution will rise
up to DKK 200 billion in 2008.
We are proud to say that Danish
shipping companies maintain an
impressive international position: The
level of activity has never been higher.
Danish shipping companies own a total
of 3 percent of the world merchant fleet
and are responsible for 5 percent of the
world’s shipbuilding contracts. The total
and consolidated fleet is estimated to
account for 7-8 percent of the world’s
merchant fleet, and Danish shipping
companies account for about 10
percent of overall world trade measured
by value.
The main reason for the great
success of Danish shipping lies in
the maritime tradition as well as the
strong maritime cluster. We have also
in recent years had excellent market
developments, and Denmark offers a
stable and competitive framework for
the shipping industry.
Danish shipping has an ambition of a
continious sustainable growth and with
time become Europe’s leading shipping
nation.

Torben Janholt, Chairman of the

Danish Shipowners’ Association
and CEO of J. Lauritzen A/S.

Best of Denmark 15
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The Best of Denmark:
A true paradise for companies
Dansk Erhverv – The Danish Chamber of Commerce

According to the American business

magazine Forbes, Denmark has the
best business conditions in the world.
The country is a true paradise for
companies and is actually the one
place on earth that offers businesses
optimum conditions, when taking the
majority of factors into consideration.
Since 2007, the Danish Chamber
of Commerce has been the
main organisation for the service
sector: retail, wholesale, it-sector,
consultants, public accountants,
hotel and restaurants, transport and
logistics, private hospitals, recruiting
services, etc. We represent more than
20,000 member companies and 130
industry associations. As the second
largest employer and business
organisation in Denmark, our mission
is to be known as the leading political
representative and advisor to Danish
companies in order to assist them
in improving their local, national and
global positions.

Initiatives by The Danish Chamber

of Commerce:
- “Job Exchange”: A platform where
companies get the opportunity
to recruit new employees
face-to-face. We facilitate the
meetings, with a special focus
on immigrants, who traditionally
are not applying for jobs through
ordinary channels.
- “Expat in Denmark”: A social
network for integrating foreign
employees in Denmark.
- “Doing well by doing good”: Focus
on CSR, shows economic benefits
are the result of good behaviour
among our member companies.

Denmark is known for a high level

of creativity and knowledge, and
is appreciated dearly around the
globe. And every day it brings Danish
companies one step ahead of their
competitors.
We hope that as you page through
this book you will be inspired by the
numerous examples of successful
Danish businesses. And when the last
page has been turned you are more
than welcome to visit us to see for
yourself the very Best of Denmark.

Jens Klarskov, CEO at the Danish

Chamber of Commerce

Best of Denmark 17
 Denmark –
A nation of superlatives
Denmark has weathered the controversy well and continues to lead the global rankings
prompting larger economies to look to it for answers and inspiration to problems and
solutions ranging from economics to design.

18 Best of Denmark
A brief introduction
Denmark, “The happiest place on earth”,
as ranked by an international survey on
happiness comprises five and a half million
inhabitants and covers 43,098 square
kilometres. It is the land that produced
Hans Christian Andersen and is home to
Shakespeare’s Hamlet, the Prince of Denmark.
The Kingdom of Denmark, as it is officially
called, is a constitutional monarchy that
includes the self-governing territories of
the Faeroe Islands in the Norwegian Sea,
and Greenland, the world’s largest island.
Consisting of the mainland of Jutland
and 406 islands, of which only 78 are
inhabited, fertile farmland covers over 60
per cent of the country, which is among
the flattest in the world.
Scandinavian by history, not geography,
Denmark is the southernmost of the
Nordic countries and a stepping-stone
between the European mainland and
the Scandinavian peninsula. It has been
integral to NATO defence since 1949;
although the country gained membership
in the European Union in 1973, Danes
rejected adopting the euro currency in
2000 thus putting the country at odds with
many of its European partners.
Denmark boasts one of the world’s
oldest and most comprehensive social
welfare systems, and its standard of
living is among the highest in the world. A
constitutional monarchy, its chief of state
is the Danish monarch, and the head of
government is the prime minister.
In recent years, Denmark has received
many accolades and attention normally
reserved for superpowers. It has been
lauded for having the best business
climate, happiest inhabitants, and the
most competitive economy. However, in
2005 the country’s high profile and neutral
role in international affairs was abruptly
changed, when the Danish newspaper
Jyllands-Posten printed 12 caricatures
of Prophet Mohammed. This sparked
widespread protests among Muslims
and prompted debate about free speech
versus respect for other religions and
cultures.
Denmark has weathered the
controversy well and continues to lead
the global rankings prompting larger
economies to look to it for answers and
inspiration to problems and solutions
ranging from economics to design.
Land and climate
Located in Northern Europe, Denmark,
Greenland, and the Faroe Islands
constitute the Kingdom of Denmark.
Denmark covers an area of 43,000
sq km and consists of the peninsula
Jutland and 406 islands of which
only 78 are inhabited. The Islands of
Zealand (Sjælland with the capital
Copenhagen) and Funen (Fyn with
the city of Odense) are the largest.
Greenland covers an ice-free area of
341,700 sq. km and has a population
of 53,000. Its principal city is Nuuk.
The Faroe Islands cover an area of
1,399 sq km and has a population
of about 45,000. Its principal city is
Thorshavn.
Denmark is attached directly to
continental Europe at Jutland’s 68-km
boundary with Germany. Other than
this connection, all the frontiers with
surrounding countries are maritime,
including that with the United Kingdom
to the west across the North Sea.
Norway and Sweden lie to the north,
separated from Denmark by sea lanes
linking the North Sea to the Baltic Sea.
From west to east, these passages
are called the Skagerrak, the Kattegat,
and The Sound (Øresund). Eastward
in the Baltic Sea lies the Danish
island of Bornholm, a popular tourist
destination.
Bridges now connect many of
Denmark’s larger islands: the Øresund
Bridge connects Zealand with Sweden,
the Great Belt Bridge connects Funen
with Zealand, and the Little Belt Bridge
connects Jutland with Funen. Ferries
or small aircraft connect to the smaller
islands.
Denmark’s terrain is low and flat
with little elevation. Its highest point is
Møllehøj, at 170.86 metres (560.56 ft).
Some 64 per cent of the total area is
cultivated, the highest percentage in
Europe. Fifty-six per cent of the land is
used for growing corn, 20 per cent for
grass, and four per cent each for roots
and for grain.
Climate
Denmark has a temperate coastal
climate with mild windy winters (an
average temperature of 32 °F / 0
°C) and cool summers (an average
temperature of 60.2 °F / 15.7 °C).
Its climate is one of the keys to its
agricultural success. The Faeroes are
windy, foggy, and cool. Greenland’s
climate ranges north–south from arctic
to subarctic.
Lakes may freeze and snow
frequently falls during the cold winters,
yet the mean temperature in February,
the coldest month, is about 32 °F (0
°C), which is roughly 12 °F (7 °C) higher
than the worldwide average for that
latitude. Summers are mild, featuring
episodes of cloudy weather interrupted
by sunny days. The mean temperature
in July, which is the warmest month, is
approximately 60 °F (16 °C).
The average wind force across the
year is 7.6 m per second, which helps
explain why Denmark is the world’s
largest exporter of wind turbines.
Due to Denmark’s northern location,
the days are short during the winter
months with the sun rising around 8:30
am and setting 4:30 pm. Summer days
are long with a morning sunrise at 3:30
am and sunset at 10 pm.
The shortest and longest days of the
year have traditionally been celebrated.
The celebration for the shortest day
corresponds roughly with Christmas
(Jul). The celebration for the longest
day is Midsummer Day, which is known
in Denmark as sankthansaften
(St. John’s evening).
Best of Denmark 19
Best of Denmark

20 Best of Denmark
Society & culture
The Danes are known for their seafaring
culture, which dates back to the Viking age
of expansion between the 8th and 10th
centuries. It is from this seafaring position
Denmark has forged a magnificent history
and developed a remarkable culture.
A majority of Danes today trace their
heritage to Germanic tribes who have
inhabited Denmark since prehistoric
times. Even with increasing immigration
in recent years, the Danish society is still
more homogenous than is the case of
most other western European countries.
Denmark’s small population of foreign
citizens doubled between 1984 and 1999
and the current right-leaning government
has pledged to curb immigration. The
most visible minority groups are the Inuit,
Greenland’s indigenous inhabitants and
the Turkish community.
A fairly liberal nation, marriage has lost
its status as an almost inevitable social
institution in Denmark. Cohabitation
without the formalities of engagement
and wedding is quite common, and
nearly half of all live births take place out
of wedlock. In addition, in 1989 Denmark
became the first country to establish
registered partnerships for same-sex
couples, which offered the same rights
and duties as marriage.
Danes face life through the security of
the Danish cardle-to-grave welfare system.
The basic principle of the system, often
referred to as the Scandinavian welfare
model, is that all citizens have equal
rights to social security. Within the Danish
welfare system, a number of services are
available to citizens, free of charge. This
means, for instance, the Danish health and
educational systems are free. The Danish
welfare model is subsidised by the state,
and as a result Denmark has one of the
highest taxation levels in the world.
Culture
Simplicity, minimalism, and style are the
hallmark of the self-aware and receptive
Danish culture. These are found in a
wide range of expressions from strikingly
modest architecture of the village
churches to contemporary Danish design
and the “Dogma concept” of young
filmmakers.
Due to historical traditions, culture has
a high priority in the Danish budget. Local
governments administer a huge part of
this budget in order to culturally involve
citizens directly through decentralization.
The openness and flexibility of
Danish cultural life are also due to the
fact that there is very little government
in the world of art and culture. There is
relatively high unconditional state support
for the creative community and cultural
institutions in the country.
The direct grant aid and support
means Danish artists are able to
devote themselves entirely to their art.
In the same way, cultural institutions
- museums, theatres, film institute etc.
- enjoy extensive autonomy without state
interference in the daily administration.
Legislation in these areas concerns
only the external framework and overall
objectives and contains very few
restrictions with regard to detail.
Danish cinema has won international
recognition, not least for its willingness
to experiment. Through the late 1990s
and early 2000s the Dogme movement
directors often used hand-held cameras
to dynamic effect in a conscious reaction
against high-tech, big-budget cinema.
The Danish cultural life is varied,
offering live music, ballet, theatre and
opera. The Royal Danish Ballet, the opera
houses in Jutland and Copenhagen and
the Aarhus Symphony Orchestra are
examples of internationally acclaimed
institutions. Denmark is, furthermore, the
country of music festivals, which means
the selection of music in the summer
half is comprehensive and international,
especially in the genres of rock, folk and
jazz.
Denmark is famous for stylishly
designed ceramics, silverware,
porcelain, jewelry, and home furnishings.
Copenhagen has a permanent exhibition of
arts and crafts where artisans from all over
the country may display and sell their work.
Of about 25 major museums in the
country, the most important is the Museum
of National History at Frederiksborg
Castle (in Hillerød). Built between 1600
and 1620, the museum contains up to
10 000 exhibits. The Rosenborg Castle
in Copenhagen, another 17th-century
building, holds a collection of arms,
apparel, and furniture, as well as the crown
jewels. The Thorvaldsens Museum, also
in Copenhagen, contains the works of the
Danish sculptor Bertel Thorvaldsen. Also
housing cultural gems are the National
Museum, in Copenhagen; the Natural
History Museum, in Århus; and the Viking
Ship Museum, in Roskilde.
Best of Denmark 21
Best of Denmark Politics & the Monarchy
The Kingdom of Denmark is a constitutional
monarchy and a multiparty democracy.
The associated territories of Greenland
and the Faeroe Islands have home rule.
Neither territory is a member of the EU.
Faeroe remains divided over the issue of
independence.
Denmark’s constitution of 1953 provides
for a unicameral Folketing (parliament) of 179
members – 175 representing metropolitan
Denmark and two each for the Faeroe Islands
and Greenland. The prime minister heads the
government, which is elected for four years
but may be dissolved before the end of its
term. The voting age in Denmark is 18 and
over. The monarch signs acts passed by the
Folketing upon the recommendation of the
cabinet sitting as the Council of State.
The establishment of unicameralism in
Denmark in 1953 paved the way for the
country’s entry into the European Union in
1972. Despite the Danes rejecting further
integration in the European monetary union
22 Best of Denmark
in two referenda (1992 and 2000), Denmark
continues its strong involvement in the EU.
The government, led by prime minister Fogh
Rasmussen, has championed Denmark’s
commitment to the Union and suggested
another referendum on the euro should be
held once the new EU constitution is ironed
out.
In 2001, Danes elected the current coalition
government, the centre-right coalition
of the Liberal and Conservative parties
headed by Anders Fogh Rasmussen, on a
political platform of tax freeze and stronger
immigration policies. The new restrictive
immigration law raised widespread criticism
among political onlookers both inside and
outside Denmark. The coalition government
was re-elected in 2005 and 2007 against
a background of strong Danish economic
growth.
Today, Denmark pursues an active foreign
policy with a balanced humanitarian and
civilian approach. Between 1948 and 2007,
the Danish government has sent a total
of 87,000 Danish soldiers and policemen
to undertake peacekeeping activities and
humanitarian tasks for the UN, NATO, OSCE
and as EU monitors. Danish troops took part
in NATO’s intervention in Kosovo in 1999 and
the US-led action in Afghanistan and Iraq.
Danish Monarchy
The story of Denmark’s rise into a
formidable kingdom begins in the
days of Gorm the Old, considered the
traditional ancestral father of the Danish
monarchy. The last of the heathen kings
of Denmark, Gorm ruled 900-940, having
his court at Jellinge in Jutland. History has
unfortunately failed to chronicle the rules
and achievements of the old Danish Viking
Kings, whose legends survived into saga
traditions.
Gorm the Old did not live an especially
long life, but his rule of 40 years is the
longest of any Danish Viking monarch. His
son Harald Bluetooth (940-985) is credited
with unifying Denmark and speeding the
Dane’s conversion to Christianity.
The direct lineage of the ancient Danish
dynasty ended with the death of Christoffer
III in 1448; today, the Danish Royal House is
directly related to many of Europe’s reigning
monarchs.
Denmark has a constitutional monarchy,
which means the monarch cannot
independently perform political acts.
Although the monarch signs all Acts of
Parliament, these only come into force once
they have been countersigned by a cabinet
minister. As Head of State, Denmark’s
reigning monarch Queen, Margrethe II,
participates in the formation of a new
government.
Queen Margrethe II acceded to the
Danish throne in January 1972 and is
regarded with affection and respect. True
to her Danish culture, Queen Margrethe
is an accomplished artist and designer.
She married French diplomat Count Henri
de Laborde de Monpezat, now known as
Prince Henrik, in 1967.
The members of the Danish Royal House
include the Queen, the Prince Consort
Prince Henrik, Crown Prince Frederik,
Crown Princess Mary and their son Prince
Christian and daughter Isabella, as well as
the Crown Prince’s brother, Prince Joachim,
his wife Princess Marie and his two sons
Prince Nikolai and Prince Felix, the Queen’s
sister, Princess Benedikte, with her spouse
and the Queen’s cousin, Princess Elisabeth.
Prince Joachim’s former wife Alexandra,
Countess of Frederiksborg, is also included
among the members of the royal house.
As Head of State, the Queen has
important and formal ceremonial roles
in relation to the Danish government.
The Prime Minister and Minister of
Foreign Affairs regularly report to the
Queen to advise her of the latest political
developments. The Queen hosts official
visits by foreign heads of state and pays
state visits abroad. She also formally
appoints and dismisses civil servants.
Members of the Royal Family often also
attend exhibition openings abroad in
connection with export campaigns.
Compared with other European royal
houses, the Danish royal household is
relatively modest. The ceremonial is limited
to essentials with little extravagance. The
traditional pomp is only strongly in evidence
on very special occasions, such as state
visits, royal weddings, important birthdays
and anniversaries.
Denmark was touched by royal pageantry
in May 2004 when Crown Prince Frederik
married Australian Mary Donaldson, and the
birth of their son Christian in October 2005
was followed by the birth of their daughter
Isabella in 2007. The couple regularly feature
in Danish as well as Australian news, as
befits a nation who treats its royal family with
adulation. In 2008, Prince Joachim married
Marie Cavallier a native of France. This is the
second marriage for Prince Joachim.
The Danish royal household numbers about
140 in total. The staff is paid from the Civil
List, the state’s disbursement to the royal
house. A significant part of this is the royal
family annuities, currently totalling around
81.6 million Danish crowns.
At a time characterised by
internationalisation and rapidly changing
fundamental values, the Danish royal house
today stands as an important symbol of
Denmark’s national unity.
This status is partly attributable to the
monarchy’s solid anchoring in ancient
traditions, but also to the royal house’s
ability to adapt to contemporary conditions
without spurning traditional values such as
permanence, respect for tradition, sense of
duty and responsibility for the nation, which
historically have always been the mainstay of
the monarchy as a form of government.
Best of Denmark 23
Best of Denmark Fast Facts -
The Kingdom of Denmark

Unemployment in percent of total labor force Total tax in percent of GDP

Source: Eurostats Source: Eurostats

24 Best of Denmark
Capital Copenhagen
Area Other 47.2%
Denmark 43,094 sq km
Faroe Island 1,399 sq km
Greenland 2,175,600 sq km
Government Constitutional monarchy and
multiparty democracy
Population 5,5 million
Time Zone CET (Central European Time)
Official languages Danish
Other languages Faroese, Greenlandic (Inuit dialect),
German (small minority)
Ethnic groups Scandinavian, Inuit, German,
Turkish, Iranian, Somali
Religion Evangelical Lutheran 95%, other
Christians (Protestants and Roman
Catholic) 3 %, Muslim 2%
Currency Danish krone (DKr)
Exchange rates US$1 = 5.5 DKr (October 18, 2008)
€1 = 7.5 DKr (October 18, 2008)
£1= 9.6 DKr (October 18, 2008)
Banks Banks are open from 10 am to 4 pm
weekdays with extended opening
hours till 6 pm on Thursdays. Banks
are closed on all public holidays.
Money exchange Most major banks have ATMs which
give cash advances on credit cards.
There are 24-hour cash exchange
machines in Copenhagen. Credit
cards such as Visa and MasterCard
(also known as Access or Euro-
card) are widely accepted. Don’t
expect to use anything other than a
Danish domestic card (Dankort) at
supermarkets. American Express and
Diners Club are also accepted, but
not as often.
Company tax 25 %
Climate Temperate coastal climate with mild
windy winters. The Faeroes are
windy, foggy, and cool. Greenland’s
climate ranges north–south from
arctic to subarctic.
Geography Located in North Europe. Borders
the Baltic Sea and the North Sea
on a peninsula north of Germany.
Controls Danish Straits (Skagerrak
and Kattegat) linking Baltic and
North Seas.
Terrain Low and flat to gently rolling plains
Land use Arable land 52.6%
Permanent crop 0.2%
Coastline 7,314 km
Transportation Well-integrated network of bus, rail,
and ferry services. The Storebælt
project connecting the islands of
Fyn and Sjælland opened in 1998.
A 16-km (10-mile) Øresund road
and rail link by bridge and tunnel,
connecting Copenhagen with
Malmö in Sweden, opened in July
2000.Copenhagen’s new Metro
light railroad system has now been
completed.
Telecommunications Highly developed. Among the world’s
top 5 in penetration of PCs and
internet use and broadband.
International dialling code +45
Internet domain .dk
Major int. associations European Union (1973), NATO
(1949), Schengen Convention,
Interpol United Nations (1945).
Denmark has opted out of certain
elements of the European Union’s
Maastricht Treaty, including the
European Economic and Monetary
Union (EMU), European defence
cooperation, and issues concerning
certain justice and home affairs.
International Disputes Iceland, the UK, and Ireland dispute
Denmark’s claim that the Faroe
Islands’ continental shelf extends
beyond 200 nautical miles. Faroese
continue to seek full independence
from Denmark. Sovereignty dispute
with Canada over Hans Island in
the Kennedy Channel between
Ellesmere Island and Greenland.
Best of Denmark 25
Best of Denmark Copenhagen –
Probably the best city in the world
It’s no surprise Copenhagen seems to be
the seat of everything Danish - artistic,
financial, and political. It is home to a third
of Denmark’s population and the seat of
one of the oldest kingdoms in the world.
Through its capital city, Denmark has
contributed much to the growth of world
culture and humanities.
Style and substance rule happily in
the city, whose history dates back more
than a thousand year, starting on a small,
canal-encircled island called Slotsholmen
(Palace Island). It was here in 1167 that
the great Danish statesman, Bishop
Absalon, a lover of art and learning, built
a small fortress within a harbour side
village to try and stifle regular raids by
the German Wends on the east coast of
Zealand thereby laying the foundations for
the future capital of Denmark.
Absalon successfully drove out the
Wendish pirates from the country and
today Christianborg Palace, which houses
several very important institutions such
as the Danish Parliament, the Prime
Minister’s Office, the Supreme Court, and
the Royal Reception Rooms, sits atop
the ruins of Bishop Absalon’s Castle and
Copenhagen castle.
26 Best of Denmark
Absalon’s fortress on Slottsholmen served
to inflate the town’s sense of self-worth.
It grew significantly and adopted the
name Købmandshavn (Merchant’s Port).
The name was eventually shortened to
København (Copenhagen). The town’s
fortifications came under repeated
German attacks and it wasn’t until
centuries later in 1416, when the reigning
monarch, King Erik of Pomerania, usurped
the rights to the rebuilt Copenhagen
castle that the city’s fate as the capital of
Denmark was secured.
By the turn of the 18th century
Copenhagen’s population numbered
60,000. It was reduced to a third of its
size a century later following the bubonic
plague and a pair of fires (in 1728 and
1795) destroyed large areas of the city. To
add insult to injury, Britain dispatched a
fleet under Horatio Nelson to Copenhagen
during the Napoleonic wars where in 1801
the Danish fleet was destroyed and the
city’s fortifications dismantled.
Nearly a half-century later, the artistic
‘Golden Age’ supplanted Denmark’s ‘war
and gloom’ years. The philosopher Søren
Kierkegaard, the fairytale writer Hans
Christian Andersen, the verbose theologian
Nikolaj Frederik Severin Grundtvig, and
Christoffer Wilhelm Eckersberg, founder of
the Danish School of Art, all contributed to
the cultural revolution that was daubing,
scribbling and philosophi-sing its way
across the country.
Today, Copenhagen is the largest
metropolis in Scandinavia and flourishing as
a centre of culture, arts and design. With its
palaces and gardens, it hosts more visitors
than any other Nordic city. In July 2000
the Øresund bridge a lengthy 16km (10mi)
bridge-tunnel, road-rail linking Copenhagen
and the Swedish port of Malmö was opened.
It is the first direct land link between Denmark
and the rest of Scandinavian Europe.
It helped that the city’s founder, Bishop
Absalon, was a lover of art and learning
for he encouraged and assisted Saxo
Grammaticus, the Danish historian, with
his great history of Denmark, Gesta
Danorum (1185-1216). The 16-volume
work includes factual and mythological
material and contains the story of Amleth,
the source for Shakespeares Hamlet.
 The Best of Copenhagen
With so many details to be enjoyed in this
historic city, it helps to be a bit curious. Since
it’s founding nearly a thousand years ago,
Copenhagen has become a meeting place for
stylish design-fanciers and famed for its very
modern
Scandinavian lifestyle.
Tivoli Gardens. Developed in 1843 and since
then visited by 270 million people, Tivoli Gardens
is located in the heart of Copenhagen - a stone’s
throw from the Central Station. It not only served
as an inspiration to Walt Disney’s Disney land,
but also to the City of New York, which asked
Tivoli to act as its advisors for the renovation of
Coney Island amusement park in Brooklyn.
Tivoli Gardens is one of Denmark’s biggest
attractions and an enchanting combination of
gardens, rides, carnival games, open-stage and
indoor shows, and fine dining. Many visitors come
for the cultural events in the Concert Hall, at the
Pantomime Theatre, in the Glass Hall theatre and
the Open Air Stage.
The Little Mermaid. No visit to Copenhagen
is complete without a visit to this statue. Hans
Christian Andersen wrote a fairy tale about
her and Disney produced the movie. The Little
Mermaid is perhaps the city’s top attraction
and one of the most photographed statues in
the world. Unveiled on August 23, 1913 the 165
centimetres tall sculpture rests on rocks right
off the shoreline of the seagoing entrance to
Copenhagen’s harbour at Kastellet.
Amalienborg Palace. Amalienborg Palace,
the royal couple’s winter residence, is a major
architectural work and probably the most
outstan-ding piece of Rococo architecture in
Denmark. Amalienborg comprises four palaces
and was originally conceived as town mansions
for families of the nobility at the beginning of the
1750’s. The Royal Guard is on duty for 24 hours
at the Palace. The relief takes place each day at
noon.
Round Tower. Built on the initiative of King
Christian IV (1588-1648), the Round Tower
was the first stage of the Trinitatis complex,
which was to gather three important facilities
for the scholars of the seventeenth century: an
astronomical observatory, a student’s church and
a university library.
Kronborg Castle is situated at the sea
in Elsinore (Helsingør) between Denmark and
Sweden. The Castle was built between 1574 and
1585 during the reign of Frederik II. The castle’s
strategic location helped Denmark’s medieval
kings keep an eye on ships sailing through the
narrow sound between Denmark and Sweden
along with collecting taxes from incoming ships.
Kronborg castle contains the 62m-long
Knight’s Hall - one of the longest halls in Europe -
and the famous statue of Holger Danske. Legend
says if Denmark is ever threatened, the stone
figure will turn into flesh and blood and rise in
defence of the kingdom.
Christiansborg Palace. Christiansborg
Palace bears testimony to three eras of
Danish architecture. The Palace sits atop the
ruins of two older castles: Bishop Absalon’s
Castle built in 1176 and Copenhagen castle,
which was destroyed by the Hansa League
in 1369. Work began on the current castle in
1733. Christianborg Palace houses several
very important institutions such as the Danish
Parliament, the Prime Minister’s Office, the
Supreme Court, and the Royal Reception Rooms.
The National Museum. The National
Museum is Denmark’s largest museum of
cultural history. The museum’s main domicile
is a classical 18th century mansion just a
short distance from ‘Strøget’ at the centre of
Copenhagen.
The National Gallery. The National Gallery
houses European and Danish paintings and
sculptures from the 15th century onwards. Statens
Museum for Kunst, the Danish national gallery, is
the only place in Denmark that features 700 years
of Western art and cultural history under one roof.
The museum houses a large collection of Danish
and international paintings, sculptures, drawings,
and installations.
Strøget. Copenhagen’s largest shopping
area is centred on Europe’s longest pedestrian
shopping street, Strøget. It is Denmark’s premier
shopping street. Luxury lables like Prada, Max
Mara, Louis Vuitton, Cerutti, Mulberry, Chanel,
Marlboro, Karen Millen, Hermès and Boss are
represented here. Strøget is also a popular venue
for street performers of all types – and talents.
The Danish Design Center. Dansk Design
Center showcases Danish industrial design
alongside international design trends. The five-
storey building, designed by Henning Larsen,
features Danish design classics in the basement
and imaginative changing exhibits on a variety of
design-related topics on the ground floor.
Carlsberg Brewery/Visitors Center
Carlsberg Visitors Center has an exhibition on the
history of Danish beer from 1370 BC (a carbon-
dated bog girl was found in a peat bog caressing a
jug of well-aged brew). The brewery was founded
by Christian Jacobsen in 1801 and was renamed
after his son Carl in 1847 (Carlsberg means ‘Carl’s
Hill’). In the sculpture garden, you can see parts of
Carl Jacobsen’s collection, including a Rodin and
a smaller version of The Little Mermaid, from 1937
– Jacobsen commissioned the statue sculpted
by Edvard Eriksen and donated it to City of
Copenhagen in 1913.
Best of Denmark 27
Best of Denmark Business Environment
Lately, Denmark has emerged as the poster
country of a competitive economy, ranking
top of the leagues in several different business
categories normally reserved for superpower
economies. The Economist Intelligence Unit’s
recent business environment ranking lists
the country as the best place in the world to
do business over the next five years. Forbes
magazine ranks its suitability for capital
investment second to none, prai-sing its mix
of low inflation, low unemployment, and the
government’s emphasis on entrepreneurship.
That Denmark has not been hampered by a
tradition of large-scale industry, but has had a
relatively flexible business structure consisting
of many small and medium-sized companies
has helped to transform this old industrial
kingdom into the modern, competitive
knowledge economy, for which it is prized.
The large industrial companies present
in the country include Novo Nordisk, an
important global manufacturer of insulin
and enzyme preparations, Lundbeck,
Scandinavian Tobacco Company, Vestas
Wind Systems, A.P. Moller-Maersk, Danisco,
F.L. Smith, the Rockwool Group and LEGO, a
world-famous toy manufacturer.
The pro-entrepreneurship policy of the
Danish government has clearly helped to
foster easy access to venture capital for
smaller innovative companies, start-ups,
fledgling firms and promising research and
development projects - all essential growth
drivers of any nation’s economy.
Denmark has a strong presence in
international trade and in research. Significant
access to private equity investments in key
sectors has helped its business environment
to flourish and maintain a strong competitive
edge. Thriving sectors attrac-ting lots of
capital and international attention include life
sciences, nanotechnology, ICT, green energy,
and food research (functional and organic
food).

