Lean Product Development

One Team + One Process = Effective & Efficient Program Execution

Meet customer & business
expectations using one Lean Manufacturing Purchasing
Global Product Development
System to deliver high quality
products that consumers
Design
Global Product Suppliers
truly desire faster than
ever before. Development System
Engineering Marketing

One Process

Voice of the Customer Virtual Vehicle Development

Global consumer Computer based tools for

insight team identifies, Design, Manufacturing &
defines and prioritizes Analysis identify potential
needs, wants and issues early improving the
unspoken desires development & prove-
through comprehensive out process and virtually
consumer research. eliminating the need for
physical prototypes.

Cross-Functional Integration Top Hat Focused

Marketing, Design, New vehicles are

Engineering, developed on a number
Manufacturing, of core platforms to
Purchasing and simultaneously improve
Suppliers collaborate quality, cost & speed-to-
to optimize product and market and to facilitate
business results at each Manufacturing Flexibility.
step in the development
process.

Quicker to Market/Flawless Launch

Lean Product Development System delivers high quality products quicker thanks to common process, tools and
milestones across all the vehicle development stakeholders. Continued learning and refinement of the process
allows lessons learned to be incorporated into future programs.