PR Portfolio Reviews Overview

Portfolios

Requirements, Reviews & Formats

SOJC | Public Relations2008-2009

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The Portfolio: Requirement

Feedback.

We ask students to produce professional-caliber material in every public relations course. We have high expectations and a rigorous curriculum. By providing an outlet for regular feedback, critique and assessment, we preparestudents for the best, most competitive entry level internships and jobs. We know this is true because through the portfolio review process, we, as faculty, getfeedback, too. We know if our students can stand out among the sea of graduatescompeting in the workplace because we listen, learn and adjust to better respondto a changing landscape.

The Review.

The public relations portfolio review, looked to by the SOJC and theUniversity of Oregon as a model of assessment, is held at the end of J454: PRCampaigns.Each student meets individually with a panel of professionals (2 or 3 on eachpanel) to present his or her work. By the time the students get to this review,their portfolio is cumulative. And it likely no longer contains much from early courses as the material is replaced term-by-term with the best classwork,alongside internship and professional work.

So where do we start?2

The Review. The public relations portfolio review, a form of assessment by theCommunication Arts Department at Georgia Southern University, is held at the end ofPRCA 3711/4711: Public Relations Practicum.

Guidelines: Portfolio

General Format:

One portfolio that grows, changes and adapts over the course of thestudent’s work in the major.Portfolios should be customized for presentations just as cover lettersand resumes are. Removable pages create ﬂexibility, allow for creativity and customization. Work should (ideally) be a mix of the best class work and pre-professional work in internships, freelance work, etc.

Size:

10” x 14” or 11” x 17” to allow for overlapping pages, oversize pieces andmarketing collateral showcase.

Portfolio/Presentation Case:

There is a wide range of options that start at very basic (inexpensive)ones that still function well. We’ve provided some suggestions on the ﬁnal page of this packet.

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