Growth in GDP %

Source: Eurostats 2008

28 Best of Denmark
Life sciences
Denmark, together with Sweden, has
identified biotechnology as one of its main
industrial strengths. Medicon Valley, a cluster
organisation for the Danish-Swedish biotech
industry and research institutions in the
Øresund region, is one of the most vibrant life
science clusters in Europe. Spanning from
Copenhagen to Malmö, Sweden, the cluster
covers more than 500 companies with an
estimated 10,000 scientists.
Stem cells and system biotechnology are
two specific fields where Denmark plays a
leading role in research and development.
Strongholds also exist in diabetes,
immunology, neurosciences, and cancer
research.
Some of the world’s leading
pharmaceutical companies has set up
headquarters here. When the world map
was spread out and the management of the
world’s largest biotech company, Biogen Idec,
pondered the right location for their European
headquarters, the choice fell on Denmark.
The company considered Denmark to have a
number of competitive advantages including
a highly educated workforce and a strong
research climate in Medicon Valley. Through
Medicon Valley, Denmark is in the forefront of External trade
personalised medicine in Europe. Unit 1980 1985 1990 1995 2000 2006
Denmark is among the countries in Europe Imports DKK bn. 109 192 205 256 359 506
that allocate the most resources to R&D per Other industries per cent 36 36 37 38 34 32
capita, and special attention is given to further Household consumption - 17 19 25 27 27 28
developing the field of life science. The Danish Machinery - 9 11 11 12 14 13
government has established a €402 million Other - 39 35 26 23 25 26
High Technology Fund dedicated to the long- Exports DKK bn. 96 180 228 288 408 544
term development of key industries, including Industrial products per cent 64 65 68 74 74 72
biotechnology. Agriculture products - 24 21 17 15 12 10
Fuels, etc. - 4 5 3 3 8 12
Other - 9 9 10 8 7 6
Trade balance DKK bn. - 14 - 12 23 32 49 37
Net exports of oil 1.000 - 19 - 19 -3 0 13 23
Imports of oil tonnes 14.294 10.765 8.196 8.887 8.160 8.821
Exports of oil - 1.639 2.241 5.665 9.034 17.125 17.413
Source: www.statbank.dk

Top 5 Reasons for choosing Denmark

• A natural gateway to the Scandinavian countries
and the Baltic area. Copenhagen Airport is the
main hub in Northern Europe and Europe’s most
efficient airport; a high-quality motorway network
means swift and easy access to all markets in
the Northern European region
• One of the world’s top 3 flexible labour markets
(IMD 2007)
• One of the most advanced telecommuni- cation
infrastructures in Europe with world leading use
of PC, Internet and Broadband
• A company tax rate of 25%, and expatriates can
benefit from a special tax regime
• A well-educated population with a high pro-
portion of university graduates and excellent
language skills

Best of Denmark 29
Best of Denmark Science and technology
Denmark’s 500 years-history of scientific
research provides the foundations of the
Danish society today. One prominent area
within science and technology is Danish
research in nanotechnology, which
has developed rapidly in recent years.
Projects and research related to this field
mainly takes place at select research
institutions, such as the Technical
University of Denmark (DTU), the Royal
Veterinary and Agricultural University
(KVL), Aalborg University and the
National Laboratory at Risø. The areas of
research are quite wide ranging, including
biotechnology, energy technology,
environmental technology, information
and communication technology, chemical
technology, materials technology, medical
technology, micro and nanotechnology,
as well as animal and plant production.
Denmark has been one of the
first European countries to invest
unequivocally in nano science and its
technological applications. The sector
has been identified as a possible future
vehicle for wealth creation and for
maintaining the country as a high tech
economy.
Denmark’s high adoption rate for new
technology has been noted extensively
in the media. The strength in the ICT
industry is based on the Danes’ natural
ability to make technology and content
blend seamlessly together. The World
Economic Forum (WEF) ranked Denmark
as the most networked economy, defined
in terms of the overall ICT environment,
readiness to benefit from ICT, and actual
use.
The wireless and photonic sectors are
among the areas where Denmark offers
a strong international position in the ICT
sector. Two clusters, one centered around
Aalborg in northern Jutland and another
in the Øresund region, regroup most
companies and service partners of the
Danish ICT industry.
Denmark also holds a strong position
in software development and, in addition,
the Danish mentality has a unique focus
Transparency of government policy (score).
The higher the score the better.
Source: The World Competitiveness Yearbook 2008, IMD
30 Best of Denmark
on functionality and design. Danish
researchers are renowned for their
aesthetic sensitivity and ability to design
appealing models and particularly for
thinking in totalities.
Software companies located in
Denmark are not only able to profit from
the high level of education in Denmark,
but also the close relationship with
customers. Customers often play an
active part in developing new technology,
thus enabling developers to create highly
user-friendly products. Combined with
other factors, this makes Denmark the
world’s best test market.
Using Denmark as a test market gives
international corporations the advantage
of being able – within a short period of
time – to adjust and improve a product
before releasing it on the world market.
From launch to take-off, Denmark boasts
an average of 3.3 years, while larger
European markets such as Germany and
the UK take 2-3 times as long.
Favourable development of the
Danish business environment also
rests on its sound infrastructure. With
Copenhagen airport already the Nordic
region’s busiest, the country’s well-
developed network of motorways means
swift and easy access to all markets in
the Northern Europe. The opening of
the Øresund bridge in July 2000, the
only bridge in the world connecting
Sweden and Denmark, gave Denmark
the official status as the gateway to the
Scandinavian and the Baltic markets.
Distribution infrastructure of goods and services.
The higher the score the better.
Source: The World Competitiveness Yearbook 2008, IMD
 Employment by Industry Enterprises in Denmark
Unit 2001 2002 2003 2004 2005
Agriculture and fishing Private services
Enterprises, total 1.000 284 282 276 283 294
Manufacturing Public services Agriculture, fishing, etc. per cent 19 18 17 16 16
Manufacturing - 7 7 7 7 6
Electricity, gas & water supply - 2 2 1 1 1
Construction - 10 10 10 10 11
Trade, hotels & restaurants - 22 22 23 22 21
Transport, post & telecom. - 6 5 5 5 5
Finance & business activities - 22 22 24 24 26
1960 2006
Public & personal service - 13 14 13 14 14
Employees 1.000 2.211 2.188 2.168 2.171 2.185
Turnover DKK bn. 2.360 2.384 2.393 2.508 2.775
Exports - 546 550 575 603 676
Source: www.statbank.dk

Best of Denmark 31
Best of Denmark
Green Energy
Denmark is an environmental role model. With
its thousands of wind turbines sprinkled along
its coastlines and at sea, over 16 percent of
the country’s electricity comes from wind,
which is the highest proportion of any country.
And almost half of all the wind turbines in
operation around the world are made in
Denmark.
Danish institutions and universities are
among the world leaders in wind energy
research. The Danish wind turbine industry,
which employs 21,000 workers and generates
over €5.5 billon annually in revenues, is
one of the fastest growing sectors in the
country. Danish wind turbine manufacturers
collectively have a 40 per cent share of the
global market.
The nation’s expertise in wind energy has
attracted foreign companies worldwide to
the country. The German company Siemens
recently invested in wind turbine production
in Brande, Jutland, through its acquisition
of Bonus Energy, which at the time was
Denmark’s oldest wind turbine manufacturer
and the world’s fifth largest. The Indian
producer Suzlon has placed its global head
office in Aarhus, and Spain’s Gamesa has set
up a development department in Silkeborg.
Denmark’s undisputed lead in the use
of use of green energy is mostly due to
government support. Very progressive policies
by the government mean the wind industry
has been able to evolve and build up scale.
Some parts of western Denmark derive 100
per cent of their peak needs from wind if the
breeze is up. Germany and Spain generate
more power in absolute terms, but in those
countries wind still accounts for a far smaller
proportion of the electricity generated. The
average for all 27 EU countries is three per
cent.
Denmark is the world’s leading supplier of
wind turbines. The Danish company Vestas
Wind Systems supplies nearly a third of all
wind turbines being erected on land and at
sea. Danish wind turbines and wind turbine
technology today generate electricity for more
than 50 million people worldwide, a figure
which is set to increase greatly in the coming
years.

Share of renewable energy in primary energy

consumption (%)

Source: European Environment Agency and Eurostat

32 Best of Denmark
Best of Denmark 33
 Climate Conference in Copenhagen
Copenhagen 2009: 30 November - 11 December 2009
The Kyoto Protocol to prevent climate changes and global warming ends
in 2012. This heralds the very urgent need to ensure the continuation of
Climate Protocol currently addressed by this agreement.

Binding targets for 37 industrialized The conference in Copenhagen is the

countries and the European community for
reducing greenhouse gas (GHG) emissions
sets the amount acceptable to an average
of five per cent against 1990 levels over the
five-year period 2008-2012.
15th conference of parties (COP15) in the
Framework Convention on Climate Change.
The recent meeting in United Nations
Climate Change Conferences was held in
December 2007 in Bali.

Recognizing that developed countries are An important part of the scientific

principally responsible for the current high
levels of GHG emissions in the atmosphere
as a result of more than 150 years of
industrial activity, the Protocol places a
heavier burden on developed nations under
the principle of “common but differentiated
responsibilities.”
The Climate Conference in Copenhagen
parties of the United Nations Framework
Convention on Climate Change (UNFCCC)
will meet for the last time on government
level before the climate agreement needs to
be renewed.
This Conference is essential for the world’s
climate and the Danish government and
UNFCCC are making every effort possible
to ensure the absolute success of the
meeting in Copenhagen to prevent global
warming and climate change.
The Climate Conference will take place
in the Bella Center which is conveniently
situated close to Copenhagen and the
Copenhagen Airport, Kastrup.
background for the political decisions
taken on the conferences is made by the
Intergovernmental Panel on Climate Change
IPCC, based in Geneva, Switzerland.
The IPCC is established to provide the
decision-makers and others interested in
climate change with an objective source of
information about climate change. IPCC is
a scientific intergovernmental body set up
by the World Meteorological Organization
(WMO) and by the United Nations
Environment Programme (UNEP). In 2007
the IPCC received the Nobel Peace Price.
Visitors to the Climate Conference in 2009
will find Copenhagen the perfect host for a
gathering of this nature, from Kastrup the
main airport of Denmark and the largest
in Scandinavia to the excellent bouquet
of hotels. The city has much to offer
visitors. Well known for its warm hospitality,
Copenhagen offers a proud welcome to
attendees and trusts the Conference will
prove very successful and pave the way
for future gatherings that will ensure the
stability and longevity of our planet.

Governmental representatives from

170 countries are expected to attend
conference accompanied by other
governmental representatives, NGO’s,
journalists and others. Attendance is
expected to exceed 8,000 people for the
duration of the event.

Proudly hosting this crucial Conference

is Connie Hedegaard, the Danish minister
of Climate and Energy and Prime Minister
Anders Fogh Rasmussen, clearly indicating
the importance placed on climate control by
the Danish government.

The Danish Government has decided that

not only the subject of the conference
should be focused on the climate but
also the conference itself. Among other
initiatives the organizers work on mounting
a windmill near the Bella Center to
produce climate friendly electricity for the Prime Minister, Anders Fogh Rasmussen
conference.

34 Best of Denmark
 COP15 Copenhagen 2009
United Nations Climate Change Conference

ON THE CLIMATE AGENDA UPCOMING EVENTS

Accra Climate Change Talks 1- 12 December 2008

Find reports, submissions, video and
more from the talks at UNFCCC website
Welcome
United Nations Climate Change
Conference COP14 Poznan, Poland
Go to Calendar > United Nations Climate
Change Conference 2009 Host country
secretariat

Welcome to Denmarks Host Country FAQ:

Website for COP15 - United Nations What is the Kyoto Protocol?
Climate Change Conference in What ís a COP?
Copenhagen from the 30. November to What are the guidelines for using the
11. December 2009. COP15 logo?
Read more >

Links:
Intergovernmental Panel on Climate
Change (IPCC)

United Nations Framework Convention

on Climate Change (UNFCCC)

United Nations Climate Change Conference 2009 Host country secretariat

Prins Jørgens Gård 11, 1218 Copenhagen K | Tel.: +45 33 92 33 00 | Fax: +45 33 11 16 65

Listed below are several important
contact details and information
relating to the Climate Conference:
COP15
The Climate Secretariat
The Prime Minister’s Office
Christiansborg
Prins Jørgens Gård 11
1218 København K, Denmark
Tel: (+45) 33 92 33 00
Fax: (+45) 33 11 16 65
The Official secretariat of the
15th Climate Conference in
Copenhagen.
A Danish network that will underpin the
Copenhagen Climate Summit, thus making
the 2009 UN climate summit a success for
the benefit of sustainable climate policy. The
network will use the period before, under
and after the Copenhagen Climate Summit
to establish networks among businesses,
individuals and organisations supporting a
climate policy focusing on the environment.
Copenhagen Climate Council
c/ Mandag Morgen
Valkendorsgade 13, Box 1127
1009 Copenhagen K
Tel: (+45) 33 93 93 23
Fax: (+45) 33 14 13 94

Copenhagen Climate Network An initiative founded in May 2007 by a group

Minister for Climate and Energy,
Connie Hedegaard
Ehlersvej 11 of business leaders and scientists with the
2900 Hellerup aim of helping make the case for a new global
Denmark climate treaty that will come into force when
Tel: (+45) 39 48 18 10 the first commitment period of the Kyoto
Fax: (+45) 39 48 18 01 Protocol comes to an end in 2012.

Best of Denmark 35
Best of Denmark
Danish Design - simply beautiful
No other field in Denmark commands such a strong position relative to
other countries than design, and furniture design in particular.
During the last two decades, Denmark’s
design sector has evolved from the
sphere of handicrafts to become a
service industry of critical relevance to the
competitive position of a country.
Three distinct streams and
competencies are evident in the Danish
design industry. The first stream is
characterised by an artistic ethos and
aesthetic of the highest international
calibre; the second by an ability to use
design to commercial success and
thereby create jobs and export earnings;
and the third by design as a knowledge-
heavy service.
Danish design is best known for its
artistic masterpiece. No other field in
Denmark commands such a strong
position relative to other countries than
design, and furniture design in particular.
The international awareness of the
country’s design is fairly strong and feature
36 Best of Denmark
prominently especially in countries like
the United States and China. Danish
design played a key role in the $850
mio. renovation of New York’s Museum
of Modern Art (MoMA) four years
ago. Everything from the sofas to the
saltshakers on display at MoMA is Danish-
designed, a strong testimony to the
country’s luxury brand name.
The work of several great names
within furniture design, architecture and
artfully crafted objects are all among
Denmark’s biggest exports. The works of
Arne Jacobsen, Finn Juhl, Hans Wegner,
Arne Jacobsen, Poul Kjærholm, Poul
Henningsen, Verner Panton, and Georg
Jensen are known worldwide and have
indeed become design classics.
Hans Wegner’s Round chair appeared
on the cover of American Interiors in 1949
and was called “the most beautiful chair in
the world”. In 1951 Finn Juhl was asked to
design the Trusteeship Council Chamber
of the United Nations in New York and
four years later Arne Jacobsen created the
Series 7 chair, which would sell six million
times and become one of the most copied
pieces in history. In the late 1950’s Verner
Panton’s Cone chair caused such a stir in
the window of a Manhattan store that the
police ordered its removal to avoid traffic
chaos, while Poul Henningsen’s multi-
tiered lampshades were equally prized.
The works of architect and designer
Arne Jacobsen, who is regarded as the
most celebrated and influential Danish
architect in the 20th century, exude
modernism. Considered the godfather of
Danish design, Jacobsen’s works possess
ingenious designs, have socially inspired
designs and showcase the intellect and
emotional force of their creator. Jacobsen’s
gallery of famous buildings in include
Radisson SAS Royal Hotel in Copenhagen
(1958-60), the Danish National Bank, and
St. Cathe-rine’s College, Oxford (1964-66).
Many of his furniture designs have become
classics, including the Ant chair (1952) and
the Swan and the Egg chairs (1958).
Danish architecture
From Viking structures to modern housing
projects, Scandinavian architects used their
own resources and traditions, as well as
adapting the styles of medieval, renaissance,
baroque, and modern Europe to generate
ideas that were to have major international
consequences. It’s hallmark – modern purity
and a reverent use of na-tural materials,
implying health and a democratic society
– showed Scandinavian architecture was for
all. Denmark emerged as the world centre
of “architectural cool” in the 20th century
and many an architect went north to learn
just how good modern design could be in a
civilised society.
Many architects settled in Denmark,
to study the master Arne Jacobsen, who
not only designed the stunning Denmark’s
national bank but also Oxford’s Catherine
College – from the building to the door
handles, light fittings and cutlery.
Danish architecture has undergone se-
veral transitions. Functionalism replaced
Neo-Classicism around 1930. The new
ideal expressed a rational and functional
architecture, with a social objective.
New materials, concrete, iron and glass,
were combined in constructively ‘honest’
structures. Major examples of Danish
Functio-nalism include the single-family
houses at 5-11 Sølystvej by Mogens Lassen
from 1936 and 1938, and the white Bellavista
block of flats by Arne Jacobsen from 1934,
all in Klampenborg.
Modernism emerged at the end of World
War II stemming largely from an interest in
American Modernism. Buildings, in particular,
houses were given irregular ground plans,
flat roofs, open plan room sequen-ces and
large glass facades, such as the single-family
house at Hellebæk by Jørn Utzon from 1952,
and Louisiana Museum of Modern Art by
Jørgen Bo and Wilhelm Wohlert from 1958.
Arne Jacobsen, was one of the pioneers
of functionalism; his buildings helped
define not only the modernist architectural
movement but also an era of design. One
of his greatest works is the 1960 SAS
Royal Hotel across from Tivoli Gardens
in Copenhagen. Viewed as cool classical
Modernism with simple, strict forms,
and curtain wall facades, Radisson was
Copenhagen’s first skyscraper, and as a
tribute to its designer, room 606 remains to
this day a shrine to Jacobsen featuring the
original furniture and fittings he designed and
created.
Arne Jacobsen is not the only
internationally renowned Danish architect
Best of Denmark 37
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Fax: +45-56 95 06 31
A.o.: +45-51 36 37 47
E-mail: roennehavn@roennehavn.dk
Web site: www.roennehavn.dk
who retains a presence in Denmark’s capital.
Jørn Utzon, designer of probably the world’s
most famous building, the Sydney Opera
House, also designed the Paustian furniture
store in Copenhagen’s dock area.
Denmark’s with Modernism came in
the 1970s in the form of housing. The
low dense estate Tinggården in Herfølge
designed by the firm of architects
Tegnestuen Vandkunsten in 1978 was the
first realisation of the idea of a new and
alternative housing environment in the form
of small, intimate residential enclaves in
touch with nature. The idiom was varied
and informal. Tinggården set the tone for
residential building in the following decades.
In recent years, Danish architecture
has increasingly aligned itself with the
Neo-Modernism. The most conspicuous
characteristic is the often sophisticated use of
the materials of Modernism - steel and glass,
typically with an almost minimalist effect.
International heavyweights such as Arne
Jacobsen, Jørn Utzon and Henning Larsen
may have long ago placed Denmark on the
architectural world map but contemporary
Danish architects continue to sculpt the
country with a sense of high quality, natural
and very modern building designs.
Copenhagen is home to many of
the country’s architectural gems. The
Ny Carlsberg Glyptotek’s French wing,
designed by Henning Larsen, is a
masterpiece of light and space, while the
monumental glass and concrete extension
to the National Gallery (designed by Anna
Maria Indrio), which now houses its modern
art collection, is worth the entrance fee
alone. The most recent and prestigious
building projects in Copenhagen include the
Opera House (2005) by Henning Larsen and
the Playhouse (2008) by Boye Lundgaard
and Lene Tranberg.
High-rise development is a new
phenomenon in Denmark and is currently
planned in several cities across the country.
Danish Export vs. Import in billion DKK
(Goods and Services)
Source: Statistics Denmark
Copenhagen has cautiously started projects
in peripheral areas with the 21-storey
Ferring International Centre in Ørestaden,
built by Henning Larsen in 2001, and the
16-storey Copper Tower in Copenhagen’s
North Harbour, built by Arkitema in 2004.
While these world famous architects and
designers have all contributed to Denmark’s
reputation as one of the world’s leading
design nations, there is also a corps of more
commercially-orientated companies that
have created very successful businesses
on the basis of Danish design abilities. At
the more technical end of the sector, you’ll
find Cowi, a very successful company
that is one of the world’s leading in bridge
construction among other things.
Internationally, Danish design and
architecture continue to inspire success in
other areas in particular in design for eco-
living. Danish architects continue to be
highly positioned and feature prominently
in some of the most prestigious building
projects worldwide.
Dane-designed
The Sydney Opera House, Sydney, Austra-
lia, (1956-1973) and the National Assem-
bly of Kuwait, Kuwait City, Kuwait, (1972-
1984). Designed by Jørn Utzon.
The Louisiana Museum of Modern Art,
Humlebæk, Denmark (1958). Designed by Jørgen
Bo and Vilhelm Wohlert (1920-2007).
St. Catherine’s College, Oxford (1964).
Designed by Arne Jacobsen (1902-71).
Trondheim University, Norway (1978),
the Foreign Office in Riyadh (1984) and
the Danish Embassy in Riyadh (1988).
Designed by Henning Larsen.
Kunstsammlung Nordrhein-West-
falen in Germany (1986) and Iraq’s Nation-
al Bank (1985). Designed by the architect firm
Dissing+Weitling.
Bahrain’s National Museum in Manama
(1988). Designed by the architect firm Krohn &
Hartvig Rasmussen, now KHR.
The Parisian suburb La Défense and
the Arch of Humanity, a large open cube
measuring some 105 x 105 metres (completed in
1989). Designed by Johan Otto von Spreckelsen
(1929-87).
The Danish Embassy in Berlin (1999) and
the Concert Hall in Amsterdam (2005).
Designed by the Danish architect firm 3xNielsen.
Floating Hotel: AquaDomi Star Hotel
R200 (2009). Designed by architect firm C. F.
Moller for an investor group, in co-operation with
AquaDomi.
Museum of Liverpool (2008). Designed by
architect firm 3XNielsen.
Best of Denmark 39

The art of
being Danish
It takes a visit to Denmark to understand how
all-encompassing design is in the Da-nish
culture. It is in everything - from glasses,
crockery and cutlery to the dentist’s chair.
All is well made and well thought out with a
sense of quality - just witness the aesthetic
carving of the Danish Viking ships.
Danish design is typically regarded as
a problem-solving process. The solution
to the design task must be as simple and
natural as possible without violating the
complexity of the task. The aim is to create
an identity between user and implement, and
the solution must respect the requirements
associated with cost and environment. On
this background, Danish design culture offers
functional, simple, and stylish objects to be
enjoyed by people all around the world.
Through decades, Denmark has become
known for an elite selection of brands – each
brand often representing a unique view on
40 Best of Denmark
life. Danish designs/products continue to
be featured extensively by trend-setting
magazines like Wallpaper, Dazed & Confused
and Vogue and even in blockbuster movies.
Jacobsen’s Egg, Ant and Swan chairs, and
Henningsen’s lamp shades, for example, are
still to be seen in many hotels, restaurants,
and cafés from Copenhagen, London and
New York, while Jacobsen has made visible
contribution to pop culture in his flatware
design, with right- and left-handed spoons in
the movie 2001: A Space Odyssey, picked for
the film because of its “futuristic” design.
The rich heritage of Danish Jewellery, and
arts and crafts is widely celebrated. Most
prominent among these are Georg Jensen
and Royal Copenhagen, which have emerged
as coveted exclusive luxury brands and now
have strings of boutiques in the world’s most
upmarket shopping promenades.
Newer companies like Bodum, famed
for its cafetières and teapots and Gubi, the
extremely innovative maker of the Gubi chair
take the Danish design and crafts tradition
as a starting reference but add new elements
and twists to create products for a broader
market.
The fashion scene hosts another bundle
of names that have made an international
breakthrough – Day Birger et Mikkelsen,
Munthe + Simonsen and Bruuns Bazaar.
Where most companies across the world
have led their production process with a
rational mind – design has become the main
driver in everything Danish. It is precisely this
unique approach that might be the reason
why the home of functional design seems to
be owned by Denmark more than any other
country.
 Skagen Swiss
swiss made movement, elegant, unique design
Best of Denmark Denmark’s natural resources -
knowledge and education
Danes are eager to learn and keen to be involved in life-long education – it’s really a matter of
survival. The country’s long tradition for life-long learning means it spends more money per
person on adult education than any other country in the world.

Total expenditure on education, % of GDP
Source: The World Competitiveness Yearbook 2005, IMD
Realizing that knowledge and skills are
particularly crucial in a country without
significant natural resources or large-scale
industry, successive Danish governments
have implemented very active education
policies, investing in their most important
natural resource – people. The result is a well-
educated population with a high proportion of
university graduates.
Denmark’s history of lost wars and
territories has carved into the public mind
a sense of national vulnerability making it
possible to establish a common and widely
accepted understanding of national identity.
The outcome: discernibly Danish common
traits, shared experiences and collective
perspectives.
The development of this collective
experience starts at a very early age. Because
most women work outside the home, almost
all Danish children enter the kindergarten
system between the ages of 12 and 18
months of age. It can be argued that the
resultant high level of interaction with other
youngsters from such an early stage later
contributes to the Danes’ abilities to co-
operate and work in teams.
Education in Denmark is free, and
virtually the entire adult population is
literate. Formal schooling begins at age six
and is mandatory for nine years. Preschool
and kindergarten education is available
to all children and most children attend
preschool. Around 90 per cent of Danish
pupils go on at the age of 16 to further
academic or vocational training.
The educational level in the country is
generally high, in part reflecting the need
for a skilled workforce. At the pinnacle of
Danish higher education are the University
of Copenhagen (founded in 1479), the
University of Aarhus (1928), and the
University of Southern Denmark (1966),
all state supported. Additional universities
were established at Roskilde in 1972 and at
Ålborg in 1974.
Though only three of the Danish
universities are ranked in the list of
the world’s top 150 colleges, Danish
universities manage to achieve admirable
results – bright young people with good
language skills, who are both team players
and individualists and who are curious and
skilled at devising practical solutions to
many problems.
Danes are eager to learn and keen to
be involved in life-long education – it’s
really a matter of survival. The country’s
long tradition for life-long learning means
it spends more money per person on adult
education than any other country in the
world. This policy is designed to ensure that
the skills of the workforce are constantly
upgraded to meet changed requirements.
Denmark also has a very long tradition of
vocational training. And some of the world’s
best craftsmen are the young Danes who
are not interested in an academic career.
An unusual feature of Danish education is
the fact that young people frequently enter
a trade before taking a university degree.
But although this practice is dying out as
market and economic dynamics demand
that students complete their courses faster,
it is still not unusual to meet a Danish
engineer who first trained as a plumber
or an architect who’s also a fully qualified
carpenter or bricklayer.
Regardless of the career path a Danish
student takes, it will be funded by state
grants and various scholarships and
supplemented by the students’ own
earnings from part time jobs.
Individuality, cooperativeness,
conscientiousness, curiosity, egalitarianism
and creativity are hallmarks of Denmark’s
most important resource – its human
capital.

42 Best of Denmark
Best of Denmark 43
Best of Denmark Danish Agriculture - Organic growth
Next to its well-educated labour force, the soil is Denmark’s most important raw material
and as such, farming and produce plays a key role in Danish society. Over half of
Denmark’s soil is cultivated with more than half devoted to grains. Barley and wheat
account for a large percentage of the country’s total grain harvest.
Denmark’s strong agricultural sector
contributes significantly to the country’s
welfare society. Agriculture has a very large
export share and accounts for around 16 per
cent of all Danish exports. Animal production
features prominently and accounts for 66 per
cent of the sector’s total production. Dairy
cattle, pigs, and poultry are raised in great
numbers to supply both the domestic and the
foreign markets.
The fishing industry is also economically
important: Denmark is among the world’s
largest exporters of fish products. Herring,
cod, and plaice (flatfish) account for most
of the total catch; other important species
include salmon and eel.
For years, Denmark has maintained a
very strong position on world agricultural
markets, and is among the world’s leading
exporters of pork, fur and hides, seeds and
cheese. Demand for quality Danish produce
means two-thirds of Denmark’s agricultural
production is exported.
Danish Co-ops
This Danish model of food production is
unique internationally. The strength of its
agricultural sector rests on two factors:
the strong co-operative movement and the
continual cooperation throughout the entire
food production chain - from farm to fork -
between research bodies, extension services,
farmers, companies and the authorities.
Most of the current enterprises within
the Danish food industry are co-operatives,
owned and governed by farmers. Today
around 97 per cent of all milk produced in
Denmark is delivered to co-operative dairies
and 89 per cent of the country’s pigs are
slaughtered by cooperatives.
Danish farms are considerably large
compared with the average for the other
EU countries. In recent years, farming
in Denmark has undergone structural
changes, which have led to increased
specialisation and even larger farms. Only a
few co-operatives remain and these are now
major companies involved in national and
international activities and number among
Denmark’s leading companies in terms of
turnover and employment.
Denmark is world-known for its high-
quality food products. Its focus on food
safety ensures Danish farmers have easy
access to professional advice. Uniquely, the
Danish advisory system, which is owned and
operated by Danish farmers, have advice
centres scattered across the country to
ensure no farmer is far from professional
advice and guidance at any time.
Developments such as these have
helped to establish the competitive edge of
44 Best of Denmark
Denmark’s many-faceted agricultural sector As production rises, export opportunities
and ensure the country remains competitive will become more evident. And organic food
and at the forefront of the world’s food producers in Denmark expect a boost in
industry. global exports after the country was named
the world’s best nation for environmentally
Organic growth friendly farming at the Biofach convention in
It follows naturally that Denmark’s well- Nürnberg this year.
educated, modern, and urban society would
be Europe’s leading consumers of organic
produce. Like everything else in the Danish
society, quality counts, so fittingly, Denmark
has become one of the pioneers in promoting
organic agriculture and in producing and
marketing organic food and beverages.
Organic food has developed into a €300
million-industry in Denmark with dairy
products (milk at 45 per cent) accounting for
more than half of the total followed by meat,
vegetables, and fruit . Most goods are sold
via supermarkets, however, catering firms,
restaurants, and specialty shops are making
strong inroads into the market.
The number of officially registered organic
farms in the country has dramatically risen
within a decade. In 1988, the break-through
year for organic farming in Denmark, (the
first law on organic farming was decided
and governmental control established) there
were 219 organic farms in the country. By
2007, this figure had risen over 1,200 per
cent to reach 2,900 farms covering a total
area of 165,00 hectares. Organic farmland
now accounts for six per cent of Denmark’s
agricultural land placing Denmark in the top
five of the EU-15 countries. Jutland, the
traditional heartland of Danish farming, is the
most important area with 73 per cent of the
organic farms and about 85 per cent of the
total organic land in 2000.
There is heavy demand for Danish organic
products, in particular, dairy products and
high added value meats within the EU.
Sweden, Germany, and the United Kingdom
are the three main export markets. Denmark’s
organic producers now supply organic butter
to the British supermarket chains Asda,
Waitrose and Sainsbury’s. The Danish food
group Arla Foods is the market’s largest
player and currently the world’s largest
producer of organic milk products.
Organic food products are particularly
popular in the Danish capital of Copenhagen,
where the organic market share is estimated
at 10-12 per cent. The first Danish organic
supermarket, Egefeld, was opened in
Copenhagen in 2006 and now has a fairly
strong market presence.
According to the Denmark’s food and
agriculture ministry, Danish organic foods
exports is in its infancy because organic
producers’ first priority is to satisfy the
growing demand on the domestic market.
Best of Denmark 45
Best of Denmark Blue Denmark - the Danish Shipping Industry
Denmark’s investment in shipping knowledge has resulted in a pool of
formidable business talent and is the reason why chartering of tonnage
has developed into a Danish specialty

46 Best of Denmark
Life in Denmark has traditionally been
sea-bound. With over 400 islands and
a total shoreline of more than 7,300 km,
Denmark is wedded to the sea. The seeds
of a strong seafaring nation implanted long
ago since the days of the Vikings, Denmark
possesses a formidable merchant fleet and
is today considered among the world’s elite
international maritime centres.
The Danish shipping industry is now the
country’s second most important export
earner, accounting for a substantial share
– more than 50 per cent - of the country’s
balance of payment. Aggregate turnover in
the industry tops DKr100 billion (€13 billion).
The country has in A.P. Moller-Maersk, Torm,
Norden, Lauritzen, and Eitzen some of the
major players in world’s shipping industry in
their respective segments.
Some 150 companies, many of them
small shipping companies active in different
segments comprise the Danish maritime
cluster, also called Blue Denmark, which
employ up to 100,000 people or around
six per cent of the country’s private sector
workforce. Up to six of the largest shipping
companies are more than 100 years old and
new companies continue to emerge adding
variety to the industry.
Although countries like Norway and
Greece, two major European shipping nations
continue to own more ships than Denmark,
the country’s 150 shipping companies carry
goods of considerably higher value and thus
achieve a higher turnover than the countries.
Denmark’s maritime fleet transports a major
share - over 10 per cent - of world trade at
sea, which makes Denmark one of the most
important seafaring nations in the world
Shipping.
Headed by industry giant A.P. Moller -
Maersk, the industry’s international reach is
impressive with high Danish visibility in major
world markets in North America, Asia and the
Middle East. Maersk Line, the key company
in Blue Denmark, is part of the A.P. Moller
- Maersk Group, which is Denmark’s largest
company, and is the global market leader in
container shipping. Moller - Maersk’s fleet,
which includes Emma Maersk, the world’s
largest container vessel, transport about 20
per cent of the world’s containers. Based in
Copenhagen A.P. Moller - Maersk, whose
turnover is close to that of Microsoft, is a
pillar of the Danish economy.
Danish shipping companies have benefi-
ted from close ties with government, which
ensures the nation’s shipping industry is given
the framework conditions it needs to compete
in the international arena. This close working
relationship has kept Denmark’s International
Ship Register and its tonnage tax system up
to date and gives Danish shipping companies
a sound platform for making progress in the
face of global competition.
Denmark’s dominance in shipping is not
only due to the country’s long-standing
maritime tradition and the close relation the
industry enjoys with the government, but
also to the country’s high level of maritime
education. Denmark is one of the few places
in the world where maritime education has
been available for decades.
The Danish government supports the
need for bachelor and master educations
in commercial as well as technical fields
within the shipping industry. Leading
Danish universities offer programmes in
key areas such as shipping and logistics,
technology management, and transport
and maritime management. Furthermore,
Danish universities are engaged in creating
close relations with companies within the
industry for development industry-specific
education programmes as well as research
collaborations.
This investment in shipping knowledge
has resulted in a pool of formidable business
talent and is the reason why chartering
of tonnage has developed into a Danish
specialty. Foreign shipping companies are
keen to establish their business in Denmark
because of the country’s high educational
level in shipping.
Also noteworthy is Danish sub-suppliers
to the shipping industry are equally
educated and well advanced in developing
new environmentally and climate friendly
solutions. Their substantial store of know-
ledge and expertise gives them a competitive
edge against sub-suppliers from the United
States and Asia.
Denmark’s impressive maritime
achievement is due to not one but a
combination of several factors: very
competitive shipping companies, a strong
maritime tradition, progressive maritime
education, and goodwill from Danish
governments and the authorities. In short, the
Danish shipping industry is a cluster with a
wealth of maritime know-how.
Maritime Facts
Danish shipping industry
• Danish shipping operates more than 50 mil-
lion DWT – owned as well as chartered.
• Danish shipping companies account for 5 per
cent of the world’s newbuild orders
• Accounts for up to 10 per cent of the world’s
seaborne cargo measured in value.
• 5-6 of the largest companies are over 100
years old.
• Average age of Danish merchant fleet is 7 years
compared with world average of 13 years.
Danish maritime cluster
A.P. MOller-Maersk - Denmark’s leading
and the world’s largest within container shipping
and logistic.
TORM, J. Lauritzen,
Norden and Clipper Group - Leading
operators of tank and bulk tonnage
Thrane & Thrane - World’s leading manufac-
turer of mobile satellite and radio communication
Damcos - Leading supplier of comprehensive
management and control solutions
Viking - A market leader in maritime safety
Knud E. Hansen - One of the world’s leading
ship designers
Furuno - The world’s leading manufacturer of
radar systems and navigational equipment
Port of Aarhus - The Baltic hub for deep-
sea container lines.
Best of Denmark 47
Chapter 2
Shipping, Transport and Logistics

48 Best of Denmark
Best of Denmark 49
 Herning shipping:
Quality shipping and high
standards are our trademark
Herning shipping aspires: “to be the preferred carrier of choice of trend-
setting customers and the top-performing company in our market segment by
maintaining a fleet of fully certified ships that meet the highest standards.”

