TYBMS - SEM V - SSMCompiled by Kripa KalroIn case of housing sector, 2 houses may have the same basic layout but the interiors,designing etc may differ. Many tangible elements like furniture and decoration isdifferent from house to house.
As mentioned earlier, services are produced and consumed at the sametime. This means that both the service- provider and consumer should be present at thetime of transaction or else the transaction would not take place. This implies that theservice- marketer has the additional responsibility of getting the service- provider physically close to the consumer.In the housing sector production is first completed and then selling takes place. But incase of some builders, they customize the house according to customer requirements. Inthis kind of service the customer is involved in the production system as there arediscussions held between the builder, architect as well as the customer.
Service- products or offerings cannot be stored. Unlike goods, whereconsumption follows production, service- offerings are produced and consumed at thesame time. If by any circumstances the service is not consumed then it loses its value.The marketer can never regain his lost revenue.Various services that are connected with buying a house such as services of a real estateagent, architect, designer etc are over once the customer purchases the house. If a houseis not occupied, for any reasons, then it is an opportunity that is lost by the builder.
INNOVATIONS IN HOUSING INDUSTRY
•Multi Complexes•Self sufficiency in the society (infrastructural facilities like temples, churches, etc)•Theatres, Club Houses, Swimming pools, gyms•Rain water harvesting•Solar panels used in construction•Car lifts•Underground parking•Garbage treatment
TECHNOLOGIES IN HOUSING INDUSTRY
•Wi-fi•Security systems and Fire Alarms•Smoke detectors•Natural calamity resistant foundation and structure•Quake resistant houses
USERS OF HOUSING INDUSTRY
There are 2 end users:
CONSUMERS : Those who purchase the flats for their own personal use
B2B and Industrial : Many companies build complexes meant only for their 2