AJWIB2013

Stacy Graham
2013 Auburn Journal Business Woman of the Year!
October 2013
Supplement to the Auburn Journal
One of the many reasons we were voted the Best of the Best four years in a row!
Special thanks to the judges: Jane Classon, assis-
Meet Wanda Carter, manager of Quartz Drive Self Storage. Wandas hard work and dedication along with her 15 years experience is the main reason Quartz Drive Self Storage has been voted best of the best 4 years in a row. She opened the facility in 2009 with a vision of making your moving experience as stress free as possible. Her facility is unique here in Auburn as she offers climate controlled units along with units built into the ground which create a great environment for your wine storage needs. T h a n k Yo A u b u r n . Wu She truly enjoys every aspect of her job from her day to day duties of customer service with a appreciat e smile, or problem solving, to maintenance your busi e and cleaning. Stop by and meet Wanda and ness! Biscuit let them help you with your storage needs. Brad Koach, Owner
tant vice president, Bank of America; M.J. Heltsley, sales director, Auburn Journal; Beth OBrien, special sections director, Gold Country Media; Beverly Suemnicht, financial associate, Thrivent Financial for Lutherans This group of women reviewed the written nomination submissions separately and scored them independently. They came together as a group to compare the scores and tally the results. The people who nominated the finalists provided them with a very difficult task as they were so thorough with details on the many contributions these women made to the businesses they work for and to the community they live in.
BUSINESS WOMAN OF THE YEAR: Stacy Graham, Master Technicians THE NOMINEES: Rosie Borba, Cool Florist and Gifts Margery Cook, KenMar Instrumental Services Suzi de Fosset, The Gathering Inn Veronica Gonzalez, Help at Home Senior Care Kim Hughes, The Lazy Cowgirl Cheryl Maki, Maki Heating & Air Becki McGinnis, Autovantage Service Center Melisa Mistler, M3Mall Natalie Otis, Auburn Gymnastics Center Jolean Parker, Bowen Therapy Peggy Seitzinger, Ropers Jewelers Jackie Weston, API Marketing Pauline Winters, Wiz Wire
5 8 12 16 17 18 19 20 21 22 23 24 25
A 2013 Gold Country Media publication
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October, 2013
WOMEN WHO MEAN BUSINESS
Supplement to Gold Country Media
Driven to succeed
Stacy Graham named Auburn Journals 2013 Businesswoman of the Year
er in 2005. While its not in her job description to roll up her Stacy Graham never saw it sleeves and get the old fingernails dirty, she said she still feels coming. Ill bet if you asked any the need to sometimes go out young lady in high school if she into the shop and show that she thinks she would be working in can do the work and knows an auto repair shop when she what shes talking about. Its amazing how males look grew up she would say no, Graover her shoulder to talk to ham said. But for Stacy Graham, the someone else, Mullenix said. career path less traveled turned Then she starts talking, and out to be her road to opportuni- once they get past the intimidaty. Hired by Master Technicians tion part they start listening. as an office assistant in 1996, Shes so skilled and she knows she answered phones, filed what she is talking about. A lot papers and drove their cus- of people shoot from the hip tomers to work. By the end of but you cant do that in this business. that year she She is now a was promoted THE MASTER TECHNICIANS managing to service adviWhere: 12209 Locksley partner at sor. Lane, Auburn Master TechniShe was Info: (530) 889-9682, cians, and has focused from mastertechnicians.net the full trust the get-go, and confisaid Master Technicians owner Jimmy Mul- dence of her boss. When Mullenix. Ive never worked with lenix was diagnosed with cancer anyone so focused on learning in 2012 and had to undergo and understanding how the chemo and radiation treatment automotive business works. for the better part of a year, GraTenacity, Id have to put that on ham ran the shop in his her forehead. Shes absolutely absence. That move seemed to have worked out as the shop amazing. A little tenacity can go a long won the Auburn Journals Best way for a woman making her Independent Auto Repair for way in a male-dominated field. the ninth time. It still brings me to tears While shes careful not to discount the hard work of others, when we win, Graham said. she said she had to learn faster Its my staff thats winning it. The people I work with are a and quicker than the men. When you are a female there team, were family members. Its is no bluffing, you either know amazing to see the looks on or dont know, Graham said. I their faces when we win. Graham values her staff as had to do all the ASE (Automotive Service Excellence) testing much as she does her cusjust like the technicians do; all tomers. Many, she said, have become close personal friends. the studying, all the classes. Its the greatest gift anybody She completed her Automotive Management Certification could get when in business, and became the service manag SEE GRAHAM PAGE 4
BY PAUL CAMBRA
GOLD COUNTRY NEWS SERVICE
KIM PALAFERRI GOLD COUNTRY NEWS SERVICE
Stacy Graham, managing partner of The Master Technicians in Auburn, was named the Auburn Journals 2013 Business Woman of the Year.
October, 2013
service; she can often be found volunteering

continued from page 3 she said. As past president of Auburns Daybreak Rotary Club and currently active in Rotarys Leadership Program, the Auburn Chamber of Commerce and as chairperson for Auburn Relay For Life, the former Volunteer of the Year with the American Cancer Society likes to say her hobby is community service. If nothing else, it has helped her shape the way she deals with people. Stay truthful, no matter what it costs, she said. Being a Rotarian, you are expected to exemplify high ethical standards. Graham said she is grateful that the owner
GRAHAM: Stacys hobby is community