From petrol to shipping Theresa Lysgaard is chairman of the board.

In 1963, to ensure a reliable supply for the
family-owned petrol and oil company, Uno-X,
Vitta and Peder Lysgaard decided to purchase
their first vessel, the M/T Vitta Theresa, and
this was the start of herning shipping a.s.
Today, the company operates a
flexible, modern, and ever-expanding
fleet of more than 40 sophisticated oil
and chemical tankers.
What started as a family business has
changed over the years. A change of
ownership took place in 2007, when the
founding family, a small number of investors,
and the management became shareholders.
Lars Vang Christensen, who came to the
company at the end of 2004 as the first
external CEO, is still the CEO, while Vitta
Herning shipping has its headquarters in
Herning, in Denmark and also has offices in
the south of France and Singapore.
The business of shipping
Operating in a niche market, herning shipping
specialises in transporting petroleum and
edible and chemical products. Herning
shipping provides voyage charter, time-
charter, contracts of affreightment, and other
types of shipping contracts.
The fleet is one of the youngest in the
market, and all vessels are double hulled IMO
II chemical/product tankers. The vessels – all
named after Vitta Lysgaard, whose middle
name is Theresa – range from 1,300 up to
13,000 deadweight tonnes.

50 Best of Denmark

Regardless of where they are based
– on board vessels, part of site teams,
or onshore teams – herning shipping’s
team of experts are highly motivated,
competitive, and experienced. Skilled
brokers, operators, crews, and technicians
all aim to ensure the optimal solution and
services for customers at all times.
The company operates in all European
time zones, from Norway to South Africa,
as well as in South and North America,
and the company’s ship-owning entity in
Singapore also ensures representation
in the Far East. Herning shipping’s main
expertise is worldwide in the short-sea
segment, but it also has vast experience
with river-borne traffic, as well as
operations in arctic waters.
Focusing on quality
When transporting vegetable oil, mineral
oils, and chemicals, it is vital that all quality
and environmental standards are followed.
Herning shipping believes in quality,
not only to ensure that customers receive
excellent and reliable service, but also
because high performance is increasingly
in demand.
Throughout its existence, herning
shipping has focused on safety, quality,
flexibility, and reliability, and due to its
innovative solutions, herning shipping has
always been at the forefront in its market
segment.
The company manages its quality
according to the ISO 9001, ISO 14001, and
OHSAS 18001 standards. It prioritizes error
prevention and continuously works to improve
quality standards by implementing procedures
in all daily routines. Controls are carried
out to ensure that quality objectives and
environmental protection and energy policies
are always met.
The fleet
To remain well represented in its market
segment and to ensure its leading position,
herning shipping is constantly renewing and
introducing new ships to its fleet. Therefore,
as part of its growth strategy – to focus
on growing the fleet from within – herning
shipping has initiated an extensive building
programme. Turkey, Singapore, and China
are among the countries where new ships
are being built. Currently and through to
2011, herning shipping is concentrating on its
largest ever new-building programme.
As herning shipping starts using its new
buildings and phasing out old vessels, the
average age of the fleet is improving – it has
already been reduced to less than four years,
which compared to 12.8 years typical of a
global fleet, puts herning shipping among
the very best.
In today’s quality-conscious environment,
it is not surprising that the trend-setting
oil majors demand quality ships and safe
transportation; a trend that herning shipping is
fully compliant with. The company is positive
about the future and confident that it can
continue to offer quality and fully certified
vessels to its loyal customers.
For more information:
herning shipping a.s
Theresavej 1, DK-7400 Herning
Tel +45 9626 6666
www.herning-shipping.com
Best of Denmark 51
 A.P. Moller-Maersk
Shipping, Transport and Logistics
The name Maersk is synonymous with shipping and
the A.P. Moller-Maersk Group owns one of the largest
shipping companies in the world, operating more than
500 container vessels globally.
It is also involved in a wide range of other
businesses within the energy, shipbuilding,
retailing and manufacturing industries, with
offices in around 130 countries and a total
of about 117,000 employees worldwide.
The Group’s business activities are divided
into four main areas. In the container and
related activities area, companies include
Maersk Line, Maersk Logistics, Damco, APM
Terminals, Maersk Container Industry and
Safmarine. In the energy area, Maersk Oil
operates, while in the shipping and offshore
area companies include Maersk Tankers,
Maersk Drilling and Maersk FPSOs. Finally
the Group owns a number of companies in
the area of retail and other business. These
include Dansk Supermarked, Odense Steel
Shipyard, Rosti, Norfolkline and Svitzer.
52 Best of Denmark
The A.P. Moller-Maersk Group was founded
in 1904 by Mr. A.P. Møller and his father. In
1965, Mr Mærsk Mc-Kinney Møller took over
the leadership of the group, and his initiative,
foresight and enterprise helped it grow into
the international giant that it is today. In 1993
Jess Søderberg took over the company and
in 2007 Søderberg handed his title of Group
CEO and Partner over to Nils S. Andersen.
The dynamic individuals who started the
A.P. Moller-Maersk Group did more than lay
the foundations for the company to reach
the levels of success and recognition it
enjoys today. For more than 100 years, the
company’s values have formed a strong
core and influenced all its transactions.
Every employee is encouraged to be
responsible and environmentally conscious
in all activities from the smallest local
endeavours to the largest global projects,
and to act as role models for good business
behaviour. Business is conducted in an
ethical and law-abiding manner, and
local laws and cultures are respected.
The A.P. Moller-Maersk Group provides
employment opportunities in about 130
countries, and is involved in a number of
local projects in order to support and give
back to the communities, as well as offering
relief aid in cases of unforeseen events.
Local charity projects include Safmarine’s
Containers in the Community in South
Africa, which has seen a number of recycled
or retired containers being put to use to
create much needed infrastructure in the
community. More than 7,000 containers
have been converted so far for the various
projects. Sixteen schools in underprivileged
areas in China have been constructed
or renovated by funds donated to the
Hope School project by the A.P. Moller-
Maersk Group. Maersk has also donated
transportation for more than 90 houses
and loaned over 36 containers to Habitat
for Humanity in the USA, a worldwide
organisation that builds homes for needy
families with the help of the community.
A.P. Moller-Maersk recognises that the
true wealth of any company lies in the
calibre of its employees. The Group strives
to create an inspiring environment to attract
high-calibre staff. Career development
programmes promote learning. A job
becomes a lifelong learning experience
with exciting challenges, responsibilities
and opportunities. A.P. Moller-Maersk is an
equal opportunity employer who respects
the differences and diversity of its staff.
Environmental issues are a top priority
at A.P. Moller-Maersk. The Group believes
in sustainability and supports initiatives
that promote environmental responsibility.
It looks for ways to implement energy-
efficient solutions with creativity and skill,
for the benefit of the environment and the
bottom line. A.P. Moller-Maersk is actively
involved in a number of organisations that
are working to reduce environmental impact.
www.maersk.com
Best of Denmark 53
 Family owned Shipping Company
Profile
and Logistics
Rederiet M.H. Simonsen, was founded in 1931
by Martin Hjorth Simonsen.
Corporate
Shipping, Transport
MT ORAHOLM on passage to Moerdijk
History
Founded in 1931 by Martin Hjorth Simon-
sen, Rederiet MH Simonsen remains a fam-
ily owned shipping company. Today man-
aged by his son Lars Hjorth Simonsen
who is now the fourth generation of family
shipmasters who owned their own vessels.
Although starting up with general cargo
ships, MH Simonsen is today solely operat-
ing tanker vessels, comprising ships in the
range from 2000 dwt and up to 6000 dwt.
Vegetable oils and fats
Our ships are primarily engaged in the
North European markets. The majority of
the vessels are employed in the transporta-
tion of vegetable oils, fats, molasses, wax-
es, fertilisers and other FOSFA acceptable
products. Two sister ships of our fleet m/t
X54 Best
BestofofDenmark
Denmark
Orateca and m/t Orakota are further more
dedicated as life time food-grade carriers
and adheres to the most stringent require-
ments in the food industry.
Large tankers with capacities of up to
50,000 tons enter Rotterdam with palm oil
products from the Far East, and our vessels
distribute this oil to factories and consum-
ers in Northern Europe.
Mineral oil and chemicals
Another segment is the cpp trade (clean pe-
troleum products), where M.H. Simonsen
have designed and built a tanker specifical-
ly to supply the villages around the coast of
Greenland – m/t Orasila. The m/t Orasila is
permanently stationed in Greenland and is
trading 12 months a year occasionally under
extreme weather conditions.
Furthermore M.H. Simonsen offers their
service to the chemical industry. The typi-
cal products we are carrying are ethanol,
butanol, glycols and other easy chemicals
used for a variety of purposes within the in-
dustry. This segment is to be further devel-
oped in the future.
It is also our aim to maintain and to fur-
ther strengthen our position as a market
leader within the transportation of vegeta-
ble oils in our designated market areas by
continuously adapting to market demands,
international rules and regulations.
Christiansmindevej 74,
Box 224, 5700 Svendborg, Denmark
Tel. / Fax . . +45 6220 3633 / +45 6220 3533
E-mail . . . . . . . . . . mhs@mhsimonsen.com
Web site . . . . . . . . . www.mhsimonsen.com
MT ORASILA along the coast line of Greenland

Since 1998, the office of Rederiet M.H. Simonsen resi-

dens in the old mansion ‘Villa Svea’ by Svendborgsund.
Villa Svea required a year of renovation before moving
in was possible, and the mansion is today regarded as
one of the most beautiful houses in Svendborg.

Niels Simonsen, Martin’s father, owned two pearboats,

»Mary« and »Håbet«, begin 1900s.

Best
Bestof of
Denmark
Denmark X 55
 The International Port
Shipping, Transport and Logistics

of Denmark
The Port of Aarhus has been developing rapidly during the past
ten years. Very rapidly. The port has strengthened its position as
Denmark’s largest container port and currently has a market share of
no less than 65 per cent of the containers handled in Danish ports.

To an increasing extent, the containers
handled contain goods sailed to and from
a number of ports in the Baltic Sea area.
With weekly calls by the world’s largest
container ships from Maersk Line and daily
connections to most of the Baltic Sea region
through fourteen shipping companies, the
Port of Aarhus has a fine-meshed route
network, which more and more transport
buyers are beginning to realise.
Competition is key for the Port of Aarhus,
and its competitiveness is affected by both
external and internal competition.
Most efficient in Europe
Externally, the Port of Aarhus benefits
greatly from the daily competition with
the continent ports in countries such
as Germany and the Netherlands. This
competition strengthens the effort to
maintain the position as one of the most
efficient container port in Europe, as
measured by number of container lifts per
crane hour.
Internally at the port, we have two
competing terminal operators: APM
Terminals and Cargo Service. This
ensures that the transport buyers are
given optimal service.
Another reason behind the port’s success
is a distinctive investment strategy, which
has led to total investments of EUR 188
million over the last 10 years.
So, we have plenty of room as we have
expanded the port in step with the growing
revenue. From 1997 to 2007 we have
doubled the number of containers handled,
and during the same period we have invested
EUR 160 million in new container facilities
– including a fleet of the world’s largest

56 Best of Denmark

container cranes. The container segment has
seen rapid growth, but the Port of Aarhus
has other things to offer being Denmark’s
largest public bulk port, with grain, feedstuff
and oil as the types of goods most frequently
passing over the quays in bulk and multi
terminals. Finally, the Port of Aarhus is the
largest ferry port in Western Denmark.
No congestion
In step with the continuous expansion of
the port, we have ensured to develop the
required infrastructure. This means that no
customers will be troubled by heavy traffic,
queues or congestion problems. And there
is no doubt that ‘all clear’ is a competitive
parameter that is becoming more and more
important.
The latest expansion of the port by a
total of 400,000 m² of container terminal
was completed on time and within budget.
However, we will continue expanding the
port and already have plans to expand yet
another container terminal.
Recently, we were rewarded for the port’s
success through a political decision to spend
EUR 200 million on a completely new tunnel,
a tunnel carrying the goods directly to and
from the port – onto the European motorway
network. The tunnel is expected to be
completed in 2015 – at the same time as the
next expansion of the container port.
The Port of Aarhus is not only strategically
well located in respect of the increasing
volumes of goods expected in the Baltic
Sea region. The port also has a favourable
location in respect of the domestic market
– almost in the middle of the centre of gravity
for both consumption and production.
Natural advantages
In addition, the Port of Aarhus has a
number of natural advantages, including
a natural water depth, making it ideal for
accommodating large, ocean-going container
ships. On the other hand, the water is not
so deep that it results in extraordinary costs
when constructing new port areas. And there
are no natural hindrances that can hamper
vessels calling at the port – for example large
waves and winter ice.
On one hand, the natural advantages
imply high efficiency and free competition
between more terminal operators, and on the
other hand, they contribute to making the
Port of Aarhus one of the most competitive in
the market – also in terms of price.
Naturally, the price level is the result of
the competition described above, but also
of the synergies created when more terminal
operators use the same equipment, such
as the port’s cranes, which are owned and
operated by the Port of Aarhus.
Ships calling at the port may use the
port’s own pilot, mooring and towage
services. These services are optional and if
the need arises, the services are available
24/7/365 – at very short notice.
* Measurement made by Maersk Nordic &
Baltic which is one of the Port of Aarhus’
most valued collaboration partners.
Read more about The Port of Aarhus on
www.aarhushavn.dk.
PORT OF AARHUS
www.aarhushavn.dk
Best of Denmark 57
 Bornholm - the fairytale island of adventure
Bornholm is a unique part of Denmark - quite unlike the rest of
the country. Cliffs in the north, deep rift valleys, a huge forest with
ancient beech trees, rugged rocks and deep forest lakes, miles of
broad and white sandy beaches in the south. Bornholm contains a
huge variety of landscapes and different sights.
Enjoy the great cultural variety. Tradition and
progress go happily hand in hand on this
island, where everything is easy to grasp and
get sight of. Old crafts such as clock making,
the mills and the smokehouses live side by
side with the most advanced glassworks,
modern architecture and art exhibitions.
Bornholm is a world of goodies - so don’t
forget the gastronomic delights of the
island. The culinary range has much to
offer, including organic products, ranging
from cheese and sausages to candies and
chocolate. The traditional cuisine using
only local produce is becoming increasingly
popular – also due to the fact that the
58 Best of Denmark
many chefs of Bornholm have successfully
made their own versions of local dishes in
accordance with the modern traditions and
tastes. Visit the many smokehouses, with
their production of herring, salmon, mackerel,
prawns, mussels and other fruits of the sea
and try the locally made sweets, toffee,
liquorice, ice-cream, red wine, beer, brandy,
crackers, biscuits and honey. And it’s not just
people on Bornholm, who know about the
high quality of these products – they are now
an export item. But don’t worry – there’s still
enough for visitors!
Pay also a visit to the fishing hamlets
dating back centuries, the 4 of the total 7
round churches of Denmark, the woods,
the heath lands and the countryside.
Enjoy jazz festivals and live music, maybe
at Hammershus, Northern Europe’s
largest castle ruin. Deploy your joints and
muscles and try for yourself the myriad
picturesque walks along the coasts or
cleft valleys – or bike round the island on
the hundreds of kilometres of intersecting
cycle trails.
Whether you like golf or for example
angling - or simply want to relax and
enjoy the sand, the cliffs, and the warm
summer sea of the Baltic, Bornholm is a
perfect place.
However you tackle Bornholm, the island will
leave its special mark on you: a contentment
of the soul, born from the slow pace, the
atmosphere, the peace and quiet, the
friendliness and the natural beauty.
Visit the little piece of land covering 587
square kilometres. The distances are short
and there is always something new to see
and to experience. A small island that for
over a century – with a magnetic force – has
attracted artists and tourists alike. Bornholm
is an island made for holiday, made for slowly
peeling the potatoes in the shade of the
summer cottage, exciting bathing holidays,
cycling trips, jogging, hikes, culture – and
enlightening, enlivening adventures. It’s the
first time for some people. Others have tried
it 25 times. Bornholm is not easily forgotten.
Eight out of ten come back for more.
Everyone needs a bit of Bornholm, the locals
say. Take the trip for yourself and find out why.
Welcome to Bornholm!
Get more information about
Bornholm on www.bornholm.info
and www.roennehavn.dk
Best of Denmark 59
 Scandinavian Transport Center
Shipping, Transport and Logistics

Location is everything…
and if you add top quality facilities, you get a
fantastic basis for development and growth.

Scandinavian Transport Center offers
you one of Denmark’s fastest growing
business parks, and a modern port with
ultra modern facilities.
On top of that you find the transport
centre, which offers all the services you
need as a transporter.
Both the business park and the port
is only one hour away from 3,5 million
consumers. Further it’s a great gateway to
Europe and the Nordic Countries.
The business park and the port is a
strong combination. But even individually
they offer you value for money.
The Scandinavian Transport Center
in Køge...
is one of Denmark’s fastest growing
business parks. Direct access the
European highway system, rail way
connections alongside the harbor and
the presence of modern support facilities;
have led to a thriving transport centre,
with many large companies represented,
and a busy harbor with increasing
goods and passenger turnover. Within a
short time, the Scandinavian Transport
Centre has grown to become one of the
largest combined business and transport
parks, servicing Zealand and Greater
Copenhagen and with the bridge to
Malmoe close by, you also have direct
access Sweden and Norway.
The park is now 130 hectares and it is
still growing.
Scandinavian Transport Center is
divided into two parts: the transport centre
and a large business park allocated to
various types of business. Due to the
excellent road access, the rail system
and Køge Harbor provides you with the
possibilities for ideal logistic solution.
And on top of it all you are but 1 hour

60 Best of Denmark

away from the international airport of
Copenhagen.
The transport centre primarily services
the transport industry, and includes
facilities such as a filling station, cafeteria,
service and repair amenities, vehicle wash,
accommodation, and a fenced car park.
Some sites in the business park are still
vacant. The presence of companies such
as Netto, OK, NCC, Nyscan, DBK and the
LMG Group indicates a vote of confidence
in Scandinavian Transport Center.
See a complete list of companies on
our website www.stc-koege.dk
The Port of Køge
In addition to the transport centre,
Scandinavian Transport Centre also operates
The Port of Køge. This key Danish harbor is
often called the ‘gateway to the East’ due
to its ideal location for servicing the Baltic
region. A regular ferry route from the Port of
Køge to the Danish island of Bornholm was
recently established, further increasing traffic
in the harbor.
The Port of Køge is one of Denmark’s
oldest ports, and there have been maritime
activities in Køge for thousands of years.
The current port is an active and dynamic
port, with lots of traffic and further growth
expected in the future.
Now and over the next few years, we
are investing approx. 950 million DKK to
expand the port, adding 1,200 extra meters
of wharf area and 40 hectares of land.
This will make The Port of Køge an even
stronger partner for the large surrounding
area, which is serviced by the port and the
companies based there.
The Port of Køge has been modernized
over the last few years, and is equipped with
ultra modern facilities for dry and wet loading,
bulk goods, and tankers, and other types
of shipping. The port is well supported by
experienced suppliers and good equipment.
The best from two worlds
The Scandinavian Transport Center is a
commercial company and run as such, with all
the benefits of short dissection making, and
the hands-on knowledge of the business.
The owner of the company is the Municipal
of Køge, giving us the benefit of god long
term investment plans, full attention to
the development of the overall area and
the common goal of supplying the best
opportunities to the users of the facilities.
We welcome your business, and we will do
our outmost to accommodate your needs.
For further information,
please do not hesitate to contact us.
Phone: +45 5664 6260
Fax: +45 5663 7400
Scandinavian Transport Center
Baltic Kaj 1
DK-4600 Køge
Denmark
Or visit our website www.stc-koege.dk
Best of Denmark 61
 Shipping with pride
That is how we feel and how TORM does business. Our customers
experience our pride in the way we always strive for excellence and quality
in all our dealings with them. Among our employees, pride comes in the
form of respect, professionalism and team spirit that characterise TORM.
Towards the world around us, we strive
to preserve the good reputation of the
shipping industry and take pride in being a
first-class shipping company and “the best
in the business”.
TORM is the world’s largest carrier of
refined oil products with a fleet of more than
130 vessels and 3,500 employees all over
the world. The aim is to grow the company
twice as big over the next two to three years
and become the world’s most environmental
shipping company by 2015.
With roots dating back to 1889, when
Captain Ditlev Torm founded the company
62 Best of Denmark
and bought his first ship “Alice”, to 1905
when TORM was listed on the Copenhagen
Stock Exchange, and 1985 when TORM
bought its first double-hull product tanker.
TORM has come a long way since then,
and today the company is headquartered
in Hellerup and represented with offices in
Mumbai, Singapore, Manila and Stamford.
After the acquisition of the US-based
company OMI in 2007, TORM has focused
on integration the last year, and today we
are proud to say that this process has been
a success. We are on our way to becoming
a truly global business, we have a young
and modern fleet, and we have good and
competent employees.
One of the most important factors in
TORM’s continued success is our ability to
attract the right employees. The people of
TORM are our real asset and the foundation
of all our work. We believe in ensuring the
best possible working environment for
our employees, both at sea and ashore.
That is why we make room for individual
development, education and delegation of
authority.
TORM has three core values,
Entrepreneurship, Professionalism and
Respect. To make sure that these are the
right values for TORM, our employees have
chosen them. Entrepreneurship describes
the way we behave and how we do
business by bringing the best of our abilities
and creativity to TORM. Professionalism
characterises how we build trust by
standing by our commitments – “our word
is our bond”. Finally, respect describes
the way we treat each other as well as our
customers and business partners, and how
we build relationships.
The environment has played an important
role for TORM for many years, and today we
are more conscious about the environment
than ever before. This is because our
customers demand it and because all the
people at TORM are responsible people
who care about the environment, and thirdly
because it adds value to the company.
We acknowledge that a company such as
TORM plays an important part in major
environmental issues, and we want to help
minimise the impact that we have on the
environment. Therefore, social responsibility
and the environment are high on the
corporate agenda in TORM, and we have
a strategic plan to become the greenest
shipowner in the world by 2015.
TORM is looking forward to being able
to celebrate the 120th anniversary of the
company in 2009. TORM has come a long
way already but we still have a long way
to go. The anniversary marks a milestone
in the company’s history, and our slogan
“Shipping with Pride” is a good way of
describing how we have done business
since Captain Torm started the company in
1889 and how we still do business today. www.torm.com

Best of Denmark 63
Chapter 3
Design

64 Best of Denmark
Best of Denmark 65
 Bang & Olufsen – Courage to
Design
constantly question the ordinary
While it is often said that great minds think alike, the phrase is especially
pertinent when applied to two pioneering engineers from Denmark
whose life-long working relationship developed into one of the most
innovative partnerships in the consumer electronics industry.
Founded in 1925 by young engineers
Peter Bang and Svend Olufsen, Bang
& Olufsen has grown from a small local
operation to a global icon combining
technological and design excellence with
the strongest possible emotional appeal.
Today, the company stands for
the opposite of mass production,
which, of course, is vital to the
exclusive aura surrounding all Bang
& Olufsen products; the pioneering
technologies, the innovative design and
innate elegance, the time-honoured
crafts tradition and honest use of
real materials, the careful attention
to detail and passionate devotion to
the complete experience – all these
elements have made the brand name
Bang & Olufsen one of the strongest and
most widely recognized in the world.
Keeping it simple
For decades, Bang & Olufsen customers
have been able to engage their senses with
66 Best of Denmark
the sights and sounds of high-end and
high-quality AV products that are all about
the listening and viewing experience. It is
our credo that people should not be forced
to adapt to technology; technology should
be adapted to them. New products, new
concepts, new technologies all come to
nothing if the customer finds it difficult or
even impossible to access them. We are
therefore willing to go to great lengths to
comprehend the interaction that goes on in
people’s homes between those who live there
and the technologies that they live with.
We will always choose excellence over
novelty, and have in fact invested more time
and effort in the research and development of
intuitive operation principles and integration
than any other consumer electronics
company. We work with university researchers
and doctoral students in psychology to test
and develop intuitive user interaction models,
and have even worked with institutions as
high-profile as NASA to fully understand
the interaction between user and product.
Our goal is to make the operation of all
our products as simple and intuitive as
possible, and also to make products
that automatically adjust themselves and
adapt to their surroundings to produce the
ideal listening or viewing experience. For
instance, Bang & Olufsen has developed
Automatic Colour Management, an
innovative plasma technology that ensures
rich and natural colours throughout the
lifespan of plasma screens which would
otherwise slowly degrade. After every
100 hours of viewing, a short mechanical
arm with a camera eye at the end swings
down from behind the aluminium frame,
and measures a test picture that appears
on the screen. Within seconds, the colour
temperature is analyzed and adjusted to
ensure consistent colour reproduction even
after thousands of hours of use over the
years. Automatic Colour Management has
all the hallmarks of a proprietary Bang &
Olufsen technology; it is intelligent, easy & Resorts, Four Seasons, Mandarin Oriental through the use of its time-honoured acoustic
to use, and elegantly integrated into the and Starwood Hotels & Resorts. One of the competences and patented technologies
BeoVision 4 and BeoVision 9 plasma TVs. first Starwood hotels to be equipped with such as ICEpower amplification. Since
Bang & Olufsen products was the landmark then, the various sound systems from
Branching out Hotel Marqués De Riscal. Designed by Bang & Olufsen have received numerous
In recent years, Bang & Olufsen has renowned architect Frank O. Gehry, the prestigious prizes and awards, and today
extended its comprehensive experience hotel is his second masterpiece in Spain the company is a world leader in quality-
with integrated video and audio solutions after the Guggenheim Museum in Bilbao. driven sound systems for performance cars.
for the home to other areas such as the The cooperation between Hotel Marqués Branching out to provide the best possible
hospitality and automotive industries. De Riscal and Bang & Olufsen is one experience to our customers not only in
Bang & Olufsen Enterprise partners with concrete manifestation of the partnership their homes but also in their cars or hotel
developers worldwide as well as international agreement with Starwood Hotels & Resorts rooms has also served to reinforce the Bang
hotel chains and high-profile, niche which gives Bang & Olufsen the status of & Olufsen vision: Courage to constantly
hotels, guaranteeing quality entertainment preferred supplier for over 180 Starwood question the ordinary in search of surprising,
solutions that add unique value and hotels in Europe, Africa and the Middle East. long-lasting experiences. Bang & Olufsen
differentiation to prestigious developments is much more than a range of individual
and world class hotel interior designs. In the driver’s seat products; it is an open invitation to let sound
Examples of major hotel chains where it In 2005, Bang & Olufsen entered the and vision become an integrated part of your
is possible to experience Bang & Olufsen are automotive industry aiming to develop the life by going for the ultimate experience and
Hyatt International, Intercontinental Hotels best performing car sound system ever moving the experience anywhere you like.

Best of Denmark 67
Design Celebrating the 90 Years Georg Jensen
Anniversary of Henning Koppel
Henning Koppel might not be the best known of the Georg
Jensen designers – but for sure one of the most important.
This year Georg Jensen celebrates the 90 year anniversary of
the great master of silverwork by launching a comprehensive
and representative collection of Koppel icons.

Henning Koppel (1918-1981) may have been
destined to become the indisputable master
of silverwork design in the second half of the
20th century, but when he began his career
at Georg Jensen in 1945, the shift in the
materials with which he worked could not
have been more dramatic. He was already
an exhibited sculptor, having developed
particular skills in working in granite. As
a designer in silver, his new medium was
infinitely more malleable – though in post-war
Copenhagen, in very short supply.
In spite of this restriction, his first works
– a series of necklaces and linked bracelets
resembling whale vertebrae and microscopic
organisms - were small masterpieces in
imaginative modeling. As with all of Koppel’s
work, each piece was given a unique number.
Such works as No. 88A and No. 89, enlivened
by the asymmetrical vitality of the organic,
were jewellery unlike anything ever created at
the silver smithy in its first 40 years.
By merging the abstract with the vivid
organic mode of expression, his radical
design continued the explorations of the
“biomorphic” form found in the creation of the
artist Jean Arp. Silver jewellery demonstrating
such an intuitive and spontaneous idiom was

68 Best of Denmark

truly ground-breaking – also in an international
context. They were very well received - first
presented to customers in the mid 40s – and
still they have kept both the artistic and
commercial appeal.
By the 50s, with silver in greater supply,
Koppel was focusing his innate sense of form
in creating hollowware where each piece is a
remarkable sculpture. A pitcher can playfully
imitate the form of a “pregnant duck” (No.
992) or hint at the sleek lines of a swan (No.
1052). The handles of the covered fish platter
(No. 1026) resemble the softly rounded lips
of the fish that the platter may contain. The
hollowware pieces created by Henning Koppel
are indeed spectacular and bold and this may
be Koppel’s richest period of creativity. He
achieved perfectly integrated forms as it is
only granted the true masters.
Like many of Georg Jensen’s other great
artists, Koppel also designed cutlery
sets. CARAVEL, No. 111, from 1957, was
conceived on the same principle as his
hollowware: smooth and unencumbered
by ornamentation, and yet full of
engaging character.
In 1978, Koppel designed No. 318, the first
men’s watch produced by Georg Jensen.
Combining a restrained elegance with
audacious simplicity, the white dial has
hours and minutes marked only by dots.
The sophisticated understatement of this
timepiece, along with the subtle variations on
its design that followed, remains a must-have
for customers worldwide.
Whether working on the design of a desk
set, or the composition of a serving dish,
the key to Koppel’s design remains the
same - a simplification of line, behind
which lies intense preparation. The form is
tightly controlled yet flexible, the result of
repeated corrections of contours in Koppel’s
preparatory charcoal drawings, which endow
each object with a continual fluidity, always
evolving, always resonating.
When Henning Koppel died in 1981, aged
63, he had filled his years of association with
Georg Jensen with an astonishing range of
work: from stainless steel cutlery such as
NEW YORK (No. 320), which found its way
into the homes of millions, to magnificent
one-off signature pieces such as the silver
and crystal chandelier he designed to
celebrate the 75 year anniversary of Georg
Jensen in 1979.
His influence, as the greatest Danish silver
designer of his generation, had been
recognised by many awards, such as the
Milan Triennial, the International Design Award
and the Lunning Prize which was then the
ultimate design recognition. But perhaps of
greater significance is the fact that people of
today still choose to wear a watch by Henning
Koppel or to serve coffee from one of his
pots. The integrity and appeal of his designs
remain vital and undiminished.
Best of Denmark 69
Design
JACOB JENSEN ™ JACOB JENSEN™
Pure lines, simple forms, contrasts of light and dark. A unique, pure and classic
form language developed by Jacob Jensen and refined by his son, Timothy
Jacob Jensen. Two generations of Danish designers who, for over fifty years, have
contributed to the aesthetics of daily life and pleasure by designing products for
everyday use filled with ideas, radical purity and quiet beauty.

