Eureka Forbes

The Direct Marketing

Pioneer
 History
• 1909, Detroit : Fred Wardell launched
vacuum cleaners under the name «  Eureka
»
• Established itself as market leader in
Vacuum cleaner industry by adopting direct
marketing and personalized services
• Electrolux buys Eureka-Williams in 1974
• Comes to India in JV with FGL- named
 Journey in
India
• Had to establish the concepts of Vacuum
cleaners and Water purifiers before selling.
• Core strength : Dynamic highly motivated
salesforce
EUROCHAMPS
The friendly man from Eureka
Forbes
• Gained foothold after initial hiccups through
Sales Management @
Eureka Forbes in India
Sales Organization @
The It Initiatives-
the B2E strategy
 CRM @ Eureka Forbes
“ A relationship doesn’t end
with sale. It actually
• Annual Maintenance Contract
• Operation Red Zone and Mobile
service for customers from
specific places
• Water labs
• Euroclean Home Contest
• 24 x 365 virtual call center
Sales Functions and
Policies
@
 Changing with time….
• Increase in consumer focus : Advertising
Strategies
• Consumer Training Drive
• Online Training sessions for new
salesforce
• Eureka Forbes Institute of Environment
• Television initiatives
• Pollution control camps
Personal Selling
@
AIDAS Implementation
by
Eureka Forbes
Personal Selling
Approach
Recommendations
Recommendations
Thank You