It still brings me to tears when we win. Its my staff thats winning it. Its amazing to see the looks on their faces when we win.
Stacy Graham, on Master Technicians winning Best Independent Automotive Repair Shop nine times
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took a chance on her 17 years ago and allowed her to grow to her potential. Her dream, next to owning a Lexus IS250, would be to own Master Technicians. When I started the
shop, my son was working with me and the whole idea was that he would be taking over, said Mullenix, whose cancer is now in remission. When my son exited, I started standing back and looking at the shop and I thought the right person to do this would be Stacy. Shes basically running the thing now. So the plan has been set in action. By May of 2017, Stacy Graham will be the owner of the shop that won nine Auburn Journal Best of the Best awards. And now she can hang her 2013 Auburn Journal Businesswomen of the Year plaque right alongside them.
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Katie also jointly owns/manages Beach Hut Deli, Auburn with her husband, Matt Kreeger. Beach Hut offers gourmet sandwiches & craft beers in a beach-themed environment. www.facebook.com/beachhutauburn
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October, 2013
Borba is a gift to Cool community

What does it mean to you to be nominated for Businesswoman on the Year?
ROSIE BORBA
COOL FLORIST AND GIFTS Where: 2968 California 49, Cool Info: (530) 885-2750, coolfloristca.com
Its an honor for me to be nominated.

How would you describe the business climate in and around Auburn?
Its very hard for the small business community. We need the support of the community.
How has your business dealt with the economic downturn of the past few years?
underway?
I see just a small upturn. But I also look around and see a lot of long time businesses closing their doors. Its very sad for me to see this happen. I love the small business community.
How are you involved in the community?
This year we are picking seven families from the Divide and providing them with a Thanksgiving Dinner. Anyone can nominate a family from each town on the Divide and we will go through and pick a family from each area. This is the first year of doing this and I am so excited! We also do the Bras for the Cause and string bras on the Boardwalk in Cool. I could go on and on. I have lived on the Divide for more than 30 years and have had my shop for 22 of those years. I love my community!
What do you do for fun?
COURTESY
When Rosie Borba is not helping the Cool community through canned food drives, shes driving to the coast with her husband in their motorhome.
We have had to cut hours for my employees and I have had to pick up more hours of work myself.
Do you feel a recovery is
I support my community the best that I can. We do the canned food drive for the community. Coats for kids.
Take the motor home out with my husband and travel to the coast. I love the water.
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October, 2013
Vintage Redeemed
~ Home elements with a vintage twist ~
Staci and Nancy have been friends for over 15 years. They have always loved to flea market shop so a few years ago they took a trip to Paris together and fell in love with shopping at the Paris Flea Markets. For many years they have bought and sold and had home sales under the name Cottage Girls but always knew a brick and mortar store was in their future, it just took the perfect store front to become available. Staci and Nancy love the business model of Vintage Redeemed as it works perfectly with their busy lives. We have great vendors who help us provide awesome vintage home goods, they say, and we love being in downtown Auburn! Vintage Redeemed is the local distributor of Old Town Chalk Paint, the only Chalk Style Paint sold in Auburn at this time, and is now offering Chalk Painting Classes. See store for details. They have a wide variety of painted furniture, vintage home goods, lovely scented candles, beautiful vintage inspired and vintage jewelry and much much more!!
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JRs is the oldest transmission repair in Auburn! Jrs Transmissions is owned by Gale Nored-Tranquary and has been in business since 1980. The staff has over 85 years total experience with repair, rebuilding and exchange of transmissions. A large inventory of parts and supplies are maintained. So if you need any work performed on your transmission, whether standard or automatic, come see the crew at JRs!
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October, 2013
Margery Cook instrumental in her work with Kenmar, Rotary

What does it mean to be nominated for Businesswoman of the Year?
I remember learning about the glass ceiling in high school and the implication that I could be a teacher, but not a principal. A nurse, but not a doctor. A secretary, but not a president. And I remember thinking, thats a lot of bull. Even in job interviews, when I was asked, Where do you see yourself in 20 years I always said, running this company. So being nominated is both an honor and a privilege.
How would you describe the business climate in Auburn?
When Home Depot, WalMart and Costco expressed interest in opening stores here, some residents fought to keep them out while others saw them as opportunities that would add convenience, services and jobs. The city government is generally pro-business, holding summits to attract business, creating a marketing campaign to let the rest of the world know how great it is to live and work in Auburn.
MARGERY COOK
KENMAR INSTRUMENTATION SERVICES Where: 2945 Bell Road, Suite 259, Auburn Info: (530) 392-3435, kenmarllc.com
Running two businesses leaves not much down time for Margery Cook and her husband Ken Cook.
COURTESY
Yes. We are seeing our customers budgets increase for the upcoming year and we have been hiring and training new field reps to help us meet the expected increase in demand for our services and products. I am also seeing more help wanted ads in the paper, which to me is the best indicator of a healthy economy.
What does the future hold for your business?
economy and planned growth into new products and regions, we need more space.
Shortly after moving to Auburn, I joined the Gold Country Rotary club. I have been the chairperson for Youth Services for the last three years.
I think the community is in conflict with itself.
At the beginning, we applied for our first ever line of credit to help with operating cash in case the
economy went from bad to worse. We began to use the internet as a marketing tool, which we were not previously utilizing to its best effect. We also
began searching for channel partners to help is increase revenue without increasing cost.
Do you feel a recovery is underway?
I began negotiations with General Electric a year ago which resulted in a channel partnership agreement. In the near future we are looking to move to a larger facility. We are at capacity in our current location, and with the improvement in the
My husband and I love to get away. And when family or friends can join us, even better. If we only have the weekend we may go to Serene Lakes, Napa, Lake Tahoe, San Francisco or Murphys. And if we only have a few hours, we love visiting our local restaurants for a bite to eat and a glass of wine.
E R SECU
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135 Stadium Way Auburn behind Placer High School