Jacob Jensen founded his studio in 1958
and over the following decades developed
the form language, which changed our
view of how Hi-Fi systems, telephones,
watches and many other products can
look. The contribution made him one of
the most recognised designers with a
vast number of prizes and exhibitions,
including a solo exhibition at the Museum
of Modern Art (MoMA) in New York.
Timothy Jacob Jensen began his
apprenticeship with his father in 1978,
where he designed the first products
under the JACOB JENSEN trademark,
namely the Classic 510/520 watches.
They were included in the design
study collection at MoMA and were
awarded Watch of the Year in 1986. The
watches are still in production today.
With its stylistically consistent mixture
of sense and seduction, Jacob Jensen
Design’s form language has proved to be
unusually enduring and universal. It has
grown and spread to new product areas
and cultures, and through a network of
partners and in close cooperation, JACOB
JENSEN BRAND produces and markets
a wide range of lifestyle products and is
now represented in over 30 countries.
The current partner group is
formed by six partners. Two of these
partners are Danish Eyewear, which
produces and markets all JACOB
JENSEN™ Eyewear, and lifa design,
which produces and markets the
JACOB JENSEN™ Kitchen & Bath.
About Danish Eyewear
Danish Eyewear A/S was founded in
2001 by Jens Thiele. The idea was to

70 Best of Denmark
develop a new an alternative platform for
unique eyewear collections created by
world-famous designers. This concept
continues to guide the company today
with a combination of classic design and a
desire for innovation without compromise.
Today, Danish Eyewear is an
international manufacturer of eyewear and
is dedicated to leading the way in stylish
and fashionable eyewear design. They
constantly present new collections, both
of JACOB JENSEN™ Eyewear and Danish
Eyewear and are still spurred on by an
enterprising spirit, giving them the freedom
to do things differently, compared to some
of their more traditional competitors.
This ambition does not just stem from
the demands they place on professionalism
and aesthetics, but also from the fact
that eyewear are indispensable for their
users. When people meet it is quite natural
to look each other in the eye. The first
impression of an other person comes lifa design’s showrooms are unique. Firstly, to compromise, to create the JACOB
from their eyes, and the way these are they are arranged in zones according to JENSEN™ range of kitchens and bathroom
framed by their eyewear. This is why the various themes of the extensive range furniture, just as it requires the same
Danish Eyewear make no compromises - the bold Outside/Inside, streamlined qualities to choose them for a home.
when it comes to the approach and desire New View, minimalist Simple Living, JACOB JENSEN™ Kitchens are
for innovation, which has characterised homely Country and the uncompromising exclusively sold in lifa design’s stores.
Danish Eyewear from the beginning. JACOB JENSEN™ Kitchen & Bath.
Secondly, the showrooms focus on www.lifa-design.dk
www.danisheyewear.com where the kitchen interfaces with the
www.jacobjenseneyewear.com rest of the home, supplemented by a full With its pure contrasts, simple effects
range of bathroom and dining furniture, and serene user interface, JACOB
About lifa design lounges, lamps and flat screen TVs. JENSEN™ is a language pointing far into
lifa means ‘life’ in ancient Icelandic. The inspiration for JACOB JENSEN™ the future and JACOB JENSEN BRAND
The name was chosen because the Kitchen 1 and Kitchen 2 was drawn from is always keen to cultivate new business
company believes the kitchen holds the scenery of northern Denmark, where relationships and new markets which will
the essence of life. All lifa kitchens are Jacob Jensen Design has designed the give voice to our design philosophy.
designed to be lived in – and can take kitchen industry’s answer to a Formula
everything life throws at them as a result. 1 car. It required courage and a refusal www.jacobjensen.com

Best of Denmark 71
Design
Jesper Holm of Copenhagen j e s p e r H o l m

JESPER HOLM OF COPENHAGEN is a company

founded in 1992 now exporting worldwide, selling to
private costumers as well as the companies via the
internet, and from the workshop boutique.

The design aims to complete its function,
having a logical simple shape. The unification
of designer and manufacture allows for more
inventive and less commercial products.
All is handmade in the designers own
workshop, hand assembled, finished and
quality controlled by JESPER HOLM in
Copenhagen.
JESPER HOLM OF COPENHAGEN’S
modern furniture collection is practical,
friendly and handmade. It has personality and
a style for now and forever.
“My design is out of the Scandinavian
design tradition. I try to perfect the
simplicity... the very simple, the function, the
usefulness, the quietness and modest.
I keep trying till perfection over and over till
the shape is magic.” Designer Jesper Holm

72 Best of Denmark
 Jesper Holm
Winthersmindevej 24
DK - 2635 Ishøj Landsby
jh@jesper-holm.dk
www.jesperholm.com

Best of Denmark 73
 Ole Lynggaard Copenhagen –
Design

making jewellery into a true

work of art
Drawing on a wealth of different impressions and inspirations, the
designers, Ole and Charlotte Lynggaard, bring their ideas into visual
form. Sketches and models are laboriously perfected, and with the
passionate dedication and the skills of a true artisan, their exclusive
jewellery designs are fully realised.

A reputable family business Handmade in Denmark Luxurious design with a soul

When Ole Lynggaard came back from his
worldly travels in 1963, he bought the little
workshop he had been so accustomed
to rent, and established Ole Lynggaard
Copenhagen. 31 years later his daughter,
Charlotte Lynggaard, joined the company
and today it belongs to some of the most
reputable family owned companies in
Denmark, including Charlotte Lynggaard´s
brother, Søren Lynggaard and her husband,
Michel Norman, who respectively lead and
market the company and brand.
The head office and production of
Ole Lynggaard Copenhagen is close
to the centre of Copenhagen with 75
employees. 30 goldsmiths are seated
in-house, giving the designers the
opportunity for close cooperation, when
handcrafting the unique designs and
striving for ultimate perfection in the
jewellery pieces. Gemstones are hand
picked based on their vibrant colours
and form, and each piece of jewellery is
manually formed, and then subjected to
stringent quality control.
A Scandinavian success story
Ole Lynggaard Copenhagen is one of
the leading luxury jewellery brands in
Scandinavia, its predominant success
being in Denmark, Sweden and Norway
with a vast retailer network. Today the
company´s focus and efforts are also on
the international market with retailers
widespread in Europe, but also in the
Asian Pacific region.
The Lynggaard jewellery is a collection of
extravagant pieces with timeless designs that
are meant to outlive any seasonal trends.
Charlotte Lynggaard, who now defines the
company profile, is passionate about setting
her own creative signature on everything,
from designing the luxurious packaging for
the jewellery to the showcases presenting
them, from image photo shoots to creating
the jewellery catalogue. The purpose is to be
able to see into the soul of the design, and to
understand the story that follows the pieces
all the way from the birth of the idea, to the
sketches on the drawing board until the final
piece of jewellery is made.

74 Best of Denmark
Two designers with unique styles
Ole Lynggaard Copenhagen offers a series
of jewellery collections. Ole and Charlotte
Lynggaard each have their own unique
creative style, which adds an extra dimension
to the already generous palette of styles that
embrace feminine sentiments as well as bold,
elegant, sensual, or casual looks. All jewellery
has either Ole or Charlotte Lynggaard´s
signature engraved on it, which is a guarantee
of their dedication to quality and perfection.
The flexible lock by Ole Lynggaard
Ole Lynggaard´s designs are both
contemporary and classic. He prides himself
in taking years to perfect his designs and
collections. Today, all the jewellery collections
support Ole Lynggaard´s original idea to
design flexible jewellery, when he invented the
revolutionary flexible lock in 1979. The lock
gives the wearer the possibility to mix and
match the jewellery with different pendants,
chains, necklaces or add-ons, enabling many
wearable variations of the pieces.
”Rock n´roll” Charlotte
In Denmark, Charlotte Lynggaard is
considered a fashion icon. As a mother of
three children, she is often interviewed by the
media regarding future trends. Her style is
predominantly feminine, but at the same time
modern, elegant and timeless. Charlotte´s
luxurious jewellery designs have fascinated
many Scandinavian women for years and
appeals to all kinds of women; sophisticated,
feminine or modern. Charlotte is well known
for her abiltiy to capture that special kind of
edge in her designs, which can bring forth an
elegant, tough or sexy look - with a hint of
“rock n´roll”.
Appointed by the Royal Danish court
Ole Lynggaard Copenhagen has a long and
distinguished history of serving both royal
and other prominent clientele. In 2008, Ole
Lynggaard was appointed to the Royal
Danish court, as an official jewellery supplier.
Stars and celebrities, like the singers and
style icons, Fergie and Christina Aguilera
wear the jewellery and Ole Lynggaard has
shown their collections on celebrity models
like actress Connie Nielsen, the Aqua singer
Lene Nystrøm and catwalk super models, like
Naomi Campbell and Helena Christensen.
Among the worlds top luxury brands
In September 2008, Ole Lynggaard Designing to sponsor water wells
Copenhagen opened their flagship store After reading an article about climate change and
at Copenhagen Airport in honour of the the threat it has on penguins as well as people,
company´s 45th anniversary, marking its Charlotte Lynggaard sat down and created My
success as a leading Scandinavian luxury Friend, penguin jewellery in silver or gold, for
jewellery brand. It is situated on the new children and adults. She took action in order
luxury shopping street, side by side with other to help and implore others to support in taking
well known international luxury brands. Like care. A percentage of the proceeds from My
with everything else, the flagship store has Friend go to sponsoring a member of Child Fund
been carefully designed and executed by the International, who are building water wells in
jewellery designers themselves and it offers dry areas in west Africa. Many water wells have
visitors the unique opportunity to experience already been built in Togo, sponsored by Ole
the full “look and feel” of the Ole Lynggaard Lynggaard Copenhagen. For more information
Copenhagen universe and the exclusive spelase visit www.myfriendcare.com
jewellery collections.
Expansion without compromise
The future goals for Ole Lynggaard is to
expand to a greater extent. “We want to
develop the company, but when we do it, we
do not want to make compromises, so we´re
taking it at our own pace. You don´t want to
break your neck by moving too fast. We want
a healthy company that we can be proud of!”
Says managing director Søren Lynggaard.
Striving for ultimate perfection
Founder and jewellery designer Ole Lynggaard,
with his daughter, designer Charlotte Lynggaard,
and his son, managing director Søren Lynggaard.
See a selection of their designs at www.
olelynggaard.com.
www.olelynggaard.com
Best of Denmark 75
Design
LINDBERG Precious
LINDBERG’s top collection – LINDBERG Precious – consists
of solid 18-carat gold frames, platinum frames and natural
horn frames and is one of the most exclusive and prestigious
international eyewear collections.

LINDBERG’s minimalist and lightweight
design is particularly well suited to precious
metals. The small amount of metal used
means that the frame never feels heavy,
even though it is made of solid 18-carat
gold or platinum.
LINDBERG Precious is available in both 18-
carat (750) Greenland red and white gold and
in platinum (950). The frames can be supplied
with a highly polished finish, a matt finish or a
beaten finish.
A special hardening process developed
by LINDBERG allows very fine 18-carat
gold thread and gold plate to be used as
well as platinum. This gives LINDBERG’s
precious metal spectacle frames the right
degree of flexibility and resilience without
compromising springiness and strength.
This glamorous solution also includes
individually set, brilliant-cut diamonds of
the highest quality: Top Wesselton VVS on
the front of the frame or on the temples.
A special element of the LINDBERG
Precious concept is the unique natural horn
temples in which 18-carat red and white
gold inlays connect the temples with the
gold-wire hinge and front elements.
The natural horn temples are produced
from water buffalo horn. Each horn temple
boasts unique variation in depth of colour
and markings.
The colour and patterns of each pair
of horn frames are unique. LINDBERG

76 Best of Denmark
currently sells horn frames in six different
colour categories: black, black with white
flecks, dark brown, medium brown, light
brown, and beige/natural.
All parts for the LINDBERG Precious
collection’s exclusive spectacle frames
are carefully hand-made in Denmark to
guarantee the best finish and quality.
All in all, LINDBERG Precious is a
unique and exclusive concept in which
every detail contributes to creating
sublimely individual eyewear. The
gold used in the LINDBERG Precious
collection also has its own unique story.
It begins in the Arctic north, in Greenland,
where the raw ore is mined in one of the
world’s smallest mines. The ore is then
shipped to Spain where it is refined to
the purest gold (24 carat). LINDBERG
has the exclusive world rights to use this
gold as wire and plate for manufacturing
spectacle frames. www.lindberg.com
Best of Denmark 77
Design

Skagerak Denmark A/S

Havnevej 11, DK-9560 Hadsund
Tel: +45 99 52 52 00
E-mail: info@skagerak-denmark.com
www.skagerak-denmark.com

Skagerak Denmark – exclusive design with a maritime cut

For decades, Skagerak Denmark has been synonymous with Danish garden furniture of international calibre. What all our products have in
common is that they are developed based on a basic philosophy which – like the company as a whole – is anchored in the values of the maritime
world. Products by Skagerak Denmark are renowned for their fine craftsmanship and the durable materials they are made from – where form and
function add up to a greater whole.

In recent years, Skagerak Denmark has expanded its range to include design-led furniture for indoor and outdoor use and a large selection of
household articles. These are also made of the familiar types of wood that Skagerak Denmark has been using for generations, as well as new,
modern man-made materials such as fibre-reinforced concrete and plastic. All Skagerak Denmark products bear a visible logo widely recognised
as representing the clean-cut lines and simple appearance of our furniture designs, which lend themselves to multi-functional uses and elegant
solutions to practical needs.

78 Best of Denmark
Best of Denmark 79
Chapter 4
Education and Research

80 Best of Denmark
Best of Denmark 81
 Copenhagen Business School
Copenhagen Business School (CBS) was founded in 1917 to meet
the business sector demand for highly qualified people, and today it
is one of the largest business schools in Northern Europe.

About CBS
The School has a very strong innovative and
entrepreneurial culture and we have weaved
this approach into the curriculum development
of all our MBA programmes. Furthermore,
leadership is a prominent element of our
programmes. The Scandinavian leadership
style, based on values such as trust, care and
respect for the individual, is found to be highly
applicable to the knowledge-based economy
where there is a high level of uncertainty
and changes. Drawing upon CBS extensive
connection with the business community, our
MBA programmes combine academic rigor
with practical relevance.

Creativity supports business development

Innovation is one of the key research areas
at CBS. The main priority is the innovation
process, which is considered as the process
of how the “good idea” is commercialized
and turned into growth. Specifically, in
management of innovation, entrepreneurship,
intellectual property rights, venture capital,
experience economy and creative industries.

82 Best of Denmark

In the MBA programmes at CBS, we see
the innovation process as cross-functional
and cross-disciplinary where the forces are
driven from problem to idea generation,
to concept to bringing the outcome to the
market. Utilizing the competence at more
than 30 business research centres at CBS,
MBA participants are immersed into a series
of courses and workshops as well as guest
speakers in the area of innovation.
Focus on Leadership
The MBA programmes at CBS are designed
to boost the participants’ managerial and
leadership skills. Along the academic
curriculum, we have a rigorous leadership
development programme. Participants are
encouraged to explore and understand
what leadership is and how it really works.
Participants are encouraged to use their prior
experiences as well as using the program as a
starting point for development.
CEO’s and high profile senior executives
not only come on campus to talk about their
leadership challenges and success stories,
they also act as mentors for the students in
a series of experimental sessions that give
students ”live” experience on solving typical
leadership tasks and performing typical
leadership behaviours.
Full-time MBA
Our full-time MBA is a general management
programme taught completely in English.
Developed for the career-focused
professionals, the one-year MBA at CBS
aims to challenge your thinking, sharpen your
leadership skills, enrich your management
knowledge and build a solid foundation for
your continued success. The client-based
strategy project at the latter part of the
MBA offers participants the opportunity to
apply their newly gained knowledge to real
executive situation.
Executive MBA
The 22-month part-time Executive
MBA Programme at CBS is a general
management and leadership programme.
Typically enable participants to break out
of their role as functional managers to a
role in general management. Courses cover
business fundamentals, strategy, innovation
and international business development.
The programme includes two study tours
to California in the US as well as China.
The tours are aimed at promoting an
international mindset through discussion
forums with local business leaders as well
as attending lectures by leading thought
leaders at the universities. During the final
integrated strategy project, participants
act as internal consultants looking at
possibilities to improve performance of their
organizations.
Executive Certificate in Business
Administration
• A first step towards the CBS
Executive MBA
• A focused programme with classes
twice per month in Copenhagen
• Executive Certificate: Business
Essentials with a focus on leadership
(September – April)
• Executive Certificate: Business
Development with a focus on
Innovation (August – January)
• International study tours to
California and China offer hands-
on understanding on how business
functions in a different environment
• Successful completion of the two
executive certificates will grant
admission to the second year of the
Executive MBA
For more information on tuition fees and
application deadlines, visit www.mba.dk
Full-time MBA
Description/focus: General Management with
focus on leadership and entrepreneurship
Language of instruction: English
Contact:
Lee Milligan
Admissions Manager
Copenhagen Business School
Dalgas Have 15, 2000 Frederiksberg
Denmark
Tel: +45 3815 3016
Email: Im.mba@cbs.dk
Website: www.cbs.dk/ftmba
Admissions Requirements: Bachelor’s
degree, minimum 2 years of work
experience, GMAT or CBS Admissions Test,
2 letters of recommendation and interview
Start Date: September every year
Program length: one year
Class size: 40 participants per year
Accreditation: EQUIS, Association of MBAs
Executive MBA
Description: General Management focus on
leadership and strategy
Language of instruction: English
Contact:
Anni Vagner
Admissions Manager
Copenhagen Business School
Dalgas Have 15
2000 Frederiksberg
Denmark
Tel: +45 3815 3014
Email: av.mba@cbs.dk
Website: www.cbs.dk/emba
Admissions Requirements: Bachelor’s
degree, minimum four years of work
experience, GMAT or CBS Admissions
Test, strong English proficiency, 3 letters of
recommendation and personal interview
Start Date: January every year
Program length: 22 months
Class size: 40 participants per year
Accreditation: EQUIS, Association of MBAs
Copenhagen Business School
Dalgas have 15
2000 Frederiksberg
Denmark
E-Mail: mba@mba.dk
www.mba.dk
Best of Denmark 83
 NOVI Science Park
Education and Research
A Science Park with Focus on
High Technology
NOVI is one of Denmark’s largest Science
Parks. At its unique location right next to
Aalborg University, NOVI accommodates
close to 100 companies – mainly in the area of
high tech, ICT and medical technology.
NOVI offers flexible premises for knowledge
based companies – premises which can
be changed along with the growth and
development of the company. In addition,
NOVI offers to handle practical functions
such as accounts, payments, inventory, office
supplies, canteen, etc. so the tenants can
focus on the essential task – making their
business grow.
A unique Environment for Innovation
NOVI is also one of Denmark’s 6 government
appointed innovation environments, whose
purpose is to transform ideas, inventions or
research results into commercial businesses.
84 Best of Denmark
The innovation company - NOVI
Innovation A/S - was set up in 1998.
Since then NOVI Innovation has
evaluated more than 1,000 new business
ideas. About 10% of these ideas went all
the way and resulted in the establishment
of a business. In 2008 the environment
has 39 living companies in its portfolio.
NOVI Innovation A/S offers the
entrepreneur a package of services to
ease the transformation of the idea into
a business:
• Counselling, sparring and follow up
• Access to accounting assistance, IT and
marketing support
• Access to laboratories and other
technical facilities, office space, and
inventory at NOVI Science Park
• Risk capital and private venture capital
• Networking with knowledge institutions,
industrial partners and investors.
 Useful Technology -
NOVI companies in motion
AnyBody Technology
How can you design car seats focusing on
both safety and comfort? Or office chairs
that will fit any body? How do repetitive
strain injuries occur? And can we prevent
them?
The company AnyBody Technology A/S
can answer these questions with scientific
substantiation. Established in 2001 with
NOVI Innovation as a shareholder, the
company develops and sells the software
system AnyBody Modelling System. The
systems can simulate human movement. It
can calculate muscle forces, joint reactions
and efficiency for any given movement.
The system is therefore applicable within
many areas and branches and the company
has both commercial customers - Adidas,
DePuy (orthopaedic devices), Ford Motor
Company – and scientific partners.
The company has been developing and
growing steadily since its establishment
and is a perfect example of the importance
of commercialising new knowledge
and research – making innovative ideas
accessible to society.
For further information visit the company’s
web page www.anybodytech.com
Scape Technologies
Have you ever tried to pick up a teddy
bear with a gripper arm at a funfair? Then
imagine designing a bin picker robot that
can pick up items for a production line!
Scape Technologies A/S has done exactly
that. The company develops and sells bin
picking systems and has developed an
advanced 3D vision technology, which is
an integrated camera in the robot that is
able to locate the position of an item in a
bin, and then pick it up.
Scape has developed and improved the
system in close cooperation with Grundfos
(Denmark) and AH Automation AB
(Sweden). The system is already in use at
Grundfos. Another important partner is the
world known Swedish robot manufacturer
KUKA, who has integrated Scape’s bin If you want to learn more about NOVI Science
picking system in their robot solutions. Park or NOVI Innovation, please visit our
website www.novi.dk or contact us.
It started out as a university project, which
later found its way to NOVI Innovation NOVI Science Park
A/S. In 2004 the establishment of Scape Niels Jernes Vej 10
Technologies A/S was a reality and the DK-9220 Aalborg Ø
company has grown steadily ever since. Tlf. +45 9635 4500
In 2008 the company won the KUKA Fax +45 9635 4599
Robots Application Award and its future is novi@novi.dk
promising. www.novi.dk
Best of Denmark 85
Business plots for sale in Odense
– With room to expand
If your company’s getting to the stage where your current premises feel a bit cramped,
take a look at what the Tietgen Byen industrial estate has to offer.

ROOM FOR SUCCESS

Your business will have lots of natural growth and expansion options in Tietgen Byen.
Half the businesses here now have already purchased additional plots to ensure their future
expansion plans.

WELL TRAINED STAFF

Tietgen Byen is close to the dynamic university town of Odense, with both the University of
Southern Denmark and several technical schools. This will help your company recruit the
best staff – at all levels.

GEOGRAPHY
Tietgen Byen is a carefully planned 270-hectare industrial estate, located right by the E20
motorway that crosses the country.

With a 90-minute drive from the major Danish cities of Copenhagen and Aarhus, and only
three hours to Hamburg in Germany and Malmö in Sweden, Tietgen Byen is the ideal site
for companies to locate right in the middle of Denmark.

CONTACT
www.tietgenbyen.com shows you the plots that are still vacant. And if you’d like more detailed
information, call the Odense Municipality development team on (+45) 6551 2659.

86 Best of Denmark
Odense Municipality Department of Culture and Urban Development
Odense Slot, entrance G . P.O. Box 730
DK-5100 Odense C
Tel.: +45 6551 2656
+45 6551 2659

Best of Denmark 87
 The Scandinavian Way of Learning
The Niels Brock concept of business education is based on significant values
such as respect, subject knowledge, excellence and development.
These overall principles constitute the basis
for Niels Brock’s vision of teaching based
on modern and motivating pedagogical
strategies, including the following dimensions:
Project-based
Interdisciplinary
IT-based
Participant-based
Business oriented
Motivating & differentiated
The Niels Brock concept
Essential to this concept of teaching is the
pedagogical perspective of a pro-active
teaching strategy encouraging the students
88 Best of Denmark
to participate in an active and independent
way when it comes to solving problems in
a project-based learning context. Flexible
employees, who, highly motivated, are able
to deal with ever changing work tasks, are in
high demand. This is reflected in the demand
for these particular skills.
Since its beginning, Scandinavian teaching
has been well known to focus primarily on
the student, this leads to a genuine and
fundamental development of the general
character and by adding skills and knowledge,
we prepare the student well for academic
studies as well as business life. For a long
time it has been traditional also to integrate

theories and learning into the range of
subjects taught, so subjects are applicable to
future Professions.
Other characteristics of the system
are that all students are encouraged to
show independence and to participate in
discussions – and to be able to work in teams
- these are very important competences.
Another strength is the dual system of initial
Vocational Education and Training providing
two learning venues in terms of the enterprise
and the school, this will provide the students
with the skills demanded by labour market.
Today we live in a globalised world and
the outlines of the 21st-century management
model are already clear: Decision-making will
be more peer based, the tools of creativity will
be widely distributed in organizations. Ideas
will compete on an equal footing. Strategies
will not be top-down initiatives, but will be
based on a bottom-up approach. Power will
be a function of competence rather than of
position.
Niels Brock and the future
The successful educational institution of the
future must:
Think networks
Think global
Think technology – semi-virtual courses
Niels Brock Copenhagen Business College was
founded in 1881 by means of funds donated by
the wealthy Danish merchant by the name of
Niels Brock.
Think new pedagogical methods
Think development
Think cooperation
We must encourage the students to be
innovative and think in creative ways, and
in collaboration with their peers put their
collective minds to better use.
Power will be a function of competence
rather than of position. We know that - so we
prepare for the future.
Niels Brock
Copenhagen Business College
www.brock.dk
Best of Denmark 89
Chapter 5
Finance and Property

90 Best of Denmark
Best of Denmark 91
 Offering the Best of Finance
At Capinordic we strive to deliver the best service and the most
profitable solutions to our customers – in short: the best of finance.
Our core expertise is services within Investment Banking and Asset
Management. We use our competencies and experience to provide
innovative and profitable solutions to our customers.
Capinordic operates in Denmark, Sweden
and Finland and benefits greatly from the
close collaboration between our regional
offices. This enables us to optimise our
services to the advantage of our customers
– creating great results.
In Denmark we focus on three business
areas: Investment, Private Banking and
Asset Management.
Advice Focusing on You
At Capinordic we combine our investment
strategies with your current life priorities,
your dreams, your visions for the future
and the development in the financial
markets.
This way you can create your own
future as we optimise both your current
and future financial situation to match your
values and visions.
We combine IT and personal interaction
in our communication with you, all
depending on your needs and preferences.
We are not satisfied until you are.
92 Best of Denmark
Risk, Diversification and
New Perspectives
In dialogue with our customers we
determine the risk profile that matches
the desires and opportunities of
our customers and the market.
We use our investment banking
and asset management expertise
proactively to benefit from the
development in the financial markets.
For example, when expecting a
negative market, we place part of the
capital in futures and options. When
expectations are optimistic, we have
the opportunity to leverage the capital
and increase the return, but maintain
focus on a balanced risk. This enables
us to invest as profitably as possible in
accordance with the development of
the market. This both lowers the risk
and increases the probability of a higher
return for our customers. But in all cases
the risk profile and mandate depend
on your visions and preferences.
Asset Management – the Capinordic Way
It is a wise tradition to spread your assets
in a number of different asset classes, and
together we decide how your assets are
best managed. Historically, Capinordic has
successfully generated a return that reflects
the risk preferences, visions and needs of
our customers.
We offer a wide range of asset classes
and financial instruments. Examples
of asset classes are shares, bonds,
properties, hedge funds and placement
of cash. We continuously broaden and
develop this range of asset classes and
financial instruments to provide the best
opportunities for our customers.
We choose the asset classes and
investments that we find are the best in the
market; based on independent standards and
measurements we select the best solution
both from our own products and from external
suppliers.
In combination with our asset management
services we offer private equity and alternative
investments. The investments carried out
vary in return ranging from 10.5% to 133%,
and are typically bridge financing projects or
structured projects such as wind turbine and
real estate projects or capital contributions
into companies. The investment horizon also
varies, typically ranging from six months to
three years.
Investment Banking – Everybody Gains
Our success within investment banking
is based on our strong network and high
level of expertise and professionalism. An
underlying principle of all our activities is
that everybody should gain from a deal or IPO’s and Capital Increases
transaction. We know and appreciate that the
success of our customers, partners, investors
and ourselves, individually, depends on the
success of everyone.
Our primary activities within Investment
Banking are related to mergers and
acquisitions, financing and IPOs.
We have a leading position in Denmark
within Investment Banking and have carried
out several IPOs since 2006.
Visit us
You are most welcome to visit us at our
offices in Copenhagen located just outside
the city centre at Tuborg Havn. Please contact
us on +45 8816 3000 in order to set up a
meeting. Se venligst vedhæftede filer for
billedmateriale www.capinordic.com
This publication has been prepared by
Capinordic for information purposes only. It
is not and should not be considered as an
offer to buy or sell or a solicitation of an offer
to buy or sell securities or foreign currency
or to enter into any agreements on financial
instruments. The information, calculations,
assessments and estimates of the publication
do not replace the reader’s exercise of his
or her own assessment of any action to be
taken. Capinordic has carefully endeavoured
to ensure the accuracy and truthfulness of
the contents of this publication. Capinordic
does not accept any liability for any loss
following from any action taken on the basis
of this publication. The publication is subject
to copyright protection, and the publication
or parts thereof may therefore only be
reproduced with permission from Capinordic.
Best of Denmark 93
 Cavanti Golf
Finance and Property
Cavanti has specialised within the field of golf estate
Domaine et Golf du Vaugouard
Cavanti Golf
A part of the Cavanti Estate Group
We are the market leader in Scandinavia
and have entered exclusive agreements
with all right reserved on sale of several
different golf resorts scattered around the
world.
Whereever your golf department or
estate might be located? Spain, France,
Italy, Mexico or some place else?
94 Best of Denmark
Cavanti Golf is always able to present
the optimal apartments and houses
with the most advantaged placement
situated on and by the most outstanding
golf lanes in the world.
Buying a golf estate in a foreign
country often requires a need for a certain
insight and knowledge of local and
prevailing legal issues as law and rules.
Our trained consultants are all specially
trained to offer and guide our customers
through any aspects of this process.
If your golf dreams bring you to France.
We can offer a golf estate on Domaine et
Golf de Vaugouard. In this place you will
be able to practice golf only an hour from
Paris, in which one of the most beautiful
golf lanes of France surrounds the simply
magnificint head building.
Or the still undiscovered Southern
Italy which still offers great opportunities
to experience the unspoiled locale
atmosphere and where it is possible to
get the chance to experiece the same
Cavanti Estate Group
Our expertise your safety
Cavanti Estate Group is a foundation
of several different companies, all
fonden in estate trade and investment.
The owner circle’s several years of
experience within estate trade – buying
economic development which has grown
during the 20 past years on the Spanish
South coast.
Mexico – this once so far country
has come closer to Europe due to
globalization – will become the new golf
and holiday place of the europeans.
Please contact us to get informed about
this very exciting opportunities lying
waiting for you.
 Cavanti Invest
Cavanti has specialised within investments in real estate and future energy
as well as selling real estate and also
as offers of investment projects- has
amongst provided the experience and
know how needed forms the future
basis of the Cavanti Estate Group.
The Circle today consists of more
departments, each core specialised
within its field.
Cavanti Invest
A part of the Cavanti Estate Group
Cavanti Invest is a foundation specialised
within investments of real estate such as
shares and holdings. We have several years
of experience in arrangements and offering
of different investment projects within and
without Denmark. Covering offerings and
buying of limited partnerships, sales of PLCs
and different kinds of private placement. Our
Seaside Resort and Marina
network of banks, funds and large estate
possesors enable us to select and offer the
most attractive investment projects.
In Cavanti Invest we also have our
focus set on the future energy of the world
that shall not be dependent on oil and the
consequences from lack of this. That is the
reason why we have chosen to join the battle
for improving the environment, globally. We
have established a department specialised
in project offering, sales and arrangement of
investments in resource solving environment
friendly energy production. Besides this
we have chosen to focuse on investments
and opportunities in developing products projects related to green energy ever seen.
providing an improvement of the ecomomy for An investment with an incredible high rate of
the end user and the investors. return and at the same time make it possible
Continually new and innovative ways of for the investors to contribute to make our
producing and developing CO2 free energy planet go more green. Please contact us to
production are made and we have focused on learn more about these exciting opportunities.
delivering the new energy sources to an even
growing numbers of environmental concerned Tel: +45 70 20 68 68
investors. In 2009 we are proud to presenting www.cavantiinvest.dk
one of the most interesting investment www.cavantigolf.dk
Best of Denmark 95
Finance and Property Danske Bank Group
Measured by total assets, the Danske Bank Group is the largest financial
enterprise in Denmark and one of the largest in the Nordic region. The group
offers Danish and international customers a wide range of services in banking,
mortgage finance, insurance, leasing, real-estate brokerage and asset
management. In total, the group serves five million retail customers and a
number of public sector organisations. Approximately two million customers
make use of the bank’s online services.

