Ancient Greek and Roman world

heavily depended on oral

communication.
This tradition continues till
Medieval and Renaissance period,
but in this era, writing got more
importance and therefore written
communication principles
Rhetoric by Aristotle 350 BC

We are still struggling - - - -

to find the right words to say
the right way…
Communication &
Presentation Skills
By Sana Masroor
sana.smk@gmail.com
Communication And Presentation Skills
Communication and Presentation Skills are tools
used to condense and communicate ideas in an
effort to be heard, persuade, engage an
audience and convince others on many different
levels personally and professionally.
 Why is effective communication the
‘ lifeblood’ of every organization?

Both within and outside the the

organization, effective comminication
-oral and written-is its lifeblood. As
an organization is a group of people
associated for business, political,
professional, religious, athletic, social
or other purposes. So, its activities
require human being to interact, react-
communicate.
 Why is effective communication
important for leaders?
Without effective communication, you will FAIL to
Gain commitment
Achieve goals
Establish rapport with others
 a y P r o c e s s
Tw o W
fo r m a t i o n
a s si n g o n in
•P s t a nd ing
n d e r
•Ensuring u
 FACTStive.
e ec
7 % eff
•Words a r
v o i c e i s 38%
• Tone of
effective l u e s a r e 55%
N o n - v e r bal c
•
effective
 For Effective
Communication…
• Be Confident
• Find Common
Language
• Show Interest & be
Interesting
• Consider Cultural
Differences
 m u n i c a t i o n
o f C o m
Types tion
o mm u n i c a
•Verbal C u n i c a t i o n
Ve r ba l C o mm
•Non-
Verbal communication includes…

• Energy
• Rhythm and pacing
• Message
Non-Verbal communication includes…
• Eye contact
• Facial expressions
• Gestures • Posture & body
orientation
• Proximity
• Paralanguage
 Non-Verbal Abuses
•Keeping your hands behind your back
•Pointing
•Prolonged or absence of eye contact
•Fidgeting
•Watching the clock, exit
•Checking phone/texting/reading email
•Rigid or slouching posture
• Communicating and presenting take place on
different levels.

– The conceptual - communicating the

overriding idea behind the message
– The perceptual – engaging the audience
visually as well as verbally,
– The sensory – using and appealing to all
the senses,
and finally
– The behavioural - influencing change in
the way your audience behaves
The Concept of
Presentation
THE RELEVANCE OF PRESENTATION

WHY
WHAT
WHEN
WHERE
WHO
HOW
Presentation groundwork

• Purpose and content

• Objectives
• Preparation
• Session notes
• Visual Aids
 1. Purpose and Content

• Technical information
• Instruction
• Comparison
• Recommendation
• Persuasion
 2.Objectives

• Deliver successful presentations

• Prepare effective visual aids
• Consider the audience
• Level of formality
 3.Preparation

•Pros and cons of your previous

presentation
•Read and Grasp your session notes
•Consider your Audience
 4.Session notes
It include four key factors of delivering
successful presentation

• Timing
• Attention span
• Personal Approach
• Practice
Don’t count every hour in a day, make
every hour in a day count…
ATTENTION
PLEASE…
Five ways to get
attention!!
•Use humor
•Tell a story
•Pass around a
sample
•Ask a question
•State a astonishing
statistics
 “Act
ion
spea
ks
loud
er
than
word
s”
 ac t i
“P r
ce s
a k e
m
m a n
a c t
r f e
pe
”
 5.Visual Aids
There are seven steps to make useful visual aids
1. Situation analysis
2. theme/title
3. story line
4. Story board & Master
5. Production
6. Rehearsal
7. Evaluation
STORY BOARD
 4.Visual Aids
There are seven steps to make useful visual aids
– Situation analysis
– theme/title
– story line
– Story board & Master
– Production
– Rehearsal
– Evaluation
Produc
tion is
a
master
work
of
 t t e r
“B e
e a r s
r e h
t h a n
e
to
a k e
m k
is t a
m
s”
Pre-Presentation Nerves

•Stage freight
•Presentable
appearance
•Confidence in your
message
•Control physical
symptoms
You feel like so...
 SUMMARY

Good communication is as stimulating

as black coffee, and just as hard to
sleep after.
ANNE MORROW LINDBERGH
 Feedback from Audience
People might ask questions
– To seek additional information
– To seek clarification about a point
– To add information of their own which may be
relevant , helpful and accurate
– To undermine speaker authority or arguments
or to show him wrong at some point

QUESTIONS