If you havent been by Strictly Toyondas and D&D Auto Detail lately you should stop in and meet the ladies that MAKE THINGS HAPPEN! Tonya Sweat, Service Manager, has been in the automotive industry most of her life. Tonya is knowledgeable and can help you with all your questions. Betty Jane Martin, co-owner with her husband John, has been an intricate part of their businesses for the last 22 YEARS. Betty enjoys meeting her customers and appreciates all the community support. Janette Raylene Tam, is the manager of D&D Auto Detail, and also helps Tonya at Strictly Toy-Ondas front counter.
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THANK YOU AUBURN COMMUNITY! From the woman

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Voted Best of the Best annually since 2007.
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October, 2013 11
2435 Drive In Way Auburn, CA

(On Highway 49, 2 Blocks South of Bell Rd.)
She would be happy if people didnt need her services anymore

What does it mean to you to be nominated for Businesswoman of the Year? with the economic downturn of the past few years?
SUZI DE FOSSET
THE GATHERING INN Where: 201 Berkeley Ave., Roseville Info: (916) 791-9344
I moved to Auburn seven years ago and am honored to be nominated. As Executive Director of a Social Service organization, I am happy to have people understand that we are a business which enhances the community not only economically but make this a better place to live for all by providing for the underserved and homeless.
As provider of homeless services our business has grown and we have had to expand our services to meet this growth. But our funding has not been able to keep up with this growth. So like many small businesses we have had to be very creative, expanded collaborative efforts and work smarter not harder.
Suzi de Fosset has had to be creative at The Gathering Inn to keep up with the growing demand and the shrinking funds.
COURTESY
Auburn is a community of small businesses who has yet to feel the full impact of the rising economy. It is very easy to see and feel the heart of Auburn through doing business in this community.
How has your business dealt
Yes, but it will take a year for that recovery to have an impact on our population.
project started under the supervision of Chief Valerie Harris and has evolved into an education process to the general public as to ramifications of giving monies to panhandlers. I volunteered for the Amgen Race. I have been a participant in the Christmas Festival of Lights parade for four years. My largest involvement is with the 15 churches who provide overnight accommodations for The Gathering Inn. I have lectured at local community groups and provided support to the city on homeless issues.
It would be a dream come true if there were not the need to provide homeless services, but that is not a reality.
I have participated in Leadership Auburn 2013. Our project was redesigning the directional signs so there is a cohesiveness and a sense of com-
munity. I have been involved with education to the City Council and general public on SB2, the By Right Shelter Ordinance. I currently am working on a three-year project to end panhandling in Auburn. This
I play golf weekly and work on my house in Auburn, most recently completing a 16-foot by 25-foot addition to the front of the house, which most of the work was completed by myself and my husband.
The Master Technicians, Inc.

TOYOTAS & HONDAS
The Master Technicians, Inc would like to celebrate our Administrative Assistant Dianne Bingen. Dianne started working at The Master Technicians, Inc in 2004 and has been the glue that holds us together since. Dianne is usually the first person you talk to when you call and is the woman behind the wheel of our 1989 Toyota Camry giving all our wonderful friends free shuttle rides to and from the shop. Diannes daily routine is one of great multitasking, phones, filing, driving, accounting and so much more, we wonder how she gets it all done. One of Diannes greatest task is keeping our Camry running in tip top shape, with over 360,000 miles on it Dianne has done an extraordinary job!! We are positive that Dianne has helped us win The Best Of The Best 9 times with her gift for customer service, we know we are very fortunate to have her on our team. When she is not working, Dianne enjoys spending quality family time with her 4 kids and new grandson. We welcome you to stop by and say hello to Dianne Bingen. She is a treasure to our family here at The Master Technicians, Inc. Service Manager, Stacy L. Graham
Mention that you saw Dianne in Women In Business. Come by to say Hi to Dianne with your Toyota or Honda and we will install FREE windshield wiper blades!! OFFER EXPIRES 11-30-13
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Dianne Bingen
Administrative Assistant
889-9682 or 889-YOTA
12209 Locksley Lane #15 Auburn www.mastertechnicians.net
Voted Best of the Best 9 times including for 2013

October, 2013
13
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Margaret Fulton (left) and her staff. We provide excellent service to our clients.
It Doesnt Make You Smarter to Shop Here...