96 Best of Denmark
Danske Bank was established in the
nineteenth century when three large banks
operating in Denmark merged. Privatbanken
was founded in 1857, Den Danske
Landmandsbank was established in 1871
by a man who was originally a saddle-maker
but proved to be a talented broker, and
Handelsbanken was launched in 1873. These
banks subsequently joined forces.
Since then, the group has had a history of
successful expansion. Danske Bank Sweden
joined the group in 1997, Norway’s Fokus
Bank joined in 1999, Ireland and Northern
Ireland joined in 2004, and Sampo Bank in
Finland and the Baltics became part of the
group in 2007.
The group also has branches in London,
Hamburg and Warsaw. A subsidiary in
Luxembourg specialises in private banking
services, and another in St. Petersburg
serves the bank’s corporate customers. In
addition, the group is represented in the
leading international financial centres and in
Denmark’s most important export markets.
Today it continues to expand its activities,
taking advantage of promising business
activities and new opportunities.
The vision of the Danske Bank group
is “One platform - exceptional brands”.
Its mission is to be the best local financial
partner, and to create a unique banking
products model that can be used in all the
markets in which it operates. The group is
based on five core values - expertise through
high standards of quality and professionalism, working conditions possible, as well as
integrity in business affairs and society, equal opportunities for current and future
value creation for shareholders, customers staff. The group has high performance
and employees, commitment to customers’ expectations from every staff member, but this
financial affairs, and accessibility to electronic is complemented by a high level of care and
and physical services. These values act as respect for all employees.
guidelines and quality parameters, and the The group’s financial partnership and
manager of each area is responsible for customer relationship is founded on
ensuring that employees know and use the reciprocity and based on respect, openness,
core values. integrity, responsiveness, and a thorough
Danske Bank employs approximately knowledge of the circumstances, needs and
24,000 staff. It aims to attract and retain wishes of its customers.
the best-qualified and best-performing
employees by offering the most attractive www.danskebank.com

Best of Denmark 97
Finance and Property The investment concept that
led to three Nobel Prizes
Development often happens when existing products
do not meet demand. This was also the reason why the
Formuepleje investment trusts were established. We
refused to settle for the second-best investment.

98 Best of Denmark
We were looking for an investment where
return and fees go hand in hand, where
unnecessary tax payments do not eat into
the return, where all investment decisions
lies in the product, where the risk is clearly
described and where the Nobel Prize-winning
portfolio theories is used in practice – not just
for advertising.
We were unable to find any investment
opportunities that embraced all the above
– and this became the start of the
Formuepleje investment trusts. The concept
saw the light of day as an investment
company as early as 1984.
The Formuepleje investment trusts are based
on the best investment theories combined
with more than 20 years of investment
experience. The results since we founded
Formuepleje Safe A/S (Ltd.) speak for
themselves: 1 million Euro invested in 1988
has grown to 10 million Euro today after all
costs and corporation tax. Few companies
have succeeded in generating better long-
term returns, and the risk is well managed.
Seven of the eight Formuepleje investment
trusts are listed on The Nordic Exchange.
Denmark’s only investment with
informative label
At the same time, the Formuepleje investment
trust are Denmark’s only investment products
with complete informative labelling. Fixed
percentage targets have been laid down, both
for future returns but also – as something
new – fixed percentages for the maximum
loss risks. Each company has an absolute
return target – from 25 per cent to 90 per
cent over a 5-year period. All the investment
trusts have generated returns that exceed the
return targets. Each trust also has an absolute
maximum risk framework – from losses of 5
per cent to 25 per cent over a 3-year period.
All the investment trusts have complied with
the risk frameworks.
There is only one optimal portfolio
When planning to invest in securities, there
is only one optimal approach, which consists
of two steps:
1) The fund manager needs to determine
the composition of shares and bonds
that generates the best rate of return in
relation to the risk. Historically, this has
proved to be a composition of about 35
per cent shares and 65 per cent bonds.
At the same time, this is a portfolio that
offers such a low loss risk that it is in line
with a pure bond investment.
2) A portfolio with such low risk cannot
satisfy all investors’ expectations of
return. Therefore, over the years, we have
founded a number of investment trusts
offering the same basic low-risk portfolio,
but in which return and risk are raised
to a previously defined level, by using
leverage.
Clear assignment of responsibility
We believe that the assignment of
responsibility between the investors and the
fund manager must be razor-sharp. The
investor must to the best of his ability
determine how large an unrealised loss he is
able to accept over a 1-3-year period.
Once he has determined the risk that he is
prepared to face, we have a company that
perfectly matches that exact risk
profile. The fund manager then has the
full responsibility for generating the best
possible return after tax for the investors
while endeavouring to attain the absolute
return targets without exceeding the loss
limits. The results bear comparison.
We do it ourselves…
As an investor, you should always have the
right to demand one thing in relation to an
investment: That the product provider
itself invests in it. If you were to always ask
that question when being offered a product,
many unfortunate investments could have
been avoided. Our answer to the question
is quite simple. The management of the
Formuepleje investment trusts as well as the
owners and employees at Formuepleje A/S.
have invested more than euro 50 million in the
seven listed Formuepleje investment trusts.
Profile
Formuepleje Asset Management is a fund
management company founded in 1986
and domiciled in Aarhus, Denmark.
With a total share and bond portfolio of
more than EURO 5 billion, Formuepleje is
Denmark’s largest privately-owned fund
manager. From offices in Aarhus and
Copenhagen, our 30 highly qualified and
specialised employees serve 20,000
Danish and international clients.
Our core competence is the Formuepleje
investment trusts – an investment model
with the objective of generating an
absolute return that is to ensure that our
investors always receive the best return
among the best 10 per cent in the market.
The client base is broad and includes
private individuals, companies,
foundations and institutional investors.
Formuepleje A/S
www.formuepleje.dk
Best of Denmark 99
 Whoever said “you can’t
Finance and Property

have everything”…
didn’t know what we have to offer
Locating or relocating to Denmark/Scandinavia?
KLP Ejendomme rents out office facilities and we guarantee value for money.

100 Best of Denmark

Exclusive
Ørestad City is a ‘New Town’ development
project, where the immediate environment has
been carefully planned and designed to meet
the highest standards. Beautiful buildings are
surrounded by green areas, artificial canals
and open spaces which signal exclusiveness
and efficiency, to meet both your clients’
and your staff’s requirements. Located in the
middle of the most densely populated area in
Scandinavia, more than 3.5 million people can
reach Ørestad City within one hour.

You will be:

Close to Copenhagen international airport
(5 minutes)
Close to Copenhagen City Centre
(10 minutes)
Close to the European expressway net
(3 minutes)
Close to public transportation
(Metro 1 minute)
Close to commuter and international train
services (1 minute)

The Bridge to Sweden is close by and offers

a direct connection with the rest of the Nordic
countries. The location also provides access
to a big and highly qualified workforce; the
region has no less than twelve universities.
This is also an advantage, if you want to
relocate staff into your Danish operation.
Downtown Scandinavia – for companies
with international horizons
Ørestad City attracts an increasing number
of international companies. Today KLP
Ejendomme houses excellent companies such
as Ericsson, Atkins Danmark, Medtronic, UCB
Nordic, Novo Nordisk Scandinavia, Dell, Glaxo
Smith Kline, Accenture, Handelsbanken,
Medicon Vally Academy, IFS Danmark and
Securitas. Our neighbours in Ørestad City
include Ferring Pharmaceuticals, Biogen
Idec Denmark, Nikon, Shell Gas Danmark,
Masterfoods and Scandinavia’s biggest
shopping centre Field´s. Furthermore, our
offices are located only 5 minutes away
from Scandinavia’s biggest exhibition and
conference centre, Bella Center.
Flexibility and efficiency
We will of course, adapt your offices to your
specifications and needs when you move in.
But we go further than than that, knowing
that your needs will change over time, we
have fitted our buildings in a way, that makes
it quick and easy to change your offices,
and adapt to your needs, as they change.
Maintenance staff is available to help you
with practical challenges of the day-to-day
operations. We also supply postal- and
security services.
For your clients
Entering the staffed reception area, clients can
feel welcome and at ease. It is possible to use
the display facilities in this area, and thus add
your personal touch. To create professional
surroundings for your customers, you can
make use of the communal facilities including
a conference centre, with an auditorium and
top class meeting rooms. Room service is
available for all meetings and arrangements,
even in your own offices.
For your staff
Today qualified and satisfied employees are
the surest way to success. Consider the
needs of your workforce when choosing office
facilities. Our services give you the possibility
to treat your staff to an attractive working
environment. This includes staff restaurant,
café, fitness centre, massage centre, hair
stylist and dry-cleaner. In the area, you also
find leisure facilities such as golf and boating.
All in all KLP Ejendomme can offer you the
best office solutions in Denmark.
Practical details
We offer office space from 744 m² up to
30,000 m².
KLP Ejendomme
The hallmarks of KLP’s office properties are a
high level of flexibility and service. KLP strives
to set new standards for office buildings in
Denmark, and is the leading commercial
property developer in Ørestad City. Extremely
flexible office spaces and a high level of
comfort enable us to offer your company
ideal working conditions. KLP’s office
property in Ørestad City covers 130,000 m² in
Scandinavia’s most important communication
and traffic centre.
KLP Ejendomme A/S is a subsidiary of KLP
Eiendom A/S, one of the largest property
companies in Norway.
For further details contact:
KLP Ejendomme A/S
Arne Jacobsens Allé 17
Ørestad City
DK-2300 Copenhagen S.
Denmark
Tel: +45 7026 2661
Fax: +45 3252 2621
Mail: klp@klp.nu
www.klp.nu

Best of Denmark 101

 Denmark’s Leading Building
and Construction Company
MT Højgaard creates space for people’s activities. We have
made our mark across Denmark as well as throughout the rest
of the world, building bridges and harbours, roads and railways,
commercial and industrial buildings, housing and institutions.

Wind turbine offshore foundations - the North Sea.
We were founded at the beginning of the last
century by four enterprising entrepreneurs.
Even back then, we were ahead of the field,
both in what we built and where we built it.
And where no one else could.
Today, we are still developing some of
the industry’s most efficient construction
techniques and methods. We are designing
new work processes, forms of collaboration
and better ways of creating value – for our
customers and the many people that move
around in the structures we build. Because
we have a wealth of experience and boast
practically every single skill in the industry, we
can undertake any building and civil works
project. That is why we are able to say: We
know how.
It is our ambition to do such a good job
that we are recognized as one of the leading
building and construction companies. To be
known for listening, adding value and creating
individual solutions, so that we are consulted
from the very start of a project in complete
confidence that the final result will come up to
everyone’s expectations.
We carry out many different contractual
tasks, from major turnkey contracts involving
all our competences, to small-scale contracts
requiring just a single competence. We place
special focus on partnering, and lead the way
in public-private sector partnerships.
Civil works & utility services
MT Højgaard has built many of Denmark’s
roads, railways, harbours and bridges - in fact
more than half of the country’s bridges are the
result of our efforts. And what we do at home,
we can also do abroad.
We build and renovate sewers and provide
environmental engineering consultancy in
wastewater technology and handling of
waste, sludge and contaminated soil. We

102 Best of Denmark

Costal protection - Sri Lanka

also undertake cable and pipeline works for

water and district heating, and help ensure
the reliable provision of power supplies and
telecommunication.

Commercial construction
MT Højgaard has a broad range of
competences in industrial and commercial
construction. Our work can be seen
throughout Denmark – hotels, multi-storey car
parks, warehouses, office blocks, production
plants (especially pharma and biotech) and
much more. And what we do at home, we can
also do abroad.
We constantly develop new ways of
building and fitting out – in close collaboration
with architects, consulting engineers and
building owners. We have our own production
of all forms of concrete work and our own
specialised departments for carpentry and
masonry. Among others, we also have a
subsidiary in steel constructions.

International activities
Projects and operations abroad are
managed by MT Højgaard’s business area
“International”, with the following exceptions:

• Service works at Thule Air Base which are

managed by Greenland Contractors
• Projects in Portugal which are managed by
our subsidiary Seth The Ferring office building - Copenhagen

MT Højgaard International carries out

projects in Greenland, the Faroe Islands, the
Maldives and Sweden, the UK, Qatar, Sri
Lanka, Bangladesh, Vietnam and Panama.
In Greenland and the Faroe Islands we carry
out both house construction and civil works.
Usually we primarily carry out civil works
abroad like harbour construction, coastal
protection works, offshore foundations (e.g.
for wind turbines), bridges, airport works,
transmission lines, water treatment plants,
water supplies, sewerage lines, etc.

• MT Højgaard is one of Northern Europe's

leading companies in offshore foundations
for wind turbines
• MT Højgaard is certified according to the
international standard OHSAS 18000,
which imposes strict requirements on
working environment and safety
Øresundsbron©Søren Madsen

• MT Højgaard International always aims

to adapt to the regional market and local
culture, while at the same time bringing into
projects the best qualities from its Danish
base

You can read more about our organisation and

competencies on www.mthojgaard.com. The Øresund bridge linking Denmark and Sweden

Best of Denmark 103

 NORDIC WIND INVEST® A/S –
Finance and Property

Preferred Financial Partner in

Renewable Energy
Nordic Wind Invest® A/S facilitates long-term investments in wind farms and solar power
plants. We strive to be the preferred provider of funds for strategic development and
continuous operation in accordance with the local market and legal requirements. Our
business is built around financing and administrating projects within renewable energy.

104 Best of Denmark

Nordic Wind Invest® A/S is based in
Vaerloese in the vicinity of Copenhagen,
Denmark. Nordic Wind Invest® A/S is a
potential purchaser of – and/or financial
partner projects of wind and solar energy
in operation or under development within
the EU.
ACHIEVEMENTS
Since its founding in 2004 by Mr. Erik Fogt
and Mr. Claus Madsen, Nordic Wind Invest®
A/S has carried out projects in renewable
energy worth more than €200 million primarily
in Germany and is administrating more than
60 wind turbines. The management of Nordic
Wind Invest® A/S has more than 10 years of
experience with investments in the industry.
Presently, Nordic Wind Invest® A/S
holds three subsidiary companies: Nordic
Wind Broker® A/S handles the evaluation
and acquisition of projects; Nordic Wind
Administration® A/S handles the commercial
administration of the projects; while Nordic
Wind Invest® GmbH deals with technical
issues and supervision.
SERVICES
Nordic Wind Invest® A/S provides a
professional handling of the given
project which involves a state-of-the-art
administration and a handover to investors,
private and/or institutional, of high liquidity
that secures the project a sound economy
through its life cycle.
We offer our partners a fair deal, a fast
response, and an efficient execution. Our
organization offers flexibility in tailor-made
financing packages. To the benefit of our
partners, we have well-defined criteria
for project approval, due diligence and
readymade tools for project evaluation.
Of great importance, as well, we have deep-
rooted cooperative relations to potential
investors and financial institutions. Together
with our European partners we secure an
effective, conscious administration of both
the company running the energy plant as well
as the technical administration of the plant
involving service inspections, maintenance,
and an optimized operation and production.
If the terms are right Nordic Wind Invest®
A/S is ready to engage financially at any stage
of a project in the shape of a joint-venture.
KEY DATA
Nordic Wind Invest® A/S has grown
rapidly since the founding and can now be
characterized by the following key data:
• Executed projects of approximately 140
MW worth more than € 200 million
• More than 60 wind turbines under
administration
• Full-service organization covering
Denmark and Germany
• Agents in Germany, France, Poland, and
Spain
• Established cooperative partners in legal,
technical, and financial management
• Established partners in technical
maintenance and commercial
administration
Wind Power
The core business of Nordic Wind Invest® A/S
is wind power and through the years we have
built up an experience and ability of operating
in the German market for wind power.
Currently we are also looking to transfer
these competencies to new markets,
especially in areas with good wind and solar
conditions.
Solar Power
As solar power is increasing in size,
recognition and stability, Nordic Wind
Invest® A/S is currently looking for partners
within this sector. More specifically, we seek
developers or current operators of solar
power plants who needs a strong financial
partner with a proven track record of
realizing energy projects.
We will add our financial strength and
network, our know-how of renewable energy
and our administrative capabilities.
FUTURE
As a result of the recent development
in Germany of efficient financing and
administration of energy projects, the
company is now in the process of expanding
the activities into other EU-countries.
To meet our investors’ demand for
projects of high financial quality and security,
we constantly look for projects with a well-
proven production, a long life cycle, and the
required legal permissions.
Therefore, please contact us regarding
new projects, projects in operation or simply
to gain more information about Nordic Wind
Invest® A/S. You are also very welcome
to visit our website – www.nordicwind.dk
– which is available in English, German and
Danish.
NORDIC WIND INVEST® A/S
Lejrvej 19, 3500 Værløse, Denmark
Tel: +45 3333 9977
Fax: +45 3333 9972
Email: info@nordicwind.dk
www.nordicwind.dk
Best of Denmark 105
Chapter 6
Industry and Service

106 Best of Denmark

Best of Denmark 107
 40 years of High Quality Industrial Cleaning
Industry and Service

In 1968 a young man began a great adventure, an adventure that resulted in success beyond his
wildest dreams. In April of that year the then only 17-year-old Anders Andersen took a determined
step against the general tendencies of the youth rebellion – he bought his own window cleaning
equipment and started his own business as a window-cleaner.

Becoming self-employed enabled him to have sufficient time

to provide a perfect window-cleaning service and also to be
able to tidy up after completing the work. The company who
had previously employed him did not allow enough time to
do this. It was very important to Anders Andersen that he had
good relationships with his customers, and that they were
satisfied with the quality of his work.

The customers were clearly happy about the partnership with

the enterprising young man who never had problems finding
new customers and never lost his existing customers. The
workload increased and he had to employ personnel and he
required them to provide the same quality and service that he
himself provided.
Anders Andersens Rengøring’s core products
create clean surroundings and well-being for Anders Andersen’s philosophy was the foundation for the
many people every single day – for example at the uniquely successful business he has built since starting his
four enterprises shown above: career 40 years ago. Anders Andersens Rengøring (Anders
Andersen’s Office Cleaning) is Denmark’s biggest privately
1. The Royal Library “The Black Diamond” owned office cleaning company with more than 800 highly
2. Denmark’s National Stadium “Parken” competent employees and an exclusive list of clients including
3. Novozymes many major, well-run Danish companies that all require stable,
4. MAN Diesel high-quality cleaning services.

108 Best of Denmark

The young Anders Andersen’s trademarks – good
quality and excellent service – are still the most
significant parameters in this thoroughly modern
cleaning company. It is renowned for the quality
and competence it supplies in the three core
activities of day-to-day cleaning, window-cleaning
and property maintenance services.
Anders Andersen concentrated on window-
cleaning until 1978. This work was carried out so
very satisfactorily that several customers asked
him to take on other tasks. Because of this he
added the property maintenance services – with
excellent staircase cleaning - to his catalogue of
services in 1978 followed by day-to day cleaning
in 1980.
Within all three of these product categories
the customers were delighted by the stability
and quality provided by Anders Andersen and
his employees. New customers, projects and
personnel were added and in 1994 Anders
Andersens Rengøring had to move to a new
extensive domicile in Taastrup, a suburb of
Copenhagen. In the mid 1990s the company
acquired a higher degree of public recognition
especially because of a sponsorship agreement
with Denmark’s new major football club F. C.
København (F. C. Copenhagen, FCK). The
company name and logo were displayed at the
national stadium, in the newspapers and on TV.
Anders Andersens Rengøring is, for the 12th year,
a major sponsor (Eurosponsor) of Denmark’s most
successful football club.
The expansion of Anders Andersens Rengøring Anders Andersens Rengøring has
accelerated in the new millennium. In 2003 a 3 core products:
department was opened in the town of Vejle on the
mainland of Jutland in order to provide services for • Day-to-day cleaning
customers in Jutland and on the island of Funen. • Window-cleaning
In that year the number of employees reached over • Property maintenance services
300 and only two years later there were over 500
employees.
Anders Andersens Rengøring is a popular
workplace. Despite the doubling of the number of
personnel in the past five years the average period
of employment is the longest within the cleaning
industry in Denmark. The same pattern can be
seen as far as customers are concerned – many
customers have been with Anders Andersens
Rengøring for more than two decades. Anders Andersens Rengøring
Rugvænget 40
Through the years Anders Andersens Rengøring DK-2630 Taastrup
has developed strong quality concepts and new Tel. +45 4399 9999
competences and because of these the company is Fax +45 4399 5399
the leader in quality cleaning including supervised
medical cleaning – absolutely the most demanding salg@aaren.dk
form of cleaning. www.aaren.dk
Best of Denmark 109
 Energy-efficient for 75 years
The first thermostatic expansion valve, which Mads Clausen
produced in his childhood room, used the refrigerant more efficiently,
and reduced the energy consumption. It has been that way ever
since: one common feature of many Danfoss products is their
energy-saving features.

This year, Danfoss celebrates its 75th

anniversary and since the time when Mads
Clausen experimented at his home farm,
Danfoss has spread to all parts of the world.
Today, Danfoss A/S is one of the largest
industrial companies in Denmark and an
international group, with net sales of approx. 3
billion euros and more than 23,000 employees
globally.
Danfoss is a leader in research,
development and production of mechanical
and electronic components and solutions.
Danfoss produces about 250,000 components
each day at its 70 factories in 25 countries.
Danfoss products help to heat and cool
homes and offices, refrigerate food and
control production lines. In short, Danfoss
contributes to the conveniences of modern life
as well as to a safer and cleaner environment.
Our work is based on our core values:
trust, passion for technology, reliability, global

110 Best of Denmark

 Every year, Danfoss supplies compressor
technology for approximately 250,000
chillers worldwide. If current technology
was substituted by Danfoss Turbocor™
compressor technology, the saving would
be in excess of approx. 1 billion euros. The
offset CO2 based on saved energy would be
equivalent to removing the annual emissions
of nearly 3 million passenger cars.

Global environmental responsibility

As a global company, it is important to act
environmentally responsible. Therefore
all Danfoss factories are dedicated to
environmental improvements and show
this through their ISO 14001 environmental
certifications.
Danfoss has joined the United Nation’s
Global Compact Initiative for social and
environmental responsibility and has
committed itself to fight against climate
change through UN’s Caring for Climate.

perspective with local commitment and
environmental & social responsibility.
Resisting global warming
Research and development of new products
are continuously aimed at the daunting task
of discovering new, marketable products and
solutions that may enable modern living as we
know it, while securing increasingly greater
energy efficiency. Producing products and
solutions that reduce the effects of global
warming is a major area of development for
Danfoss. The research and development of
solutions to reduce CO2 emissions and the
overall energy consumption is in focus.
One such product is the Turbocor™
compressor used for air-conditioning
solutions. This product offers several
advantages over conventional compressors,
the most significant being outstanding energy
efficiency and a totally oilfree operation.
A visible company
Wherever in the world the company is located,
Danfoss is a visible company in the local
community and has a large impact on the
people who live and work there. Danfoss’
overall goal within Corporate Citizenship is to
“keep our own house in order”. This applies to
employees, so that they can have an attractive
workplace. It applies to the environment,
where Danfoss products contribute to energy
savings, and the environmental impact of their
manufacture is constantly being reduced. This
also is true, in a broad sense, for social and
ethical responsibility. The result is a positive
effect on the bottom line when employee
satisfaction is high, consumption of resources
is as low as possible, and the company’s
ethics and reputation are good.
Danfoss produces energy-friendly products
such as:
• Frequency converters save 1,000 MW
annually, equivalent to two large power
stations.
• The Danfoss Variable Speed Compressors
save at least 25 per cent energy compared
to other compressors.
• Danfoss’ heat pumps save 30 per cent
energy, compared to heating from other
sources such as oil or gas, and is tapped
to become a strong alternative once
an energysaving programme for new
construction in Europe is introduced.
• Power modules are used to regulate the
servo steering in Ford and Citroën, among
other things, and provide energysavings of
3-5 per cent.
• High-Pressure Water Solutions’ water
purifier that can generate one cubic metre
of water at a third of the cost compared to
comparable products.
Danfoss A/S
DK-6430 Nordborg. Denmark
www.danfoss.com

Best of Denmark 111

Industry and Service
Dinesen Dinesen
Enjoy them: the beauty of the planks themselves – so astonishingly wide
and long, you will look in vain for partitions or joints where none can be
found; the fragrance of the wood as you enter the room; the distinct, deep
resonance of your footsteps on the solid planks; and the soft sensation of
the grains of wood as you gently touch the surface. A unique experience.
And the first time you stand on a Dinesen floor, you will realise in an instant
that Dinesen is not a product – It is a passion.

Quality is everything We proudly admit that quality means

Dinesen was founded in 1898 by the same
family that runs the company to this very
day. Over the years, we have optimised and
expanded our production process, but we
have never abandoned the age-old traditions
of craftsmanship when it comes to our floors.
Every single floor is custom-made to fit each
particular room, regardless of whether it is in a
modern, design-led home, a castle, a manor,
a museum or a church. And regardless of
whether the address is London, Copenhagen
or Tokyo.
everything to us. And we set great store by
meeting others who feel the same way. This
is one of the reasons why Dinesen works
closely together with international designers,
architects and interior designers. Because,
like us, they know that the unusually wide and
long planks in a Dinesen Douglas floor provide
a unique style in the spaces they design.
More than a floor
A floor from Dinesen is more than a floor; it is
an essential element of interior design. That is

112 Best of Denmark

just one of the reasons why the new Saatchi
Gallery chose 5,000 m2 Dinesen Douglas
flooring for its gallery spaces. The Gallery
opened in Chelsea, London in October 2008.
We have been named Founding Patron of the
Gallery and look forward to welcoming around
1 million visitors a year on our floors. The long
and wide planks create a simple and calm
backdrop for the art.

The wood behind Dinesen

Dinesen gets raw wood from the best forests

in Europe, which have been nurtured for
generations for the benefit of society and
the environment. The trees Dinesen selects
are between 80 and 120 years old and have
been meticulously cared for throughout their
existence. We make precise, uncompromising
demands regarding grains, knots and
structure. We accept only the best logs which
we use with the greatest respect possible.
Any other approach would be an injustice –
both to the trees and to all the forest workers
who have taken care of them for centuries.

We take it personally four generations Dinesen’s activities have

When someone contacts us about a project,
we select an advisor to follow up on the
inquiry. The advisor sees to it that you know
all you need to know about your floor before
you receive it – by giving you sound advice
about choosing the proper dimensions and
about laying, finishing and maintenance.
And everything else of significance for your
Dinesen floor. Once your project is ready
and specified, we start selecting the planks
so they can be dried and processed in
just the right manner. Every single day for
involved wood, processing and finishing.
This is one of the secrets behind the long life
of a Dinesen floor.
Once the floor has been delivered and
laid, you will be able to enjoy Dinesen’s
lovely wood, conscientious workmanship
– and more. Because our interest does
not end here. We will gladly continue to
advise you on the use and maintenance of
your Dinesen floor in the years ahead. Out
of respect for our working relationship, of
course, but also out of respect for the wood
that has been in our care. www.dinesen-floors.com

Best of Denmark 113

 Grundfos: Where values make
Industry and Service

the difference
Over 60 years ago, an industrial adventure began in Denmark. One man started a business
in the small town of Bjerringbro, infusing a strong technical interest and will to achieve that
continue to characterise the company. The endeavours of Mr. Poul Due Jensen have since
grown beyond the rural landscape of Central Jutland, becoming one of the world’s leading
producers of pumps and pump systems: Grundfos.

Grundfos’ headquarters in Bjerringbro, Denmark

114 Best of Denmark

The Grundfos Group, based in Denmark, have remained constant: that’s what we
is a global market leader within the founded the company on, and we intend
pump industry. The group employs to keep it that way long into the future.
over 17,000 persons in 80 companies Our values are not merely well-
in 45 countries worldwide. In 2007, intentioned words on a piece of
turnover reached EUR 2.3 billion, with paper. They are an integral part of the
a profit before tax of EUR 184 million. day-to-day work for every Grundfos
employee around the world.
Production exceeds 16 million pump
units annually. Grundfos pumps Be responsible
and pump systems are used with a We take our responsibilities seriously.
number of applications including: We work continuously to create
sustainable solutions that make
• Water supply, wastewater, air the world a better place to live. As
conditioning, dosing, heating, approximately 85% of a pump’s
pressure boosting, fire fighting, life cycle costs are incurred by
and water treatment. power consumption, we strive to
produce pumps that are as energy-
Unchanging values efficient as possible. Reducing this
The most energy
We have changed as the world has, consumption helps the end-user
efficient circulating
but our fundamental values of save money and brings down the pump – the new
Be responsible-Think ahead-Innovate global demand for electricity. ALHPA 2

Think ahead
The company encourages a central
way of thinking based on the belief
that everyone must contribute by using
his or her judgement and foresight.
Together with our customers, we
develop the best possible long-term
solutions. On a company level, all
employees are encouraged to contribute
to the generation of new ideas. We
also look after the ongoing education
of everyone in the organisation.

Innovate
It is innovation that makes Grundfos
unique. We are committed to staying
at the forefront of technological
development. Grundfos has one of
the largest R&D departments in the
pump industry, employing nearly 500
engineers and technicians. Investments
in research, product development
and equipment embody our long-
Grundfos aim at building long lasting partnership by providing term commitment to new products
excellent service and customized pumping solutions. and continued globalisation.

Grundfos Management A/S

Poul Due Jensens Vej 7
8850 Bjerringbro
Denmark
Tel: +45 8750 1400
Fax: +45 8750 1402
The wide range of Grundfos pumps www.grundfos.com

Best of Denmark 115

 ISS - A World of Service
Industry and Service

ISS is one of the most global companies within the facility services industry,
with subsidiaries all over the world. At the same time, ISS is a very local
company with thousands of clients in each of the 50 countries where we
operate. ISS’s history began in Denmark more than 100 years ago and our
headquarter is located in Copenhagen. But in each of our local country
organisations the activities and services are managed by local people who
are close to the customers and understand local demands and culture.

We may speak many different languages
But we all work the ISS Way based on our
shared values
As a service provider, ISS is the very essence
of a people business. With half a million
employees we are also one of the biggest
private employers in the world. ISS is in fact
the 4th largest employer in Europe and the 9th
largest worldwide. People are obviously our
most valuable resource and it is our employees
who make ISS into something special because
of the way they provide day-to-day services
at our clients’ facilities. In fact we see it as
part of our mission to make our staff the most
valuable resource in our clients’ companies
too.
There are about 500,000 good reasons for
choosing ISS as a partner
At ISS we are driven by the ambition to offer
our clients – large or small, global or local
– a valuable partnership. Therefore, we have
always focused on maintaining high standards
in the way we manage and perform service.
In our world, service means dealing with all
the tasks that are important to the smooth
functioning of an organisation, but which are
not necessarily part of its core business.
Since most companies could handle many
of these tasks themselves our sole reason
for existence is to handle them better and
more cost effectively than our customers – or
anybody else for that matter.

116 Best of Denmark

At ISS we are well aware that every
company has different needs and
requirements. Therefore, we have
developed flexible solutions to meet
whatever individual requests we may
receive. Not only do we offer a full
range of specialised services, such as
Cleaning, Catering, Office Support,
Security, Property Services and Facility
Management, we can also provide them
as single services, multi services or
integrated facility services.
FACTS ABOUT ISS:
2007 results (DKK millions):
Revenue 63,922
Operating profit before other items 3,835
EBITDA 4,484
Organic growth 6%
Operating margin before other items 6%
ISS A/S
Bredgade 30
DK - 1260 Copenhagen
Tel: +45 38 17 00 00
www.issworld.com

Best of Denmark 117

 Novo Nordisk
Novo Nordisk manufactures and markets pharmaceutical
products and services that make a significant difference
to patients, the medical profession, and society.

