Professional Documents
Culture Documents
Research Presentation
Group Members
• Muhammad Bassam Asif
• Hassan Zaman
Introduction
• Physical protection
• Information transmission
• Marketing
• Security
• Convenience
• Portion control
Various Household
Packaging types
Symbols used in
packages & labels
Statement of Problem
•The study will also take into account the impact of packaging on the
consumers and some recommendations.
•This study has made us learn how important it is to put down the
data we had gathered during the period of research in form of words
and paragraphs to portray the actual picture and to rightly express
the true side of the story and to do this we found our research
advisor very helpful.
Research Design
No. Of Respondents
With Packaging 180 (90%) Without Packaging 20 (10%)
Analysis of Survey
Questionnaire
2) List some of the goods that you had not bought because of poor
packaging?
No. Of Respondents
Food Items 71 (36%) Beverages 79 (39%) Others 50 (25%)
Analysis of Survey
Questionnaire
3) Please rank the following characteristics that you look for when
you buy products according to your preference. Give 1 to most prefer
and 3 to least?
No. Of Respondents
Analysis of Survey
Questionnaire
4) Do you think a strong brand should be a well packed product?
No. Of Respondents
Yes 167 (89%) No 33 (11%)
Analysis of Survey
Questionnaire
5) Have you ever purchased product on the basis of good packaging?
No. Of Respondents
Yes 178 (84%) No 22 (16%)
Analysis of Survey
Questionnaire
6) How did you first discover that packaging plays a vital role in the
buying of product?
No. Of Respondents
Advertising/TV 88 (44%) Newspaper 27 (13%) Friends/Family 38 (19%) In the store 47 (24%)
Analysis of Survey
Questionnaire
7) Are you loyal in buying your brand mainly because it is a well
packed product?
No. Of Respondents
Definitely 122 (61%) Most Probably 61 (31%) Definitely Not 17 (8%)
Analysis of Survey
Questionnaire
8) How much are you willing to pay more if you get good packaging?
No. Of Respondents
3% 55 (27%) 5% 89 (45%) 7% 38 (19%) Not willing to pay 18
(9%)
Analysis of Survey
Questionnaire
9) To what extent advertising plays role in promotion of the product?
No. Of Respondents
To great extent 102 (51%) To some extent 57 (29%) No Effect 41 (20%)
Analysis of Survey
Questionnaire
10) Does any product attract you because of its look?
No. Of Respondents
Yes 117 (59%) No 38 (19%) May be 45 (23%)
Analysis of Survey
Questionnaire
12) How likely are you to recommend the well packaged product to
others?
No. Of Respondents
Definitely will 77 (39%) Probably will 66 (33%) Not sure 43 (21%) Definitely will not 14
Findings
•45%of consumers are influenced by packaging and are willing to pay more for
it and may switch from one brand to another cause of a packaging.
•61% are loyal in buying a brand mainly because it is a well packed product.
•90% Consumers are influenced by Packaging and 10% are not Influenced.
1)Lack of time
Those who did not prefer well packaged products were those who
were price conscious and not focusing on quality and other features
provided by packaged products.
Conclusion Contd…
There are certain characteristics of packaging that add to the factor of brand
loyalty. The characteristics included are:
2)Physical Protection.
3)Information Transmission.
4)Convenience and Marketing etc.
For e.g. in Physical Protection the objects enclosed in the package may require
protection from other things such as shock, temperature and vibration etc.
Similarly Information Transmission i.e. package that communicates how to use,
transport, recycle or store also helps in maintaining brand loyalty.
•Convenience on the other hand also helps in maintaining brand loyalty because packages
can have features that add convenience in distribution, handling, opening, using and reusing.
•The above mentioned features are some of the reasons for brand preference with respect to
packaging and they also add up positively to consumers’ perception of product packaging.
The research work has been successfully completed and it has helped us to
understand the mindset of the consumers regarding the packaging of product and
Recommendations