(but it sure feels like it!)
When looking for comfort shoes, the first choice is right in the heart of downtown Auburn at the Footpath. The ladies of the Footpath have years of retail experience and they are always ready to help. When you enter the store you are instantly made to feel at home. Its just one more aspect of the comfort part of our name. We carry one of the largest selections of brand names in your favorite comfort shoes, like SAS, Merrell, Keen and Dansko to name a few.
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The Vineyard Salon

e welcome you to experience the relaxing and unique setting we have created. We are known for having one of the most beautiful environments in the area. We began a little over a year ago with just 5 and have grown to 19 talented and experienced service providers. We believe in staying up to date with all trends. Education is a very large part of our culture. We provide customized services at affordable prices for any age group. We are certain your first experience wont be your last.
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October, 2013 15
Her mission is to help seniors live an independent lifestyle

It is an honor to be nominated with this great group of women. I feel very blessed, and appreciated that I am being acknowledged in the community.
Auburn a great place for business. The local community supports local businesses and I enjoy how all business support each other.
panies, we did struggle, but our staff was very supportive and patient. During the downturn we were not able to hire as many employees as we hoped for. We focused our energy on being positive and knowing this was just temporary and the growth would come. And our patience paid off. We grew our business and created more jobs in the community.
VERONICA GONZALEZ
HELP AT HOME SENIOR CARE Where: 255 Elm Ave., Auburn Info: (530) 885-7444, helpathomeonline.com
thanks to the baby boomers. With that said, our business will grow as they age. Our mission is to help seniors stay in their home and live an independent lifestyle.
In her spare time, Veronica Gonzalez likes to sing karaoke, that is, when shes not visiting one of her or her husbands 122 first cousins.
COURTESY
Just like all other com-
Yes, we are already starting to feel it. Weve been able to grow 20 percent each year in the last couple of years. We are very proud that weve been able to accomplish that.
Our business is helping seniors stay independent in their own home, providing non-
medical in-home care. Placer County is one of the fastest growing counties for seniors. In the next 10 years, seniors will be the highest population,
We are involved helping Seniors First through volunteering and funding. Seniors First has a variety of program that help the Seniors, so its a good partnership for us. We support Adopt an Elder Foundation, helping low-income seniors receive financial help to live in a board-in care home or facility. Some seniors cannot afford to stay in the facility, so we adopt a senior for a year
and help subsidize their income by $100-200 per month. We also help coordinate free flu shots for seniors in Auburn, partnering up with Sutter Medical Foundation. This year we gave out more than 300 flu shots. That is why I love working for Help at Home Senior Care, we all work together to help as much as we can.
I love to sing karaoke, dance and socialize with family. I have a big family. Between my husband and I, we have 122 first cousins. So we are always busy on the weekends with birthdays, weddings, baby showers, etc.
The Golden Swann Jewelers

Custom Jewelry
Margareta has 42 years selling and designing custom jewelry and working with precious metals and bullion. Over the years Golden Swann has added fine art, gifts, collectibles and Swarovski. They repair all jewelry, including estate and costume jewelry, and most can be done within a day! My goal has always been to give good customer service and support says Margareta. Our store is our living room and everyone is invited. Come by and have a cup of coffee & something to nosh!
HEATING & AIR CONDITIONING, INC.
Serving Our Customers & Supporting our Community

Maki Heating & Air Conditioning, Inc. has been in
business in Auburn since 1984 providing service locally, as well as the Sacramento and Sierra Foothill area. Cheryl Maki is the Owner and CEO. April Hidalgo is the General Manager, Kim Kotalik is the Service Dispatcher and Mylene Morales is our bookkeeper. Their mission is to provide quality heating and air conditioning installation and service to their community at large, with great customer service and the knowledge that they will always be there when their customers need them!
530-823-7926 881 Lincoln Way Downtown Auburn

(Next to the Clock Tower) Open 7 Days a Week
16 October, 2013
Estate Jewelry
pril & Kim Cheryl, A Mylene,
105-B Gum Lane P.O. Box 5544 Auburn, CA 95604
530-885-3449 916-782-9242
www.makiair.com
Hughes not lazy when it comes to creating, promoting crafts

What does it mean to you to be nominated for Businesswoman of the Year?
KIM HUGHES
LAZY COWGIRL CRAFTING Where: 1507 Grass Valley Highway (Live Oak Plaza), Auburn Info: (916) 390-0511, lazycowgirl.blogspot.com
Its very humbling to me. Im thankful that someone thought I was doing something right. Its a new adventure for me and Ive received so much support from the community of crafters. Since Im only open on a part-time basis (I work a full time job also) my customers are so understanding and adapt to my scheduled hours.
classes to include all types of art mediums. I have a few more very talented teachers on board who are bringing creativity to a whole new level. Were going to start promoting kids crafting classes also. Every month seems to get better and better.
the past few years?
I have only been in business a short time but personally, if you can provide good customer service and manage your inventory and sales, there is great potential for growth in Auburn.
I believe business is picking up. It seems that Auburn residents really support small businesses and Im glad that we still promote that small town boutique type atmosphere.
COURTESY
I am just getting starting in promoting community outreach for children involving art. We are just now getting involved with Operation Write Home where we create cards to send over to our troops. Thats such a rewarding organization.
I believe we are on the road to recovery but certainly have a way to go to promote spending.
Kim Hughes loves to create, and her business, Lazy Cowgirl Crafting, helps others find their creative side as well.
How has your business dealt with the economic downturn of
Im hoping to expand our
I love to create. I sit down, relax and spend time doing just that. I enjoy spending as much time with my college-aged kids when they are available.
The Artistic shares Avedas vision of beauty as a craft, not a product result. Aveda beauty professionals are unique in the industry for their pursuit of higher art, helping their guests not only look beautiful but feel beautiful too. This selfless quest to bring out the beauty in guests through genuine care sets Aveda and The Artistic apart from the beauty industry norm.
530-885-5206
Owner Stacy Hampshire
1256 Lincoln Way, Auburn, CA www.theartistic.com

Exclusive Products from AVEDA
October, 2013
17
Maki believes in shopping local, and helping your community