This healthcare company has pioneered

diabetes research and therapeutic
development for more than 80 years,
becoming a world leader in diabetes care.
Its aim is to be the world’s leading diabetes
care company, and to defeat diabetes
by finding better methods of diabetes
prevention, detection and treatment.
The company’s focused research and
development has led to the discovery of new,
innovative products outside diabetes, and
has enabled it to develop world-class protein
therapies that can be applied to other areas
including haemostasis management, growth
hormone therapy, hormone replacement
therapy and inflammation control.
Novo Nordisk was created in 1989
following a merger between two Danish
companies - Novo Industri A/S (originally
founded in 1925) and Nordisk Gentofte

118 Best of Denmark

A/S (originally founded in 1923). With
headquarters in Denmark, Novo Nordisk
employs more than 26,000 employees in
79 countries, and markets its products in
180 countries. Globally, more than 4,600
people work together on research and
development activities at Novo Nordisk.
The company strives to be the preferred
employer in the pharmaceutical world, with
flexibility, trust, openness and opportunities
for each individual’s development in a setting
that adheres to high scientific standards.
When making decisions, the company
always strives to be economically viable,
socially responsible and environmentally
sound, as well as committed to quality
in everything it does. Employees are
encouraged to set ambitious quality goals,
and to uphold the commitment to product
improvement and customer service.
Novo Nordisk is committed to servicing
customers whenever and wherever it
is needed, and to be innovative and
effective in everything it does. It has a
proud history of firsts - it was the first
company in Scandinavia to be quoted on
the New York Stock Exchange in 1981,
it was the first company in Denmark and
one of the first in the world to publish an
environmental report in 1994, and it has led
the way by pioneering new and innovative
medical solutions throughout its history.
In the future Novo Nordisk aims to sustain
its position as the world’s leading diabetes
care company, while expanding its leadership
position into the biopharmaceutical areas of
haemophilia and growth hormone deficiency.
The company is developing next-generation
versions of its existing products and exploring
the uses of current products in new areas,
while inventing new paradigms and new
delivery routes. In its search for the most
effective solutions, Novo Nordisk nurtures
extensive networks and actively seeks new
partners while welcoming young researchers
into its various fellowship programmes. It is
allocating an increasing share of revenues to
research and development, while ensuring
high ethical standards throughout the value
chain. Novo Nordisk is proud that it was
ranked as best-in-class in healthcare in 2007
by the Dow Jones Sustainability Indexes.
Novo Nordisk A/S
Novo Allé
2880 Bagsværd
DENMARK
Tel: +45 4444 8888
Fax: +45 4449 0555
www.novonordisk.com
Best of Denmark 119
 Oticon hearing solutions
As one of the most respected hearing aid manufacturers in
the world, Oticon has been helping people to improve their
hearing for more than a century.

When Hans Demant founded the company
in 1904 his purpose was clear; his wife
suffered from hearing loss, and he was
determined to help her and others in
a similar position lead a better life.
Inspired by this humanistic mindset,
Hans Demant’s son and successor
William later created the charitable Oticon
Foundation. Today, the Oticon Foundation
is the majority shareholder in Oticon and is
committed through its statutes to support
the needs of people with hearing loss.
People First
Oticon’s many dedicated specialists are
acutely aware that it takes more than
technology to create the best hearing
solutions. When developing new concepts
they put the practical needs and personal
preferences of the user first. And they
collaborate with hearing care professionals
and independent institutions all over the
globe to achieve this essential goal.
Oticon’s headquarters are located to the
north of Copenhagen in Denmark. Modern
architecture combines optimal design
and functionality – all geared to generate
grand ideas and provide total flexibility
during project development. The technical
requirements of hearing aid development
have been given top priority and much
effort has gone into designing a work
environment that fosters innovative thinking.
The company employs more than 4,500
people worldwide and sells its products
via sister companies and distributors in
over 100 countries around the world.

120 Best of Denmark

Innovative product development communicating with today’s most popular
Oticon has made its mark on the hearing electronic gadgets, Epoq instruments talk
care industry - from the first, fully automatic, to each other – at broadband speed, no
non-linear hearing aids of the 80s to the less! And this promises a stereophonic
first digital devices of the 90s. Very recently listening experience that comes closer than
the company introduced an entirely new ever to a natural perception of sound. Oticon A/S
generation of solutions designed to fulfil Kongebakken 9
some of the most important requirements of DK-2765 Smørum Denmark
today’s hearing aid users: The new Oticon Tel: +45 39 17 71 00
Epoq offers wireless connectivity to a variety Fax: +45 39 27 79 00
of Bluetooth devices - from mobile phones E-mail: info@oticon.dk
to mP3 players and PCs. In addition to www.oticon.com

Best of Denmark 121

 Radiometer
Radiometer is a world leader in the development,
manufacture and distribution of technologically advanced
acute care testing solutions. Radiometer’s products and
services simplify and automate all phases of acute care
testing, so hospitals can get fast results, reduce workload
and the risk of errors, and improve cost effectiveness.

Simpler, faster and better testing
More than 50 years ago, Radiometer
introduced the world to blood gas testing. In
every aspect, a significant breakthrough that
changed and improved patient care.
For us, it was also the beginning of a
lifelong commitment to using advanced
technology and deep insight into hospital
processes to simplify and improve acute care
testing – from test order to reported results.
Today, our offering reaches well beyond
blood gas testing into transcutaneous
monitoring and testing of cardiac,
coagulation and infection markers. Products
and services that all aim to bring the power
of simplicity to our customers.
This commitment still keeps us on our
toes. We relentlessly strive to simplify and
improve the way we do things as a company
and to help our customers do the same.
For our customers, this means faster
results, reduced workload, fewer errors,
lower costs. And most importantly, better
patient care.
A company with a global presence
Our instruments help doctors around
the world provide accurate diagnosis for
critically ill patients.
Everything we do is geared towards
making this process as simple, fast and

122 Best of Denmark

reliable as possible. It requires dedication
and close inter-disciplinary cooperation,
but most importantly colleagues who
want to contribute to improving the way
we do things as a company and help our
customers do the same.
Globally, we are more than 1,900
dedicated employees working on research
& development, production, quality, sales
and marketing.
Our head office and production facilities
are located in Brønshøj, Denmark, where
we are approximately 1,000 employees
from 20 different nationalities. In addition,
Radiometer has subsidiaries in 13 Radiometer Medical ApS
countries. Åkandevej 21
Radiometer is a part of the US- 2700 Brønshøj
based Danaher Corporation with 50,000 Denmark
employees distributed across 50 different Tel: + 45 38 27 39 27
companies worldwide. www.radiometer.com

Best of Denmark 123

 Building a better future -
Industry and Service

The Rockwool Group

The Rockwool Group is among the world’s leading suppliers of products, systems and
solutions to ensure energy-efficient, firesafe buildings with good acoustics. The Group’s
wide construction-related range covers traditional insulation products, acoustic ceilings
and decorative façade panels as well as software tools and consulting services for the
design, construction and renovation of energy-efficient buildings. Outside the building
sector, important business areas include solutions for the horticultural industry, special
fibres for industrial use and noise and vibration control systems for roads and railways.

124 Best of Denmark

World leader
The Rockwool Group is the world leader in
stone wool technology which improves the
environment and the quality of life for millions
of people. Our mission is clear: The Rockwool
Group must be the preferred supplier of
products, systems and solutions for improved
energy efficiency, acoustic performance and
fire safety in buildings.
Today, buildings consume some 40%
of the energy used in the EU and the US.
However, far too much energy is wasted on
heating or cooling buildings that are poorly
insulated against the freezing cold or the
scolding heat. Up to 90% of this energy waste
can be saved with optimal insulation and
complementary energy efficient technology in
buildings.
Once installed, Rockwool insulation saves
energy by minimising heat loss. This, in turn,
conserves non-renewable fossil fuels and
reduces CO2 emissions. In its lifetime, a
typical Rockwool product will save more than
100 times the energy used and CO2 emitted in
its production.
Made of rock, stone wool tolerates
temperatures of up to 1,000oC which makes
it an ideal material for the vital purpose of fire
protection. Stone wool also protects against
noise pollution.
Insulation and other business areas
The Rockwool Group is the second largest
insulation producer in the world. Insulation
is by far the Group’s biggest business area
accounting for 85% of sales. While most of
the products and systems are sold to the
construction sector, specialist insulation for
power plants, the process industry and ships
is also an important activity.
The Group’s Systems Division covers
the non-insulation business areas of the
Rockwool Group: Rockfon ceilings, Grodan
crop management solutions, Rockpanel
facade panels, Lapinus Fibres engineered
reinforcement fibres and RockDelta outdoor
noise and vibration control solutions. The
Division accounts for 15% of the Group’s net
sales.
Danish roots - global presence
Rockwool insulation is manufactured from
naturally occurring and sustainable volcanic
rock. The idea of producing stone wool
was originally conceived on Hawaii. Around
1900, scientists on the Hawaiian volcano of
Kilauea found a strange wool-like material
hanging in the trees. Analysis showed it to
be rock fibre which exhibited exceptional
qualities - it was fire proof, and it had superb
insulating properties.
In 1937, the volcanic principle was brought
to Denmark and the Rockwool Group’s first
factory was established near Copenhagen.
Since then, the Group has experienced rapid,
and accelerating, growth and development.
Today, the Rockwool Group is represented
in 35 countries worldwide. It has factories in
15 countries across Europe, North America
and Asia and more are underway, to help
build a better future. The Group employs over
8,500 highly skilled employees who cater for
customers all over the world. Annual sales are
in excess of EUR 1.8 billion.
www.rockwool.com
Best of Denmark 125
Industry and Service Thrane & Thrane
Thrane & Thrane is a world leading manufacturer of
equipment and systems for global mobile communication
based on sophisticated satellite and radio technology.

126 Best of Denmark

Thrane & Thrane’s core focus is the
development and manufacture of systems
for Inmarsat services, which places them
as a major player in the marine, land and
aeronautical markets.
The company was founded in 1981 by
the brothers Lars and Per Thrane. The first
cutting-edge product developed was a
radiotelex modem for the Danish Ministry of
Foreign Affairs. In the mid 1980s Thrane &
Thrane shifted focus from radiotelex to mobile
satellite communication based on Inmarsat,
the world’s leading mobile satellite operator.
Thrane & Thrane started selling Inmarsat-C
land earth stations early in the ‘90s, followed
by new products targeting both the land
and aeronautical market. Today Thrane &
Thrane provides equipment for maritime,
land-based and aeronautical use, which is
sold throughout the world under the brands
SAILOR®, EXPLORER® and Thrane & Thrane.
Thrane & Thrane is a major player in all
three markets, and in particular its SAILOR
products are highly regarded in the maritime
industry. They cover a wide spectrum of
systems and applications:

• Satellite communication: VSAT,

FleetBroadband, Fleet/Fleet+, mini-C,
and Iridium.

• Radio Communication: GMDSS, MF/HF,

VHF and portable VHF/UHF series.

• Safety & Tracking: Ship Security

Alert System (SSAS), Long Range
Identification and Tracking (LRIT)
and LocPoint – a web based tracking
solution.

SAILOR equipment is used in all major
maritime segments including: Merchant
retrofit, merchant new build, offshore, fishery,
workboat and leisure. Demonstrating the
company’s confidence in its own products
to withstand the harsh environments
that they work in, Thrane & Thrane is the
Official Sponsor of Satellite and Radio
Communications Equipment to the Volvo
Ocean Race 2008-2009.
As a sponsor to the Volvo Ocean Race
2005-2006, Thrane & Thrane was instrumental
in ensuring the teams and organisers could
communicate effectively via mobile satellite
communication. The scope of supply expands
for the 2008-2009 race with several new
communication products, including a SAILOR
500 FleetBroadband solution specially
developed for the Volvo Ocean Race, but
also VHF and MF/HF radios being put to
the ultimate test in one of the most extreme
sporting events on the planet.
Thrane & Thrane is not content to just
be an equipment supplier to the maritime
industry though. The company uses its
expertise to help the marine industry as a
whole. The most recent example of this is
the involvement in the development of LRIT,
or Long Range Identification and Tracking.
The company’s representatives were part of
the LRIT Ad Hoc Working Group under the
IMO, which enabled them to help steer the
new standard to the benefit of its customers
and industry.
Despite its success Thrane & Thrane
won’t stand still. Its first generation SAILOR
FleetBroadband products only went on sale
in 2008, but the company is already forging
ahead in other technology areas and Thrane &
Thrane is now set to take on the VSAT market.
With the success it has shown so far in all of
the new markets it has entered, it shouldn’t be
too long before this leading Danish innovator
makes its mark on VSAT too.
Customers also benefit from the company’s
Onboard Service Centres which offer servicing
and repair of any of the Thrane & Thrane
maritime products. Operating in every major
part of the world, the global service network
guarantees customers quick response as well
as the highest standards of assistance and
component repair.
Thrane & Thrane attracts the best
electronics engineers and creative minds in
the business, people who demand and create
for themselves an innovative and inspiring
working environment that is driven by the
need for constant challenge and change.
Thrane & Thrane people are committed,
goal-oriented, creative and constantly striving
to push back boundaries. Such people can
only thrive in a flat organisation where the
distance from their visions and ideas to the
decision platform is as short as possible.
It’s because of this that Thrane & Thrane
is able to stay one step ahead of the
competition. As a company made up of
dedicated experts, its drive to develop new
and better solutions is clear.
www.thrane.com

Best of Denmark 127

Industry and Service We bring light to life
VELUX creates better living environments with daylight and
fresh air through the roof. We are developing products and
technology that can be used to create low-energy housing,
and we continuously focus on developing attractive and
sustainable living spaces.
Buildings are major consumers of energy,
representing about 40% of total energy
consumption in Europe. To reach the global
objective of CO2 reduction, a new agenda for
house building must be introduced. Future
buildings must be CO2-neutral and provide a
healthy indoor climate with plenty of daylight
and fresh air.
To reduce CO2-emissions from buildings,
it is necessary to look at a building’s overall
qualities, properties and functionality in terms
of energy efficiency, healthy indoor climate
and renewable energy. Together, these three
key areas constitute the core of what VELUX
refers to as Sustainable Living – the ability to
continue improving the quality of our homes
and maintaining high living standards while
reducing energy consumption.
VELUX Model Home 2020
The future of construction is facing serious
challenges such as resource supply,
energy efficiency and unhealthy buildings.
128 Best of Denmark
We spend 90% of our time indoors and
30% of the building mass does not
contribute to our health in a positive way.
The real challenge facing us is essentially
a dual challenge – the energy challenge
and the living factor challenge.
VELUX has devised a strategy to take
an active part in developing sustainable
buildings. Part of this strategy is the project
Model Home 2020 – our vision for how we
should construct future buildings that reflect
the balance between energy design and living
factor, thus creating optimal indoor climate
through a dynamic building envelope which is
climate neutral.
The vision and principles behind Model
Home 2020 need to be developed and
tested. Therefore, we will build six one-to-one
experiments over the next two years from
2008 to 2010 in the form of six demonstration
houses which will be placed at six different
locations in five different countries in Europe.
They will all reflect and respond to three main
principles – efficient energy design, high
living factor and minimum climate impact
– as well as the different climatic, cultural and
architectural conditions of the countries in
which they are built.
Our philosophy is that one experiment
is worth more than a thousand experts
assumptions.
Better living environments
VELUX vision is: “To lead the development
of better living environments with daylight
and fresh air through the roof and to be rated
as the best in the eyes of our customers”.
Our product programme contains a wide
range of roof windows and skylights, along
with solutions for flat roofs. In addition,
VELUX offers many types of decoration and
sun screening, roller shutters, installation
products, products for remote control and
thermal solar panels for installation in roofs.
VELUX, which has manufacturing
companies in 10 countries and sales
companies in just under 40 countries, is one
of the strongest brands in the global building
materials sector and its products are sold in
most parts of the world. The Group has more
than 10,000 employees.
The objective of the VELUX Group is
described in the Model Company Objective:
“It is the Group’s purpose to establish
a number of Model Companies, which
cooperate in an exemplary manner. By Model
Company we mean a company working
with products useful to society, which treats
its customers, suppliers, employees of all
categories and shareholders better than most
other companies. A Model Company makes
a profit, which can also finance growth and
maintain financial independence”. The Model
Company Objective was formulated by our
company’s founder Villum Kann Rasmussen
in 1965.
The VELUX Group is owned by VKR
Holding A/S. VKR Holding A/S is a limited
company wholly owned by foundations and
family. The VELUX Group’s financial results are
incorporated into VKR Holding’s consolidated
accounts. In 2007, VKR Holding’s turnover
amounted to Euro 2.3 billion and profit after
tax came to Euro 189 million.
Our founder engineered the beginnings of a
revolution in lifestyles – turning dark neglected
roof space into living areas with daylight and
fresh air. Innovation was a key word from the
very beginning, and we are still constantly
improving product functionality and design
to meet the future needs of our customers,
and finding new innovative ways of “bringing
light to life”. We feel a special obligation to
lead the development by using daylight and
fresh air in creating better living and working
environments. We aim to promote architecture
that enhances the quality of life and the
sustainable development of society, and
we initiate and support research in daylight
quality and healthy indoor climate.
www.velux.com
Best of Denmark 129
Chapter 7
Consultants

130 Best of Denmark

Best of Denmark 131
 Ernst & Young: Achieving
Consultants

Potential - Making a Difference

It is not surprising that Ernst & Young plays the part as an international provider
of professional services that help our clients realise their full potential. Because
the two entrepreneurs after whom Ernst & Young is named were themselves
visionary leaders who, through hard work, realised their own potential.

In 1989 a series of mergers culminated in

the formation of Ernst & Young International,
more than 40 years after the two founders
of the company had passed away. Today
the spirit of the company is stronger
than ever, and all its global powers are
concentrated on consolidating the company’s
already strong position centered on two
key concepts: ”Achieving Potential”
and ”Quality In Everything We Do”.

Achieving Potential
The point of Ernst & Young’s business
focus is to help our clients realise the
potential they and their companies possess.
Consulting on issues of key importance
to our clients, Ernst & Young’s yardstick
is the results our clients achieve.
Not only in relation to sector norms or
benchmarking against competitors, but
also in relation to our clients’ business
opportunities. Ernst & Young helps our clients
think ‘big’ and realistically at the same time.
Of course, this requires that Ernst & Young
is more innovative than most within the sector.
Because it is only through innovation that
business performance can reach new heights.

Quality In Everything We Do
Precision and quality are important in all
sectors. And the accountancy sector is
probably under more of an obligation than
most. This is in part due to the great many
legislative requirements found in all countries,
and in part because the accountant’s advice
carries great weight in all company decisions.
The qualitative decisions taken by a senior
manager depend directly on the decision-
making basis provided by the consultants.
Therefore, the key cornerstone for Ernst &

132 Best of Denmark

Young has, for many years, been to provide
quality to every engagement at all times.
Ernst & Young’s efforts to provide quality
have borne fruit, as today the company enjoys
a leading position in the global market.
Global competencies, personal values
It’s about 130,000 people working together
to help each other develop and succeed
personally and professionally. It’s about
helping our clients deliver on their promises
to their markets and stakeholders. And
it’s about making a difference in the
communities in which we live and work.
Ernst & Young has a strong international
network to draw on. For instance, Ernst &
Young in Denmark can draw on inspiration,
methods and experience from other
markets to the benefit of our clients.
Globally, Ernst & Young’s core services
cover four business areas: Assurance, Tax,
Transactions and Advisory Services.
The fact that Ernst & Young Denmark has
clients within all business areas is due to more
than just models and methods. Not least,
we are extremely conscious about working
with human resources in every respect,
both as a people function and as the very
DNA that is the essence of the company.
We are committed to achieving potential.
Assurance and consultancy are
people businesses. Therefore, Ernst
& Young’s most important asset is the
people who make up the company:
• People who demonstrate integrity,
respect and teaming
• People with energy, enthusiasm
and the courage to lead
• People who build relationships
based on doing the right thing
In addition to these values, Ernst & Young
operates in accordance with a global
code of ethics. The individual, the people
and the client are in the centre. Because
even the best tools and methods are only
as good as the people who use them.
Recruiting the best brains – and hearts
A pioneering initiative taken by Ernst & Young
Denmark confirms that our people are our
most important resource. Ernst & Young has
established a university for students in the
summer where our own people are their tutors.
This is where we are making a difference by
giving the students an opportunity to immerse
themselves into a wide range of courses
and further enhance their competencies.
The courses cover everything from
professional subjects that truly challenge
the students’ capabilities to more holistic
courses based on personal and individual
potential. Ernst & Young is building
professional and human relations with,
hopefully, new colleagues and clients.
Having easily filled 1,000 places in
2008, the Ernst & Young University is a
massive success among graduates and
students. The many requests made for
our course catalogue is clear evidence
that the initiative is very much in demand.
All copies of the catalogue were quickly
snapped up and enrolments have also been
made by the use of a mobile WAP portal. Our promise
Ernst & Young Denmark is doing very At Ernst & Young we’re committed to
well. Which, to apply our own terminology, achieving potential. It’s how we make
simply means that there is even more a difference – for our people, our
potential for further advancement. clients, and our wider communities.
Best of Denmark 133
 Entrepreneur of the Year
Consultants

Praise and a helping hand to

growth companies in Denmark
As growth does not come about of its own accord, neither do growth companies.
They come about because somebody sees a market opportunity and makes an
extraordinary effort to exploit it. It is precisely this unique, perceptive ability that
entrepreneurs possess, and there are good reasons for giving them due recognition
and for supporting them. Because Denmark does not have that many entrepreneurs.

Ernst & Young’s Entrepreneur Of The

Year programme has grown into the
world’s most prestigious business awards
for entrepreneurs. National and global
awards programmes take place in more
than 135 cities in 50 countries. In 1997
Ernst & Young in Denmark introduced
the Entrepreneur Of The Year award to
recognise the contribution of people
who inspire others with their vision,
leadership and achievement. The initiative
has been a success from the outset.
As the first and only truly global award
of its kind, Ernst & Young’s Entrepreneur
Of The Year celebrates those who are
building and leading successful, growing
and dynamic businesses. At Ernst & Young
we are committed to helping our people, our
clients and our wider communities achieve
their potential. Ernst & Young’s Entrepreneur
Of The Year awards make a difference
through the unique way they encourage,
recognise and support entrepreneurial
At Ernst & Young we believe that Entrepreneur Of The Year award contributes to ensuring activity. With the Entrepreneur Of The Year
that entrepreneurs receive the recognition - and indeed the thanks - that they deserve. award, Ernst & Young wishes to place the

134 Best of Denmark


growth culture firmly on the agenda and
increase awareness of the conditions and
opportunities for future entrepreneurs,
idea generators and aspiring innovation
environments. This will serve to catalyse
more growth and a greater degree of
understanding and acceptance that
Denmark ought to do more to encourage
growth and development through the
strength and power of its businesses.
From start to finish, the award process
is supported by Ernst & Young’s mission to
help companies achieve their full potential.
The competition, which is held
annually, distinguishes itself from other
growth competitions in that it focuses
not only on the companies’ ability to
achieve growth and ‘softer’ values such
as the entrepreneur’s social commitment,
but equally on their ability to inspire,
motivate and commit the organisation.
Denmark’s best-researched award
There are many business awards in
existence, both in Denmark and elsewhere.
But hardly any of them goes about it as
thoroughly as the Entrepreneur Of The
Year award when it comes to presenting a
comprehensive picture of the participants’
performance to a professional jury’s scrutiny.
All participating company executives
were interviewed, intense focus being
placed on areas such as the company’s
commercial basis, ability to exploit the
market potential, strategies and objectives,
business ethics, company culture, and
environmental and staff matters.
Winners are found in eight different
categories such as Business-to-
Business, Business-to-Consumer, as
well as in more specialised categories
such as Fastgrowing, Intrapreneurship
and Life Science. Regional winners are
nominated from all over Denmark, and
the competition culminates in a fantastic
show where the Entrepreneur Of The Year
national award winner is announced.
More than 200 companies participate
Some of the busiest people in the Danish
business sector are entrepreneurs
and the driving force behind growth
companies. For this reason alone, it is
very impressive to note that, for the last
couple of years, 200 companies have
taken part in the competition every year.
This shows that the award has
achieved the status of being among
the more important awards of its kind
and that winning it carries real prestige.
The list of annual winners includes a
great many companies which were
perhaps still heading for success when
they won the award, but which have
since become some of the best run
and most profitable companies.
If you are going to celebrate,
make it a memorable event
Naturally, a major award befits a major
award ceremony. And Entrepreneur Of
The Year sets the standard high, with
more than 1,000 festive participants and
many of Denmark’s best entertainers and
performers putting on a memorable show
to mark the national award ceremony.
Aside from the memorable ceremony,
the regional awards and the national
finale offer a wealth of opportunities
for networking in a conducively
relaxing setting. The more facilitative The Entrepreneur Of The Year award has long since
networking takes place in the unique achieved recognition and status as Denmark’s
setting of the Winners’ Circle forum. premier growth award.
Best of Denmark 135
 KPMG
Consultants
KPMG International is the coordinating entity for a global
network of professional services firms, providing audit, tax,
and advisory services, with an industry focus. 
The aim of KPMG International member firms,
including sub-licensees and subsidiaries, is
to turn knowledge into value for the benefit of
their clients, people, and the capital markets.
With over 123,000 people worldwide, member
firms provide audit, tax, and advisory services
from 717 cities in 145 countries.
Their professionals comprise auditors
and consultants with different educational
backgrounds, e.g., LLM, MSc (Business
Administration and Commercial Law), MSc
(Economics), MSc (Insurance Science), and
engineering.
Values
KPMG’s global values are defined as a network
of member firms for KPMG, their clients, and
the marketplace. This describes who they are,
what they do and how they do it. Their values
also help attract and retain the best people,
develop relationships with the right clients and
protect and enhance their reputation.
136 Best of Denmark
They aim to incorporate these values into their
relationships with their clients and colleagues
so that these are reflected in the work they do
every day and the relationships they have with
each other and with their clients.
KPMG’s Global Values:
• To lead by example. As a firm and as
individuals, act in a manner that exemplifies
what is expected of them and their clients,
and what their clients should expect of
them.
• To work together. As a team to bring
the best from their combined talents,
experiences, knowledge, and cultures,
thereby creating strong and successful
relationships.
• To respect individuals. To respect all
individuals for their diversity, who they are,
and what they bring as individuals and
as team members for the benefit of their
clients and the firm.
 AUDIT * TAX * ADVISORY
• To seek the facts and provide insight. To
listen to and proactively challenge different
points of view in order to arrive at the right
judgments.
• To be open and honest in their
communication. To encourage timely, clear,
and constructive two-way communication.
• To be committed to their communities.
As individuals and teams, to use their
time and resources to support their local
communities.
• Above all, to act with integrity. To be
professional first and foremost, they
take pride in being part of KPMG, and
are committed to objectivity, quality, and
service of the highest standards.
Mission
They transform knowledge and understanding
of the complex global economy into value for
their clients. We express this as follows:
“KPMG is the global professional advisory
firm whose aim is to turn knowledge into value
for the benefit of its clients, its people and its
communities.”
“KPMG understands their clients needs and
delivers insightful solutions and actionable
advice of uncommon clarity in the new global
economy to help you succeed and stay one
step ahead of their competition.”
Uniform advisory services
KPMG consists of strong national advisory
and accounting firms that work with other
member firms internationally with common
business policies and processes, including
work methods, quality goals, audit process,
IT systems and networks, IT-based audit tools
etc. They seek to provide quality client and
advisory services to their clients’ forward-
looking advisory services no matter where in
the world the client is located.
Quality goals
When servicing their clients, we have the
following quality goals:
• Delivering services that exceed the client's
expectations
• Providing assistance that increases the
client's possibilities of success
• Recommending, lasting and reliable
services for the client
• Meeting the needs of the client
• Delivering efficient and goal-oriented work
• Delivering their work on time and at the
agreed price. The industrial groups comprise:
• Financial Services
Clients • Consumer and Industrial Markets
KPMG service a broad segment of Danish • ICE (Information, Communication,
business and industry - ranging from Entertainment)
small entrepreneurial businesses to large • IGH (Infrastructure, Government,
international groups. They also provide Healthcare)
services to funds, associations, counties, • Middle Market
municipalities and public institutions.
KPMG’s list of clients comprises KPMG’s continuously follow developments
approximately half of the listed companies within the different business sectors/industries
on the Copenhagen Stock Exchange in and can accordingly contribute to forward-
Denmark. looking, industry-oriented advisory services.
Industrial professionals - international
cooperation KPMG
KPMG’s clients can draw on extensive Borups Allé 177
knowledge of business sectors and industries. DK - 2000 Frederiksberg
This knowledge is concentrated in their global Tel: +45 38 18 30 00
industrial groups, which are also based in Mail: kpmg@kpmg.dk
Denmark. www.kpmg.dk
Best of Denmark 137
 Profile
Consultants
Corporate

Recruitment & Research & Findings

MIGRATERS monitors international markets – to keep you one jump ahead.
Photo: Jacob Ammentorp Lund

“Assessing velocity and force.” Thais Alex Hvid, Assessment Assistant at MIGRATERS and member of the Danish Streetmovement team.

138 X Best
Best of of Denmark
Denmark
 Think globally - it will mean the world

For each client, MIGRATERS Search and Research builds individual candidate databases.

Ranked one of the industry’s best research institutions, MIGRATERS also offers online reports and forecasts.

In consulting, we offer strategic advice based on knowledge gained through our research division.
We focus on saving our clients months of consulting time – we aren’t inexpensive, but we are efficient.

Research & Findings:
MIGRATERS monitors international markets.
The 2006 presentation What have you
been doing while others have been plan-
ning the future? awoke MICROSOFT and
CISCO, and made us experts in the OECD
and at the UN.
The autumn 2008 report A new para-
digm in outsourcing had the Confederation
of Danish Industries rank our research on
a par with Harvard and The Economist
Intelligence Unit.
In spring 2009, we’ll sharpen your
strategic skills with Managers in 2015:
Are you headhunting the savvy way? Do
you know how? This report offers an insight
into what managers must do to succeed in
different nations. A must-have for multi-
nationals.
Managers in 2020 and 2030: A quantita-
tive study. Will your headquarters be in
the right neighbourhood? Whether you are
Western, Asian or Latin, check out the future
strategies of your competitors.
All reports are available online.
In 2003, Charlotte Krogager Hvid,
MIGRATERS CEO, realised that managing
candidates in foreign markets was difficult
for companies around the globe. She set up
MIGRATERS to help HR managers to recruit,
retain and understand international staff.
Partnering with some of international
business’ most experienced managers,
people with more than 20 years’ experience
as presidents or HR managers in large
companies around the world, gave
Charlotte thorough insight into the
challenges multinationals face.
For that reason, all our work is still
based on research – simply because, in
an ever changing world, there is no “busi-
ness as usual” for anyone of us. Our mis-
sion is to help you succeed in this ever-
changing market, where talent is scarce,
mobile, demanding and volatile.
We work with 71 1st tier universities and
institutions in China and India. Do you
work in Brazil, Qatar or Argentina? We
would be happy to dig in there, too. If we
have the time.
Recruitment & Assessment
Manager in a large Danish shipping company:
“Far better than the candidates we attract
ourselves.”
Ewa Zielinska, HR Assistant, Cap Gemini
Polska:
“We work with all the large recruitment
companies around the world. MIGRATERS
is by far the best.”
We build individual databases for each indi-
vidual client – if they wish. This means we
attract a total of 3,000 new candidates a
year. Many speak four languages or more,
some have worked their way up to CFO or
CEO, while others are driven new candi-
dates ranked top of their graduation year.
We assess candidates on three conti-
nents. This enables our clients to choose
the candidates that fit their corporate cul-
ture – and choose the culture the candidate
will interact in. And of course, MIGRATERS
has a pool of highly skilled and focused
employees, too.

Best
Bestof of
Denmark
Denmark X 139
Consultants

PricewaterhouseCoopers is one of the world’s leading professional services

organisations providing industry-focused assurance, tax and advisory services.
The past ten years since Price Waterhouse and Coopers & Lybrand merged have
been a period of challenge and change, during which a strong and successful
network of member firms was built operating locally in 153 countries and
employing more than 155,000 people worldwide.

