Application of 

AR + VR
+ MR in
Automobile Industry
Group 7
 Volkswagen

Business problem/Issue
• Design a production line within the factory to begin production of new Atlas Cross Sport
• Design clay prototypes of new Volkswagen model. Process continues till design is not
finalized

How would AR/VR address this?

• Virtual Engineering lab created innovative augmented reality software
• Software allowed the factory's team to plan where each piece of equipment would go
• Team had to wear augmented reality headset to figure out best way to arrange the
individual parts within the factory
• Virtual Reality technology builds a digital prototype of new models
Volkswagen
Challenges Faced
Complex Design Process
• Clay Prototypes to identify issues
• New Clay prototype to reflect
the changes made
Implemented – in pilot/full scale?
Challenges Addressed
Use of Virtual Reality 
• Digital Prototypes of the new models
• Making changes became relatively easier
• Saved time and cost- Clay prototypes not
needed
Full Scale – Atlas Cross Sport
 Volkswagen

Business Value Added

• Helps create a safer, more productive environment

• Reduced amount of time to design new vehicle
• Designers from around the world can collaborate on the same design
 Ford

Business problem/Issue
• Production line injuries at the assembly plant
• Compatibility issues between new product design and assembly plant process

How would AR/VR address this?

• Uses a 23-camera motion-capture system and head-mounted display to virtually immerse an
employee in a future workstation
• Motion capture records more than 5000 data points to evaluate muscle strength, joint strain, and
body imbalance
• Ergonomic data handed off to Virtual Build Arena where program team assembles parts virtually
 Ford

Challenges Faced Challenges Addressed

• Need More efficient and

• Used AR tech, HOLO lens: 3-D elements through
streamlined design process clay models.
• Strategy to display and sell cars • X-Ray vision:  the cars appear transparent and
show all the features hidden beneath the car. 

Implemented – in pilot/full scale? Full scale

 Ford

Business Result Business Value Added

• 90% reduction in ergonomic issues  • Helps create a safer, and productive
• 70% reduction in employee injuries environment
since 2003 • Significant cost savings, quality
• Worked on more than 100 new vehicle improvement and faster launch
launches using VR tools time
• Vehicles reach prototype build stage • Designers from around the world
with 80% fewer manufacturing can collaborate on the same design
feasibility issues
References
• https://www.relaycars.com/blog/volkswagen-augmented-virtual-reality
• https://www.autocarpro.in/news-international/ergonomists-help-ford-reduce-production-line-injuri
es-8886
• https://www.reliableplant.com/Read/11145/virtual-manufacturing-improves-production-at-ford
• https://www.relaycars.com/blog/ford-augmentative-virtual-reality