I feel very honored and quite surprised! There are so many wonderful women who run businesses in our community, I feel blessed to be included as one of them.
is good for our community and helps all of us. That said, there are a few storefronts that need to be filled, but the City of Auburn is busy working on that all the time. The Central Square project has re-vitalized downtown and I see nothing but a bright future for our community.
CHERYL MAKI
MAKI HEATING AND AIR Where: 105 Gum lane, Auburn Info: (530) 885-3449, makiheating.com
years. They want to deal with people they know will be there and someone they can trust.
COURTESY
pany. She is someone who has worked for us in a management position for 10 years. We have added products for energy efficiency. We are working with PG&E and the County of Placer on energy programs, and providing people alternative ways to improve on or add equipment to their homes and businesses.
With the advent of the Think Auburn First campaign a few years ago, people are being made aware of the importance of shopping local. Business owners tell me all the time that many of their customers try to find what they can in Auburn, venturing down the hill only when necessary. This
mittee and the Auburn Economic Commission and a governors appointee to the State of California Regional Water Quality Board. I am a 33year member of Soroptimist International of Auburn, co-founder of Think Auburn First, KAHI Radio board member, Auburn Community Cancer Endowment Fund and Auburn Placer Performing Arts board member.
We have adjusted to the market by offering products and services that we didnt offer before. We market ourselves in our community and in our region as a locally owned and operated company. We find that
Cheryl Maki said her hobby is Auburn.

when people are concerned about businesses in a downturn that it is comforting to deal with a company that has been around for nearly 30
Yes I do. I am an optimist and I move forward everyday as if it will be a better day than the day before!
We just recently added a new owner to our com-
I am a former two term City Council member and Mayor, having served on several boards and commissions while in those positions. I was formerly a board member of the Auburn Boys and Girls Club, chairperson on the Auburn Skate Park com-
I have always said ... my hobby is Auburn. I spend my time volunteering for our community. That is my second joy. My first joy is my 8-year-old granddaughter Marissa. I spend as much time as I can with her.
Energy Products
RENEWABLE
arris Industrial Gases is a rarity in todays competitive climate. A successful fourth-generation, woman-owned business founded in 1936, the Harris Company specializes in Industrial, Medical, and Specialty Gases, Cryogenic Liquids, and Welding Equipment and Supplies. Their Auburn location even boasts a complete steel warehouse, along with an entire steel fabrication and repair shop, which still operates under the old name of Auburn Iron Works Established 1865. arris Industrial Gases is the largest independent industrial gas and welding supply distributor in the greater Sacramento area, with three convenient locations and a specialty gas fill plant. In a traditionally male-dominated industry, Norma Marani Harris and Kathleen Harris have seen the business not only succeed, but thrive, mostly due to the longstanding Harris family tradition of providing exceptional customer service for companies both large and small.
Dee Dee & her dog Kadie

Our name speaks for itself. All wood renewable products. Better for health and environment. Dee Dee does it all from the start of incoming loads to breaking it down, selling it and then deliveries. She also is very talented... she takes her wood pallets and upcycles them into cool adirondack chairs! Stop in to see all her products from energy logs, wood pellets, pellet smokers and all the accessories.
Kathleen Harris and Norma Harris
We want to thank all of our old and new customers for their continued support in these hard economic times.
211 Sutherland Drive Auburn
HARRIS INDUSTRIAL GASES

578 Lincoln Way Downtown Auburn 530-885-1971 8475 Auburn Blvd. Citrus Heights 916-725-2168
AUBURN IRON WORKS

10481 Gold Flat Rd. Nevada City 530-478-0226
530-887-8170
www.renewable-energy-products.com
18 October, 2013
She met challenge of opening business in hard times

What does it mean to you to be nominated for Businesswoman of the Year? How has your business dealt with the economic downturn of the past few years?
It means the world to me. It is one of the nicest forms of acknowledgement that I could receive. It is an honor to me that I have been nominated. It is still hard to believe that today I am a businesswoman when five years ago I was laid off from my job.
We opened our business five years ago in a down economy but have been fortunate to have seen growth each year. Being an owner in a male dominated industry has been a learning curve. Owning your own business is not easy. If I could give any advice, which was given to me, go read E-Myth Revisited: Why Small Businesses Fail.
We knew it would be a challenge to open our business in the economic downturn but I believed in our business plan. I knew we could offer the best automotive maintenance and repair service to automobile owners in Auburn. That they could get the same quality of parts and even better customer service than the dealership. We are here to build relationships with our customers and their vehicles. We believe that we have set ourselves apart and that is why we have been successful.
dollar today. I think that peoples eyes have been opened; that the times of borrowing against houses and buying new cars every few years is something of the past; that there is no job security and guarantee anymore. Bryan and I both lost our jobs within nine months of each other. For us to be able to open a business in a down economy shows that it is possible to do it if you have a vision and put in the footwork.
BECKI MCGINNIS
AUTOVANTAGE SERVICE CENTER Where: 12295 Locksley Lane, Auburn Info: (530) 823-3456, autovantageservice.com
Growth! We have been looking into purchasing a building that we can call home. We went from having two employees in 2008 to six employees in 2013.
Chamber of Commerce. Within that first year I became a Chamber Ambassador. I was awarded the Rising Star Award for 2010 and I am a member of Leadership Auburn Class of 2010. I joined the Rotary of Auburn Club. I have been a board member for the past three years at Chicago Park School. I believe it is my responsibility to give back to the community that has provided for my family.
COURTESY
Becki McGinnis has three very active children and a very busy automotive repair shop.
husband and three children. All three of my children are active, so they keep me busy when I am not here at the shop.
I feel that we are on our way to recovery but I think people are watching how they spend a
From day one we joined the
Anything that includes my
S KINNER F AMILY D ENTISTRY