PricewaterhouseCoopers in Denmark value to both clients and stakeholders. With

has more than 1,700 employees in 15
offices around the country. The company
renders services to listed, small, medium-
sized and large companies as well as public
enterprises offering a diverse pool of expertise
from audit and assurance, tax, human
resources, performance improvement, crisis
management and transactions, to outsourcing
and education.
In the fiscal year 2007/08 PwC in Denmark
had total revenue of DKK 1,574 million,
continuing with yet another year of steady
growth. The company renders services to
more than 40 of Denmark’s biggest listed
enterprises and accounts for ¼ of the
business daily Børsen’s Top 200.
In their work PwC stick to a simple winning
strategy having an ambition of being leading
in the markets they choose to serve. PwC’s
values are driven by a legacy of focusing
on serving clients in all selected business
areas to find the best possible way in which
to meet financial challenges and bring real
an unmatched breadth of expertise and reach
that combine the possibilities and experience
of the global firm with local market insight, the
company always strives to deliver the best of
PwC and differentiate from the competition by
offering an exceptional client experience.
In order to achieve that it is not enough
just to employ technically competent and
commercially minded employees. PwC
have therefore a clearly defined ambition
aimed at creating a great working place for
their employees. Their strategy is to attract
and retain the most qualified employees,
to develop their full potential and to obtain
intensive talent management. Besides this,
PricewaterhouseCoopers have implemented a
variety of innovative policies and programs to
support and to help their employees achieve
work-life balance. When recruiting graduates
to begin work, most positions include full
training and support to achieve relevant
professional qualifications by giving the
training, guidance and opportunities needed

140 Best of Denmark

in order to become fully rounded business
professionals.
In relation to business, PwC’s current
investments in technology and infrastructure
are at all times at the front edge of the
changing requirements of the market. In line
with their strongly recognised corporate social
responsibility, PwC were one of the first non-
industrial companies in Denmark to launch
a climate strategy in 2008, proclaiming their
long-term aim of becoming carbon neutral.
The climate strategy was launched under
the title “We want to make a difference”
demonstrating PwC’s engagement and
commitment to becoming an active player in
one of the most threatening global issues of
our time.
The same goes for PwC’s attitude to
sustainability proclaiming that companies
which want to succeed commercially must
approach sustainability strategically and with
conviction, determination and transparency.
As the key element of PwC’s strategy is
to be the market leader within the audit and
advisory business, it is natural to let this
approach be expressed in their financial
reporting. In 2007 the company received a
prestigious award (The Jury’s Special Prize in
connection with the business daily Børsen’s
Annual Report Award). The jury focused
especially on PwC’s approach to quality and
responsibility and their early implementation
of the 8th EU Directive dealing with
transparency.
PwC continue to be at the vanguard.
The 8th EU Directive is now implemented in
Danish legislation which comes into force for
the fiscal year beginning on 1 July 2008 or
later. Nevertheless, PwC have chosen to issue
the Transparency Report in connection with
their Annual Report 2007/08. to our customers in order to bring real value
There is no doubt that PwC’s Annual to them and their stakeholders. The entire
Report for FY 2007/08 sets new standards for development of our company is driven by
transparency and open communication and the common ambition of all PwC employees
confirms the company’s commitment to their to be market leaders in all respects by
leading role in the market. delivering exceptional experience in
“Everything we do is aimed at making our everything they do”, says Carsten Gerner,
collective knowledge and expertise available CEO of PwC in Denmark.
Best of Denmark 141
Chapter 8
Energy

142 Best of Denmark

Best of Denmark 143
Energy BWSC - Base for powerful
energy solutions
Are you looking for a genuine energy partner?
With Burmeister & Wain Scandinavian Contractor A/S you
need no further partners to realize your vision.

Burmeister & Wain Scandinavian Contractor
A/S (BWSC) is a world-leading power
plant supplier with around 500 employees
working worldwide and at the head office
located in the area of greater Copenhagen.
Our strong financial independence and
100 years of experience in delivering
outstanding turnkey power plant solutions
to more than 50 countries in the world,
make us an obvious choice of business
partner.
We often work under very challenging
circumstances in remote corners of
the world, hence having the expertise,
experience and know-how to act in - and
adapt to - intercultural environments.
Much more than a power plant supplier
BWSC covers every aspect of the turnkey
process by using a broad variety of
advanced state-of-the-art technologies
for the development of economically and
environmentally sound power plants.
In addition to turnkey solutions, our
product range includes transmission lines,
distribution systems and generation services
such as spare parts, long-term service and
maintenance contracts as well as plant
rehabilitation and unique state-of-the-art
concepts.
BWSC undertakes the full operation and
maintenance of the power plant and is
currently involved in numerous operation
and maintenance contracts and long-term
technical service assistance contracts
covering more than 1,600 MW of capacity
over the years.
We also take a leading role in the
development of Independent Power Projects
(IPP) with establishment of all commercial and
legal agreements.
Going for Green
Respecting the environment in which we
live, one of our main focus areas within
renewable energy is biomass and biogas
solutions. BWSC continuously strives to make
existing technologies even more efficient and
environmentally friendly by integrating a broad
variety of the most modern technologies.
Our biomass and biogas plants are built
on energy-efficient solutions, minimising
emissions and optimizing the yield from fuels.
With 20 years of expertise in biogas plants,
we offer locally integrated and environmentally
compliant solutions. By means of the most
advanced technology, our biogas plants
produce both emission-free energy and utilise
and improve the quality of organic waste.
Our biomass plants supply energy for entire
communities purely based on renewable fuels
such as straw and woodchip.

144 Best of Denmark


The local sourcing of raw material avoids
long-distance transportation, and the
cooperation with leading suppliers guarantees
highest efficiency, reliability and availability in
accordance to your specific needs.
All around the world
As one of the world’s leading suppliers of
medium and large scale diesel engine power
plants we are fully aware of our responsibility
in balancing the need for power with
developing environmentally sound solutions
in a world where energy consumption sets
new records every day. Consequently, we
continuously strive to make existing diesel
technologies more environmentally friendly
while striving for a future where clean energy
sources will be the major contributing factor
to continued growth and prosperity all over
the word.
Over the past three decades BWSC has
supplied over 150 diesel power plants to
Secure transfer of knowhow
To ensure a smooth and efficient take-over
of any power plant, BWSC offers a variety
of tailor-made training programs aiming at
giving the staff comprehensive training of the
working principles of each component of the
plant.
The selection of training methods is based
on the specific training subjects and the
participants in the course ranging from
courses for specific groups to large coherent
training programs involving the entire staff of
the power plant.
BWSC has training facilities in Denmark
and Sri Lanka. The set up is ideal for mixed
theoretical and practical training sessions
because of the easy access to power plants
for demonstration purposes.
Part of a strong international corporation
more than 50 countries in the world with BWSC has its origin in the stationary engine
a total generating capacity in excess of division of Burmeister & Wain (B&W), which
2,500 MW. has built and installed diesel engines for
power plants since 1904. BWSC was
Within the past years BWSC has completed established as a separate specialist company
diesel power plants in places such as: in 1980 and acquired by Mitsui Engineering
and Shipbuilding Co. Ltd. (MES) in 1990.
• Brazil
• Iraq
• Azores
• Bermuda
• Sudan
• Mauritius For more information about BWSC
• Panama please consult www.bwsc.dk
Best of Denmark 145
 DONG Energy is one of the leading
Energy

energy groups in the Nordic region

DONG Energy is one of Northern Europe’s leading energy groups. We are
headquartered in Denmark. Our business is based on procuring, producing,
distributing, trading and selling energy and related products in Northern
Europe. The company delivered revenue of DKK 41.6 billion in 2007 (approx.
EUR 5.6 billion or USD 8.3 billion). We have more than 5,000 employees.

We generate and sell power

DONG Energy is Denmark’s largest power
generator. We produce half of Denmark’s
power and approximately 40 percent of its
district’s heat. Furthermore, we are a leading
thermal generator by volume on Nord Pool. 87
percent of our 6.5 GW capacity originates
from thermal power plants, with the rest
coming from wind farms and hydroelectric
plants. Most of our thermal plants combine
heat and power generation for greater
efficiency. Our primary strategy is to maintain
and optimise our current thermal-based
power generation in the Nordic power market.
In view of these skills we are exploring
business opportunities outside Denmark.

Leader in offshore wind power

We have been developing offshore wind farms
for 16 years, and we are now one of the global
leaders in offshore wind power generation.

146 Best of Denmark


Moreover, we have extensive experience in
operating onshore and offshore wind turbines.
Our wind farms are predominantly situated in
Denmark and the UK.
We explore for and produce oil
and natural gas
DONG Energy boasts an expanding portfolio
of 68 natural gas and oil exploration and
production licences strategically located in the
following regions:
• Denmark – central North Sea area
• Norway – mid North Sea area
• UK – West of Shetland  To secure the daily supplies to our many
• The Faroe Islands  customers we have natural gas pipelines
• Greenland
One of our principal assets is the giant Ormen
Lange natural gas field in the Norwegian
sector. It is connected to the UK via the 1,200
km Langeled subsea pipeline, which is part of
the Gassled system. We expect this field to
play a major role in maintaining the majority
of our natural gas reserves. In addition, the
field will help us meet our objective of having
equity gas to make up 30 percent of natural
gas supplies to our downstream markets.
Extensive expertise
We have been focusing on expanding our
long-term natural gas portfolio since 2004,
and our investments reflect this objective.
As an operator of 20 licenses – three of
which are currently producing – we have
significant in-house expertise, skills and
industry knowledge within natural gas and oil
exploration and production. We will continue
to strengthen our position in the years ahead
by recruiting highly qualified professionals to
meet the needs of our expanding business.
Markets and customers
Our Markets division handles wholesale
and end-customer sales and ensures that
DONG Energy has sufficient natural gas and
power to meet demand. We have customers
in Denmark, Sweden, Germany and the
Netherlands. These include:
• 300,000 natural gas customers 
• 1,100,000 electricity customers
Besides basic energy products, we offer
a wide range of service products, energy
savings advice, broadband fibre-to-the- In everything we do, we are responsible,
home, as well as street lighting to the Greater responsive, and result oriented. We strive to
Copenhagen area. reduce the adverse environmental impact of
our activities in everything we do. And we
continuously strive to incorporate positive
principles in relation to the environment.
from North Sea fields, an underground natural
gas storage facility, power grids consisting
of approximately 20,000 km of cable and
overhead lines, and approximately 10,000 For further information, see
transformer stations. www.dongenergy.com
Best of Denmark 147
 Vestas
Energy

While people all over the world are wondering how future energy
resources can keep up with dramatically increasing energy
consumption and the resulting explosion in CO2 emissions,
Vestas has based its strategy on making wind energy the
preferred supplement to conventional energy sources.

148 Best of Denmark

The group’s core business is the
development, manufacturing, sales, marketing
and maintenance of wind power systems that
use wind energy to produce electricity. Wind
is a renewable, predictable and clean energy
resource that can compete with fossil fuel
sources and can establish a large number of
megawatts in a relatively short time. It is a
CO2-neutral form of energy and is proactive in
reducing greenhouse gas emissions.
Vestas installed its first wind turbine in
1979. Since then, it has played an active
role in the fast-moving wind power industry.
From a staff of 60 people in 1987, the
organisation has grown over the past two
decades into a global market leader with
over 20,000 employees. It has become the
leading producer of high-tech wind power
solutions. Vestas has installed more than
35,500 wind turbines in 63 countries on five
continents. On average, one wind turbine
is installed by Vestas every four hours,
twenty-four hours a day. Vestas has an
extensive portfolio of turbines, each suited
to specific conditions and requirements.
Vestas wind turbines generate more than
60 million MWh of energy a year. Thanks
to its constant research, development and
innovation, Vestas has improved the generator
effect of its wind turbines by a factor of
100 over the past 25 years. Turbines are
checked and tested at the company’s own
test centres, and the results are verified
and certified by independent organisations.
Large numbers of operating turbines are
monitored to determine how their design
can be optimised, and their operation made
even more reliable and cost-effective.
At Vestas, social responsibility and
ethics are an integral part of management’s
philosophy and values, with renewable energy
used every day. For Vestas employees, the
motto is always “safety first”. Work is target-
oriented and structured, and management
has zero tolerance for actions and decisions
that undermine safety in any way whatsoever.
More and more businesses are working
to reduce their negative impact on the
environment, and find greener ways of
doing their business. Through relevant
dialogue and active cooperation with
business, Vestas constantly strives for strong
social involvement. The group is working
tirelessly to improve all circumstances
relating to safety, social responsibility,
human rights, labour market health,
business ethics and the environment.
The group’s payoff line, “No. 1 in Modern
Energy” depicts the company philosophy,
which is all about new ways of thinking.
Vestas aims to create a strong culture,
with committed and dynamic people who
all have a burning desire to implement
the company strategy and achieve their
goals, and who are prepared to compete
on equal terms with the big multinational
producers of conventional forms of energy.
Vestas Wind Systems A/S
Alsvej 21
8940 Randers SV
Denmark
Tel.: +45 97 30 00 00
Fax: +45 97 30 00 01
vestas@vestas.com
Best of Denmark 149
 “We are surrounded by renewable
Energy

energy sources … we just need to

know how to harvest them.”
Per Resen Steenstrup, MD Wave Star Energy.

Harvesting renewable energy is what Wave Star Energy is all about,

and, as the name suggests, we are working within wave energy.

Wave energy is now reality
Wave energy is no longer science fiction;
we have had a grid connected prototype
up and running for two years in the sea.
The experience we have gathered, from
this test site, has proven that we have a
commercial viable solution.
In corporation with Vattenfall and Dong
Energy, we are currently constructing
the first 500 kW plant for operation 15
kilometers from the coast of Jutland. This
is the prototype for a new generation of
standard wave energy plants, which over
time will evolve to the full blown six mega
watt energy plants.
There is a growing need for energy...
and at the same time there is a growing
demand for electricity produced from
renewable energy. This is not only from
an environmental point of view, but also
because of the present and the expected
future supply situation.
With the environment in mind...
we have constructed the Wave Star

150 Best of Denmark


Energy plant, as a non-toxic and non-
polluting plant, and we have made sure,
that it will not constitute any threats to the
immediate environment.
In fact, our test plant is situated in
the middle of an EU bird resort, and
there have been no complications at all.
We have even found that sea life has
increased, in the immediate surroundings
of the plant.
Wave energy plants are situated
so far from the coast, that you will
hardly be able to see them from the
shoreline, which is another environmental
advantage.
Sturdy construction...
is necessary to endure the unfriendly off-
shore environment. The plant itself with
all its moving parts, computers and the
generator reside well above sea level. The
only parts, beside the legs, that touch the
water are the floaters, and they will be
raised out of reach in case of a storm. As
an example the test plant has endured 13
storms, in its first two years of operation.
We only use well documented
offshore techniques, and thorough
tested methods of construction, in
order to avoid unnecessary and costly
maintenance and risk.
The day to day operation is remote
controlled via the internet, and if there
is a problem with one of the floaters,
we will simply lift that floater out of the
water. This will not affect the rest of the For further details please contact:
operation. Wave Star Energy®
Maglemosevej 61
We invite you to come and see for DK-2920 Charlottenlund
yourself. Seeing is believing. Visit our test Denmark
plant, and judge it on its own merits. Tel: +45 3940 4696
Fax: +45 3940 4697
We are looking forward to welcoming Mail: prs@wavestarenergy.com
you on board! www.wavestarenergy.com
Best of Denmark 151
Chapter 9
Food and Food Production

152 Best of Denmark

Best of Denmark 153
 Arla Foods is committed to fulfilling
Food and Food Production

consumer needs
Arla Foods is committed to fulfilling the needs of consumers.
This enables us to maximise value in the market and pay our
owners the highest possible price for their milk.

We focus on the modern consumer and

products that signal inspiration, confidence
and wellbeing. We are one of the strongest
players in the international dairy industry and
the largest player in organic dairy products.
Anyone visiting a supermarket anywhere
in the world will probably find products made
by us, either under the Arla logo, the store’s
own brand or other familiar brands. For
instance, you’ll find Castello® in Germany,
Lurpak® in the United Kingdom, Puck®
in the Middle East, Milex® in Vietnam and
Apetina® in Poland.

Ownership
Arla Foods is one of the international dairy
industry’s key players. A total of 8,400 Danish
and Swedish cooperative members own the
cooperative, Arla Foods amba.
The cooperative members supply Arla
Foods’ most important raw material, cows’
milk, on a daily basis. They also elect
members to the Supervisory Board and
Arla Foods’ supreme body, the Board of
Representatives.

154 Best of Denmark


Cooperative concept
Both the founding companies – the Swedish
Arla and the Danish MD Foods – are rooted
in the cooperative movement. More than
a century ago, farmers joined together to
produce and sell dairy products in the best
way. The concept still aplies today.
Our mission
The company’s mission is to provide modern
consumers with milk-based products that
create inspiration, confidence and well-being.
Global company
Arla Foods has sales offices in 27
countries and production facilities in
12. The company’s dairy products are
exported to more than 100 countries
and many of the products are sold under
wellknown brand names.
Arla Foods is the world’s biggest
supplier of organic dairy products.
Environment and climate
Food production and transport inevitably
impact on the environment. Arla Foods’
ambition is to minimise emissions and
continually improve its environmental
efforts throughout the supply chain in order
to contribute to organically sustainable
development.
By 2020, we will reduce emissions of
greenhouse gases by 25 per cent within
the areas of transport, production and
packaging.
The Farm
No farms – no milk. As a result of the
structural changes within the agricultural
sectors two milk producers cease milk
production every day in Denmark and
Sweden. However, the number of cows
and the volume of milk farmers produce
are increasing in both countries. We have
introduced a range of initiatives to ensure
that we source sufficient milk through, for
example, buying milk on a contract basis
from noncooperative members. We have
also strengthened our efforts to increase the
volume of organic milk.
All milk comes from farms, which is where
the greatest environmental impact occurs.
Through the requirements laid down by the
authorities and the company’s own quality
programme and agreements with milk
suppliers in various countries, Arla Foods
ensures that farmers show due respect for
the environment.
Arla Foods amba
Skanderborgvej 277
P. O. Box 2400
DK-8260 Viby J
Denmark
Phone: (+45) 89 38 10 00
Fax: (+45) 86 28 16 91
Best of Denmark 155
 Danish Crown - It´s all about food
An eye for detail has been part of Danish Crown’s success for over
100 years. The company’s determination and ability to forge a link
between the local ownership and the global market are what have
made it a significant stakeholder in the world marketplace today.

The chairman and the board of directors of Danish Crown in the Kitchen. It’s all about food...

156 Best of Denmark

Willingness to change
Danish Crown operates in a sector in which
orders are received in the evening and
products are shipped in the morning. Rapid
adaptability is essential in order to remain
competitive. The ability and willingness to
change – both in terms of operations and
products – is also essential in order to adapt
to the market in time.
The position as a global food company has
been achieved via a carefully planned devel-
opment strategy, in which product develop-
ment has been one of the key areas.

Danish Crown all over the world

When a pig is slaughtered at one of the Dan-
ish Crown slaughterhouses in Denmark, it is
already known which parts of the pig will be
processed in Germany, Russia, the Nether-
lands and Japan. The head goes to one place,
the hind quarters to another, the streaky
bacon to a third, the shoulder to a fourth, and
spare ribs to a fifth. It depends on the meat
percentage, cut, weight, animal welfare condi-
tions, and consumer requirements.

The global workplace

Danish Crown has its roots in Denmark, but
given that over 90 per cent of production is
sold abroad, it is the international, rather than
the domestic marketplace, which is most
significant. Danish Crown must therefore con-
stantly adapt to remain competitive.

Bringing DC quality home

The way Danish Crown is working with the
best chefs is a bit like Formula 1. The major
car makers invest in innovation in collabora-
tion with the elite of motor racing. Danish
Crown similarly learns a lot from our collabo-
ration with some of the world’s best chefs.
They are good at demanding the best
quality, and they do not compromise. Dan-
ish Crown passes on this experience to
consumers in the form of new ingredients and
products.

Danish Crown AmbA

Marsvej 43
8960 Randers SO
Tlf. +45 89 19 19 19
Fax + 45 86 44 80 66

www.danishcrown.com
dc@danishcrown.dk

Best of Denmark 157

 Royal Greenland
Food and Food Production

Royal Greenland is one of the world’s leading groups within the

fishing, processing, production, marketing and distribution of
seafood products. On the basis of our unique heritage, innovation
and raw materials of a matchless quality from the seas around
Greenland, Royal Greenland offers a broad product range adapted
to the needs of the modern consumer.

Highest quality of raw material - The
delicate North Atlantic prawn is the hallmark
of Royal Greenland. The world’s best
prawns are right on the company’s doorstep
– and Royal Greenland treats this unique
raw material with due deference and care.
The assortment also includes succulent
Greenland halibut, snow-white cod, delicious
salmon, juicy crab and tasty trout along with
more exotic species as warmwater prawns
and pangasius to name a few. The range
is constantly adapted to the demands of
costumers and markets and consists of both
chilled and frozen products, natural fish and
seafood, smoked and cured products, in
addition to breaded fish and other types of
ready meal solutions.
Responsible use of natural resources -
Today, Royal Greenland is the world’s largest
producer of cold water prawns and among the
top-ten seafood processors and distributors
in Europe. Raw material is provided both by
our own fishing fleet, fishing along the coasts
of Greenland, Norway, Russia, Canada and
Alaska, and through sourcing from seafood
auctions all over the world. Being among
the world’s largest seafood producers
leaves Royal Greenland with the important
responsibility of preserving the world’s

158 Best of Denmark

largest supply of wild food resources for the
future. Therefore, the company has played an
active part in the development of rules and
regulations supporting sustainable fishing for
the seafood industry.
Strong cultural heritage - The history of
Royal Greenland goes back to 1774, when
the Royal Greenland Trade Department was
founded to purchase Greenlandic products,
including fish. In 1990, Royal Greenland
was separated from the Trade Department
and established as an independent, limited
company owned by the Greenlandic Home
Rule Government, i.e. the democratically
elected representatives of the Greenlandic
people. Combining Greenland’s proud
traditions of hunting and fishing with
Denmark’s experience as one of Europe’s
most productive fishing nations, Royal
Greenland is well-equipped to continue the
story into a new era.
State-of-the-art processing - Royal
Greenland owns numerous land based
production facilities along the west coast of
Greenland, as well as factories in Denmark,
Germany and Poland, just as a part of the
production has been outsourced to highly
professional plants in Asia and Canada.
Here the company’s own staff supervises
production, in order to make sure that it
lives up to corporate quality demands. The
factories in Denmark and Poland are adapted
to handle smaller volumes and tailor-made
products, while the facility in Germany, which
is one of the most modern and efficient in
Europe, provides capacity to process very
large volumes.
Trendsetting innovation - Royal Greenland’s
vision is to be the trendsetting and preferred
seafood supplier for major buyers in retail,
catering and the industry. Therefore,
an international product development
department with employees in Denmark,
Germany and Poland, keeps a keen eye on
global trends, converting strategies and ideas
to suit local markets. In addition, the company
cooperates with local experts in order to
adapt products perfectly to specific regional
tastes. This team strives towards developing
innovative products of excellent quality,
which will set the standard for the rest of the
seafood industry.
Quality assessment in every step – The
quality policy of Royal Greenland reflects
the group attitude towards quality in product
development, production, supply, sales
and marketing as well as quality in relation
to cooperative partners. All factories run
according to the HACCP principles for quality with local offices in every corner of Europe, as
assessment, and subcontractors and other well as in the US and Japan, catering to the
suppliers are continuously assessed, to specific needs of each market in your local
make sure that they live up to the high quality language – at your service with professional,
standards of the Royal Greenland group. innovative and trendsetting seafood solutions.
Dialogue in any language - More than 2.000 Welcome on board!
dedicated employees around the world join
forces in selling around 170.000 tonnes of
seafood annually. Royal Greenland is present www.royalgreenland.com
Best of Denmark 159
 Tulip Food Company
Tulip Food Company is one of Europe’s largest meat processing
companies. We have been manufacturing food products since 1887
and have always aspired to be at the forefront with high quality meal
solutions appropriate to the markets we are working in.

Tulip Food Company is widely represented in
the global retail business. We are suppliers
of chilled, frozen and canned foods to a
number of the world’s leading retail chains.
Our products match the different national
characters when it comes to taste and quality.
Tulip Food Company is market leader
within selected products for the foodservice
sector in the near markets of Europe. The
product program comprises all from raw
meat components through cold cuts and fried
meat products to soups and ready meals. It
is based on high quality, uniform portioning
and precise calculation. The concept is
called “convenience when needed” and
also comprises the support and inspiration
required to create success with the guests.
Tulip Food Company is one of the leading
players within international food concepts.
We supply restaurants, canteens and
institutions. We also present our consumers
with a wide variety of modern convenience
and fastfood specialties at the traditional
fastfood restaurants, gas stations’ quickfood
departments and the new conceptual
fastfood restaurants.
Convenience food is a matter of saving
time. Of comfort, quality, and experience.
For Tulip Food Company it means giving
our customers and their consumers added
value and renewal. Through representation
on a number of markets and in cooperation
with leading cookery and retail trade people
we follow the development closely and
get inspiration for the development of new
products and concepts.

160 Best of Denmark

Food safety starts with the careful selection of
raw materials, which apart from meat quality
also comprises control of animal welfare
and feeding conditions. The control follows
the raw materials throughout the production
process through a check program, which
consistently and continuously meets the
demands for food safety.
Technology, capacity, and flexibility are
the key words for Tulip Food Company’s
position as supplier of one of the largest
product ranges in the business. A product
range comprising more than 2,500 highly
processed products.
The products of Tulip Food Company are
sold in more than 100 countries. The sale
takes place through our own sales companies
in Sweden, Norway, Germany, Italy, France,
Russia, and Japan as well as through a
worldwide network of distributors. We are
known for pushing the markets in which we
are represented and for being a safe and loyal
supplier of highly processed foods.
Through our group affiliation with Danish
Crown we have the required financial strength
to implement even the most ambitious
development projects. This includes large
scale investments in new process technology
and massive marketing efforts which follow
our brands all the way to the dinner table.
We wish to be seen as a market oriented
company, which brings innovation, taste and
value to the meal. Tulip Food Company’s
mission is to develop meal solutions matching
the need of our customers and giving them
a positive experience of our products and
concepts. Our aim is to drive the market and
to be among the most respected suppliers of
brand names to the retail trade and refined
meat products to the foodservice sector – to
the benefit of our customers, our company
and, not least, consumers around the world.
Tulip Food Company
Tulipvej 1
DK-8940 Randers SV
Denmark
Tel: +45 8910 5000
Fax: +45 8910 5001
Email: tulip@tulip.dk
www.tulip.dk

Best of Denmark 161

Chapter 10
Fine Dining

162 Best of Denmark

Best of Denmark 163
 Bo Bech – Joining the
Fine Dining

food inventor on a journey

of exploration
One phone call and everything is set in motion. At first the excitement of anticipation.
Then the party, the service, the scent and not least the taste itself. It’s about food, but
not food alone. It is also about giving in to surprise, seduction and receiving.

The Michelin restaurant Bo Bech at
Restaurant Paustian at Nordhavnen,
Copenhagen’s northern wharf area, is for
everyone with an open mind, ready to depart
on a journey – a journey of exploration where
everything that seems completely wrong
becomes the most natural thing in the world.
Such as charred tomato salad and creamed
coco fat with candied Jerusalem artichoke.
“The idea is to rob the guest of all
preconceptions about what is possible. About
turning the menu around and getting personal.
Nobody ever told us about all that’s not
possible. It’s like the bumblebees. They fly,
even if they ought not be able to.”
The need to turn things on their heads is
inherent in the cook and TV host, Bo Bech. He
simply can’t stop experimenting on the basis
that if the cook is bored, his food won’t be
interesting.
“The process from earth to table is so
short, and then the evidence is eaten. So our
challenge lies in guarding our expression. In
perfecting some of that which we are good at.
So many things can go wrong. Creating a dish
is a new creation every time. The real difficulty
is not to be creative and experimental.

164 Best of Denmark

It is making it look the same way every time Fact box: Behind Bo Bech
– that’s a challenge!”
March 2008: Bo Bech at Restaurant
But fortunately the dishes don’t always
Paustian is awarded a
have to look the same at Bo Bech at
Michelin star.
Restaurant Paustian. This is reflected in
2007-2008: Host on “Kniven for struben”
the choice of menus where the brave can
on TV3 – the Danish version
choose ‘The alchemist’, a menu of surprise
that always varies according to the season of “Kitchen Nightmares” with
and the cook’s frame of mind. ‘Chlorophyll’ is Gordon Ramsay.
equally full of surprises for the ‘green’ guests. 2004: Receives Cook Profile of the
Contrary to these, the menu ‘Jean-Anthelme Year – a prize where all
Brillat-Savarin’ is intended for guests of a professionals vote.
more traditional disposition who like to know 2004: Receives the Diploma of
what they’re about to eat. On top of these, Honour from the Danish
guests can also choose one of five starters, Academy of Gastronomy
main courses or desserts from the a la carte 2004: Opens Restaurant Paustian
menu. Bo Bech makes it no secret that he in Copenhagen’s northern
loves guests who are willing to join him all the wharf area, Nordhavnen
way on his journey of exploration.
“We need some people to be brave with CV:
us. The whole idea of ‘The alchemist’ is to 2004: Bo Bech at Restaurant Paustian -
challenge and experiment, and together we Bo Bech Copenhagen Ø * Denmark
just might strike gold – spiritually!” 2000: Jan Hurtigkarl & Co. - Bo Bech
The fact that it is not just the food, but
Aalsgaard Denmark
the total experience that is important, is
1999: Petri Pumpa - Thomas Drejing Lund
underlined by the beautiful wall decorations
Sweden
by artists such as Tal R and John Kørner
1998: Marie Louise - Michel Michaud
combined with the stylish designer furniture.
“It’s about quality and having a heart and Odense Denmark
living it. I’m not doing this, because I don’t 1998: Kong Hans Kælder - Thomas Rode
know what else I should do. I do it, because Andersen Copenhagen * Denmark See, taste and experience more at
I can’t not. I like myself as a person when I 1996: L’ Arpegé - Alain Passard Paris *** Bo Bech at Restaurant Paustian
cook. I am natural here, I don’t relate to what’s Frankrig Kalkbrænderiløbskaj 2
possible or not. I do whatever I like. So I am 1996: Lucas Carton - Alain Senderens DK-2100 Copenhagen Ø
quite brave.” Paris *** France
Courage is one thing. Honesty another that 1995: The Restaurant - Marco Pierre White Bookings
Bo Bech is adamant about. London *** England Tel: (+45) 3918 5501
“It is easier to remember the truth than a 1995: Le Gavroche - Michel Roux London mail@bobech.net
lie. It sounds so banal, but that’s what it’s all ** England www.bobech.net
about. Not cheating. Not with the ingredients, 1994: Krogs fiskerestaurant - Frank Lantz
the taste, the love or the art,” Bo Bech Copenhagen Denmark Opening hours
concludes. Monday-Saturday at 12-15 and at 17.30-24

Best of Denmark 165

 The multi sensory gastronomy:
Fine Dining

“At gæster forfalder til at bruge udtryk som tryllekunst, magi, sanselig
rutschetur og totaloplevelser er forståeligt.”

“Citat” Bent Christensen, Gudme Raaschou Spiseguide

Malling & Schmidt is an intimate
restaurant. The kitchen has a strong
focus on the Nordics why only ingredients
typical for this geography with the optimal
conditions are used from different local
organic gardens To Malling & Schmidt
good food is not just about expensive
ingredients, it is rather about the
experience and sharing it with others.
A guest at Malling & Schmidt will be
part of a food experience beyond the
ordinary because our guests are the key
ingredient. The feeling in our restaurant is
intimate and easygoing yet not like eating
at home.
This restaurant creates feelings in the
twilight zone between the public and the
private resulting in a very unique atmosphere.

