Group 04:

Arjun Pareshbhai Patel

Nikhil Sahu
Dashmeet Kaur
Shravya Bangera
Strategic Overview
•Located in Northern Europe.With 7300 kilometres of Ocean
front

•Denmark And Germany share 68 km long boundry

•United States, United Kingdom, Germany Sweden and Norway

are top trading partners

•Danish is official language , its similar to Swedish and

Norwegian

•Better understanding of English language

•Population as of august 2022 is around 58 lakhs and average

age is 42 years

•Lower life expectancy compared to other western

countries
•GDP in 2020 was 356.08 and in 2021 was 397.10

•GNP in 2020 was 367.41 and in 2021 was 398.88 billion

•Trade balance was 26.63 million in 2021 and 22.97 in 2020

•Average salary is 51500 CAD

•Denmarks economy is built on service, manufacturing and industrial

business. Manufacturing include processed food, pharmacuticals, metal
goods and transport equipment

•Denmark is member of WTO and European Unioun

Business
Practices
Informal Receptive to fresh
Punctuality
Environment ideas

Standard form of
Giving gifts is
Dislike boasting greeting in Denmark
uncommon
is a handshake
• Equal Participation by
buyers and sellers
• Co-operative
• Look for Win-Win situation
• Need for translators and
interpreters is less
CSR- Denmark

• 6 out of 10 Danish companies meet demand from

their customers about CSR.
• 75% of Danish companies see CSR as the
most important part of their business today.
• Almost 7 out of 10 Danish companies work
with CSR
• Social partnerships in Denmark since 1899.
This Photo by Unknown author is licensed under CC BY-SA.
Government and
Diplomatic
Leading parties
Social Democrats

Mette Frederiksen
Political Stability
in Denmark
• Denmark has historically had
minority governments and is a
stable democracy. Currently, a
minority coalition government led
by social Democrats exists. A
program of economic reforms has
been pursued by succeeding
administrations to boost
competitiveness and make sure
the economy is well-positioned to
handle an ageing population.
National flags
and It's
symbolism

Denmark
 In several key areas, including security and defence, trade
and investment, climate change, cooperation in the Arctic,
development, and human rights, Denmark is a close and
compatible partner for Canada. The Inuit populations on
Diplomatic both sides of the border have long-standing historical and
cultural ties, and Canada and the Kingdom of Denmark
relations of (Greenland) share a 3,000 km maritime boundary.

Denmark with Canada and Denmark are both open, sophisticated and
competitive markets and enjoy a stable bilateral trade
Canada relationship. Our economies depend on innovation and
knowledge-intensive sectors for growth and are
underpinned by the strengths of our small-to-medium
sized companies. Both countries have particularly vibrant
agri-food export sectors.
Cultural
 • The state-sponsored Evangelical
Lutheran church is the recognized
Religion religion in Denmark. Even though
most Danes are Lutherans, only
6% regularly attend church. The
in Evangelical Lutheran Church
represents over 85% of Danish
society, with other religions
Denmark making up the remaining 15%,
including Jewish, Catholic, and
Islamic practices.
 Attitude and the
nature of the people
The Danes are renowned for being well-
educated, cosmopolitan, and liberal
thinkers. The basic concept in Danish
culture is equality. There are relatively
few people who are impoverished, while
the vast majority of people are middle
class. The health care system and the
educational system, among other things,
both represent the notion that everyone
should have equal opportunity.
 Nearly always, appointments are
necessary.
Your first correspondence should be
Business addressed to the business.
Etiquette in From mid-June until mid-August, a lot of
Danes are on vacation.
Denmark
Send an agenda before the meeting.

Danes seek input from all parties before

making decision.
The chosen
product line
• The made good products does
not have any clashes with the
Denmark culture.
• A large majority of Danish people
speak English, which makes it
easier for the company
to communicate with its
audience.
 References
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eige.europa.eu/publications/gender-equality-index-2020-
denmark#:%7E:text=With%2077.4%20out%20of%20100,by%200.1%20point%20since%202017.
• “Living and Working in Denmark - Superior Work-Life Balance.” Invest In Denmark, investindk.com/our-
services/living-and-working.
• Olaf. “Literacy Rate in Denmark.” Visit Denmark.Net, 28 Nov. 2019, denmark.net/literacy-rate-denmark.
• Post, Guest. “The Importance of Color in Marketing.” Stream Works,
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• “Social Media Guide for Denmark.” Business Culture, 25 Nov. 2019,
https://businessculture.org/northern-europe/denmark-business-culture/social-media-guide/
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commercial-contract-with-a-danish-business-partner/
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March 2008, https://instruction2.mtsac.edu/rjagodka/busm_51_project/Negotiate_html/Canada.htm
• Negotiating International Business - The Negotiator’s Reference Guide to 50 Countries Around the World” - Lothar Katz –
March 2008, https://instruction2.mtsac.edu/rjagodka/busm_51_project/negotiating/poland.pdf
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culture-do-s-and-don-ts
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communication/#:~:text=The%20Danes%20value%20their%20bodily,minimum%20distance%20of%2030%20centimeter
s
• “Business Communication in Denmark - Know More.” Business Culture, 27 Nov. 2019, businessculture.org/northern-
europe/denmark-business-culture/business-communication.
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europe/poland/business-
communication/#:%7E:text=Polish%20is%20the%20official%20language,first%20language%20is%20not%20Polish.
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2018, www.ceicdata.com/en/indicator/denmark/gross-national-product.
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Accessed 3 Aug. 2022.
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population. Accessed 3 Aug. 2022.
• “Denmark Trade Balance 1966–2022.” MacroTrends, www.macrotrends.net/countries/DNK/denmark/trade-balance-
deficit. Accessed 3 Aug. 2022.
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• “WTO | Denmark - Member Information.” WTO,

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law/#:~:text=Danish%20law%20is%20characterized%20by,mainly%20by%20precedent%20and%20custom.

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%20was%2099%25.

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costs.html