Reflecting over the past year, my staff and I have many things to be thankful for. We want our patients and friends to know that their support has contributed to our success and allows us the privilege of treating our wonderful community and patients like you. The trust and friendship we have established with you means a great deal to us. We thank you for your continued confidence and referrals. New patients are always welcome. Thank you, Dr. April, Patti, Nancy, Shelle and Leonora
April L. Skinner DDS & staff
1300 Lincoln Way, Suite B Auburn, CA 95603
530-885-2341 info@aprilskinner.com aprilskinner.com

Supplement to Gold Country Media WOMEN WHO MEAN BUSINESS October, 2013 19
Mistler thinks out of the box to grow her business

Being nominated by ones peers is the highest compliment anyone could bestow on me. Im truly in awe and wonder that someone would take time out of their busy schedule to think of doing this for me. I am near tears with gratitude for such a nice gesture. I have worked very hard to make an impact and it feels extremely rewarding that someone noticed and took it a step further.
ative and ensure that having fun and helping others comes first. The out of the box thinking has become instrumental in assuring success. Analyzing the market and then creating the ways to identify and target our client match lead to a variety of opportunities that resulted in completing our mission to help others while creating a lifetime customer through exceptional customer service.
your business?
Cautious.
My business is growing, so, I wouldnt use the word recovery. I do know that Ive taken all that I know how to do and share it with others. I will speak next month on the blessings volunteering provides in business, in personal life and in eternal life.
What does the future hold for
The move to the new location has so much excitement and enthusiasm. I love working with others and gleaning from their ideas and wisdom. I work with the elderly a few hours each day and they provide so much wisdom they are a great resource. I also meet with likeminded businesswomen to see how we can partner to share ideas and resources. The new office will provide marketing and office space for the start up businesses that dont yet have a brick and mortar. Im giddy with excitement about the future and want to help as many along the way as possible.
MELISA MISTLER
M3 MALL Where: 435 South Auburn St., Grass valley Info: (530) 205-8462, m3mall.biz
for 24 local non profits. I am a volunteer director for a Christian Business womens Organization (The Tapestry Network). M3 Mall makeup artists volunteer on a regular basis by providing free makeovers for fundraising fashion shows.
We have been extremely cre-
My business, M3 Mall serves 15 local non profits. As Mrs. Northern California I volunteer
My husband and I play a lot of scrabble and laugh a lot in the process. I made a goal to camp all 12 months of the year a few years ago, and even camped in the snow. I enjoy acting and scuba diving.
COURTESY
As Mrs. Northern California, Melisa Mistler volunteers for 24 local nonprofits.
Steve Bowden, the owner of Help at Home Senior Care, trust professional women to operate the administrative staff. Weve been in business for over 10 years in Placer, Sacramento, and parts of Nevada County. Our staff is dedicated to provide excellent customer service, helping our clients in their plan of care journey. We provide Professionalism, Consistency, Compassion and Integrity. Our services include non-medical in-home assistance and companionship, so you and your loved ones can maintain an independent lifestyle.
All of our caregivers are carefully screened, trained, bonded, insured, drug tested and have completed a background check through the Department of Justice and FBI.
Call today for a no-cost, in-home assessment 1-877-404-6636 255 Elm Ave. Auburn info@helpathomeonline.com www.helpathomeonline.com
20 October, 2013 WOMEN WHO MEAN BUSINESS Supplement to Gold Country Media
It all worked out for Natali and her gym

Obviously I am honored. I love the idea that someone thinks I have this all figured out enough to nominate me. Truth is I have a great staff teaching and running things in a confident and nurturing way and you cant go wrong if you have great people who care deeply working with you. I dont really see myself as a traditional businesswoman I am just a girl who saw an opportunity and talked her family into taking a huge risk and it panned out well because I was too stubborn to stop trying.
can plan for good weather if it is cloudy then I bundle up and hope the next is sunny. Same as business, if I have new customers and happy kids taking gymnastics its great if nobody shows up or we dont quite get a class right we fix it and we do it better the next day.
NATALI OTIS
AUBURN GYMNASTICS CENTER Where: 290 Palm Ave., Auburn Info: 530-823-2031, auburngymnastics.com
day party bookings. Most people kept their kids happy down economy or not they will find the money.
COURTESY
I bought in 2008 and the economy was hurting then and got worse, but we still grew because people were still looking for ways to enrich their kids lives and we offered just that.
Natali Otis thinks the mark of a good businessperson is to do what you love, jump in with both feet and strive to learn.
When I first bought the business I received a grant to offer gymnastics to kids with special needs and we have been able to reach out to both kids and adults with special needs and allow them to have a place where they can feel accepted and cared for. I am also a member of the American Association of University Women and have taken a position in the organization this year.
Auburns climate for a small business is like Californias weather. If its sunny outside I
We have seen some signs that people have more disposable income. I look for this in littler things like leotard sales or birth-
I would love to continue this for the next 12 years. I would love to sell it to one of these lovely young students currently taking classes or working for me and let them take the reigns for the next generation of gymnasts.
I took up water-color painting recently and kayaking over the summer. Anything that allows me time with my two boys and my husband is fun.
October, 2013
21
Parker sees business continue to grow