166 Best of Denmark

Just like the food the rough white walls
and interior are strongly inspired by the
Nordic identity which is a mixture of light
wood, steel, stone and animal skins. In
the kitchen the Nordic ingredients are
scrutinized thoroughly creating multi
sensory gastronomy. There is a sincerity
to the way the ingredients are composed,
prepared, arranged and served that
almost lead your thoughts to a laboratory.
Horseradish cooled with liquid nitrogen
carefully lifted between two fingers and
observed in a way that one would think it
was a priceless diamond being appraised
before it is tested and approved.
At Malling & Schmidt you should not be
surprised when presented to a jellyfish in
a tank or ice cream in a plastic bag as this
most likely will happen. The strong passion
and scientific curiosity of the kitchen is
openly exhibited to the guests seated at
the prime table. From here they are able to
see how the various dishes are thoroughly
arranged on specific plates before the Chefs
themselves carry the dish up the stairs and
present it to the guests.
Small stone plates covered by smoking
coals and a hunting knife for carving. All
of this is supposed to intensify the food
impression for the guest, turning this into to this experience himself as a guest. The Those moments where some social happens
something more than just taste. guest becomes a part of the experience. with someone you have been out to dinner
To experience the complete food This involvement of the guest is a conscious with and experienced something unique
impression all five senses must be and important part of Malling & Schmidt’s together whit – not just that the food tastes
stimulated. Thus sounds, images, odours philosophy and is essential to the conclusive good, it smells good but all that other stuff
and touching all are important elements aim to create a memorable moment. that just happens in the moment.
within the universe of Malling & Schmidt. The basic idea for a dish cut be, that I Something you take with you home.
Through this sensory interaction uniqueness think, it could be interesting, if one could I am typically inspired from raw materials,
is created. create something, where the guests could aromas, feelings, a quick thought, a
The challenging and boundary pushing decide for themselves, if it was a salty or memory from my childhood or from my
gastronomy of this kitchen is supported and a sweet dish, they were having and how progressive curiosity for what can be done
counterbalanced by the physical contact to you could implement it in a way that is a bit gastronomically. The important question to
the guests, which is complete rinsed from all funny, witch could make them think about it be asked is why, how… and why not. I was
snobbishness and only focusing on friendly and what have happen if I had chosen the confirmed in my thoughts by what started
and informal security. sweet one? to happen in the international gastronomic
It is all about opening a universe of And the discussion that follows- you take world in the early year 2000.
food and wine to the guests, which they the sweet one, and then I will take the salty
specifically need told in a language they one - because I have to see what happens. “Thorsten Schmidt & Rikke Malling”
understand. This gives the guest the feeling Then you create a moment, which for some
of not only being presented to a food could become a memorable moment, and
experience but also that he has contributed that is actually sort of what I am after: www.mallingschmidt.dk

Best of Denmark 167

Fine Dining NOMA
At noma, we aim to offer a personal rendition of Nordic gourmet
cuisine, where typical methods of cooking, fine Nordic produce
and the legacy of our common food culture are all being
subjected to an innovative gastronomic approach.

Anders Birch

Carrying this line of thinking further, we view
it as a challenge to play a part in bringing
forth a regeneration of Nordic culinary craft,
in its capacity to encompass the North
Atlantic region and to brighten the world
with its distinctive tastiness and special
regional character.
We want to go into depth with the matters
before us. We are paying careful attention
to the qualities in our culinary legacy,
but we also aim to generate something
new and innovative. We are exploring the
potential of milk and cream in today’s
modern cuisine. We are constantly on the
lookout for berries and herbs in the natural
environment, including certain varieties
that other people do not generally feel like
gathering.
We are also interested in working with
raw ingredients which have no part in any
systems of formalized cultivation and which

168 Best of Denmark

Cullinaire Saisonnier
Cullinaire Saisonnier
Cullinaire Saisonnier
therefore, cannot be obtained through the
ordinary channels of distribution.
We are making use of the most up-to-
date kitchen appliances and “cutting-edge”
techniques, of course, because we are
paying just as much attention to the food’s
consistency as our colleagues are busy
Tuala Hjarnø
doing at today’s top international restaurants.
Vegetables, herbs, spices and wild plants
in season, play a decidedly prominent role
in our cooking. Consequently, they take up
more room on the plate than what is generally
served in traditional gourmet restaurants.
Our intention at noma is to create and to
prepare a distinctly advanced kind of cuisine,
while nonetheless conjoining our patently
Nordic approach with a manner of purity and
simplicity in the approach. We are also busy
infusing our Nordic cuisine with a markedly
curative potential. These values are all
reflected in our menus’ ultimate articulation
and manifest themselves both in the
construction and presentation of the individual
courses and in the means of preparation and
ingredients upon which they are based.
In order to make the ambitions come alive,
noma is piloted by a chef, a skilled craftsman
who happens to be one of Denmark’s finest
culinary artists, Headchef and Partner René
Redzepi. noma is located on the ground
floor of a newly renovated warehouse in the
Christianshavn section of Copenhagen, at
the edge of the quay, all the way out to the
waterside, immediately opposite to Nyhavn.
What we have here is simply one the city’s
most inspiring locations.
In 2007 noma was awarded with two
stars in the Michelin guide, and also earned
a ranking as the 15th. best restaurant in the
world according to the English magazine;
“Restaurant Magazine”.In 2008 noma jumped
to the 10.th spot on the same list.
Opening hours
Lunch:
Tuesday-Saturday: 12.00 am to 03.00 pm
(last order at 13.30)
Dinner:
Monday-Saturday: 18.00 pm to 12.00 pm
(last order at 22.00)
Booking
Call +45 3296 3297
Monday – Friday: 10.00 am – 04.00 pm
E-mail: booking@noma.dk
Online booking via www.noma.dk
Best of Denmark 169
 Legendary Restaurant D’Angleterre
Fine Dining

One of Denmark’s leading restaurants can be found at the five-

starred Hotel D’Angleterre nestled in the heart of Copenhagen.
Restaurant D’Angleterre, noted in the ultimate Michelin Guide,
offers diners a first-class experience in every sense imaginable –
in its cuisine, wine, décor and location.

170 Best of Denmark

Restaurant D’Angleterre exudes quality
and luxury, and with more than 250 years
of history it also boasts a legendary list of
famous diners. Winston Churchill, Ronald
Reagan, Grace Kelly, Sean Penn, Nicole
Kidman and Gene Hackman – all have dined
at Restaurant D’Angleterre.
These luminaries were all attracted by
the restaurant’s elegant, intimate ambience
and world-class international cuisine. The
menu is inspired by contemporary French
cuisine and reflects the use of the best
seasonal ingredients. Classic dishes such as
langoustines, foie gras, sweetbreads, oysters
and caviar may be enjoyed at Restaurant
D’Angleterre, expertly prepared and served
by Denmark’s best chefs, waiters and
sommeliers.
The restaurant’s cocktail bar, one of
Copenhagen’s most elegant, is frequented
by guests in evening dress either on their
way to the nearby Royal Danish Theatre or
out for dinner with friends. The bar welcomes
guests with a range of refreshments including
perfectly crafted cocktails, premium draught
beers, and light meals and snacks.
The unique décor of Restaurant
D’Angleterre showcases the talent of Italian
lighting designer Enzo Cattelani, whose
impressive plate-shaped gold lamps embellish
the restaurant’s walls and ceiling. Mosaic
tables, exquisite floral arrangements and the
finest upholstery on chairs and chaise longues
complete the impression, while outdoors
cosmopolitan crowds pass by on one of the
city’s most magnificent squares, Kongens
Nytorv. All told, a splendid setting for the
ultimate dining experience.
Those who dine at Restaurant D’Angleterre
enjoy impeccable hospitality in every sense
at a one-of-a-kind establishment that pairs
Copenhagen’s most sought-after location with Kongens Nytorv 34,
the city’s best cuisine in a sophisticated and DK - 1022 Copenhagen K
intimate setting. www.dangleterre.com
Best of Denmark 171
Chapter 11
Hotels and Conferences

172 Best of Denmark

Best of Denmark 173
Hotels and Conferences

Welcome to
largest hotel
Best Western International is
the world´s largest hotel chain
with more than 4,000 hotels
in 80 countries all around
the world. All our hotels are
individually owned and not
two hotels are the same. Each
Best Western hotel is privately
owned and different in style
and character.

All Best Western hotels meet

the same high requirement to
quality, service and standards.
This is guaranteed by the
global quality program and the
annual quality assessment. Our
vision is to lead our industry in
superior customer care.

23 unique hotels in Denmark

and more to come.

In Denmark we offer 23 Best

Western hotels to choose from.
All our hotels are strategically
located in major cities,
destinations and airports.
Some hotels are suited for
meetings and conferences.

174 Best of Denmark

the world’s
chain
Some hotels are suited for
banquets, classic cuisine
or city breaks. You’ll find
everything you are looking for
with Best Western.

Gold Crown Club

International is one of the
few hotel loyalty programs
that is truly international.

Gold Crown Club International

has more than 9 million
members in the world. All
members earn points in all
our hotels. Points can be
redeemed and used for free
stays and other great benefits.
Members from most airline
programs also earn points
when they join Gold Crown
Club International.

For reservation call

8001 0988 Toll Free
www.bestwestern.com
www.bestwestern.dk

Best of Denmark 175

 MCH – a world of experiences
MCH is the epitome of experiences – from Scandinavia’s largest
fairs to rock, theatre, musicals and big sporting events. The overall
mission is to create unique experiences where people meet.

The unique experience characterises the

essence of the MCH History. In 1954 the
good story began, and today MCH has
combined more than 50 years of experience
and heartblood into one united concern,
which consists of MCH Messecenter Herning
and MCH Herning Kongrescenter. Besides
this MCH runs SAS Arena. With more than
120,000 indoor square metres, 450,000
outdoor square metres and 250 employees,
MCH now has the largest portfolio of
experiences to offer to everyone.

Robots and Racing cars

Design, dream travels and delicacies

– Formland, Holidays for Everyone and
Foodexpo. MCH has a proud and year-long
tradition within trade fairs and exhibitions,
which are all based on the same philosophy;
the personal meeting never goes out of

176 Best of Denmark


fashion. Amongst other things, MCH is today
known for Scandinavia’s largest and most
international trade fair for home accessories,
design and gifts. MCH is also widely known
for the leading fair of Northern Europe
within the pharmaceutical industry and the
world’s largest horseshow. This is just to
mention some of the diversified events to be
experienced in MCH with an annual visitor
number close to one million people.
From Broadway to MCH
For years, popular hit songs such as ”One
Night In Bangkok” and ”I Know Him So Well”
have excited audiences all over the world. In
2009 the world famous musical Chess will
move from Broadway to Herning, when the
play has its premiere in MCH. The set up
of Chess is the 25th own production in the
history of MCH. The tradition for musicals
started back in 1992, and ever since MCH has
annually published one or two performances
such as The Beauty and the Beast, West Side
Story and Grease. The widespread cultural
programme each year includes performances,
readings and concerts attracting audiences
from the entire country to live entertainment.
In 2006 the stage moved outside as Genesis
held a concert for 36,000 fans on MCH’s
Concert Arena.
Euro and World Championship
Herning is known as an enthusiastic sporting
region as indicated by the continuous and
grand support of the local football and hockey
teams – FC Midtjylland and Blue Fox. The
enthusiasm also shows when other sport
disciplines come to town. Since 1996 MCH
has formed the setting for several big sporting
events, in which intense duels, excitement,
medals and honour have created many great
experiences. Impressive horse riding shows
have marvelled in the arena, Harlem Globe
Trotters has impressed with their baseball art
and the Danish football team has proven their
value on the field. The extensive experience
and diversity were crucial when MCH was
chosen as host for several big championships
such as the Euro Championship in handball,
the Euro Championship in badminton and
recently the World Championship in wrestling, Arena and the infrastructure surrounding
which will take place in 2009. Herning. The establishment of the very first
multi arena in Denmark boasting 28,000
Ready for the future square metres including 12,500 seats, is the
next step towards the realisation of Vision
MCH is enthusiastic in creating great 2025.
experiences – also in the future. Vision 2025
is a living proof of that. The vision, which The vision is a matter of heart combining
was presented for the public in 2000, is an the past, present and future into one united
ambitious and long-term plan for the future mission to create unique experiences where
expansion of the physical settings of MCH. people meet.
The vision implies a multi-flexible covered
hall, stadium, business park, drive-in cinema,
adventure land and cable car. The initiate
phases have been realised with the SAS www.mch.dk
Best of Denmark 177
 MCH – Denmark’s
professional meeting place
Business takes place where people meet. For more than 50 years
MCH has been Denmark’s professional meeting place where
relations and invaluable bonds are created.

178 Best of Denmark

Each year MCH hosts more than 400 events
with the personal meeting in focus. Whether
it’s a large business event, a professional
congress or a jubilee, MCH has the capacity,
not to mention the experience, to create
unique events for our guests.

9,000 people – one party

In MCH we create parties of historic

dimensions. A party must be an unforgettable
experience where events are to be celebrated,
the main persons are congratulated and
people are united. Common to all parties
MCH has held is that focus is on the detail
whilst keeping the bigger perspective in mind.
The largest photo print in the world displaying
the main square in the Italian city of Siena
formed the settings of Jyske Bank’s company
party with 2,000 employees. MCH was
transformed into Hollywood with glamour, red
carpets and nominations, in which the kitchen
producer KVIK celebrated their 25-year
anniversay. In 2008, MCH made history when
more than 9,000 employees from the wind
mill producer Vestas embarked on MCH for
a night of gourmet dinner, space rockets and
rock music performed by the British legends
Duran Duran.
Networking and communication
Political declarations, new business strategies
and visionary thoughts. For more than 50
years MCH has hosted several national
political congresses, conferences and
company events, where knowledge sharing,
networking and communication have been
on the agenda. The Government Parties, as
well as BoConcept and Y’s Men’s Club have
all held their national congresses, annual
meetings and world convention here. Offering
modern facilities and engaged employees,
MCH keeps focus on creating the proper
settings for the complete experience. The
guests can then concentrate on the content,
where professionalism, experiences and the
personal meeting are in focus.
The Capital of the Heath
MCH is located in the middle of Jutland in
the city of Herning – also referred to as the
“The Capital of the Heath”. This appellation
was given due to the establishment of the
city during the period of heath reclamation
in the 1800ies. Later on Herning also
became famous for its textile weaving
industry developments within the city and
it’s surroundings, dominating the industry in
the area for about 150 years. In recent time
the city benefits from a diversified industrial
base, leaving MCH as a focal point. The
municipality of Herning has about 84,000
citizens and at a two-hours driving radius the
population reaches about 2,6 million people.
The area of Herning offers rich opportunities
for accommodation, and the city currently co-
operates with at least 30 hotels.
www.mch.dk

Best of Denmark 179

 We create the environment for new ideas
Hotels and Conferences

It is common knowledge that new ideas are rarely created in the normal
office environment, and yet very few companies have undertaken the
challenge of providing an environment, that offers the basis for creating
new insight, and turning this into new ideas and strategies.

Sinatur Gl. Avernæs

We decided that it is our business, to
create exactly such an environment. This
was a unique challenge, which meant we
have had to rethink the entire setup of a
conference hotel.
Architecture and nature
Take a look at the pictures of our current
6 conference hotels, and you will see that
architecture and nature are essential parts
of our thinking. It is our belief, that you
will get new inspiration, if you can leave a
meeting and go directly out into beautiful
surroundings.
And a walk between sessions gives you
the chance to relax, while you contemplate
the issues at hand.
Intimate and enjoyable atmosphere
We don’t focus on big spectacular
congresses, but the smaller meetings,
where our location and service helps
to create an intimate and enjoyable
atmosphere, that will help you reach your
goals.
Seamless execution of you conference
Of cause it is imperative, that every aspect
of the conference function seamless,
and in a professional manner. So our
conference facilities are compatible with
the best in the business.
But this should not be a unique feature;
to us this is a must.
The difference is in all the soft values
Soft values, as the quality of the light, the
freshness of the air and the natural beauty
of the surroundings, that provides both
peace and inspiration.
It also includes the helpfulness of
the staff, to create a friendly, homely

180 Best of Denmark

Sinatur Hotel Sixtus
Sinatur Skarrildhus
Sinatur Hotel Frederiksdal
atmosphere, but not forgetting the
professional effectiveness, that you will
expect.
Practical details
The rooms you will stay in are very up
to date, and epitomizing the best of
“Danish design”. The restaurants are of
curse excellent, as you would expect.
In our hotels we can accommodate
extended-stay conferences with five
– approx 100 participants, or if you wish
one-day-conferences with up to 150
participants.
Sinatur Hotel Storebælt
Sinatur Hotel Haraldskær
Our conference hotels are available in six
different locations, neatly spread out in
Denmark, each of them with their own unique
soul and facilities.
Extras
If you want to include events in you
conference, we can provide teambuilding, For further details please contact:
golf, sightseeing, canoeing and much Sinatur
more, one is tempted to say “what we Raadhusstraede 15
can’t provide, you don’t need”. DK-1466 Copenhagen K.
Denmark
Mail: bw@sinatur.dk
We are looking forward to welcome you www.sinatur.dk
Best of Denmark 181
Hotels and Conferences 250 Years of History
Denmark’s leading 5-star hotel is located in a landmark
building overlooking the lovely King’s Square in the
heart of Copenhagen. The hotels neighbours include
the Royal Theatre, Nyhavn Canal and the pedestrian
shopping street Strøget.
Hotel D’Angleterre is surrounded by some of
the best shopping and dining opportunities
that Copenhagen has to offer. Furthermore
the most interesting attractions and sights are
in easy walking distance to the hotel. Hotel
D’Angleterre is renowned for its luxurious
accommodations, fully personalized services
and outstanding hospitality.
With more than 250 years of history,
Copenhagen’s finest hotel can also pride itself
on being one of the oldest hotels in the world.
The hotel has welcomed many prominent
guests, such as royalty, presidents, dignitaries
182 Best of Denmark
and celebrities, who all have added their
names to the legendary guest list.
They appreciate the hotel’s high level
of discretion, respect for privacy and fully
personalized services. The hotels guests
know that the long-standing tradition of
luxury, exclusivity and sensitivity to their
needs creates a peaceful refuge from the
public spotlight.
For more than a quarter of a millennium,
Hotel D’Angleterre has been located on the
King’s Square, Kongens Nytorv. The hotel
has been the site for legendary political
and national events throughout Denmark’s
history. It was at Hotel D’Angleterre that
the Danish politician and theologian, Ditlev
Gothard Monrad, presented his draft of the
new constitution to the lawmakers of the
day on the 5th of June 1849.  The hotel has
functioned as headquarters for generals and
officers as well as an asylum for war refugees
on a number of occasions.

Spirit of D´Angleterre
Hotel D’Angleterre is the result of a passion
between two young people.  In the middle
1700’s Jean Marchal, a servant in the royal
court, and Maria Coppy, daughter to the
royal Chef, fell in love.  She was known for
her cooking talent and he knew everything
about serving the privileged. Together, in
1755, Mr. and Mrs. Marchal established
a restaurant on the King’s Square on the
corner of Vingårdsstræde. This is how Hotel
D’Angleterre’s story begins. The hotel has also
withstood a massive fire, which not only was
pivotal in changing the hotels architecture
but also was responsible for the loss of
noteworthy information such as the hotel’s
guest books.
The information that is available today
pays tribute to the distinguished and historic
figures that have often enjoyed the hotel’s
facilities and hospitality. What carried Hotel
D’Angleterre’s identity throughout the 250+ a culinary experience of the highest standard. attention to detail make you feel like the
years from its beginning in 1755 is the In 2008 the Michelin Guide gave Restaurant honoured guest that you are.
founder’s, Jean Marchal, and his successors’ D’Angleterre its warmest recommendations - Throughout the years, the passion for
talent and sense for providing exceptional a genuine guarantee of quality for visitors and hospitality, exclusivity and uncompromising
service, hospitality and comfort. This tradition Copenhageners alike. attention to detail has made luxury and
is the foundation on which Hotel D’Angleterre service synonymous with the Hotel
is built. Attention to Details and Services D’Angleterre name. 
At Hotel D’Angleterre, luxury and service Today, the corporation carries on the
Restaurant D´Angleterre go hand in hand. Upon arrival, you’ll be tradition of passion for service that has earned
The elegant Restaurant D’Angleterre serves welcomed into a world of privilege. Whether it the hotel its 5-star rating. It is simply the best
superb international cuisine with emphasis is the doorman’s out-stretched hand offering Copenhagen has to offer.
on modern French cooking. Our chef skilfully assistance or the freshly cut flowers placed
transforms the best seasonal ingredients into in your room, the personalized services and www.dangleterre.com

Best of Denmark 183

Chapter 12
Fashion

184 Best of Denmark

Best of Denmark 185
 Simply the world’s finest fur
Fashion

Fur is the most tactile of materials with a natural beauty that

transcends time. In recent years fur has also become one of
the most innovative materials around, constantly surprising
fashion designers and consumers with its versatility. To find
the origin of the world’s finest fur, one must visit Denmark.

Scattered around the Danish countryside,
some 1,700 mink farms are the backbone at
a Danish world success. Jointly owned by the
fur farmers, Kopenhagen Fur is the world’s
largest fur skin auction house, providing more
than 50 percent of the fur consumed by the
world’s luxury businesses.
The success has developed since 1930,
when the Danish fur farmers formed a
cooperative aimed at developing, optimising
and refining fur skin production by gathering
and sharing knowledge. Boosted by the
Nordic tradition of cooperation, Denmark is
today the largest supplier of raw mink skins
with an annual outcome of around 14 million

186 Best of Denmark

skins. The total number of skins sold at the
auction house exceeds 18 million mink skins
in addition to fox, swakara, chinchilla, seal,
sable, rex rabbit and karakul skins. It is due
to the sheer volume of skins going through
the auction house as well as a combination of
highly skilled sorters and the use of advanced
technology, that Kopenhagen Fur is able to
offer the world’s finest fur.
With this in mind it is no surprise that
Denmark is centre at the international fur
trade. At five annual auctions fur traders
from all over the world gather in the auction
room at Kopenhagen Fur’s headquarter in
Glostrup outside Copenhagen.

A raw material with multiple talents

Kopenhagen Fur is also an international
fashion brand and a quality label
guaranteeing designers the finest raw
materials. But what is relatively unknown
to many people are the numerous ways
of how fur can be used. The material of
natural luxury is finding its way into various
contexts – both in the clothing industry,
and also in interior design and decorations.
Kopenhagen Fur has large focus on the
possibilities that the raw material possess,
which is why the company in 2004 founded
Kopenhagen Studio. Located at Langelinie
at the Copenhagen waterfront, in the vibrant
heart of the city, Kopenhagen Studio is the
creative part of Kopenhagen Fur.

Innovation on the agenda

Kopenhagen Studio provides a dynamic
link to the international fur and fashion
industries and the house facilitates both
creative and innovative activities and a
vision of becoming the place for fashion
designers to spot a new trend, share an
idea or just be inspired to think different.
At the top of the agenda are new modes
of thinking innovation and novel ways
to enhance the development of fur as
fashion’s most luxurious material.
International designers, fashion houses,
trend researchers and other creative
people are provided with workshop
facilities, seminars, and a wide range of
other industry offerings. Kopenhagen
Studio also boasts a showroom with
various exhibitions featuring the latest fur
developments as well as examples of the
best and most innovative fur products on
the market.
A safe label
Kopenhagen Fur supports fur trade in
many different ways. A unique label system
is the consumers’ guideline to the quality of
the fur they are purchasing. Understanding
fur is difficult, but the Kopenhagen Fur
label creates transparency.
The sustainability of the fur is
guaranteed by the Origin Assured™ (OA)
label that supplements the quality label.
The OA label is an assurance that the fur
comes from a country where national or
local regulations or standards governing fur
production are in force.
Kopenhagen Fur also supports retailers
by providing different retail programmes.
The objective of these is to secure that
the amazing experience of buying fur
is accompanied by a perfect shopping
experience and competent counselling
from the sales staff.
The ultimate shopping experience is
offered by retailers who are members of the
Purple Club. These retailers are carefully
selected on the basis of exclusivity, shop
location and shopping experience, and Purple
Club members are the only retailers allowed to
sell the one label that stands above all others Purple Club members can be found
in the world – the Purple label. at kopenhagenfur.com/retail

Best of Denmark 187

 Rützou
Fashion

Designer Susanne Rützou founded Rützou A/S in May 2000 and the first
collection was launched in August of the same year. The company has
expanded from its early beginnings with only three employees and continues
to grow with every collection. Today, Rützou has 23 employees who handle
all aspects of the fashion industry, from design and product development to
sales and distribution.

The collections
While the individual collections vary in
their expressions and inspirations, they all
share a similar aesthetic outlook and basic
philosophy. They are aimed at the strong-
willed, independent urban woman, self-aware
of her style and with a keen interest in design
and aesthetics. Rützou-clothing is designed
to be immediately recognizable, having a
unique look and feel with strong details and
ornaments, surprising fabric combinations,
characteristic prints, and luxurious colours,
and at the same time be highly flexible and
adaptable. It is designed to be mixed and
matched and can be fitted into the modern
woman’s wardrobe, no matter the occasion.
The clothes are both feminine and sensual
and characterized by clean lines and bold
details – they are marked by a duality, by a
contrast between feminine and masculine,
which allows for greater utility and a broader
range of expressions.
Sales
Rützou currently produces 2 collections
for women per season: a main and a mid
collection. Rützou has gained a successful
market position in Scandinavia and in Europe,
where the brand is especially focusing on
Great Britain, France and Spain. The United

188 Best of Denmark

States is a new focus marked for Rützou.
Rützou is also working with selected clients
in other parts of the world. In 2006 the total
turnover increased by 50% and the export
represents over 60% of the total turnover.

Susanne Rützou
Susanne Rützou has an extensive past
within the Scandinavian design industry
and has received numerous design awards
in acknowledgements of her talent and
accomplishments. Before starting Rützou,
she worked with some of the most prominent
brands in Scandinavian fashion and was
part of founding Bruuns Bazaar, where she
worked from 1994-99 as head of design
and responsible for all creative decisions.
“Fashion is about your attitude of life.
Fashion should make people feel good,
look their best and be comfortable. I don’t
like people to look like fashion victims.”
That sensibility won’t change for Susanne
Rützou, the award-winning Danish designer
of women’s fashions. Other things have
changed. Susanne’s latest designs mark
a turning point for her Copenhagen-based
company, Rützou. The latest collections are
exquisitely contemporary and cosmopolitan.
They also teem with contrasts, mixing various
elements, structures, materials and prints.
The result is a sensuous, eclectic image.
Susanne’s latest designs also exemplify what
Danish fashion is most renowned for: design-
oriented clothes priced within the means of
everyday consumers.
“Maybe I’m just growing up,” she says,
“I’m less interested in trying to impress others
with how many details I can cram in. Now share an attribute that Susanne calls “crucial” others, and more about expressing yourself,”
it’s important for me to go to the essence of to her own life: to be intellectually curious Susanne adds, “It’s very much about being an
a collection.” It is a confidence borne by her and open – to the world, to change and individual. Your clothing should bring out your
varied experiences. to personal growth. Personal growth is personality – not mine.” For Susanne, that
constantly expressed in Susanne’s evolving sensibility will continue to result in exciting,
Rützou Women designs, which she describes as having evolving fashions, as practical as they are
Rützou consumers are independent, been simplified and updated with fresh, sensuous, for women in all their diversity.
urban and strong women eager to express bold colours and crafted into excellent,
themselves as individuals. They are idealistic functional articles that will stand the test of
and practical at the same time. They also time. “The designs are less about impressing www.rutzou.com

Best of Denmark 189

 SAGA FURS Put Fur Back
Fashion

into the Fashion Picture

Saga Furs has been promoting fur since 1954 and is the prime mover behind new
developments in fur thanks to the opening of Saga Design Centre (SDC) in Sandbjerg
just north of Copenhagen in 1988. At the time, fur generally meant Grandma’s heavy
fur coat and interest for the oldest material known to man was waning.

Louis Vuitton Saga Furs realized that something drastic

needed to be done, so they set out to reinvent
fur through development. They began to
experiment and to invite top notch designers
to SDC. Not only do visitors to SDC learn
about how to work with fur, they also learn
about the ethics behind each and every piece
to bear the Saga Furs label.
Designers from around the globe have truly
underscored the versatility of fur by creating
fashions that lend themselves to a variety of
events or occasions. Techniques developed
at Saga Design Centre gave them a helping
hand. Burberry has done stunning work with
a variation of the Fishscale technique devised
at SDC. Fox ‘n’ Fabric, a favourite among
designers, has been be seen in Celine’s
collection. Gucci has some breathtaking
design using a Checkerboard technique.
Louis Vuitton took Saga Furs, Fawn Light fox
and embellished it with leather strips to deliver
a truly dramatic effect.
All Saga Furs pelts are sold at Finnish Fur
Sales in cooperation with Oslo Fur Auctions.
Saga Furs come exclusively from European
farms that are strictly regulated. On top of
that, Saga Furs’ policy insists that the pieces
bearing the Saga Furs label must be traceable
from consumer all the way back to the farm
of origin. For many designers, learning about
the Saga Furs heritage and responsible
production is nearly as important as learning
about fur.
When a consumer purchases a product
bearing the Saga Furs label, it not only
represents the highest quality in fur, but also
a Nordic heritage that forms a chain all the
way from farm to fashion. Each link enjoys the
reassurance the Saga Furs brand stands for.

Revolutionary thinking
brought about change
Per Reinkilde looks at a fur skin the way
a sculptor beholds a block of granite. He
doesn’t simply see a skin, but he sees its
versatility and potential as an element of
fashion. Product development manager
at Saga Design Centre, Reinkilde and his
Workshop team have devised techniques
such as Fish Scale, Air Gallon, Fox ‘n’
Fabric, Checkerboard, Jigsaw, Twisted
Fox, 3-D Effect, Fox Chain, and many
other methods for working fur. The world
of fashion responded and now techniques
devised by Reinkilde and his staff are on
runways around the world. Each method has
been instrumental in transforming fur into
something magical in fashion.
All of the creations started as ideas, then
became swatches and later were picked up

190 Best of Denmark

 Checkerboard Technique Fishscale Technique Fawn Light Fox

Burberry Gucci

by top designers who work only with top-

quality materials. That’s why Saga Furs has
earned the name, The Designer’s Choice.
Reinkilde chuckles at the notion that he’s
a Michelangelo. “No, I’m a furrier who feels
at ease with his craft. I get some nutty ideas
and have been fortunate enough to have the
support of Saga Furs, and a team of talented
creative people around me. We’ve been lucky
enough to see our developments come to life
as fashion. But we all work hard to do that,
and the harder you work, the luckier you get.”
After Saga Design Centre opened 20
years ago, some people in the fur trade were
horrified by what Reinkilde did to skins. He
sheared the hair, cut it in ways it had never
been cut before, twisted it, turned it and
mixed it with other materials. Yes, some
people were aghast, but his “madness” was
just what fur needed to reinvent itself by
making it novel and hip.
Since those days, models have trotted
hundreds of Saga Furs ideas down the
runways of fashion capitals. “It’s always a
thrill--whether it’s in Paris, London, New York,
Milan, wherever—to see a garment from a top
house and know that we played a part in its work; other times the designer simply views not be what it is today – a material virtually
creation,” says Saga Furs creative director a sample swatch and starts sketching. all couture houses use – without the efforts
Dorte Lenau Klint. To spread new ideas, Reinkilde, of Saga Furs.
New thinking in fur is shared with Klint and others from the Workshop
designers and other visitors who come to take their samples out on a road show.
Saga Design Centre—and around 25,000 They host appointments with designers
designers, furriers, fashion reporters or and manufacturers at key sites in Asia,
students/teachers of design have visited. Europe and North America. Saga Furs
Sometimes a designer comes with a sketch also helps them find dressers, furriers or
and finds the way to realize the finished manufacturers to ease matters. Fur would www.sagafurs.com

Best of Denmark 191

Index

BEST OF Anders Andersen Office Cleaning

Arla Foods
108
154

DENMARK
Bang & Olufsen 66
Best Western International 174
Bo Bech at Restaurant Paustian 164
Burmeister & Wain Scandinavian Contractor 144
Capinordic 92
Cavanti Invest 94
Copenhagen Business School 82
D´Angleterre Hotel 182
Danfoss 110
Danish Crown 156
Danske Bank Group 96
Dinesen Floors 112
DONG Energy 146
Ernst & Young 132
Formuepleje Investment 98
Georg Jensen 68
Grundfos 114
Herning Shipping 50

192 Best of Denmark

ISS 116
Jacob Jensen 70
Jesper Holm of Copenhagen 72
KLP Office Properties 100
Kopenhagen Fur 186
KPMG 136
Lindberg 76
M.H. Simonsen 54
Maersk Group 52
Malling & Schmidt 166
MCH Congress Center Herning 178
Migraters Recruitment & Assessment 138
MT Højgaard 102
Niels Brock 88
NOMA 168
Nordic Wind Invest 104
NOVI Sciencepark 84
Novo Nordisk 118
Ole Lynggaard Copenhagen 74
Oticon 120
Port of Roenne 58
Port of Aarhus 56
PriceWaterhouseCoopers 140
Radiometer 122
Restaurant D´Angleterre 170
Rockwool 124
Royal Greenland 158
Rützou 188
Saga Furs 190
Scandinavian Transport Center 60
Sinatur Conference Hotels 180
Thrane & Thrane 126
Tietgen Byen 86
TORM 62
Trip Trap Denmark 78
Tulip Food Company 160
VELUX 128
Vestas Wind Systems 148
Wave Star Energy 150
Best of Denmark 193