What does it mean to you to be nominated?
JOLEAN PARKER
PARKER SCHOOL OF BOWENOLOGY Where: 1161 High St., Auburn Info: (530) 888-7263, bowenology.com
I was so surprised and honored. I work with many amazing students and clients. I know theyre busy and I am so blessed that someone took their time and resources to nominate me.
How would I describe the business climate in Auburn?
Some areas of the economy are slowly improving and others are declining, I pray that we all stand strong and continue to work and improve our skills so our small business can weather this storm.
COURTESY
I work and live in one of the most beautiful and desirable areas in the country. My family moved to Auburn when I was 13 years old. I have seen the town grow and appreciate that my Bowen Therapy practice is in an area that residents enjoy living and many people travel from all over to vacation. The opportunities are endless here to meet and work with great people.
How has your business dealt with economic down turns?
I started my practice in 1996 in the Auburn area. I would see one member of a family and they would tell another family member or friend (word of mouth) and the cycle continues. No one can deny that we all have to work harder and smarter in these economic times, but I know if I continue to provide a service that is needed in the community my business will continue to thrive and grow.
Do I feel recovery is underway?
Jolean Parker works on a client at Parker School of Bowenology. She has office locations in Auburn and Cool, and offers a mobile service as well.
The future looks exciting and productive. My husband Wes has recently joined the Parker School of Bowenology and our private practice full time. We are available to see clients in our office locations in Auburn and Cool as well as in their homes with our mobile service. The Bowen Therapy classes are drawing students who live locally as well as out of the area. I love sharing the wonderful opportunities, attractions and community business events in the Auburn area.
Pat Klauer and Kelly Jordan Invite You to Come Out and See the Kubota Family of Tractors and Outdoor Products
ing Financ ble Availa C. O.A.
GOLD COUNTRY TRACTOR

Family owned and operated. Serving the foothills area 34 years.
(530)
823-1200
(530)
272-7251
10230 OPHIR RD. NEWCASTLE
418 E. MAIN ST. GRASS VALLEY
22
October, 2013
Seitzinger guides traditional business through high-tech times

PEGGY SEITZINGER
ROPERS JEWELERS Where: 818 Lincoln Way, Auburn Info: (530) 885-4852, jewelry-auburn-ca.com
I am very honored, and definitely surprised!

I feel that we are certainly making forward progress, in small, sustainable steps. I believe that many people in our community understand the importance of shopping locally and supporting the businesses that support us in return.
COURTESY
shifted we were able to make some quick adjustments and move forward. We reduced our inventory while changing the merchandise mix as well. We learned to work more efficiently with fewer staff hours, while retaining our customer service level.
people thinking twice before they spend. I see many more cash purchases as opposed to mostly credit card purchases a few years ago. I have also seen people restoring family jewelry and taking pride in treasuring their heirlooms.
Peggy Seitzinger, manager of Ropers Jewelers, is training for her second marathon in December.
We are fortunate to be a small, family owned business, so when things
Yes, I do. I dont like to use the term, the new normal, but I believe the concept is sound. I see
I certainly hope that the future holds success. As our business is a very traditional one, we are faced with the challenge of bringing our traditions along as we adjust to a world that is very high tech. We plan to be helping nervous first timers choose engagement rings, as well as those celebrating 50 years of anniversaries, for years to come.
I participate in Chamber of Commerce activities as often as I can. I am an incoming board member for the Downtown Business Association. I am the event chair for Sutter Auburn Faith Hospitals Faith and Fantasy Ball. I am the event chair for the American Cancer Society Relay For Life.
My favorite thing to do is anything with my children and husband. We love camping and jeeping. I also enjoy running, and Im training for my second marathon in December. I love to be involved and to be a contributing member of my community.
Becki is Tiny but Mighty!

AUTOVANTAGE
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Supplement to Gold Country Media WOMEN WHO MEAN BUSINESS October, 2013 23
Westons business is helping your business succeed

I feel so honored to be recognized amongst some of Auburns most distinguished women.

JACKIE WESTON
API MARKETING Where: 13020 Earhart Ave., Auburn Info: (888) 282-8764, api-marketing.com
ue to learn new ways to market our customers businesses for them.

Auburn is the best area that I have ever worked in. Everyone seems to work together for the greater good of our city and our community. There are so many wonderful individuals in our community and so many that give up a lot of their lives to build our community which builds businesses.
Our company has had to add a greater range of services in order to handle the turn of the economy. We have become much larger than the print shop that we started as and over the past few years have become quite a large marketing solutions provider. But we are still happy to put ink on paper every day just like when we first established ourselves!
move forward. I see new things coming and businesses growing especially in our small community.
COURTESY
Jackie Weston loves being a part of the Auburn community.

way people do things and the way they are spending money but there is definitely money being spent and people continuing to
I feel that things are definitely looking up. They are changing in the
We will continue to grow and continue to help our customers stay on top of their marketing and print. Our company is constantly adding new services to keep up with the times that are ever changing and we contin-
I love being a part of this community. I am currently an Ambassador with the Auburn Chamber of Commerce, Ambassador of the year in 2012 and Goodwill Ambassador of the year in 2011. I am also a Leadership Auburn Graduate of 2012. If you like the new way finding signs around town, thank the Leadership Auburn Class of 2012. I was very involved in the 49er Lions Club until recently but still help with many of their events. I also go to close to every
community event that happens in this town. Now as I am about to become a new mom, I am very excited to raise my daughter in this town and show her all that this community has to offer.
Being a part of this community is my fun time. I love going to events, I love talking to people and I love learning about other people and their businesses. When I do have down time we love to go camping or just go for a drive. There is so much to do in our community sometimes its hard to leave without feeling like I am missing out on something.
An Extensive Line of Needle Art & Yarn
Auburn Needleworks has been opened since 1982, and owned by Lisa for 6 years. The shop offers a great selection of Knitting, Needlepoint, Weaving and Temari supplies. Classes are available.
839 Lincoln Way Downtown Auburn
Lisa Whittet, Owner
530-888-0202
License Firearms Retailer & Manufacturer NRA & DOJ Certified Firearms Instructor Concealed Carry Instructor The Well Armed Woman Grass Valley Chapter Leader
WGM specializes in training women Cindy George in personal protection, self-awareness and safe firearm handling.
The New Generation of Shooters
530-268-8225 www.wgmtactical.com
24
October, 2013
She keeps the community connected

PAULINE WINTERS
WIZ WIRE Where: 945 Lincoln Way, Auburn Info: (530) 889-0796, wizwire.com
will continue to improve and our customers will continue to support our efforts.
It means a lot. Being a business owner, tough decisions have to be made and not everyone likes you all the time. Being nominated means that my decisions have been the right ones and the community likes what we do.
The business climate in Auburn is a very good one and upbeat. Even in a tough economy, the businesses have reached out to support each other and service the community.
service our clients with less funds. Customers feel the economic downturn also and want more for less. We have worked with our customers so it is a winwin situation.
I feel the young and the old alike is what makes Auburn a wonderful place to live and work. I stay active in the school community, look for ways to keep our older sector connected via the internet and stay apprised of the new technology available to them. We had an ewaste at the office that was very successful and contributed back to the high school.
Yes, we feel a recovery is underway. Our customers speak volumes to us and they feel it also.
COURTESY
Pauline Winters of Wiz Wire loves to spend time outdoors with her family, especially in Tahoe.
We have had to make adjustments and look for more ways to
I hope to think the economy
Try to enjoy whatever is handed to me. I have college children and spend as much time with them and my husband enjoying the outdoors. Tahoe is one of my favorite spots.
Greg says,
1
Our girls know their business!!

2 3 4 5 6
8 10 7
1. Brittany Godwin 2. Emily Neer 3. Holly Hockett & Jenna Farmer 4. Jenni Brown 5. Tammy Kimler 6. Sarah Bahrman 7. Taylor Crisman & Lindsey Burham 8. LuAnne Holmsen 9. Ciera Williams 10. Connie Watson & Missy Holmes
.......................................................................................
OPEN 7 DAYS
Echo Valley Ranch, Inc. www.

Your Downtown Feed Store and a Whole Lot More!
205 Nevada St., Auburn 530-823-1482
echoranch.com
October, 2013
25
26
October, 2013
Lyon Realtors Celebrate
All Women in Business!

1900 GRASS VALLEY HIGHWAY, AUBURN
Cathy Asbury
www.cathyasbury.GoLyon.com
530-887-3438
Mary B.
maryb@zbuzyb.com
530-906-5974
Ann Bryant
ABryant@GoLyon.com
530-320-8407
Colleen Conley
www.colleenconley.com
530-263-0331
Cyndi Domenici
www.AuburnFinest.com
530-305-2092
Tassa Garland-Drake
tdrake@golyon.com
916-300-7232
Cheryl Foley
CFoley@teamvitek.com
NMLS#276521
Patti Hopper
PHopper@GoLyon.com
530-368-0420
Leslie Julian
LJulian@GoLyon.com
530-305-7425
916-203-8204
Linda Logoteta
www.LindaLogoteta.com
530-913-7265
Jana Maggert
JMaggert@GoLyon.com
530-308-1764
Alice Masucci
AMasucci@GoLyon.com
530-305-5152
Dannelle Maurer
DMaurer@GoLyon.com
530-906-7662
Carolyn Metzker
www.CarolynMetzker.com
916-532-4237
Terri Meyers
TMeyers@GoLyon.com
530-798-1125
Pam Moore
Pam@PamMoore.com
530-906-3415
Sandy Olson
www.SandyOlson.golyon.com
530-277-7862
Donna Parkinson
DParkinson@GoLyon.com
530-902-3366
Chris Shafer
cshafer@GoLyon.com
530-887-3443
Laura Suddjian
LSuddjian@GoLyon.com
530-906-7519
Denise Treat
www.denisetreat.com
916-849-2713
Sue Walker
BestAuburnHomes@yahoo.com
530-320-1650
Denice Williams
DWilliams@GoLyon.com
530-401-7176
October, 2013
27
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Stacy Graham

2013 Auburn Journal Business Woman of the Year!

Special thanks to the judges: Jane Classon, assis-

A 2013 Gold Country Media publication

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KIM PALAFERRI GOLD COUNTRY NEWS SERVICE

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service; she can often be found volunteering

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Dr. Ellen Aoki Pediatrician

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Dr. Shibani Sehgal Dentist

Dr. Rekha Singh Psychiatrist

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Borba is a gift to Cool community

Its an honor for me to be nominated.

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Margery Cook instrumental in her work with Kenmar, Rotary

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